• Title/Summary/Keyword: selling experience

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A Study on the User Experience of Smart Speaker in China - Focused on Tmall Genie and Mi AI Speaker - (중국 인공지능 스피커 사용자 경험에 관한 연구 - 티몰 지니와 샤오미 스마트 스피커를 중심으로 -)

  • Xiao, Xin-Ting;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.409-414
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    • 2018
  • In China, the usage of smart speaker is continuously increasing. In this study, it is aimed to research on the user experience of the Chinese smart speaker. Therefore, we did literature research followed with theoretical background of smart speaker, and did case study of worldwide popular smart speaker brands. On this basis, we conducted in-depth interview with 8 users who have experienced with the top-selling Chinese smart speaker product "Tmall Genie" and "Mi AI speaker". The interview is based on 7 principles named Honeycomb model, which created by Peter Morville. As a result, users' discomfort was found in the functional part and the usability part of the smart speaker. Furthermore, the users were highly unsatisfied with the smart speaker in the credibility part. Accordingly, Chinese smart speaker should consider the user experience aspects to complement functional and usability parts for user.

A Study on the Wearing and Manufacturing Condition of Artificial Breast in Breast Cancer Patients with a Mastectomy (유방절제술을 시행한 유방암 환자의 시판 인조유방 착용 및 판매실태)

  • Koo, Da Som;Kim, Youn Joo;Nam, Yun Ja;Seo, Kwan Sik;Lee, Eun Shin;Noh, ong Young
    • Fashion & Textile Research Journal
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    • v.22 no.1
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    • pp.76-86
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    • 2020
  • The study surveyed patients undergoing a mastectomy to understand their experience and requirements on artificial breasts and sales status. We retrieved 149 of the 150 surveyed questionnaires; subsequently, 144 questionnaires, excluding missing values, were used in the analysis. According to the results of the study, about 67% of respondents said that artificial breasts were not used after undergoing a mastectomy, and more than half of the breast cancer patients were not aware of the importance of artificial breasts. Breast cancer patients wearing artificial breast felt uncomfortable and hot during daily activities as well as experienced difficulty in size selection and purchase price burdens. The three most responded brands were selected based on the results of the survey that also investigated the sales status of the commercial artificial breast. Company A was selling artificial breast to reflect the consumer's functional requirements, and Company C was selling artificial breast with various kinds of reduced weight. However, it is thought that consumers will have less choice since artificial breasts have more limited forms than various types. Therefore, it is believed that the patient needs artificial breasts that satisfy the shape of various types of mastectomy. This study can be used as basic data for artificial breast development studies.

Factors that Influence Satisfaction of Shoppers Who have Internet Shopping Mall Experience. (인터넷 쇼핑몰 구매경험자들의 고객만족도에 영향을 미치는 요인)

  • Kim, Sung-Eon
    • The Journal of Information Systems
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    • v.17 no.2
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    • pp.27-47
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    • 2008
  • The base of an internet shopping mall is web application system. However, this mall is a market place where selling and buying of products and services take place. Therefore, it should be considered both a commerce function and a web site design function. The commerce function and the web site design function are considered as variables that influence trust and familiarity. This trust and familiarity are considered as the main factors that influence satisfaction of shoppers of internet shopping malls. Analysis indicates that the web site design function significantly influences both trust and familiarity, but the commerce function significantly influence only familiarity negatively. Also trust and familiarity significantly influence user satisfaction.

A Case Study of Bandi&Luni's Bookstore Using an Online to Offline(O2O) Service Design (O2O(Online to Offline) 서비스 디자인을 활용한 반디앤루니스 서점에 대한 사례연구)

  • Lee, Sangshik
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.1
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    • pp.117-126
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    • 2017
  • This Study Focuses on the Customer Experience Story of Bandi&Luni's Centum City branch which Offers the Different Service Concept on the Competitive Book Selling Market. Bandi&Luni's Stands as one of the Largest Bookstore Chains that has 14 Offline Bookstores and an Online Bookstore Shop. The Purpose of this Study takes Lessons from the Unique Practices and Efforts of Bandi&Lunis's Online-to-Offline(O2O) Service and Service Design. In Order to Achieve this Propose, we Investigated the History, Service Concept, Value, and Performance of Bandi&Luni's from a Variety of sources and Reviewed the Previous Literatures of O2O Service and Service Design. In order to Offer Better Customer Experience the Service should be Designed from Customer's View and be Delivered through the Lifecycle of Customers. In a era of Big Data, IOT(internet of things), AI(artificial intelligence), The Service Design Innovation using Information and Communication Technology will be needed in order to Break down the Boundaries Between Online and Offline.

판매사의 직업의식, 실무능력, 이직 의향간의 관계 (백화점 판매사를 중심으로)

  • 이혜임;남궁석;김규동
    • Journal of Distribution Research
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    • v.2 no.2
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    • pp.63-106
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    • 1997
  • This study is conducted to examine the relationship between salespeople's job consciousness, their competencies of practical business and their turnover intention in department stores. The data was collected from 1961 department stores salespeople in Seoul and Sungnam. And a survey was conducted by questionnaire. Mean, Scheffe-test, Cronbach's ${\alpha}$, Perason's correlation, factor analysis, regression analysis, path analysis are used for the analysis of data. Major findings are as follows : 1) Job consciousness of salespeople is relatively strong, the level of competencies of practical business and turnover intention are somewhat low. 2) Job consciousness of salespeople and their competencies of practical business are related to their turnover intention. The more strongly they have job consciousness, the more highly they have the level of competencies of practical business, and the lower their turnover intention becomes. 3) Among related variables, their perception of distributive education shows the strongest effect on job consciousness of salespeople. Their job consciousness shows the strongest effect on competencies of practical business. Their job consciousness and competencies of practical business show the strongest effect on turnover intention of salespeople. 4) Turnover intention of salespeople is affected by the job consciousness directly or indirectly, and by competencies of practical business directly. Among related variable, age, experience degree on distribution education, period of work, educational level, marital status, jobs, the motive of choosing their occupation and sex show only indirect effects on their turnover intention through job consciousness and competencies of practical business of salespeople. The motive of choosing their occupation, importance degree on distributive education, sections of department stores(Clothing), perception degree on job specialization and selling experience show only direct and indirect effects on their turnover intention. Thus, job consciousness and competencies of practical business of salespeople are the major intervening variables which have strong negative effects on their turnover intention.

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An Exploration on the Academic Research Areas for Service Business Area in the Perspective of Service Business Implementation (서비스 실행 관점에서의 서비스 비즈니스에 대한 학술적 연구 대상 영역의 탐색)

  • Ahn, Yeon S.
    • Journal of Service Research and Studies
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    • v.2 no.1
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    • pp.69-80
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    • 2012
  • The process and product types of the service business are various. Though the communication and sharing for learning about experience and knowledge are very important, but up to the present, the academic and systemic research have not been activated in this field. Recently, the demand and supply in the service business are growing rapidly, the related researches by the scientific and systemic approach are required. In this study, based on the research of Ostrom's team (2010) which described the category and suggestions on the service innovation issues, in the service implementation area, some research theme candidates, research trends, and examples are introduced. In service implementation area, three theme are introduced such as Effectively branding and selling services, Enhancing the service experience through co-creation, Measuring and optimizing the value of service. Finally to the service strategy, development and implementation planning scopes, the theme of leveraging technology to advance service can be applied commonly.

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Study on Actual State and Importance of Selection of Healthy Korean Food Menu Items Made from Environmentally-Friendly Organic Foods - Focused on Gender- (친환경 유기농 식품을 활용한 한식 건강 메뉴의 이용 실태 및 선택 속성의 중요도 연구 -성별을 중심으로-)

  • Kim, Mi Ja;Park, Geum Soon
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.4
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    • pp.488-502
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    • 2014
  • Research on the actual state of healthy Korean food menu items made from environmentally-friendly organic foods showed that 65.6% of subjects had experience of purchasing environmentally-friendly organic foods, and both genders chose 'expensive but reliable' as their prime reason for purchasing. Having no experience of purchasing environmentally-friendly foods constituted 34.5% of respondents, and the reasons were 'high price' and 'finding no difference from ordinary food'. Research on awareness of healthy Korean food menu items made from environmentally-friendly organic ingredients showed that both men and women thought the given menu items were 'fresh' but had little awareness of other factors such as 'good value for price', 'good visual style' and 'various recipes'. Regarding development prospective of environmentally-friendly organic foods, the number of subjects who answered positively was 405 (93%), which indicates that most research subjects showed positive attitudes. Top-selling menu items in the grain section were Sundubu-jjigae, Dubu-kimchi and Jeonju-bibimbap, and pajeon took first place in the vegetable selection. Moreover, Imjasu-tang showed high scores in the meat section. Furthermore, research on menu selection showed that menu selection was usually dependent on 'the price of menu (3.86)', 'fresh ingredients (4.03)', 'harmony of color (3.65)' and 'mood of the day (3.25)'. Research on menu selection revealed that 'quality of food' factors had the greatest influence upon preference and purchase intention for environmentally-friendly organic foods. Visual and psychological factors and values had significant an effect. Therefore, the food service industry should use this study as a source to develop menu items, by considering quality and visual factors. In addition, there should be various research performed on marketing strategies about menus from using environmentally-friendly organic foods and high value products.

KEPCO's Overseas Transmission Business Strategy and Goals (한국전력의 송전분야 해외사업 진출전략과 과제)

  • Byun, Gang;Lee, Hyoung-Han;Min, Byeong-Wook;Yang, Joon-Cheol;Kim, Jong-Hwa
    • Proceedings of the KIEE Conference
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    • 2003.11a
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    • pp.14-16
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    • 2003
  • For four decades now KEPCO has experienced an incredible growth rate of over 10% per year in each year. This growth led to the fast development of new facilities, especially in the transmission systems field, and we also managed to gain an enormous amount of experience and technology in the construction and design. With this experience and technology we curbed the electricity demand. Experts now predict that we will enter a new phase in which our growth rate will stagnate and eventually level off. This isn't what KEPCO or any company wants. We are looking for continued growth. In the last decade KEPCO began selling its technology in the generation sector of the electricity business to overseas markets. Sales in the generation sector have been a great success. This decade marks another milestone for KEPCO as overseas sales in the transmission sector began. Our first project, "Myanmar Power System Development Study" and its subsequent successful completion gave us the ammunition necessary to expand in this line of business. This success has also given birth to this paper. KEPCO is still the People's company, but with a new vision. It now hopes to not only sustain a high growth level but to also increase the growth of domestic companies by sharing with them a piece of the proverbial pie, as it ventures forth to be a Global player on the international stage.

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A Case Study on Freshcode for the Food Online Platform Business: A Focus on the Lean Start-Up (푸드 온라인 플랫폼 비즈니스 프레시코드 사례: 린 스타트업 방식을 중심으로)

  • Kim, Cha Young;Park, Cheol
    • Journal of Information Technology Services
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    • v.20 no.5
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    • pp.89-104
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    • 2021
  • Food delivery service combined with IT technology and HMR (Home Meal Replacement) are rapidly growing due to the COVID-19. Recently, the demand for salads along with HMR has increased among office workers in their 20s and 30s who are interested in health and beauty. Freshcode is a food startup with 6 years of experience that started selling salad products through O2O service. Freshcode applied for a patent for a service that collects orders from nearby areas and delivers them on the same day to a designated delivery address 'FCOSPOT' to save shipping costs. In March 2021, in recognition of the growth potential of the regular delivery service, Freshcode received an investment of 6 billion won in Series A. This study may have practical implications to early-stage startups and scale-up stage startups through a longitudinal case study on the growth of a single company. As for the research method, the lean startup methodology and lean canvas were used in the early stage of startup. In particular, the process of the build-measure and learn feedback-loop, which is the core of lean startup methodology, was applied to each major decision-making step. In the scale-up stage after 5 years, the business model canvas was used to schematize the growth as a food online O2O platform to verify continuous innovation. This case study has three main findings. First, the idea of 'FCOSPOT' was successfully implemented through the Lean Startup methodology. Second, Freshcode demonstrated the scalability of the differentiated business model of shared base delivery O2O. Third, a key factor of success was the digital integrated communication operation strategy that maximizes the experience for the created customers.

A Study of Process of Establishing Fashion Business (패션상품 창업 체험교육 프로세스에 관한 연구)

  • Lee, Byoung-Hwa
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.177-193
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    • 2012
  • The purpose of this study is making a contribution to expand course of employment precluding students from fear and perception of danger related to establishing fashion business and improving self-confidence with practical businesses through an education experiencing in establishing fashion business with united both theory and practice. In this study, A Merchandise-Process consisting of researching, merchandising, marketing, selling has been applied after selection of fashion items by 4 groups of applicants. As a result, the result of these applicants's reaction has shown that most of them has improved self-confidence and felt a sense of accomplishment about practical businesses. The Applicant has experienced the market situation, realized reality of the business and formed human relationships with many people through the marketing. In conclusion, experience of applicants has shown that practical education is important because it was providing applicants with self-confidence of establishing fashion business, importance of teamwork and a sense of accomplishment about making a profit. Therefore, converting theoretical education to practical education is needed. A limitation of this study is that the detailed part of merchandising was omitted because the whole course of merchandising should be accomplished within a semester. To develop this study, detailed proceeding methods divided by one process is required.

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