A Study on the Degree of Self-Monitoring, Perceived Risk and the Appeal Types of Advertising Impact on Cosmetic Purchase Behavior (자기감시, 위험지각과 광고소구유형이 화장품 구매행동에 미치는 영향)
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- Journal of the Korean Home Economics Association
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- v.38 no.6
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- pp.59-70
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- 2000