• 제목/요약/키워드: selection behavior

검색결과 982건 처리시간 0.029초

A Qualitative Study on Risk Reduction Behaviors in Purchase Process of the Counterfeit of Fashion Luxury Brands - Focused on Risk Reduction Behaviors on Psychological Risk Perceptions -

  • Kim, Il
    • 패션비즈니스
    • /
    • 제9권3호
    • /
    • pp.22-36
    • /
    • 2005
  • This research is to classify psychological risk perceptions in purchases process at counterfeit at fashion luxury brands, into a risk perception on purchase activity itself and a risk perception on the post-purchase situation, and to analyze types and characteristics at risk reduction behaviors to reduce each risk perception. In this research a qualitative method was employed, and research-related data were collected and analyzed through in-depth interviews. Results were shown that risk reduction behaviors at psychological risk perception on purchase activity itself included rationalization of purchase, accompanied purchase, reduction and discontinuance of purchase, and that risk reduction behaviors of psychological risk perception on the post-purchase situation included information search, establishment of selection criteria, establishment of marginal limit, selective purchase, planned and compared purchase, and reduction and discontinuance of purchase. Previous researches suggested brand loyalty, selection of famous brands, utilization of information agents by marketers, pre-purchase usage and guaranteed purchase, but these risk reduction methods were not utilized, this probably being interpreted as a result of characteristics of counterfeit. In addition, risk reduction behavior of one type tended to reduce risk perception of several other types, and risk reduction behaviors of various types were utilized to reduce a certain type's risk perception. Not only types of risk perception but also levels of risk perception appeared to have exerted influence to risk reduction behaviors.

식생활라이프스타일에 따른 소비자의 음료선택행동 - 서울, 경기지역을 중심으로 - (Study on Beverage Select Behavior according to the Food-related Lifestyle focused on Behaviors in Seoul, and Gyeonggi Province)

  • 이경란;이은정;김주연
    • 한국식생활문화학회지
    • /
    • 제32권1호
    • /
    • pp.27-38
    • /
    • 2017
  • This study aimed to analyze the beverage usage behavior according to the food-related lifestyle in Seoul, Gyeonggi province area. Group 1, named 'health & safety seeking' group, consists of high percentage of women in their 40s, as well as a high percentage of high income and highly educated. Group 2, was group of 'high interest in dietary life', consists of a high percentage of women in their 30s, highly educated, earned 3~5 million won. Group 3, named 'convenience seeking' group, had a high percentage of men and of those in their 20s who earned less than 2 million won. In verifying the difference between food-related lifestyle groups in terms of their behaviors and attitudes towards the usage of beverage specialty shop, group 1 showed significantly high score in the number of visit beverage specialty shops, the intention to spend higher average expenditure per visit per person, importance of selection attributes of beverage specialty shop.

한·중 소비자의 할인점 점포선택행동 비교 (A Comparative Study on the Discount Store Selection Behavior between the Korean and the Chinese Consumers')

  • 김원겸;범경기;윤명길
    • 유통과학연구
    • /
    • 제5권1호
    • /
    • pp.41-56
    • /
    • 2007
  • 최근 국내 할인점시장이 포화상태에 근접하고 있다는 인식과 할인점간 경쟁이 심화 되면서 중국 등 주변 국가들로의 출점이 본격적으로 확대되고 있다. 본 연구는 이러한 상황에서 한국과 중국 소비자의 점포선택속성 및 요인에 있어서 어떠한 차이가 있으며, 그 차이를 야기하는 요인이 무엇인지를 살펴보는 데 연구의 목적을 두었다. 한·중양국의 할인점을 이용하는 소비자를 대상으로 할인점선택 시 주요 속성인 환경, 입지, 가격, 상품, 판촉, 인적 서비스 등 6개 요인에 대한 t-test를 실시하였다. 분석결과 할인점 이용에 있어서 한국인과 중국인의 할인점선택속성 6개의 요인 중 할인점의 입지 및 할인점의 가격에 대하여 한국인과 중국인 두 집단 간의 선택속성에서 유의적인 차이를 보였으나, 나머지 4개의 속성요인은 대부분이 유의적인 차이가 나타나지 않았다. 따라서 이러한 결과를 중심으로 중국시장 진출시 공통적으로 적용해야할 요인과, 국가별 특성에 따라 차별화해야할 전략적 시사점을 도출하였다.

  • PDF

정보행태 불확신성에 관한 연구 - 경영학분야 박사과정 연구자들을 중심으로 - (Uncertainty Study: Information Seeking Behaviors of Doctoral Students in Business Management)

  • 김양우
    • 한국비블리아학회지
    • /
    • 제23권1호
    • /
    • pp.65-89
    • /
    • 2012
  • 본 연구는 근거이론(Grounded Theory)방식을 이용하여 학술연구를 목적으로 한 이용자들의 불확신성과 관련된 정보추구행태를 조사하였다. 이론적 표집에 의하여 17명의 경영학 박사과정 연구자들을 대상으로 질문지, 심층적 인터뷰, 정보탐색과정상의 생각을 말하기 방식(Think-aloud descriptions)을 통한 자료수집이 이루어졌고 수집된 자료는 근거이론의 지속적인 비교분석에 의해 분석되었다. 연구결과는 정보요구의 식별, 정보시스템의 선정, 탐색어의 선택, 정보시스템의 이용 및 탐색결과의 평가 등 5단계에 걸친 이용자 불확신성을 식별하였다. 각 불확신성과 관련, 불확신성의 긍정적인 측면이 조사되었다. 연구결과의 주요 시사점은 정보시스템 및 서비스의 개선과 관련된다.

Tail dependence of Bivariate Copulas for Drought Severity and Duration

  • 이태삼;모다레스 레자;오하다 타하
    • 한국수자원학회:학술대회논문집
    • /
    • 한국수자원학회 2010년도 학술발표회
    • /
    • pp.571-575
    • /
    • 2010
  • Drought is a natural hazard with different properties that are usually dependent to each other. Therefore, a multivariate model is often used for drought frequency analysis. The Copula based bivariate drought severity and duration frequency analysis is applied in the current study in order to show the effect of tail behavior of drought severity and duration on the selection of a copula function for drought bivariate frequency analysis. Four copula functions, namely Clayton, Gumbel, Frank and Gaussian, were fitted to drought data of four stations in Iran and Canada in different climate regions. The drought data are calculated based on standardized precipitation index time series. The performance of different copula functions is evaluated by estimating drought bivariate return periods in two cases, [$D{\geq}d$ and $S{\geq}s$] and [$D{\geq}d$ or $S{\geq}s$]. The bivariate return period analysis indicates the behavior of the tail of the copula functions on the selection of the best bivariate model for drought analysis.

  • PDF

On the Outage Behavior of Interference Temperature Limited CR-MISO Channel

  • Kong, Hyung-Yun;Asaduzzaman, Asaduzzaman
    • Journal of Communications and Networks
    • /
    • 제13권5호
    • /
    • pp.456-462
    • /
    • 2011
  • This paper investigates the outage behavior of peak interference power limited cognitive radio (CR) networks with multiple transmit antennas. In CR-multi-input single-output (MISO) channel, the total transmit power is distributed over the transmitantennas. First, we use the orthogonal space-time codes (STC) to achieve the transmit diversity at CR-receiver (rx) and investigate the effect of the power distribution on the interference power received at the primary-receiver (P-rx). Then, we investigate the transmit antenna selection (TAS) scheme in which the CR system selects the best transmit antenna and allocates all the power to the selected best antenna. Two transmit antenna selection strategies are proposed depending on if feedback channel is available or not. We derive the closed form expressions of outage probability and outage capacity of all schemes with arbitrary number of transmit-antennas. We show that the proposed schemes significantly improve the outage capacity over the single antenna systems in Rayleigh fading environment. We also show that TAS based scheme outperforms the STC based scheme when peak interference power constraint is imposed on the P-rx only if a feedback channel from CR-rx to CR-transmitter is available.

의원의 당론이탈 투표에 미치는 경선의 효과: 제20대 국회 본회의 표결을 중심으로 (A Study on The Effects of a Primary on The Party Defection Voting Behavior of Congressmen)

  • 김한나
    • 의정연구
    • /
    • 제25권2호
    • /
    • pp.69-101
    • /
    • 2019
  • 본 연구는 정당의 경선을 거쳐 당선된 국회의원들이 그렇지 않은 의원들에 비하여 당론으로부터 이탈하는 경향성이 더 강하게 나타나는지 검증하는 것에 목적이 있다. 이를 위하여 제20대 국회 본회의 표결을 중심으로 의원들의 당론이탈 투표 경향성을 분석하였다. 분석 결과, 경선을 통해 당선된 지역구 의원들이 당내 지명이나 전략 공천 방식으로 당선된 의원들에 비하여 당론으로부터 더 이탈하는 경향이 나타났다. 이러한 결과는 정당의 상향식 공천 방식의 도입이 확대될 경우 정당의 표결 응집력을 약화시키거나 의원의 입법 자율성을 강화하는 데 기여할 수 있음을 시사한다.

Free vibration analysis of FGM plates using an optimization methodology combining artificial neural networks and third order shear deformation theory

  • Mohamed Janane Allah;Saad Hassouna;Rachid Aitbelale;Abdelaziz Timesli
    • Steel and Composite Structures
    • /
    • 제49권6호
    • /
    • pp.633-643
    • /
    • 2023
  • In this study, the natural frequencies of Functional Graded Materials (FGM) plates are predicted using Artificial Neural Network (ANN). A model based on Third-order Shear Deformation Theory (TSDT) and FEM is used to train the ANN model. Different training methods are tested to simulate input and output dependency. As this is a parametric model, several architectures and optimization algorithms were tested. The proposed model allows us to minimize the CPU time to evaluate candidate material properties for FGM plate material selection and demonstrate their influence on dynamic behavior. Consequently, the time required for the FGM design process (candidate materials for material selection) and the geometric optimization of the FGM structure would remain reasonable. The ANN model can help industries to produce FGM plates with good mechanical properties of the selected materials. I addition, this model can be used to directly predict vibration behavior by testing a large number of FGM plates, representing all possible combinations of metals and ceramics in today's industry, without having to solve any eigenvalue problems.

대학생의 흡연행위 유형에 대한 연구 (A Study into Pattern of Smoking Behavior of University Students)

  • 김문실;김애경
    • 대한간호학회지
    • /
    • 제27권4호
    • /
    • pp.843-856
    • /
    • 1997
  • The purpose of this study was to explore the subjective opinions related to of smoking behavior of university students with a history of smoking. The research period was from Feb, 1. 1996 to Sep. 10. 1997. The research method used was Q-methodology. The process of the research was as follows : 1. Collection of concourse : The statement of self-reference was derived from face to face interviews with 50 university students. Statement were categorized by researcher according to semantics. 2. Extraction of Q-sample : 38 of the self-reference statements from the 32 categories of the Q-population were selected. 3. Selection of P-sample : 30 of university students were selected by consideration of diversity in sociodemographic background. 4. Based on a 1 to 9 point scale, the selected university students were made to participate in Q-sorting. 5. Analysis of Q-type was obtained by use of the QUANAL program. The results of this study revealed as follows : There are three types of smoking behavior of Korean university students. 1. The first type focused on the right of the individual to smoke and the lack of recognition of smoking behavior as a health hazard. 2. The second type cared about smoking behavior as a hazard to health. 3. The third type was habitual smoker. They are bored and smoke habitually. It is suggested that the results of this study may contribute to the development of strategies for the purpose of decreasing the incidence of smoking of university students.

  • PDF

신세대 주부의 쇼핑성향에 따른 유아복 구매행동에 관한 연구 (A Study on the Baby's Wear Purchase Behavior according to the Shopping Orientation of Missy Women)

  • 하종경
    • 한국생활과학회지
    • /
    • 제14권5호
    • /
    • pp.805-812
    • /
    • 2005
  • The purpose of this study is to analyze the shopping orientation and purchase behavior of missy women who are the main consumers of baby's wear and to identify the differences between decision criteria for baby's wear purchase and purchase behavior by their types of shopping orientation. The results of this study are as followings: 1. The analysis of shopping orientation shows that there are five factors; pleasure-oriented, practicality-oriented, impulse-oriented, store-devoted, and individual-oriented shopping. The group analysis shows that there are five groups; store-devoted shopping group, individual-oriented shopping group, impulse-oriented shopping group, practicality-oriented shopping group and pleasure-oriented shopping group. 2. The analysis of the differences in decision criteria for baby's wear purchase by the types of shopping orientation demonstrates that there are significance differences in all variables except price and design variables. The results show that store-devoted shopping group puts an emphasis on the quality and practicality. Individual-oriented shopping group emphasizes practicality. Impulse-oriented shopping group considers brand image and fashionableness. Practicality-oriented shopping group focuses on practicality. And pleasure-oriented shopping group regards brand image and fashionableness. 3. In order to find out the purchase behavior by the types of shopping orientation, several variables, such as favored images by the types, information resources, store selection behavior, purchase expanses, purchase frequency, and the ratio of purchasing imported baby's wear, are analyzed. The results show no significant differences among them.

  • PDF