• Journal of Digital Convergence
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• v.14 no.7
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• pp.193-200
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• 2016

Research and development of energy self-consumption introducing photovoltaic and energy storage system at home is very active. This system can manage the home energy in which it charges the electricity generated during the day and uses it during high electricity bills. However, it not yet made up the residential real-time pricing in Korea but it can reduce electricity usage to a certain target on the progressive. In order to introduce the home photovoltaic, it requires PCS(Power Conditioning System). This converts the direct current into alternating current by the electricity generated and used to perform charging and discharging of the energy storage system. The market for self-consumption smart home system is currently increasing because the interests of the general public about solar power, energy storage systems increased. The result of this study is installed on the room environment and the effect was analyzed on the assumption of real-time pricing.

• Human Ecology Research
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• v.54 no.3
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• pp.251-262
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• 2016

This study analyzes the relation of the consumption values and ethical fashion consumption behavior as well as other influential factors between Korean and German ethical consumers based on the 'Modified Theory of Planned Behavior.' A survey was conducted on female consumers in their 20s and 30s, who experienced ethical fashion consumption in Seoul and Berlin. A factor analysis, reliability analysis, F -test and multiple regression analysis were performed for model verification. The research results indicated that emotional value (in case of Korea) and functional value out of consumption values (in case of Germany) have significant effects in regards to the influence of consumption values on ethical self-identity. The effects of ethical self-identity on ethical fashion consumption behavior indicated that Korean ethical self-identity influenced the ethical fashion consumption behavior of moderating and simplicity and eco-friendly certification versus local consumption as well as above factors (in case of Germany) explained by ethical self-identity. Both variables had a negative moderating effect in Korea in regards to the moderating effects of social comparison and materialism in the relations of ethical self-identity and ethical fashion consumption behavior; however, only materialism was an influential factor in Germany. The results of the research variables by individualism/collectivism indicated that the horizontal-collectivism group showed the highest ethical self-identity along with the lowest materialism tendency that had a high point of consumption behavior towards local consumption. However, the vertical-individualism group was outstanding. The consumption behavior aimed at moderating and simplicity.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.381-395
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• 2009

This study was conducted to investigate effects of self concept of children consumers on consumption propensity of online items according to gender by considering that self, which means a thought on ownself, is expressed as online items in cyber space. Totally, 760 copies of the questionnaire were distributed and 716 ones were finally used as data for analysis in this study. The data were analyzed by using SPSS 14.0 and factorial analysis, Cronbach' ${\alpha}$, t-test, cross tabulation analysis and multiple regression were conducted. The results of this study could be summarized as follows. First, the factorial analysis performed to examine types of self concept found four factorial structures - justness, social, academic and family self. In addition, the factorial analysis done to determine compositional factors of irrational consumption propensity of children consumers showed three factorial structures - impulse buying, conspicuous consumption and imitative consumption. When the effects of personal variables, item-transaction variables and self concept on irrational consumption propensity of children consumers were investigated according to gender, significant factors affecting consumption propensity of both of the males and females were a monthly pocket money, time using the Internet and major transaction items. In addition, parents' permission for purchasing items, justness self and family self were found to be variables affecting consumption propensity in the male children. On the contrary, self concept of female children did not affect irrational consumption propensity.

• Korean Journal of Human Ecology
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• v.19 no.1
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• pp.91-102
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• 2010

This study conducted a survey with 300 male respondents in their 20s to 50s, in order to examine the influence of personal variables, identity of gender roles, self-esteem and social-cultural attitude towards appearance on metro-sexual consumption. The findings are as follows: First, the majority of respondents experienced metro-sexual consumption in passive ways, such as purchasing cosmetics or perfume. Second, self-esteem differed by classification of identity of gender roles and the self-esteem was the most highly rated in non-classified, followed by in femininity, masculinity and androgyny. On the other hand, the non-classified group appeared to have the most highly social and cultural attitude toward appearance. Lastly, when examining the effect of personal variables, identity of gender roles, self- esteem and social-cultural attitude toward appearance on metro-sexual consumption, the results showed that the younger respondents who spend the highest monthly expenses on appearance, belong to the androgynous group and have the social-cultural attitude, are more likely to have a greater tendency towards metro-sexual consumption.

• Journal of Korean Home Economics Education Association
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• v.16 no.4 s.34
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• pp.167-176
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• 2004

The purpose of this study was to identify the factors related to the propensity for conspicuous consumption of adolescent consumers. Data for this study were collected from 530 adolescent consumers who were in the 8th grade of middle school in Guri city. There were significant differences between boys and girls in the propensity for conspicuous consumption of adolescents. The propensity for conspicuous consumption of boys was higher than girls. The influences of friends and mass media. and self-esteem were found to predict the propensity for conspicuous consumption of adolescents.

• The Journal of Fisheries Business Administration
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• v.41 no.3
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• pp.1-20
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• 2010

The purpose of this study is to identify specific patterns of Sasimi consumption in Korea using cluster analysis. The data applied in the analysis were collected from five major cities in Korea through telephone interview with trained surveyors. This study investigated three major topics; 1. Korean people prefer to eat Sasimi at the restaurants rather than at-home. 2. The quality of Sasimi is different according to where the eating place is located such as seaside or inland. 3. Determinants of Sasimi Consumption are different according to population characteristics, sex or occupation. The main findings of the study can be summarized as following three points. Firstly, Koreans preferred to eat Sasimi out 83.3% of respondents chose eat-out rather than eat-at-home. These are especially popular with men, 40' years older, self-employed, lived in capital area. Secondly, satisfaction level of Sasimi consumption was good in Choong-Cheung province. Since Chung-Cheong Province was located in the inland, the chance to eat Sasimi is lower than seaside. Thirdly, consuming decision factor of Sashimi was different across groups. None of decision factors take effect on Group 1 while indigenous variable of Sashimi has effect on Group 2 and external variable has effect on Group 3. Therefore, in order to increase Sashimi consumption, it is necessary to at-home consumption of Sashimi should be improved. Moreover, it is necessary to develop marketing strategy which fits in regional characteristics and to have government assistance.

• Journal of Families and Better Life
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• v.15 no.4
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• pp.341-354
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• 1997

In post-industrial society consumption takes a role as a means of acquiring unique lifestyle of style especially for the new generation. The purpose of this study was to identify consumption culture of adolescents in the context of consumerism culture. The use of goods in order to create social distinctions and to establish self-identity was note in is new generation's consumption culture and it was argued that advertising and other media attach images of beauty fulfilment and good life and that they persuade adolescents to have such lifestyle through buying consumer goods. It was also argued that the consumption culture of adolescents is strongly related to the counter-culture or counter-school culture. Implications were discussed with respect to future research area.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.109-120
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• 2008

The purpose of this study was to find out if body image and conspicuous consumption tendency influenced luxury brand buying behaviour. A survey questionnaire was used to collect information from 430 females in their 20's. Collected data were subjected to descriptive analysis, factor analysis, and path analysis. Results showed that body image and conspicuous consumption tendency consisted of five factors. In terms of body image, attitude towards changing appearance, attitude towards changing body figure/weight, and interest in health/appearance had a positive effect on conspicuous consumption tendency, which ultimately influenced luxury brand buying behaviour. In contrast, body cathexis and physical self-concept had a negative effect on conspicuous consumption tendency, which also directly influenced luxury brand buying behaviour.

• Journal of Korean Home Economics Education Association
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• v.9 no.2
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• pp.161-174
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• 1997

The purpose of this study is to investigate the effects of self-concept, reference group, consumer education, and materialism on the propensity for conspicuous consumption of adolescents. The data used in this study were collected through questionnaires on 604 adolescents living in Cheju City. The data were analyzed by using SPSS PC(sup)+ program. The propensity for conspicuous consumption of adolescents differed significantly according to their age and allowance, and sex. The propensity for conspicuous consumption of the middle school students was higher than that of the high school students. The propensity for conspicuous consumption of boys was higher than of girl’s. The propensity for conspicuous consumption of the adolscents was influenced by materialism and the reference group. According to the results of the multiple regression analysis, the most influential factor was materialism and reference group. In clothing materialism was the most influential factor and the reference group was the second influential factor. But In shoes, bag, and school supplies the reference group was the most influential factor and materialism was the second influential factor.

• Korean Journal of Community Nutrition
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• v.24 no.3
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• pp.183-196
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• 2019

Objectives: College is an important time for students to establish their identity as an independent subjects and develop a foundation to maintain a healthy adulthood. However, after female students become college students, their eating habits are likely to become more irregular and they may experience various health problems because of excessive weight control. Therefore, this study was conducted to investigate the dietary behaviors and blood clinical indices of female college students by residence types. Methods: A total of 374 subjects were classified as home group, self-boarding group or boarding group according to residence type. Dietary habits, frequency of food intake, and eating attitudes were examined through questionnaires and anthropometric measurements and blood clinical indices were analyzed. Results: The meal most frequently skipped by female college students was breakfast, and the frequency of skipping breakfast was significantly lower in the home group than other groups. Most college students recognized that their eating habits had worsened since becoming college students, with the self-boarding group in particular feeling that their eating habits changed negatively. The consumption frequencies of protein foods, fruits, dairy products, seaweed, and fatty meats were significantly lower in the self-boarding group than other groups. The home group ate food cut into smaller pieces, while the self-boarding group tried new and rich foods. Residence types did not affect blood clinical indices. Conclusions: The self-boarding group had inadequate dietary habits compared to the home group. Although residence type did not affect the blood clinical indices, the students still had poor dietary habits. Therefore, proper nutrition education is needed to improve the nutritional status of college students, especially those that self-board.