• Convergence Security Journal
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• v.22 no.1
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• pp.159-166
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• 2022

The purpose of this study conducted to conduct a survey to understand the effect of security major college students' major selection motives on major satisfaction and career decisions. The questionnaire was written as "First, motivation for choice, second, major satisfaction, third, career decision". In this study, Chronbach's Alpha coefficient was calculated to analyze the reliability and importance of variables and to identify exploratory factors. And the Berimax method was performed. Both the AVE and CR values of the measured items were calculated to be above the reference value of 0.7, and thus, the convergent validity of each item was investigated as favorable. In the hypothesis test results, the standardization coefficient of 'selection motive ⇨ major satisfaction' was 0.653 and 'major satisfaction ⇨ career decision' was 0.403, so both research hypotheses were adopted. However, 'selection motive ⇨ career decision' was rejected with 0.392. In the future, universities and related professors seem to need more efforts to simultaneously increase the selection motive and major satisfaction in order to improve the career decisions of college security students.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.6
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• pp.1880-1890
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• 2015

The purpose of this study was to development of the 'convergence motive' scale for interdisciplinary knowledge fusion. Based on results from literature review, this study clarifies a theoretical ground for 'convergence motive'. Initial items to measure this concept were verified by content analysis and then finalized. After a pilot test done with 568 college students, gathered data were analyzed by item selection and exploratory factor analysis to verify their validity. Next, the main test implemented with 1,211 college students was analyzed with exploratory factor analysis using the method for rotation based on maximum likelihood analysis and direct oblimin for validating the final items to measure 'convergence motive'. As a result, the scale for 'convergence motive' consists of 43 items to measure the following four factors: collaboration to identifying and solving problems, challenge of a new perspective, communication for convergence, cohesion for convergence. Construct validity and criterion-related validity were performed at last to check this scale's theoretical construct. In conclusion, this study concluded that the scales for convergence motive could be generalized and applicable to other samples.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.151-162
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• 2016

This study examined the factors that affect the relationship between radish liquid naturally fermented bread selection motive, consumer attitude and purchase intention. A total of 300 questionnaires were distributed to the consumers, of which 279 were deemed suitable for analysis after the removal of 21 unusable responses. In order to perform statistical analyses required in the study, SPSS 18.0 statistical program was employed for frequency analysis, factor analysis, and reliability analysis, correlations, regression analysis. The results of exploratory factor analysis showed that four factors regarding naturally fermented bread selection motive were extracted from all measurements with a KMO of 0.735 and a total cumulative variance of 65.759 %, with regard to consumer attitude, one factor was extracted with a total cumulative variance of 72.421% and a KMO score of 0.684. One factor for purchase intention was extracted that accounted for a total cumulative variance of 67.139% and a KMO score of 0.683. All factors were significant at 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships selection motive between consumer attitudes and purchase intetion was adopted.

• Journal of the Korea Society of Computer and Information
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• v.20 no.10
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• pp.133-140
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• 2015

In this paper, I propose some policy and theoretical implications by analyzing moderating effects of volunteering activity in the causal relationships between social welfare major choice and their job choice. For the purpose of the goal of this study, I surveyed 242 university students in 2~4 grades majoring social welfare in Gwangju and South and North Jeolla Province. Analysis results showed that the personal motive on choosing a major affects the occupational aptitude & interests and economic feasibility of career when they choose their jobs. However, the social motive didn't affect the occupational aptitude & interests and economic feasibility of career. It means that they didn't choose their majors considering their aptitude & interests, but chose them by following the advice of the surrounding people. Also, moderating effects of volunteering activity was not significant, which means that volunteering period and schedules are too short and tend to be operated as a mere formality. This study suggests the policy implications so that they have the correct major selection and career options based on the analysis results.

• Journal of the Korean Home Economics Association
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• v.35 no.6
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• pp.15-24
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• 1997

The objective of this study were to examine the relationships between clothing design preference, clothing attitude and sex role identity. Using the data collected through interview questions. 200 subjects who were 60years of age and older in Kunsan, Korea, the data were analyzed using $X^2$-test. The results of the study were the followings. 1. The androgynous type liked two button single jacket and the masculine and indifferentiate type three button single jacket, while the femin type liked soutien collar jacket in their woman. 2. The androgynous type' purchase motive was 'enough money' 'finding like clothing' while the masculine type's 'to attend meeting'. The feminine type's motive was 'enough money' and the indifferentiate type 'to attend meeting'. Clothing selection motive was more influenced the androgynous type than the feminine and indifferentiate type by 'design'. 3. The androgynous type felt 'indifferent' for dare clothing of the aging, the masculine type 'hate', the feminine type 'I like to', and the indifferentiate type 'look so good'.

• Journal of the Korean Home Economics Association
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• v.43 no.4 s.206
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• pp.49-63
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• 2005

The Purposes of this study were to segment Chinese consumers by clothing Purchase motive, and then to analyze and compare the clothing purchasing behavior among the segmented groups. The subjects were 655 career women of middle and high class in their 20's and 30's living in Benjing, Shanghai, Shenzhen, and Changchun. A total of 655 questionnaires were analyzed by using frequency, mean, factor analysis, ANOVA, Duncan's multiple range test, cluster analysis, and X^2 _ test. The results were as follows: 1. Chinese consumers were segmented into clothing high-involvement group, fashion pursuing group, practicality pursuing group, and characterless group. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, price of purchase, shopping time, shopping companion, and paying method were significantly different among the 4 segmented groups. 3. The demographic variables such as a city, marriage, total monthly income, and average monthly expenditure on clothing were significantly different among the 4 segmented groups.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.25-34
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• 1992

The main purpose of the study were to investigate the agreeability on the use of the bedclothes of Korea. For this purpose, a questionaire was sent to 600 mothers of students at middle school, high school and university in Seoul, Daejeon, Kwangju. The results were as follows; 1. The type of house greatly influences the style of sleeping and most families have a traditional Korean style sleeping environment. 2. Management of bedclothes were important on comfort sleeping of the subjects. 3. The type of sleepwear, Subjects shown a greater preference for Pajama style than One-piece style. 4. The chemi-physical aspect was shown as an important factor in the demand of selection motive of bedclothes for agreeability. 5. But Psychological aspect was shown an important factor in the demand of selection motive of sleepwear for agreeability.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.814-825
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• 2009

This paper is to analyze the relative weight and the priority order of the selection factors for IPTV. To obtain the goal this paper, firstly, the selecting factors for IPTV were identified and conceptualized on reviewing previous literatures. And this paper proposed the hierarchy model using the factor analysis on IPTV users. and utilized AHP in analysis method. Secondly, AHP model constructed 4 higher factors, and 15 lower factors. The higher factors were 'Quality Acceptance', 'Social Effect', 'Using Motive' and 'Individual Psychology'. Results of this study show that relative weights among factors IPTV selection were founded as 'Quality Acceptance(33.0%)', 'Utilization Motive(31.8%)', 'Individual Psychology(21.3%)' and 'Social Influence(13.9%)'. Economic efficiency takes the top rank in sub-criteria included 15 factors and than convenience, amount of information, discrimination, self-efficacy, innovation, relative advantage in order listed. For the generalization of the research results, further researchs are needed to investigate intended use of IPTV on other method of analysis.

• Fashion & Textile Research Journal
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• v.20 no.4
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• pp.389-399
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• 2018

The purpose of this study was to investigate the differences of sociocultural attitudes toward appearance, clothing and cosmetics purchasing behaviors according to male consumer's age group. The research method was survey and subjects were 656 male consumers. The results were as follows. First, three factors (appearance importance awareness, appearance internalization, and slimness importance awareness) were emerged on sociocultural attitudes toward appearance. Young age group showed higher level of appearance importance awareness and internalization than middle age group. Second, there were many differences on clothing purchasing behaviors by age variable. Young age group more importantly considered psycho-social purchasing motives, aesthetic selection criteria, and the internet as information source and purchasing place than middle age group. Whereas middle age group more importantly considered practical purchasing motives, practical selection criteria, and store display & salesman as information sources, and fashion outlet as purchasing place than young age group. Third, there were also many differences on cosmetics purchasing behaviors by age variable. Young age group used more and various cosmetics, and they more importantly considered skin improvement as purchasing motive, skin suitability and price as selection criteria, the internet as information source and purchasing place than middle age group. On the other hand, middle age group generally used fundamental cosmetics, and they more importantly considered skin protection as purchasing motive, quality as selection criterion, TV and store display & salesman as information sources, and discount store and cosmetics speciality store as purchasing places than young age group.

• The Korean Journal of Community Living Science
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• v.20 no.3
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• pp.385-396
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• 2009

The purpose of this study was to analyze and categorize the factors of appearance management motivation of male and female college students in Busan. It also aimed to analyze the differences in their clothing behavior and make-up behavior. The data were analyzed by Factor analysis, Cluster analysis, one-way ANOVA, Duncan's multiple range test, and multi-response analysis. The results of this study are as follows: There were four factors including self -development, emphasis on the physical appearance, individuality-seeking, and sexual appealing. These subjects were categorized into three different types of groups: social-self-management type, passive appearance management type, and individuality-seeking type. In terms of the differences in the clothing purchase behavior of the physical appearance management motivation group, there were significant differences in the criteria of their selections for clothing. The most important factor was the design, followed by the price and the fabrics. The differences in cosmetics selection were investigated in order to analyze the differences in their make-up behavior of physical appearance management motivation group. The results showed that the quality, the price, and the manufacturing country were considered as the most important criteria for their selection of cosmetics.