• The KIPS Transactions:PartD
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• v.11D no.7 s.96
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• pp.1537-1542
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• 2004

Various studies to increase customer satisfaction of a web based system are performed actively. Also in recent days an interest about the personalization that supporting a order type service on customer's viewpoint was raised. So the studies supporting the personalization is required in a web-based marketing system. In this study, we designed an intelligent recommendation system which supporting one to one web marketing using cross selling. The proposed system used an intelligent data mining method as a concurrent cross selling and a sequential cross selling. Also, In experiment on the prototype, we show a proposed system was usable in an practical system applying the mining result.

• Journal of the Korea Safety Management & Science
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• v.21 no.4
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• pp.7-15
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• 2019

This paper proposes the FMEA-based model to avoid backdoor transactions when purchasers select suppliers for products and services. In the model, backdoor transactions consist of two categories: backdoor selling and maverick buying. Both of which influence negative effects on cost savings due to not only uncompetitive advantage but also unusable purchasing leverage by unethical and misbehavior of purchase requestors. For the risk evaluation based on FMEA, three and five risk types of backdoor selling and maverick buying are identified respectively. Current risk priority numbers(RPN) based on those risk types are calculated by three categories: occurrence, detection and severity. Six risk mitigation strategies and fourteen mitigation tactics are identified to improve current RPN. In order to validate the model, questionnaires are collected from fifteen companies and statistically analyzed. The analysis result shows that the model reduces backdoor transaction risks and has no differences in reduction of backdoor transaction risks regardless of the type of purchasing organization units and existence of purchasing procedures in the organization.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.9
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• pp.1354-1365
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• 2002

With the appearance of many new types of fashion stores in Korea, competitions among fashion store types art fiercer than ever before. As consumers alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type, and analyzing competitive structures among fashion stores are important to retailers and marketers for building a successful merchandising and marketing strategies. An empirical study was conducted to analyze the competitive structure among the store types by consumers' patronage mix behavior. A questionnaire was developed and data were collected from 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVL Duncan test, and discriminant analysis were employed to analyze the data. Data regarding patronage mix behavior by product type proved that certain store types had ‘natural dominance’ in a particular product type as Hirschman(l978) pointed out. Also, a new analytic method of the competitive structures among fashion store types was suggested in the study, by which a specific store type retailer can analyze his/her own customers' patronage mix behavior by product type. The analysis will enable retailers to distinguish which of their competitors are substitutive, selling same product types, and which are complementary, selling different product types. Retailers have to concentrate on the strategies for the substitutive competitors rather than complementary competitors because their marketing abilities and resources are limited.

• Asia Marketing Journal
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• v.20 no.4
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• pp.21-47
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• 2019

This study empirically examines the synergy effect of a corporate-level loyalty program on customer equity (CE) known as the lifetime value of current and future customers (Blattberg et al. 2009). A corporate-level loyalty program refers to a company-wide integration loyalty program at the corporate-level in which subsidiaries (multi-divisions) participate as program members. It does not merely examine whether there is an integration effect of a corporate-level loyalty program from the CE perspective, but it provides practical implications for a firm's strategic focus by identifying which value creation channels (i.e., acquisition, retention, and cross-selling), brand characteristics (i.e., size of the customer base before integration, diversity of products, and sales channel type), and consumer characteristics (i.e., customer relationship stage, transaction amount before integration, transaction period, and number of purchased brands) are affected the most by the synergy effect.

• Journal of Korean Society for Quality Management
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• v.36 no.2
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• pp.20-27
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• 2008

Tolerance design has been identified as an important research area and a number of models have been proposed in the literature. This paper investigates the effect of limited capacity on tolerance design for products with nominal-the-best type (N-type) quality characteristics. The model is developed under the assumption that the reprocessed and nonreprocessed items are produced by the same manufacturing process and therefore their quality characteristics are identically and independently distributed. Profit models are constructed which involve four price/cost components; selling price, cost incurred by imperfect quality, reprocessing and quality inspection costs. Methods of finding the optimal tolerance limits are presented, and a numerical example is given. Sensitivity analyses are also performed to study the effect of a process standard deviation on this model.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.183-194
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• 2001

The purpose of this study are to systematize the concept on apparel store service and to provide the importance of each service according to the shopping types as well as demographic characteristics of consumers. The data was collected from 628 females and analyzed by factor analysis, reliability analysis, mean, percentage, cluster analysis, ANOVA, Duncan test, paired t-test, and t-test. The results are as follows: 1) All apparel stores consist of two categories, Products and Services. The products obviously entail whatever the store is selling. The services, on the other hand, can be broken down into three different factors of responsibility: public relations service, store environmental service, and promotional service. 2) Consumers can be classified into one of four categories: conventional type, practical type, recreational type, and casual type. 3) A recreational type and a practical type shoppers take into consideration all three service factors. The conventional and casual type shoppers, as compared to the recreational or practical type shoppers, arent really concerned with much of anything, least of the promotional service factor. 4) It has been found that the typical Korean consumer is more concerned with the public relations service factor, rather than the store environmental service factor or promotional service factor. 5) It has been found that the importance of services are significantly different in relation to the demographic characteristics, whether that be age, marital status, or the age of the youngest child.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.3
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• pp.83-100
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• 2021

Purpose - The purpose of this study is to comprehensively understand the recent status of domestic e-commerce market and provide useful information for the revitalization of domestic on-line economy. This study looks over the association between type of e-commerce and demographic variables for each purchase ordering and sales order business. The demographics under consideration is administrative district, occupation and business organization type and type of e-commerce is B2B, B2C and B2G to deal with. Research design, data, and methodology - From January 2017 to December 2017, about 14000 samples are extracted from all businesses with experience in purchasing or selling products or services through e-commerce. The association between the two categorical variables considered by using two major statistical techniques such as chi-square test and correspondence analysis can be quantitatively and visually detected. Result - This study shows the association between the type of e-commerce with the administrative district and the occupation is completely different, but B2B and B2C are identical for organization type, with respect to both purchase and sales orders. Conclusion - The association between the type of e-commerce with the administrative district and the occupation is completely different, but B2B and B2C are identical for organization type, with respect to both purchase and sales orders.

• Asia pacific journal of information systems
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• v.16 no.4
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• pp.217-238
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• 2006

In this study, we propose a virtual community recommendation model based on user behavioral models. It is designed to recommend optimal virtual communities for an active user by applying case-based reasoning (CBR) using behavioral factors suggested in the technology acceptance model (TAM) and its extensions. Also, it is designed to filter its case-base by considering the user's needs type before applying CBR. To test the usefulness of our model, we conduct two-step validation - experimental validation for the collected data, and survey validation for investigating the actual satisfaction level. Experimental results show that our model presents effective recommendation results in an efficient way. In addition, they also show that the information on the user's needs type may generate opportunities for cross-selling other commercial items.

• Journal of the Korea Furniture Society
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• v.25 no.3
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• pp.182-187
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• 2014

Underground shopping center has become a important commercial facility due to their good accessibility to the public transport. However, underground shopping center has high risk of air contaminants emission like formaldehyde and lowered indoor air quality. In this study, formaldehyde concentration of the underground shopping center was estimated according to the renovation and characteristics of space. It was found that newly renovated underground shopping center has low formaldehyde concentration. In case of closed entrance type, the formaldehyde concentration was 320 % higher than open type. Formaldehyde concentration was varied by product type and especially, high formaldehyde concentration was measured near the stores selling nail polish and cosmetics. It is important to apply appropriate ventilation system according to characteristics of space.

• Journal of the Korean Institute of Rural Architecture
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• v.18 no.4
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• pp.9-16
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• 2016

Since 2000, family tour has increased a lot by effect of five-day workweek in South Korea. So, it became much needed road station. however road station's facilities are lacking. Recently, there is a growing emphasis on rural regional activation. So the government is concentrating in rural policy. In Japan case study, Road Station(RS, Michinoeki) make regional activation by Road station service. Rs is rest area for motor driver in rural area. In general, it is construct at rural roads, not a highway. In this paper, we hope to take a lesson from the RS case study. 2015, 2016, in japan, we visited to 7 case study and interviewed to a staff. As a result, In Japan's Rs was offering convenient services to motor driver and raising farmers's profits by selling local produce. The aim of that this paper is to suggest to Korean Type's Rs. There are five results from this paper as follows : First, Japan Rs, it works well to improve in regional activation in rural area. Two, Also Rs has to community facilities attached to the culture, welfare, library etc. Three, 5 Korean Type Rs can sort out. There are Community type, Joint tourism type, 6th industrialization type, Urban-Rural Interchange type, Shopping center type. This RS is introduced to Korea hopes to contribute to the regional activation in rural area.