• 제목/요약/키워드: selling activity

검색결과 42건 처리시간 0.03초

환경경영을 위한 전과정평가(LCA)의 고찰 및 사례 연구 (A Study on the Life-Cycle Assessment and the Case Study for the Environmental Management)

  • 임재화;이석준
    • 산학경영연구
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    • 제18권1호
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    • pp.59-79
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    • 2005
  • 최근들어 전세계는 지속적인 기술혁신과 경제성장을 바탕으로 대량소비를 추구하고 있으며 이러한 과정에서 환경파괴는 가속화되고 있다. 기업활동의 핵심인 산업활동 및 서비스의 증가는 이에 수반되는 제품 생산을 위하여 원자재의 취득에서부터 최종제품의 제조 및 폐기과정까지의 전과정에서 환경오염물질을 배출하고있다. 동시에 다량의 원자재를 사용함으로 인하여 자원소모를 촉진시키고 있으며, 그 결과 지속가능한 개발에 장애요인이 되고 있다. 이에 환경보전을 위한 기업의 책임이 강조되고 있다. 그린라운드에 대비해야 하는 기업은 단순히 최종제품을 제조하여 판매하는 일뿐만 아니라 원료취득과 사용후의 폐기처리까지를 포함하는 제품의 전과정에 걸쳐 발생되는 환경영향을 고려하지 않으면 않되게 되었다. 국제적으로는 ISO의 TC207에서 전과정평가(Life Cycle Assessment : LCA) 기법이 표준화되고 있으며, 국내의 여러 기업에서 전과정평가 기법을 습득하여 기업활동에 적용하려는 작업이 활발히 진행되고 있다. 최근의 교토의정서 발효와 ISO 14000 시리즈 정비는 국가간 또는 기업간 경쟁에 새로운 생존원칙을 제시하고 있다. 또한 개개의 제품에 대한 전과정평가는 단일 제품에 대한 경쟁력 향상뿐만 아니라 기업 전체의 이미지에도 큰 영향을 줄 것이다. 따라서 본 연구는 향후 기업의 운명을 좌우할 수 있는 전과정평가 기법에 대한 이론적 고찰과 그 기법을 이용하여 제품의 환경친화성 평가 및 미래에 경쟁력 있는 제품개발을 위한 몇 가지 사례를 살펴보고자 한다.

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광고 캠페인의 소셜 네트워크 확산 구조에 대한 연구 (How do advertisements spread on social networks?)

  • 김유나;한상필
    • 디지털융복합연구
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    • 제16권8호
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    • pp.161-167
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    • 2018
  • 본 연구의 목적은 광고 캠페인이 소셜 네트워크에서 어떻게 확산되고 있으며, 광고의 핵심 요인인 광고모델이 확산에 어떤 역할을 하는지 그 패턴과 양상을 살펴보기 위한 것이다. 본 연구 목적을 달성하기 위해 국내 맥주 브랜드인 '클라우드(Kloud)'를 수집 키워드로 하여 텍스트마이닝과 소셜 네트워크 분석을 실시하였다. 구체적으로 '클라우드' 광고의 영향이 어떻게 SNS에 나타나는지 살펴보기 위해, '설현'이 광고모델로 처음 등장한 'Good Body' 광고 집행 이후 2달 간 네이버 블로그와 카페의 소셜 데이터를 수집하여 분석하였다, 그 결과, 광고 이후 클라우드에 대해 '?고 트렌디한 스타일', '맥주 브랜드', '맥주와 어울리는 음식', '럭셔리한 맥주 음용 장소', '여가 트렌드', 'SNS 활동' 등으로 인식하는 것으로 나타났다. 또한 클라우드 광고 모델 '설현' 역시 모델 이미지를 브랜드에 전이시키는 동시에 광고의 USP 및 브랜드명을 잘 전달하고 있는 것으로 나타나, 광고 모델이 소셜 미디어 상에서 광고와 브랜드의 확산에 영향을 주는 주요 요인임을 확인할 수 있었다. 본 연구는 소셜 네트워크 분석을 이용하여 광고 캠페인의 SNS 상의 확산 구조와 패턴을 밝혀냄으로써 광고 캠페인의 효율적인 운영 관리에 실무적인 기여를 했다는 의의를 갖는다.

都賣業 販賣活動에 의한 韓國의 都市類型 變化 (Changes in City Classification by Wholesale Activities in Korea)

  • 한주성
    • 대한지리학회지
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    • 제28권3호
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    • pp.200-212
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    • 1993
  • 1968~1991년 사이에 도매업 판매활동에 의한 한국의 도시유형 변화를 분석한 결과 다음과 같은 점이 밝혀졌다. 1. 양년도 사이에 생산. 소비제 관계 도매업 특히 {농산물 및 음식료품} 도매업에 치우친 업종구성에서 기계 및 장비, 운수장비 등 투자재의 수요확대를 반영하는 도매업의 발달을 가져왔다. 2. 1970년대에는 중.소도시의 도매업 성장이, 1980년대에는 대도시의 도매업 성장이 이룩되었다. 그리고 6대 도시의 도매업 판매액의 집중률이 낮아졌으며, 특히 서울.부산의 집중율이 낮아졌다. 3. 최근 소득의 향상과 더불어 구매력 증대를 배경으로 1970년대에는 자동차 부품, 타이어 도매상점수가, 1980년대에는 사무용 기기, 자동차 도매업의 상점수가 크게 증가한 것이 도시유형을 변화시킨 원인이다.

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허리디스크 환자를 위한 허리보호용 이너웨어 개발 연구(제1보) -시판 허리디스크 보조기 분석과 허리디스크 환자의 보조기 착용실태 조사- (A Study on the Development of Protective Inner Wear for Lumbar Disc Disease Patients (Part I) -Analysis of Commercial Lumbar Pads and the Actual Wearing State of the Lumbar Pads-)

  • 강혜진;정명숙
    • 한국의류학회지
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    • 제40권3호
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    • pp.516-525
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    • 2016
  • Lumbar discs are one of the first parts of the musculoskeletal system to age in the human body. Lumbar disc for females start to age at twenty years of age and completely age between fifty and sixty. The number of lumbar herniated intervertebral disc patients are increasing rapidly; however, studies on protective inner wear are insufficient. This study was conducted to develop protective inner wear equipment that retains an aesthetic appreciation of the body. The methods and procedures of this study are as follows. First, foreign and domestic lumbar pads were researched and analyzed by visiting medical shops and internet shopping malls that sell lumbar pads. Second, the survey was conducted on forty patients with disc disease in hospitals located in Seoul and surrounding suburbs. The following are the study results and observations. First, the lumbar pads selling on the market had a variety of designs, textiles, and fabrics. The result of the research was to develop additional inner protective equipment for lumbar herniated intervertebral disc patients. Second, the survey results of the forty patients with disc disease were that housewives were the most vulnerable. All patients had experience purchasing lumbar pads. The prevention of pain and stress were the most selected responses for the motivation to buy lumbar pads. Most individuals said that they used lumbar pads for less than 1 year. Dissatisfaction came from fabric, activity and design. 'Being uncomfortable to wear' was the most common complaint. 'Protection and how easy the clothes were to wear' were the most selected for the necessity of developments. The Inner wear shape was the most selected in shape. Except for six respondents, all favored the lumbar protective inner wear design.

1920년대 근대적 디벨로퍼의 등장과 그 배경 (The Advent of Korean Developers during the 1920s)

  • 구경하;김경민
    • 한국경제지리학회지
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    • 제17권4호
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    • pp.675-687
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    • 2014
  • 일제하 경성부의 근대식 한옥 개발은 조선인 디벨로퍼의 주도로 1920년대에 본격화되었다. 이들이 등장한 배경은 다음과 같다. 첫째, 일본인의 이주와 조선인의 이농으로 인구가 급증했다. 특히 일본인의 근거지가 청계천 이북으로 확장되면서, 지가가 상승하고 기존 필지를 분할하는 압축적인 개발이 나타났다. 둘째, 식민지 당국의 주거대책 부재로, 조선인의 주택난이 극심하였다. 셋째, 조선인 건설업자들은 토목공사 입찰에서 배제되어 조선인 대상 주택을 주로 건설하였다. 정세권 선생의 건양사와 같은 근대적 디벨로퍼들은 토지 매입, 분필, 주택 설계와 개발, 분양 등 근대적 부동산 개발 방식을 통해 조선인에게 근대식 한옥을 공급했다. 이들의 활동으로 1920~30년대 경성부에 10~40평형대의 근대식 한옥 단지가 형성되었다.

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웹기반 도소매 영업관리 시스템 (Web-based Wholesale and Retail Business Management System)

  • 허태성
    • 한국컴퓨터정보학회논문지
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    • 제18권12호
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    • pp.83-90
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    • 2013
  • 이윤추구를 목표로 하는 기업의 모든 활동에는 매출, 매입 등의 다양한 정보가 지속적으로 발생한다. 이렇게 생성된 정보는 CEO에게 작게는 영업사원의 실적을 평가하는 요소이며 크게는 전체적인 시장상황을 직시할 수 있는 신뢰 높은 데이터가 되므로 효율적으로 관리할 필요가 있다. 본 논문에서는 급변하는 시장 속에서도 유연하게 대처할 수 있는 영업 전략을 수립하고, 근태관리프로세스를 통한 각 사원의 회사에 대한 기여도를 체크 하는 등 CEO가 전반적인 기업운영을 효율적으로 할 수 있도록 하며, 각 사원이 자신의 영업이익과 거래처에 대한 신뢰도를 평가 할 수 있으면서도, 정보관리라는 본연의 기능엔 충실하되 단순하고 쉽게 구성하여 개발자로 하여금 별도의 교육이 없더라도 바로 사용할 수 있는 친숙한 시스템을 구축하고자 한다. 본 시스템은 온라인을 기반으로 데이터가 실시간으로 공유될 수 있도록 구성되어 있으며, 각 사원이 갖는 권한에 따라 정보열람이 제한 되도록 하였다.

ICT 중소기업의 성장단계별 인적자원 채용 및 연구개발에 관한 연구 (A Study on the Human Resource Recruitment and R&D by the Growth Stage of ICT SMEs)

  • 정병호;주형근
    • 디지털산업정보학회논문지
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    • 제17권4호
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    • pp.177-195
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    • 2021
  • The purpose of this study is to examine the trouble of recruitment and research and development of ICT SMEs. Recently, many ICT SMEs have emerged for selling products and services using the technology of the 4th industrial revolution. However, SMEs have relatively deficient resources compared to large companies, the difficulty of maintenance or growth of human resources and intangible resources. This research methodology organized the four stages of the analysis process. The first analysis is the association rules for human resource recruitment. The second analysis is the difficulty of hiring jobs and experienced workers by each stage of company growth. The third analysis is a regression analysis of the trouble of R&D activity. The last analysis is an analysis of association rules on the difficulties of management activities by company growth. As the research result, the first analysis has shown a difference in favored human resources by the ICT industry. The second analysis also showed factor differences in job recruitment difficulties for each stage of corporate growth. In the third analysis, the operation of research institutes in ICT SMEs is influenced by industry type, corporate certification, corporate growth stage, self-technology development, joint technology development, technology transfer, and commercialization. As the last analysis, ICT SMEs showed factor differences in difficulties in management activities by stage of corporate growth. This study contributed empirically emphasizing the troubling phenomenon of human resources and R&D necessary for the growth of ICT SMEs. As a theoretical implication, this research contributed to the research-area expansion of management information using big-data technologies. In particular, this research practically suggests the differentiated direction of recruitment and R&D by ICT SMEs based on industry and each stage of company growth through the association rules of big data.

청소년의 우유섭취 증진방안 연구(II) -중.고등학생의 식태도, 간식빈도, 신체활동 및 교내판매시설과 우유 섭취 빈도와의 상관관계- (A Study on the Promotion of Adolescent's Milk Consumption (II) -Relationships of Adolescent's Milk Intake Frequency with Food Attitude, Snacking Frequency, Physical Activity and School Vending Facilities-)

  • 박명순;홍금진;조영선;이정원
    • 대한영양사협회학술지
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    • 제13권1호
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    • pp.73-83
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    • 2007
  • In order to investigate the ecological factors affecting milk intake frequency of adolescents, the questionnaire survey was conducted with 929 middle and high school students living in Chungnam urban area through October and November 2004. The subjects consumed milk 8.6$\pm$6.7 times per week, other beverages 4.4$\pm$4.1 times per week and drinking water 3.7$\pm$2.1 cups per day. Of the students 77.3% took balanced meals, 72.8% ate regularly and 36.2% ate adequate amount. About 61% had breakfast everyday and nearly a half students snacked once a day. Nutritional knowledge scores about milk was 7.2$\pm$1.7 and milk attitude scores was 28.1$\pm$6.5. The subjects spent daily 1.8$\pm$1.1, 1.9$\pm$1.1, and 1.0$\pm$0.5 hours for computer use, TV watching and exercise, respectively. Milk intake frequencies were positively correlated with excercise, snack frequency, meal balance and regularity, breakfast frequency, food attitude score and milk preference, while showed negative correlationships with TV watching and computer use. Intake frequency of fruit-tasted and chocolate milk showed inverse correlation with nutritional knowledge. Subjects without either school store or vending machine took milk more frequently than those with one or both did. Of the correlated variables, milk preference was the most important influencing factor to milk intake frequency according to the stepwise linear regression analysis, which presented other 5 important influencing factors as food attitude, school vending facilities, excercise, snacking frequency and watching TV. In conclusion, the improvement of milk preference is the most important and effective way to promote milk consumption in adolescents. The favorite ways of drinking milk, nutritional benefit of milk, healthy beverage and good snacking should be taught in nutrition education. Also physical activities should be recommended to students rather than watching TV, computer use and vending facilities selling soft drinks should be limited to be established inside school.

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마늘유(diallyl disulfide)와 비타민 A(retinol acetate)가 카드뮴 투여 랫드에 미치는영향 (Effect of Garlic Oil (diallyl disulfide)/ Vitamin A( retinol acetate on Heat Shock Protein Induction in Cadmium Treated Rats.)

  • 김판기
    • 한국식품위생안전성학회지
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    • 제13권2호
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    • pp.171-187
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    • 1998
  • Garlic occupies a special position among the many foods of vegetable origin because it is the sole food for Koreans during the their lives. And vitamin A has been ingested by forms of food or additives. Cadmium has been described as one of the most dangerous trace elements in the food and environment of man and livestocks. Since the de novo synthesis of stress proteins can be detected early after exposure to some agents, analysis of cadmium-induced changes in gene expression , ie. alterations in patterns of protein synthesis, may be useful to develop as biomarkers of exposure and damage for food hygiene. He acute and chronic combine effects of cadmium (Cd, CdCl2 20mg/kg), garlic oil(Dds: diallyl disulfide 50mg/kg, 3 times a week) and vitamin A(Ra: retinol acetate 50,000 IU/kg, 3 times a week) on Wistar male rats were evaluated concerning cadmium contents, tissues enzyme activity, HSP expression histopathological and electron microscopical examinations. The results of the study are as follows ; 1. Less cadmium was absorbed through the digestive tracts, but the ratio of contents in tissue were not changed by the simultaneous adminstration of diallyl disufide or retinol acetate. 2. ALT(alanine aminotransferase) , AST(aspartate aminotransferase), glucose, BUN (blood urea nitrogen), creatinine, the key indices of the clinical changes in hepatic and renal function were significantly hanged by the cadmium treatment after 1 week in liver, after 4 weeks in kidney. 3. Histopathological changes in cadmium treated rats were appeared at 8 weeks age treatment in kidneys. Homogenous eosinophilic material was accumulated in cortical and collecting tubular lumens at 16 weeks. Degenerated or necrotized tubular cells were observed in cortex and medulla. Degenerated seminiferous tubules and homogeneous eosinophilic material was seen in interstitial tissue of rat treated with cadmium for 16 weeks. Calcium deposits were seen in degenerated seminiferous tubules and the tubules showed severe calcification of rat treated with cadmium for 16 weeks. Electron microscope changes in kidney were observed in rats treated with CdCl2 20 mg/kg. Proximal convoluted tubule cells showed selling of cytoplasm and narrow lumen. Capillary endothelial cells showed cytoplasmic vacuoles and swelling. Degenerated epithelial cells were accumulated in tubular lumen of kidney. 4. Enhanced synthesis of 70 KDa relateve molecular mass proteins were detected in 2 hours after cadmium, exposure, with maximum activity occurring at 8~48 hours. Induction of HSP 70 was evident at proximal tubules and glomeruli in kidney. Testicular cells produced enough HSP to be detected normally. From the above results, it could be concluded that HSP70 induction by the cadmium treatment was a rapid reaction to indicated the exposure of xenobiotics, and retinol acetate reduced the cadmium induced nephrotoxicity.

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수협 마아케팅에 관한 연구 (A Study on the Cooperative Marketing of Fishery Products in Korea)

  • 안세원
    • 수산경영론집
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    • 제17권1호
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    • pp.77-106
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    • 1986
  • In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law(1962), It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law (1962). It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed dealers and the merchant middlemen. The goal of marketing is in matching of segments of supply and demand. Every producer seeks to the link the marketing channel firms that will help it accomplish its objective best. This thesis tries to attempt to improve the present Korean Fishery Cooperatives marketing activities. The purpose of the operation of fishery cooperatives is to guarantee the profits of fisherman as well as the interests of general consumers by eliminating the inordinate profits of middlemen and by narrowing other market margins. Fishery cooperatives marketing activity functions forming a self-helf organization for economic protection of producers themselves, and acting as a market reformational institution through its transaction by group. The following are the characteristics of fishery cooperatives marketing. \circled1 Fishery cooperatives is organized with an economic factor and a personnel factor. \circled2 Fishery cooperatives is non-profit organization. \circled3 The members of fishery cooperatives is independent constitution of economy, but they are closely connected with the cooperative. \circled4 Fishery cooperatives is a mutual aid organization. The objective of an efficient marketing strategy may be well described by the common saying provides the right product at the right time, the right place, and the right price. But it is quite true that the Korean Fishermen's Cooperative can be said to owe its development to the successful implementation of the marketing system. The use of the marketing system has resulted in the following marketing strategy. 1. The direct marketing system. \circled1 The cooperation between the fishery cooperatives and the other cooperative through the collection and delivery center. \circled2 The selling between the fishery cooperatives and the large scale retailers through the process industry. 2. The vertical marketing system. \circled1The fishermen's cooperative to be nominated by wholesaler in the terminal market. \circled2 Contracted vertical marketing system. \circled3 Abolition of selling by double auction in the landing and the terminal market. 3. The physical distribution system. \circled1 The need for adoption of cold chain system to connect production directly to consumption. \circled2 The need for more expansion of landing markets and terminal market facilities. Solutions to the problems of the Korean fishery are made possible through effective functioning of cooperative marketing activities of fishery products. The marketing concept of fishermen's cooperative lies in the satisfaction of consumer needs. According to the marketing concept fishermen's cooperative should try to satisfy customer's needs through a coodinated set of activities that allows the organization to achieve its goal. Providing satisfaction to customers is the major trust of the marketing concept. To do this, a business must find out what will satisfy customers. With this information the cooperative sells to the greatest possible number of customers through the most efficient sales and marketing channels. Economic rationality of fishermen's cooperative marketing lies in reduction of marketing cost and elimination of intermediate institutions. Cooperative marketing and direct marketing are both indispensable marketing factors for a new cooperative organization among the manu ways. The cooperation between the fishermen's cooperative and the others cooperative, and vertical marketing system are the most necessary ones. Propulsion of cooperative marketing system could not be successful without the support of the marketing instituion's help. Consequently, successful cooperative marketing ought to lead to the necessity not only for the improvement of marketing organization, but for the application of a new marketing concept in the fishermen's cooperative.

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