• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.121-135
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• 2005

From a social psychological perspective, Make-up is an tool for run a lot smoother and perform communication efficiently. Many people give a turn to hair color through dyeing form due to yearning to change individual image through the image which the color is having. This paper study how make-up behavior, hair color and self-consciousness will affect the Level of Expected social-psychological effect of College Girl Students. In the sense of make-up behavior, according to result, a group of make-up behavior of self-satisfaction-oriented the level of expected social-psychological effect higher than a group of make-up behavior of tradition-oriented. Hair colors doesn't seem to be having much effect on the level of expected social- psychological effect, but have been shown to influence make-up behavior and self-consciousness. On the self-consciousness, a group of high self-consciousness the level of expected social-psychological effect higher than a group of low or fair self-consciousness. They doesn't have much effect passive expected effect as 'complement of self insufficiency' or 'a person consciousness' But they are affect active expected effect as 'the pleasure of change' and 'positive ascent'.

• Korean Journal of Human Ecology
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• v.12 no.5
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• pp.699-712
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• 2003

The purpose of this study was to explore the gender relation of children's self esteem and gender equality consciousness of their father by children's perceptions. The data for this study were collected from 805 middle school girls in Jeonbuk province. Respondents answered by self-reported questionnaires. The major findings were as follows : 1) The gender equality consciousness were influenced by all the factors like the educational background and occupation of parent, the type of marriage, living level and grade of children except the type of family. 2) Children's self-esteem level was found to be above average. Parent-child related variables affected on children's self-esteem but children's self-esteem in school was not affected by the parent's education level. 3) The self-esteem and the gender equality consciousness showed a strong correlation, but on the other hand, the whole self-esteem and the self-esteem in school were mainly affected by the gender equality consciousness of fathers.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.9-17
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• 2008

The present study was conducted to analyze high school students' attitudes toward jean brand counterfeits relative to their self-esteem and self-consciousness. The study was implemented through a normative-descriptive survey using questionnaire. The sample consisted of 605 high school students from 6 high schools located in Seoul. Data were analyzed by mean, cluster analysis, regression, ANOVA and Duncan's test. The results were as follows: (1) As a whole, the mean values of preference and purchasing intentions toward counterfeit jeans were 2.99 and 2.83, respectively, indicating a slightly low average on the 5-point Likert scale. The results indicated that 45.5% of respondents have more than one item of counterfeit jeans. (2) Differences were found in the level of self-esteem and public self-consciousness among the three groups, who were classified by the level of purchasing intention and preference toward counterfeit jeans. Among the three groups (high/middle/low), the group having low purchasing intention and preference toward counterfeit jeans showed higher self-esteem and public self-consciousness than the other two groups. (3)Regression analysis showed that the self-esteem and public self-consciousness of high school students have an impact on the amount of purchasing of counterfeit jeans. (4)In the process of developing effective policies against the jean brand counterfeits market, it should be fully considered that high school students' purchasing intentions regarding jean brand counterfeits are related to their self-consciousness. It could be said that the policies followed to eliminate counterfeits and to enhance the consumer ethics of high school students will be more effective when those policies are accompanied by efforts to form their sound self-consciousness, especially in the areas of self-esteem and public self-consciousness.

• Fashion & Textile Research Journal
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• v.10 no.3
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• pp.281-288
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• 2008

The purpose of this study was to investigate how clothing interest, fashion involvement, and self-consciousness affect brand recall, brand attitude and buying intension of the product placed on TV drama. The data were collected using a self-administered and structured questionnaire on subject of 270 middle school students and 260 high school students in Pusan. Frequency analysis, $X^2$-test, t-test, and multiple regression were used to conduct the data analysis on 524 out of 530 questionnaires. Clothing interest and the level of self-consciousness had significant influence on brand recall and emotional brand attitude of the product placed on TV drama. Self-consciousness affected cognitional brand attitude. Moreover, TV drama clothing interest and fashion involvement had a significant influence on buying intension. Therefore, TV drama clothing interest was the main factor which affected brand recall, brand attitude and buying intension of the product placed on TV drama.

• Journal of Information Technology Services
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• v.6 no.3
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• pp.47-67
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• 2007

While earlier research reports focused on Internet addiction among adolescents, this research examines the direct/indirect impact of socio-psychological variables like stress level, self-consciousness (self-esteem, self-control, and self-efficacy), and Internet use control on Internet addiction among adults. The fact that 62.4% of survey respondents were diagnosed as Internet addicts demonstrates that this concern about Internet addiction among adults is valid. This research, first, shows the direct impact of socio-psychological variables on Internet addiction. Low self-esteem, low self-control, high self-efficacy, high levels of stress, and high Internet-use control lead to a severe level of Internet addiction. Second, self-consciousness variables mediate the impact of stress on the addiction, but the mediating role is not so significant as the direct impact. Internet-use control plays as a partial moderator between self-esteem, self-control and addiction. Internet-use control is a useful measure for Internet addition at work. In addition, businesses may take personality, as well as environmental conditions, and organizational management process into account to minimize the impact of the addiction.

• The Korean Journal of Health Service Management
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• v.6 no.2
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• pp.35-44
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• 2012

This study was carried out to identify how a middle-aged woman's consciousness of the death and self-esteem was affected by whether the hospice volunteer's experience exist or not. As a form of descriptive research, this study, which is based on a structured questionnaire intended for the 191 middle aged women doing volunteer work at the non-profit women's organization, had been conducted twice from May 10, 2010, to May 21, 2010. The results of my research work is followed ; First, a middle-aged woman's consciousness of the death and self-esteem showed significant differences depending on whether the hospice volunteer's experience exist or not. Experienced hospice volunteer group showed a lower consciousness of the death and a higher self-esteem compared to non-experienced hospice volunteer group's case. Second, in case that the results show a high self-esteem, the consciousness of death reach at the low stage. Especially, the experienced hospice volunteer group showed an opposite correlation compared to non-experienced group. Third, Anyone's consciousness of death appeared at a low level when she had a religion and higher education background. Anyone's self-esteem oriented sense appeared at low level when she didn't have religion but rather appeared at high level when the health status of the targeted group was in a good shape. As a result, the hospice volunteer activities can be assumed to increase the middle-aged woman's self-esteem, therefore, turn the consciousness of death into a positive attitude.

• Journal of Korean society of Dental Hygiene
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• v.18 no.6
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• pp.1025-1035
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• 2018

Objectives: This study examined dental hygiene students' frequency of participation in community volunteer activities, job consciousness, depression, and self-esteem, and then identified the correlation among them. We also analyzed the moderating effect of depression and self-esteem on the correlation between participation in community volunteer activities and job consciousness. Methods: We surveyed 312 dental hygiene students attending four universities in South Chungcheong Province, Korea, from May 2 to June 15, 2016, through direct visits. They were given structured questionnaires containing four items on community volunteer activities, three on job consciousness, ten on self-esteem, and 13 on depression. To examine the moderating effect of depression and self-esteem, we performed analysis of variance, correlation analysis, and structural equation modeling analysis (based on the path analysis model and by inserting interaction terms) using SPSS and AMOS. Results: We observed a negative correlation between self-esteem and depression (r=-0.062) but a positive correlation between self-esteem and job consciousness (r=0.125). Depression and job consciousness had a negative correlation (r=-0.176). Depression had a statistically significant impact on job consciousness (r=-0.519, p<0.01). The interaction term between depression and frequency of community volunteer activities also had a statistically significant influence on job consciousness (r=0.090, p<0.05). These findings indicate that depression moderates the correlation between frequency of community volunteer activities and job consciousness at a statistically significant level. Conclusions: More frequent participation in volunteer activities enhances dental hygiene students' self-esteem, reduces depression, and raises job consciousness. The positive impact of volunteering on self-esteem, depression, and job consciousness warrants encouraging students' participation in community volunteer activities, creating supportive structures, and developing various volunteer programs relevant to the students' area of study.

• Journal of Fashion Business
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• v.16 no.6
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• pp.1-20
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• 2012

This study aims to define the influences of an individual's talent types and body consciousness factors on high((intense)-level appearance management behavior in 367 adults(female 172 and male 195). The present study is the first to consider both human talent type and the body consciousness on the high level-appearance management behavior correlates to appearance management behaviour. According to the result of the analysis, plastic surgery on body forms or faces are done by few people. However, straightening teeth, ear piercing, removal of spots or imperfections, and eyebrow tattoos are conducted by many consumers without much resistance. It is rather widely accepted, despite the fact that it can cause pain, discomfort, and side-effects. Furthermore, although excessive acts such as muscle training, dieting, weight managing, and oriental treatments can lead to side-effects, the standardized efficient beta value turned out to be high for these treatments. Thus, this study suggests that both the interpersonal talent among 8 talent factors and 2 body consciousness factors contributes to the reinforcement of the self-identity through high level-appearance management behaviors, but except risky plastic surgery. Therefore, this study supports the previous researches that body consciousness composed of self-source, which is desires and efforts to achieve the ideal body, and external-source, which is the internalization of other people's feedbacks.

• Journal of Family Resource Management and Policy Review
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• v.6 no.1
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• pp.117-134
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• 2002

The purpose of this study is to investigate the relationships between young housewives’economy consciousness and economy behavior. The data used in this study were taken from 429 housewives between 20's and 35's who have at least one child with their spouse in Seoul The results of this study were as follows : First, the general trend of the economy consciousness and behavior in living resources was that the level of consciousness is more higher than the level of behavior. Second, the degree of employed wives' economy behavior was more passive than that of house wives’behavior. Third, housewives’economy consciousness and behavior showed a significant difference in their education level, family income and number of children. Fourth, from the Regression Analysis, the Model was accounting for 45% of the variance. Influential variables on housewives’economy consciousness and behavior were self esteem, the inside and outside control, perception of the adequacy of resources. Fifth, out of sub- variables about housewives’economy consciousness and behavior, energy resources was relatively at the high level.

• Korean Journal of Human Ecology
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• v.11 no.2
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• pp.149-167
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• 2002

The purpose of this study was to examine the entrepreneurship consciousness of the college students in Daejeon City. The following results were fund: First, the level of the entrepreneurship consciousness of the college students were very high. Second, the younger group tended to be more active in venturing during the college time. Third, the group over 23 years old tended to have higher level of the abilities as a man of enterprise. Fourth, students with the self-employed parents tended to be high level of entrepreneurship consciousness and their personal traits for the enterprise compared with other groups.