• 감성과학
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• 제11권4호
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• pp.489-500
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• 2008

본 연구는 남성소비자들의 패션라이프스타일 유형에 따른 넥타이 문양디자인 선호도와 구매 의도를 파악하고자 하는데 그 목적이 있다. 남성소비자들의 패션라이프스타일 유형은 '유행 지향', '보수 전통지향', '과시적 브랜드 지향', '개성 지향', '실용 지향', '패션 무관심' 형으로 분류되었다. 각각의 패션 라이프스타일 요인들을 군집 분석하여 남성소비자들의 패션라이프스타일에 따른 집단을 '개성 추구', '실용 & 브랜드 추구', '보수 전통 & 개성 추구', '유행 추구', '패션 무관심' 집단으로 구분하였다. 남성소비자들의 패션라이프스타일 유형에 따라 넥타이 문양 선호와 구매 의사에는 차이가 있는 것으로 나타났다. '실용 지향'형은 '무지단색', '원', '페이즐리'의 넥타이 문양을 선호하는 경향이 있는 반면, '꽃' 문양은 선호하지 않는 것으로 나타났다. '보수 전통지향', '과시적 브랜드지향', '실용 지향'형은 '줄', '체크'의 넥타이 문양을 선호하는 경향으로 나타났고, '유행 지향', '과시적 브랜드지향', '개성 지향'형은 '무지단색', '꽃', '동물'의 넥타이 문양을 선호하는 것으로 나타났다. '유행 지향'형은 '무지단색', '꽃', '동물'의 넥타이 문양에 대한 구매 의사가 있는 반면, '실용 지향'형은 '원' 문양에 대한 구매 의사가 있는 것으로 나타났다. '실용지향'형은 '원' 문양에 대한 선호 및 구매 의사가 동시에 있었고, '유행 지향'형 역시 '무지단색', '꽃', '동물' 문양에 대한 선호 및 구매 의사가 동시에 있는 것으로 나타났다. 반면, '보수 전통지향' 및 '과시적 브랜드 지향'형이 '줄', '체크' 문양에 대한 선호가 높았으나, 구매 의사는 '페이즐리' 문양에 있는 것으로 조사되어 선호하는 넥타이 문양과 구매하고자 하는 문양 간에 차이를 보였다.

• 감성과학
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• 제9권2호
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• pp.133-140
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• 2006

본 연구에서는 의복 착용 시 직물이 스치면서 발생하는 왕복마찰음에 대한 물리적 소리특성과 주관적 감각을 고찰하기 위해, 왕복운동을 이용한 직물마찰음발생장치를 개발하고 이 장치를 이용하여 5가지 직물의 왕복마찰음을 녹음한 후, 총음압(LPT), 음압차(${\Delta}L$), 주파수차(${\Delta}f$)를 계산하였다. 왕복마찰음에 대한 주관적 감각은 7개의 소리감각(부드러움, 시끄러움, 날카로움, 맑음, 거침, 높음, 유쾌함)에 대하여 의미미분척도로 평가되었다. 나일론 태피터와 폴리에스테르 레노 직물의 왕복마찰음은 높은 LPT를 나타내어 시끄럽고 날카롭고 거칠며 불쾌한 소리로 인지되었다. 반면 LPT와 ${\Delta}f$의 값이 작은 폴리에스테르 울트라스웨이드와 실크 크레이프드신 직물의 왕복 마찰음은 부드럽고 조용한 소리로 평가되었다. 마찰방향(왕복 방향, 한 방향)에 따른 직물의 마찰음 비교시, 왕복 방향 마찰음은 한 방향 마찰음보다 더 날카롭고 시끄럽고 거칠게 인지되었으며 마찰방향에 상관없이 LPT가 소리감각을 예측하는 중요한 요인으로 나타났다.

• 대한가정학회지
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• 제30권2호
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• pp.1-20
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• 1992

The purpose of this study was to investigate(Ⅰ) the effect of a masculine-feminine image in women's suit on the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations, and (2) the effect of perceiver's sex, sex-role attitudes, and occupation on the perception formed by the function of clothing cues. The research design of the study consisted of 2(pink and navy blue colors) × 4(masculine and feminine forms) factorial design of a suit. The experimental materials developed for this study were a set of stiuli and 2 response scales. The stimuli consisted of 8 drawings of woman's clothing made by systematic manipulations of 2 independent variables(color and form) in drawings of suit. The dependent variables were the perceptions of the wearer's occupational characteristics and suitability of the masculine or feminine clothing for certain occupations. Occupational characteristics were measured with a 7-point semantic differential scale composed of 21 bipolar adjectives. Perception of ccupational suitability was assessed with 12 items of 5-point Likert type questions. In addition, the Bem Sex-role Inventory was used to assess perceiver's sex-role attitudes. The subjects consisted of 393 men and 389 women, whose occupations were classified as professionals, secondary school teachers, and white-collar workers. They were randomly assigned to one of 8 suit. The data were analyzed by factor analysis, MANOVA, ANOVA, Mean and S.D. Three factors emerged to account for the perception of occupational characteristics. These factors were given the titles of (1) activity, (2) potency, and (3) evaluation factors. The activity factor was the largest, including 9 adjectives. Differences in the form of the suit had effects on potency and evaluation for both sexes, while it also had some effect on activity for women. The color of the suit had some effect on evaluation for both sexes. Strong effects of color and form on the suit were seen in perception of occupational suitability for the occupations of attorney(masculine) and secretary(feminine). On suitability for secondary school teaching occupation, the effects of color and form of suit differed by sex of the subjects. Perceiver's sex-role attitudes and occupation paritally influenced the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations. In summary, a masculine-feminine image of clothing had a significant effect on the perception of occupational characteristics as well as on suitability of the clothing for certain occupations. Thus, the results of the study support the implicit personality theory on person perception and also the stereotypes of sex-roles on the perception of occupational suitability.

• 대한가정학회지
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• 제30권2호
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• pp.21-34
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• 1992

The purpose of this study was to investigate (1) the effect of a masculine-feminine image in women's blouse·skirt on the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations, and (2) the effect of perceiver's sex, sex-role attitudes, and occupation on the perception formed by the function of clothing cues. The research design of the study consisted of 2(skirt color) × 2(blose color) × 3(masculine-feminine blouse forms) factorial desing of a blouse·skirt set. The experimental materials developed for this study were a set of stimuli and 2 response scales. The stimuli consisted of 12 drawings of woman's clothing made by systematic manipulations of 2 independent variabels (color and form) in drawings of blouse-skirt. The dependent variables were the perceptions of the wearer's occupational characteristics and suitability of the masculine or feminine clothing for certain occupations. Occupational characteristics were measured with a 7-point semantic differential scale composed of 21 bipolar adjectives. Perception of occupational suitability was assessed with 12 items of 5-point Likert type questions. In addition, the Bem Sex-role Inventory was used to assess perceiver's sex-role attitudes. The subjects consisted of 393 men and 389 women, whose occupations were classified as professionals, secondary school teachers, and white-collar workers. The data were analyzed by factor analysis, MANOVA, ANOVA, Mean and S.D. Three factors emerged to account for the perception of occupational characteristics. These factors were given the titles of (1) activity, (2) potency, and (3) evaluation factors. The activity factor was the largest, including 9 adjectives and accounting for 33.3% of the variance in blouse-skirt. On the blouse-skirt set, the form of the blouse had an effect on activity and evaluation for both sexes, while the color of the skirt had an effect on evaluation for both sexes as well as on potency for men. Strong effect of color and form on blouse·skirt were seen in perception of occupational suitability for the occupations of attorney(masculine) and secretary(feminine). On suitability for secondary school teaching occupations, the effects of color and form of blouse·skirt differed by sex of the subjects. Male subjects determined suitability by the color of the blouse, while female subjects determinied suitability on the basis of the form of the blouse. Perceiver's sex-role attitude and occupation partially influenced the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations.

• 한국생활과학회지
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• 제10권4호
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• pp.399-409
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• 2001

The purpose of this study was to evaluate the preference of image for modern application of Korean traditional patterns. A survey was conducted using the random selection among female undergraduate students in Daegu city. The degree of interest and preference in Korean traditional style or something like that measured by 5 scale method. And then they were classified into two groups which were interest/non-interest group, and preference/non-preference group. The image of Korean traditional patterns consisted of semantic differential scales. Frequency, percentage and mean were analyzed, for difference of groups t-test was analyzed. The results were as fellows; 1. For the degree of interest for Korean traditional patterns, it was showed that 53.8% of total respondents took interest and about 40.4% of them had preference for traditional patterns. the correlation coefficient of the degree of interest and preference was 0.782(p<0.01) and showed that the positive correlation was high. 2. Among 20 kinds of Korean traditional patterns, the degree of preference for the patterns of plants and nature was quite high whereas that for the patterns of geometrical things was low relatively. 3. It was evaluated that pattern of nature was fresh, refined and womanly image generally. It was evaluated that pattern of plants was womanly, fresh, weak, light and soft image and that of animals was heavy, splendid, high-class, manly, strong and positive image. It was evaluated that pattern of geometrical things was the most refined image and high-class, rigid and strong. 4. The statistical significance of mean between interest/non-interest group was showed statistically in the patterns of clouds, mountains, lotus, apricot, orchid, dragon, phoenix and bogey. In case of pattern of orchids, the degree of preference was most different between interest/non-interest group. 5. The pattern of plants showed the most different evaluation for images between interest/non-interest group. For refined/old-fashioned polar adjective images, the interest group evaluated the pattern of plants more refined. 6. For pattern of orchids, the difference of degree of preference between preference/non-preference group was most remarkable in Korean traditional patterns. 7. The pattern of geometrical things showed the most different evaluation for images between preference/non-preference group. For warm/cool polar adjective images, the preference group evaluated the pattern of geometrical things cooler.

• 한국조경학회:학술대회논문집
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• 한국조경학회 2007년도 Journal of Landscape Architecture in Asia Vol.3
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• pp.78-83
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• 2007

The colors have a close to our life and there are many color names derived from plants in Japan. This study aimed to analyze relationship people and plants and investigated what the images of colors derived from plants related to the color names. Surveys on color images of abstract and concrete were conducted with adults who lived in the metropolitan area and in urban areas. The subjects were surveyed about images of similar colors derived from plants(3 type of similar two colors; pink, green and yellow) and asked to select a pair of color names(momo or pink, midori or green, yamabuki or lemon) corresponding to the color. The subjects were simultaneously presented with two similar colors and asked to give their perceptions of each color against 13 polar opposite pairs of terms or phrases using a Semantic Differential Scale, and asked to select the number of the 16 items concerned with life such as clothes and food. With the pink colors, many subjects did not feel opposite abstract images between these two similar colors and felt the same concrete images such as 'cosmetics' and 'clothes', and these color names such as momo and pink are confused. With the green colors and the yellow colors, many subjects felt opposite abstract images between these two similar colors such as 'natural - artificial' and 'rural - urban' and different concrete images such as 'plants' and 'plastics', and these two similar colors are distinguished by the color names such as 'midori - green' and 'yamabuki - lemon'. The results revealed that there are two patterns in the relationship colors derived from plants, color images and color names. In the pattern which images of colors derived from plants are connected with artificial things irrelevant to plants, the color names corresponding to the two similar colors are confused. On the other hand, in the pattern which images of colors derived from plants are connected with plants and artificial things, the two similar colors are distinguished by their color names. So demographics influenced the images of color, younger subjects compared with older tend to obviously distinguish images of colors derived from plants, and there are images of color influenced by the environment as a child. In both patterns, images of colors derived from plants are influenced by artificial things and natural colors are limited among many people. These results indicate that there are a few opportunities to see colors of plants which are full of variety. These results suggest that it is necessary to recognize colors derived from plants in relation to plants and to educate regarding the nature of plants, therefore landscape architecture focused on colors of plants is required.

• 한국콘텐츠학회논문지
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• 제19권3호
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• pp.302-312
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• 2019

우표는 그 시대를 읽을 수 있는 가장 작은 이미지 상징물로 발행국의 역사와 문화, 정치 또는 기념이 될 만한 시대적 인물과 사건들이 함축되어 있다. 특히 역대 대통령 기념우표 속에는 한국의 현대사가 녹아 있으며 역사적으로 대통령 우표에 담긴 의미를 재조명하고 고찰하는 것은 정치 지도자의 이미지를 연구하는 연구자로서 간과할 수 없는 의미를 갖는다. 본 연구는 지면 광고와 우표를 통한 정치지도자 홍보 빈도가 높았던 제1공화국에서 제5공화국까지 연구 범위로 하였으며 한국의 역대 대통령 이승만, 박정희, 전두환 취임, 업적 기념우표를 중심으로 지도자 이미지 형성과 변화 과정을 연구하였다. 시대 변화에 따른 정치지도자 이미지 해석을 위해서 오스굿의 '의미변별척도법'을 사용하여 이미지를 분류하였으며, 소쉬르의 '기호학'을 이용하여 이미지를 분석하였다. 이미지는 계속 살아서 움직이고 변화하고 있으며 당대의 정치지도자 이미지가 단순한 개인적인 이미지 구축이 아닌 특정한 그 시대의 시대상을 반영한 사회적 산물이라는 결론을 도출하였다.

• 한국노년학
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• 제29권4호
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• pp.1233-1245
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• 2009

본 연구의 목적은 노인대상 자원봉사활동 프로그램이 대학생의 노인 및 노인복지에 대한 인식에 미치는 영향을 파악하는 것에 있다. 조사대상은 사회복지관련 학과 대학생 72명이다. 이 중 자원봉사 프로그램에 참여한 학생 34명을 실험집단, 참가하지 않은 학생 38명을 통제집단으로 선정하였다. 실험집단은 사회복지사로부터 노인대상 재가복지 서비스 자원봉사활동에 관한 기본적인 교육을 받았으며, 일주일에 한 번씩 4개월 간 대상자 노인의 집을 방문하여 말벗해드리기, 건강 체크 등의 재가복지 서비스를 제공하였다. 설문조사는 두 집단 모두 자원봉사 프로그램 시작 전과 프로그램이 끝난 후 두 차례에 걸쳐 실시되었다. 설문조사 내용에는 노인에 대한 태도를 알아보는 척도와, 노인에 대한 공경심, 노인복지에 대한 지식 및 관심도를 알아보기 위한 4점 리커트 척도가 포함되었다. 사전조사결과 실험집단이 통제집단 보다 노인복지에 대한 관심도가 높은 것으로 나타났으나, 노인에 대한 태도, 노인에 대한 공경심, 노인복지에 대한 지식 측면에서는 차이가 없는 것으로 나타났다. 사후조사결과 통제집단은 사전조사결과와 유의미한 차이가 없었으나, 실험집단의 경우 프로그램에 참여한 이후 노인에 대한 태도가 보다 긍정적으로 변화하였으며, 노인에 대한 공경심도 보다 높아진 것으로 나타났다. 본 연구 결과는 노인대상 자원봉사 활동이 학생들의 노인에 대한 의식을 보다 긍정적으로 변화시킬 수 있음을 시사한다.

• 한국산림과학회지
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• 제80권1호
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• pp.32-41
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• 1991

우리나라 대표적(代表的)인 산악형국립공원(山岳型國立公園)이라 할 수 있는 지리산(智異山) 산림(山林)의 시각자원(視覺資源)을 대상(對象)으로 시각자원관리(視覺資源管理)를 위한 객관화(客觀化)된 정량적(定量的)인 기초자료(基礎資料)를 제시(提示)하는 것을 목적(目的)으로 설정(設定)된 가설(假設)과 실험(實驗)에 의한 검증과정(檢證過程)을 실시(實施)하였다. 심리량분석(心理量分析)을 위해 S.D Scale 측정(測定)에 의한 공간(空間)의 이미지구조(構造)를 인자분석(因子分析) Algorithm을 통(通)하여 밝혔으며 시각적(視覺的) 선호도(選好度) 측정(測定)을 실시(實施)하여 결정인자추출(決定因子抽出)과 각(各) 인자(因子) 상호간(相互間) 상대적(相對的) 중요성(重要性)을 구명(究明)하였다. 국립공원(國立公園)의 자연경관(自然景觀)과 융화(融和)를 전제(前提)로 한 수림(樹林), 하늘, 수면(水面), 기암괴석(奇岩怪石) 등(等)의 자연요소(自然要素)와 사찰건물(寺刹建物) 등(等)의 요소(要素)를 지닌 시각요소(視覺要素)가 긍정적(肯定的)으로 높게 나타날 수 있도록 대상지향성(對象志向性)과 형수성(亨受性)을 높일 수 있는 체험(體驗)의 장(場)을 이루게 하여 경관적(景觀的) 가치(價値)를 높이며, 인공구조물(人工構造物) 요소(要素)에 대(對)한 보다 계획적(計劃的)이고 체계적(體系的)인 설치(設置) 등(等)의 시각자원관리(視覺資源管理) 기법(技法)이 필요(必要)하다 하겠다. 자연경관내(自然景觀內) 인위적(人爲的) 이질요소(異質要素)가 보완적(補完的), 융합적(融合的)으로 작용(作用)하는 공간(空間)에서는 시각적(視覺的) 표현(表現)의 다양성(多樣性)과 양감적(量感的) 요소(要素) 및 주변경관(周邊景觀)과 일관(一貫)된 맥락(脈絡)을 유지(維持)하는 분배(分配)와 연결(連結)의 상호(相互) 관계(關係)를 고려(考慮)하여 도입(導入)한다. 또한 자연(自然)과 인공(人工)의 균형(均衡)이 고려(考慮)되는 시각적(視覺的) 연속성(連續性), 구조물(構造物)의 형태적(形態的) 간결성(簡潔性), 동화성(同化性), 강조성(强調性), 이질요소(異質要素)의 통일성(統一性) 및 비례(比例) 등의 배열미(配列美)에 대(對)한 종합적(綜合的)인 기준설정(基準設定)이 요구(要求)된다 하겠다.

• 복식
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• 제32권
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• pp.313-336
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• 1997

Nineteen stimulus photograghs varied in hue and color scheme of one clothing style of Korean dress worn by a female were used to investigate the effect of color color scheme and structure on impression formation for Korean dress. Subjects were 77 male and 86 female undergraduate and graduate students. The stimuli c9onsisted of two sets(cool and warm) of four similar color schemes two sets (cool and warm in Chima color) of five contrasting color schemes and one extra stimulus triad 3 hue base. Structures were de-fined by color schemes of Kit.Korum toward the color schemes of Jokori and Chima. Stimu-lus photogragh selected from Korean dress fashion magazines was managed and varied in hues and color schemes to Kit Korum Jokori and Chima according to Korean Standard Color through scanning and Adobe photoshop 3.0 program and then pictured through slide printer(HR-6000). Each subject assessed 19 stimulus color photographs with incorporated 7 point semantic differential response scale. The data were analyzed by frequency mean factor analysis t-test ANOVA and Scheffe test. Results indicate impression ofrmations are af-fected by clothing cues. 1) Four factors emerged to account for dimensional structure of impressions of female features on Korean dress. These four factors were titled as(1) preference.evaluation (2) individuality.attention (3) youth and (4) friendshio. The preference.evaluation factor was the largest including eleven adjectives and accounting for 29.62% of the variances. 2) Almost every clothing cue(color, color scheme, structure) had some effects on im-pressions formed But the color of Chima did not form the effects on impression of prefer-ence.evaluation factor. The effect of related color scheme was the most influential clothing cue on impressions of preference.evalation factor and friendship factor whereas the ef-fect of contrasting color scheme was the most influential clothing cue on impressions of indi-viduality.attention factor and youth factor. The effect of cool color of Chima was the most influential clothing cue on impression of indi-viduality.attention factor whereas the effect of warm color of Chima was the most influen-tial clothing cue on impressions of youth factor and friendship factor. The effect of Jokori/Chima.Kit.Korum structure was the most influential clothing cue on impressions of pref-erence.evaluation factor and youth factor whereas the effect of Kit.Korum/Jokori.Chima structure was the most influential clothing cue on impressions of individuality.attention factor and friendship factor. 3) The interaction effects were appeared among clothing cues. Significant interaction effects between color schemes(similar and contrasting) and colors of Chima(cool and warm were appeared on impressions of prefer-ence.evaluation factor imdividuality.atten-tion factor and friendship factor, Significant interaction effects between color schemes (similar and contrasting) and structures (Jokori.Chima.Kit.Korum; Jokori.Kit.Koru-m/Chima;Jokori/Chima.Kit.Korum;Kit.Korum/Jokori.Chima) were appeared on impressions of preference.evaluation factor youth factor and friendship factor. Signifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Sighifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Significant interaction effects among clothing cues(color color schemes and structures) were appeared on all impression factors. The friendship factor was the most friquently affected impression factor by interaction effects among clothing cues. In summary the clothing was used as nonverbal cues in the effect on impression for-mation of female dressed in Korean dress. it concluded that color schemes worked as cen-tral traits and colors of Chima and structures worked as peripheral traits in the formation of impression of the female clothed in Korean dress. hence organizing our impressions with respect to the parts of the Korean dress in re-lation to the whole holistic perceptual pro-cess Gestalt approach was used and supported.