• 제목/요약/키워드: selection behavior

검색결과 982건 처리시간 0.023초

산업사회의 소비자행태 연구 -서울시 가계의 의.식.주생활 관련 상품대체와 구매행동을 중심으로- (A Study on the Consumer Behavior in the Industrial Society -Commodity Substitution and Buying Behavior for Food, Clothing and Shelter of Households in Seoul-)

  • 이기춘
    • 대한가정학회지
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    • 제27권2호
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    • pp.115-132
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    • 1989
  • The household behavior of food, clothing, and shelter in Seoul area was analyzed to determine characteristics of consumer behavior in the industrial society. Questionaires were administered to 1095 housewives to find out the degrees and types of household labor substituted by the commodities and their buying behavior. Attitudes and values concerning clothing and housing were also measured. The results of the study indicated that the degree of labor substitution by commodities in clothing related area were high, while traditional food items were relatively low. Household labors related to clothing and housing maintenance also showed increased tendency to be substituted by the commercial services. The age and educational level of housewife, and household income were found to be the influencing factors to accelerated labor substitution, which is expected to increase as the industrialization progresses. Buying behavior varied in store selection and information sources according to commodities. Marketer dominated information sources according to commodities. Marketer dominated information sources were used for foods and clothing commodities, while interpersonal information sources were used for services. Shortened clothing life cycles, and rental housing were also found indicating consumer's change in housing concept from possession to use. Suggestion were made to consumers, industries, and government based on the results from the study.

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청소년의 라이프스타일에 따른 의복쇼핑성향과 의류제품의 인터넷 구매행동 (Adolescent's Lifestyle Groups: Clothing Shopping Orientation and Online Clothing Purchasing Behavior)

  • 황진숙;양화영
    • 한국의류학회지
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    • 제30권1호
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    • pp.71-82
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    • 2006
  • The purpose of this study was to investigate the effect of lifestyle on shopping orientation and internet purchase behavior of Korean adolescents. Specifically, the study categorized the adolescents by their lifestyles and investigated the differences among the groups in regard to shopping orientation, clothing purchase behavior through Internet, and demographics. The subjects for the study were 319 middle and high school students. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2$ test. The results showed that there were three lifestyle groups: Internet/fashion interest group, study oriented group, and family oriented/self-confidence group. The shopping orientations had 6 factors, and Internet purchase behavior included 5 dimensions of clothing purchase types through Internet, apparel selection criteria, and Internet purchase experiences. The groups were significantly different in regard to their shopping orientations, clothing purchase behavior through Internet, and demographics. For example, Internet/fashion interest group ($47\%$) tended to shop impulsively online. When purchasing clothing products online, the group considered the external factors, such as advertisements and fashion more important.

Prediction of Mechanical Behavior for Carbon Black Added Natural Rubber Using Hyperelastic Constitutive Model

  • Kim, Beomkeun
    • Elastomers and Composites
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    • 제51권4호
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    • pp.308-316
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    • 2016
  • The rubber materials are widely used in automobile industry due to their capability of a large amount of elastic deformation under a force. Current trend of design process requires prediction of functional properties of parts at early stage. The behavior of rubber material can be modeled using strain energy density function. In this study, five different strain energy density functions - Neo-Hookean model, Reduced Polynomial $2^{nd}$ model, Ogden $3^{rd}$ model, Arruda Boyce model and Van der Waals model - were used to estimate the behavior of carbon black added natural rubber under uniaxial load. Two kinds of tests - uniaxial tension test and biaxial tension test - were performed and used to correlate the coefficients of the strain energy density function. Numerical simulations were carried out using finite element analysis and compared with experimental results. Simulation revealed that Ogden $3^{rd}$ model predicted the behavior of carbon added natural rubber under uniaxial load regardless of experimental data selection for coefficient correlation. However, Reduced Polynomial $2^{nd}$, Ogden $3^{rd}$, and Van der Waals with uniaxial tension test and biaxial tension test data selected for coefficient correlation showed close estimation of behavior of biaxial tension test. Reduced Polynomial $2^{nd}$ model predicted the behavior of biaxial tension test most closely.

온라인 학습환경에서 학습참여동기와 협력적 자기효능감이 지식공유행동에 미치는 영향 (The Effects of Learning Participation Motivation and Self-Efficacy for Group Work on Knowledge Sharing Behavior in Online Learning Environment)

  • 박혜진;차승봉
    • 디지털산업정보학회논문지
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    • 제19권3호
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    • pp.105-115
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    • 2023
  • This study analyzed the effects of learning participation motivation and collaborative self-efficacy on knowledge sharing behavior in an online learning environment. Collaborative learning in the online learning environment took the initiative in team formation, learning topic selection, learning planning and execution, and reflection. Collaborative learning was operated as an extracurricular program, and a survey was conducted targeting students who finally completed all learning activities. The results of the study are as follows. First, goal-oriented motivation and self-Efficacy for group work, showed significant influence on knowledge sharing behavior. Second, activity-oriented motivation did not show a statistically significant effect relationship. Interpreting the analysis results, it can be judged that the higher the goal-oriented motivation and self-Efficacy for group work of students who performed collaborative learning in an online learning environment, the higher the willingness to share knowledge, skills, and information they know. This study explored the outcomes of collaborative learning conducted in an online learning environment. It is meaningful that the learner's learning participation motivation was identified and the effect of self-Efficacy for group work, which can be expressed in collaborative learning situations, on knowledge sharing behavior, which is a necessary behavior for group performance, is significant.

대학교육기회의 확대와 대학진학행동: 충청북도를 사례로 (Over-education and University Selection Behavior of Local High School Leavers: A Case Study, Chungbuk, Korea)

  • 조영국
    • 한국경제지리학회지
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    • 제6권1호
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    • pp.145-170
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    • 2003
  • 본 연구는 충청북도를 사례로 대학교육기회의 확대가 이루어진 이후에 지역노동시장의 변화 특성과 지방의 고등학교 졸업생들에서 나타나는 대학진학행동의 특징을 밝힘으로써 지방에 있어서 대학교육기회확대가 갖는 의미를 탐구하고자 했다. 대학교육기회의 양적 팽창이 이루어지면서 충청북도의 노동시장에 있어서 대졸 취업자의 직종 하향이동이 심화되고 있으며, 이에 대한 반작용으로 대학진학행동에서 충청북도를 이탈하여 보다 상위 중심지로 또는 핵심지역으로 이탈하려는 경향이 점차 두드러지고 있는 것으로 분석되었다. 특히 이 과정에서 도를 단위로 하는 취학권이 약화되고 있음이 밝혀졌다.

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신용카드서비스에 대한 공적불평행동과 불평처리 만족에 관한 연구 (Consumer Public Complaint Behaviors and Satisfaction of Complaint Handling By Credit Card Services)

  • 이영애
    • 한국생활과학회지
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    • 제21권5호
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    • pp.957-973
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    • 2012
  • This study analyzed consumer public complaint behaviors and the satisfaction of complaint handling among credit card users who availed of credit card services. Relatively little research has been done in this area, despite the obvious importance of understanding and improving credit card market conditions. The purpose of this study was to examine consumer compliant behaviors with a focus on public actions, such as voice responses and the third party actions among credit card users. With the goal of providing consumers with more positive expectations of credit card companies' complaint handling process, this study investigated the status of public actions and the negative effect of complaints on the overall satisfaction of post-complaint behavior toward credit card services. The responses from 1,000 credit card users were analyzed using descriptive analysis, factor analysis, multi-logit analysis, and Heckman selection estimate. The analysis provided three major results: (1) perceived service quality among credit card users was conceptualized into groups such as responsiveness, innovation, company, additional service, and fee, (2) perceived service qualities, age, residential area, employment status, and subjective economic status had significant effect on public compliant action behaviors, and (3) unidimensional factors resulting from post-complaint behaviors were analyzed and several variables, such as period of credit card use, average amount used, and perceived service quality had significant effects on the degree of satisfaction associated with complaint handling in terms of credit card services. Several implications and directions for further research are discussed.

어린이 독자의 도서선택에 관한 연구 (A Study on Children's Book Selection Behavior)

  • 정진수
    • 한국문헌정보학회지
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    • 제45권1호
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    • pp.417-437
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    • 2011
  • 본 연구의 목적은 어린이들의 독서를 위한 공간으로서 도서관과 독서에 대한 인식과 그들의 도서선택행위를 살펴봄으로써 어린이들의 일상적인 독서를 이해하고자함에 있다. 질적 연구방법을 사용하여 2010년 여름방학기간 중 10세부터 13세까지의 초등학생 32명을 대상으로 두 곳의 도서관에서 인터뷰를 실시하고 QSR NVivo 9를 이용하여 분석한 결과는 다음과 같다. 첫째, 어린이들은 독서하는 공간으로서 도서관을 인식하고 있었다. 둘째, 독서를 유익한 활동으로 인정하고 있었다. 셋째, 어린이들은 읽을 책을 스스로 선택하였다. 넷째, 도서 선택을 위한 접근 방식으로 브라우즈와 목록이용이 있었다. 다섯째, 어린이들은 도서 선택 시 '재미있는' 책과 자신들에게 '맞는' 책을 특히 강조하였다. 여섯째, 선택을 하도록 하는 요인으로 서명, 책표지 디자인과 삽화, 도서의 접근성, 선택되는 도서의 장르/주제 분야, 표현 방식, 좋아하는 작가와 작품, 출판사가 가장 많이 언급되었다.

ACT-R을 이용한 터치스크린 메뉴 선택 수행 예측 (Prediction of Menu selection on Touch-screen Using A Cognitive Architecture: ACT-R)

  • 민정상;조성식;명노해
    • 대한인간공학회지
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    • 제29권6호
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    • pp.907-914
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    • 2010
  • Cognitive model, that is cognitive architecture, is the model expressed with computer program to show the process how human solve a certain problem and it is continuously under investigation through various fields of study such as cognitive engineering, computer engineering, and cognitive psychology. In addition, the much extensive applicability of cognitive model usually helps it to be used for quantitative prediction of human Behavior or Natural programming of human performance in many HCI areas including User Interface Usability, artificial intelligence, natural programming language and also Robot engineering. Meanwhile, when a system designed, an usability test about conceptual design of interface is needed and in this case, analysis evaluation using cognitive model like GOMS or ACT-R is much more effective than empirical evaluation which naturally needs products and subjects. In particular, if we consider the recent trend of very short-end term between a previous technology development and the next new one, it would take time and much efforts to choose subjects and train them in order to conduct usability test which is repeatedly followed in the process of a system development and this finally would bring delays of development of a new system. In this study, we predicted quantitatively the human behavior processes which contains cognitive processes for menu selection in touch screen interface through ACT-R, one of the common method of usability test. Throughout the study, it was shown that the result using cognitive model was equal with the result using existing empirical evaluation. And it is expected that cognitive model has a possibility not only to be used as an effective methodology for evaluation of HCI products or system but also to contribute the activation of HCI cognitive modeling in Korea.

저비용항공사 선택 속성에 관한 시장전략 (Market Strategy for Low Cost Carrier of Selection Attributes)

  • 김지수;박혜윤;박소연
    • 유통과학연구
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    • 제16권3호
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    • pp.69-77
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    • 2018
  • Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.

대학생들의 정보원에 대한 인식과 이용간의 차이에 대한 분석연구 (Bridging Gaps in College Students' Source Perception and Use)

  • 김경선;유이은영;권나현
    • 정보관리학회지
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    • 제30권3호
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    • pp.7-21
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    • 2013
  • 본 연구는 대학생들의 학업과제수행에 필요한 정보원에 대한 인식 및 선택과 그 이용과 관련하여, 학생들이 (1) 유용하다고 인식하는 정보원과 자주 이용하는 정보원의 차이를 비교하고, (2) 정보원 선택 시 중요하게 생각하는 정보원의 특성과 자주 이용하는 정보원의 특성을 비교, 분석함으로써, 학생들의 정보원에 대한 인식과 실제 이용행동간의 차이를 파악하고자 하는 목적으로 수행되었다. 미국 대학생 총 251명을 대상으로 설문조사를 실시한 연구결과에 따르면, 학생들이 가장 빈번히 이용하는 정보원이자 가장 유용한 정보원은 웹자원으로 밝혀졌다. 온라인DB/저널은 가장 빈번히 사용된 정보원은 아니었지만 유용한 정보원으로는 인식되고 있었다. 또한 '정확성'이나 '망라성' 등과 같은 정보의 품질을 정보원 선택의 중요한 기준으로 생각은 하지만 실제로는 편리하고 접근가능한 정보원을 선택하고 있음이 밝혀졌는데, 이는 대학생들이 중요하다고 생각하는 선택기준에 근거해 정보원을 선택하지 않고 있음을 보여준다. 정보원의 선택기준과 실제 이용간의 간극을 보여주는 이러한 연구결과를 토대로 대학생들이 양질의 정보원을 선택하도록 도울 수 있는 정보활용교육과 더 사용하기 쉽고 편리한 정보시스템 설계를 위한 방안을 제시하였다.