• 제목/요약/키워드: selection behavior

검색결과 984건 처리시간 0.027초

직장여성의 쇼핑성향에 따른 의복구매동기와 제품평가기준에 관한 연구 (A Study on Clothing Purchasing Motives and Evaluation Criteria of Product according to Women-Teachers' Shopping Orientation)

  • 이영미;이옥희
    • 복식문화연구
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    • 제11권2호
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    • pp.193-207
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    • 2003
  • The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, x 1_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of purchasing motives, significant differences were found according to shopping orientation subdivision in four factors. 3. The evaluation criteria of product were significantly different depending on shopping orientation subdivision in practical attribute, socio-psychological attribute, and aesthetic attribute. 4. The significant differences were found according to shopping orientation subdivision in general clothing purchasing behavior(purchasing price range of clothing, clothing purchasing frequency of a year, method of payment, number of stores visited, experience of buying in the import brand)

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직수입(直輸入) 의류제품(衣類製品)의 착용(着用).구매(購買)에 관(關)한 소비자(消費者) 실태(實態) 조사(調査) 연구(硏究) - 하이 패션을 중심(中心)으로 - (A Study on the Wearing and Purchasing Behavior of the Direct Import-Fashion Brand)

  • 손희순;김효숙;김진홍
    • 패션비즈니스
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    • 제5권1호
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    • pp.87-96
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    • 2001
  • The purpose of this investigation is to investigate exact information for Korean consumer's the wearing and purchasing behavior of the imported fashion brand. The subjects were 118 female and shopper came shopping in Kang-Nam gu, Seoul. The subjects is buyer purchase the direct import-fashion brand. A questionnaire was surveyed through direct interviews. Data was processed by a computer(SAS) and analyzed by using frequency, percentage, $x^2$-test. The results of this investigation are as follows: 1. The consumer were surveyed to be more satisfy for the interior goods than satisfy for the direct import-fashion brand in the good's quality, character expression, lasting quality, brand, design, comfort etc. 2. The possession number were surveyed to possess mostly 1 - 2 suits. 3. The consumer's view for the clothing-size were surveyed to be a difference between imported fashion brand. 4. The consumer's selection for the clothing-size were surveyed to put on clothes directly, especially more young women than old women.

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패션 상품 구매 과정에서의 다중 경로 활용과 경로별 위험 지각 차이 -대학생 성별에 따른 비교- (Multi-Channel Behavior for Fashion Product Purchases and the Difference of Perceived Risk by Channel Type -The Case of College Men and Women-)

  • 정인희
    • 한국의류학회지
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    • 제38권2호
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    • pp.277-292
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    • 2014
  • This study investigated consumers' multi-channel behavior for fashion product purchases and compared perceived risks by channel type. A survey involving male and female college students was conducted in the Daegu and Gyungbuk area in December 2013. A total of 400 responses were analyzed using descriptive statistics, chi-square analysis, independent sample t-test, paired t-test, factor analysis, and reliability analysis. An internet shopping mall was the most frequently chosen retailer type for fashion product purchases and information searches. In addition, respondents also preferred independent branded stores, department stores, and non-branded stores. The number of retailer types for clothing item purchases ranged from 1 to 6 and the average was 3.06. The number of retailer types was significantly higher in women groups according to gender variables. Perceived risk had the highest evaluation score for internet shopping malls. Department stores were recognized as a reliable retailer type. The construct of perceived risk was shown as similar in off-line stores such as department stores, independent branded stores, and non-branded stores. Instead, the construct was differentiated from the case of internet shopping malls. Some insightful suggestions were suggested for future research and industrial marketing plans based on the results.

외식 유형별 선택 속성에 따른 대구 지역 직장인들의 외식 행동에 관한 연구(II) (A Study on the Eating-out Behavior of Daegu City Workers(II) - On the Difference Selection Attributes in Customer's Behavior -)

  • 김덕희;백경연;김소자
    • 한국조리학회지
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    • 제13권2호
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    • pp.240-253
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    • 2007
  • The purpose of this study is to crystallize the factors which influence the eating-out tendency at home and work site including in the range of Daegu city. We can find out that taste is the most important element for family eating-out style. Then comes sanitation, service, reputation of a restaurant and price in that order. There are some differences between family eating-out style and workers eating-out style. The only thing that differs from above referred to statement is that price is prior to the reputation of a restaurant. Thus, taste is more important than any other factor in investigative studies. And, in case of family eating-out style, the reputation of a restaurant is prior to price. In case of workers eating-out, however, price is more important than the reputation of a restaurant.

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운전자의 불안전한 행위와 성격유형과의 상호관계에 관한 연구 (Correlation between Driver's Unsafe Acts and Personality Types)

  • 박경수;황상혁;이재인
    • 대한인간공학회지
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    • 제25권4호
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    • pp.137-144
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    • 2006
  • The goal of this study is to find out correlation between Driver's Unsafe acts(errors and violations) and Personality types. The experiment was performed on 180 subjects, men and women between 20's and 60's having experience in driving for 6 months at least. Personality types of the subjects were classified by MBTI(Myers-Briggs Type Indicator) GS type and Driver's unsafe acts were measured by KDBQ(Korean Driver Behavior Questionnaire) based on Reason's DBQ(Driver Behavior Questionnaire). The result of experiment showed several facts about the relation. The first is that the drivers of P (Perceiving) type commit more violations and slips than drivers of J(Judging) type. The second is that in the comparison among attitude indexes(EP, EJ, IP, IJ) the drivers of EP(Extroversions - Perceiving) commit more violations than other type drivers. Finally, only men of P(Perceiving) type commits more violations than men of J(Judging). Based on these facts, it is possible to use Personality types as a device to prevent unsafe acts in various fields for driver selection and accident prevention training classified by Personality types etc.

서비스실패에 대한 회복공정성과 만족, 행동의도에 관한 연구 (A Study on Recovery Justice, Satisfaction and Behavioral Intention of Service Failure)

  • 박영배
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제15권2호
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    • pp.123-150
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    • 2004
  • The purpose of this study is to prove that the approprlate fit between service failure and recovery strategy can effciently maximize customer satisfaction and behavioral intention, by using prepared scenario through comprehensive approach concerning how the expectation level about service recovery has influences on perceived fairness, satisfaction and behavioral intention of servlce recovery based upon size in case of service failure. This study has been conducted by way of selection of filling-up type questionnaires for customers themselves who have experience in service failure out of customers who can easily visit family and hotel restaurants, that is, domestic restaurants in Seoul area, June ~ August 2004, by setting factorial design of 2(control, severeness) ${\times}$ 3(distributive fairness, procedural fairness, mutual relational fairness) ${\times}$ 2(customer satisfaction, customer behavior). The survey was performed on the customers who visited common restaurants, family restaurants, hotel restaurants, etc. mainly in Seoul, and total 600 sheets of questionnaires were distributed and 496 sheets of them were returned(82.67% of return ratio).

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한국과 미국 소비자의 의복행동에 관한 비교 조사 (A Cross-Cultural Research of Clothing Shopping Behavior among Koreans and Americans)

  • 임숙자;양윤;이승희;안춘순
    • 한국의류학회지
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    • 제27권3_4호
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    • pp.289-297
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    • 2003
  • The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.

다공 세라믹 연소기 속에서의 예혼합연소에 대한 민감도 해석의 적용 (Application of sensitivity analyses in premixed combustion within a porous ceramic burner)

  • 임인권
    • 대한기계학회논문집B
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    • 제22권2호
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    • pp.162-172
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    • 1998
  • A numerical study of premixed combustion within a porous ceramic burner (PCB) is performed to understand flame behavior with respect to various model parameters. Basic flame structure within the porous ceramic burner and species profiles such as NO and CO are examined. Sensitivity analysis of flame speed, gas and solid temperature, NO and CO emission from the burner with respect to reaction steps and various physical properties of the ceramic material is applied to find the most significant parameters in selection of porous materials for the porous ceramic burner. Effects of thermal conductivity, extinction coefficient and scattering albedo on the burner characteristics are studied through the sensitivity analysis. The results of sensitivity study reveal the order of importance in ceramic material properties to get suitable burner performance. Scattering albedo, which governs the ratio of absorbed energy by the ceramic material to total radiative energy transferred, is one of the most important parameters in the material properties since it affects the actual absorbed radiation rate and thus it largely affects the flame structure. Through the study, it is found that the sensitivity study can be used to estimate the flame behavior within the porous ceramic burner more effectively.

초등 수학 영재의 판별과 선발 (Identification and Selection the Mathematically Gifted on the Elementary School)

  • 송상헌
    • 한국영재학회:학술대회논문집
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    • 한국영재학회 2001년도 춘계 학술세미나
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    • pp.43-72
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    • 2001
  • Identification and discrimination the mathematical giftedness must be based on it's definition and factors. So, there must be considered not only IQ or high ability in mathematical problem solving, but also mathematical creativity and mathematical task commitment. Furthermore, we must relate our ideas with the programs to develop each student's hidden potential not to settle only. This study is focused on the discrimination of the recipients who would like to enter the elementary school level mathematical gifted education program. To fulfill this purpose, I considered the criteria, principles, methods, tools and their application. In this study, I considered three kinds of testing tools. The first was KEDI - WISC personal IQ test, the second is mathematical problem solving ability written test(1st type), and the third was mathematical creativity test(2nd type) which were giving out divergent products. The number of the participant of these tests were 95(5-6 grade). According to the test, students who had ever a prize in the level of national mathematical contest got more statistically significant higher scores on 1st and 2nd type than who had ever not, but they were not prominent on the phases of attitude, creative ability or interest and willing to study from the information of the behavior characteristics test. Using creativity test together with the behavior characteristics test will be more effective and lessen the possibility of exclusion the superior.

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우즈베키스탄 유학생들의 의복 구매행동에 관한 연구(II) -패션 라이프스타일을 중심으로- (A Study on Clothing Purchasing Behavior of the Uzbekistan Students Staying in Korea(II): Focus on the Fashion Lifestyle)

  • 이옥희
    • 패션비즈니스
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    • 제23권5호
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    • pp.67-80
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    • 2019
  • This study analyzed the factors determining fashion lifestyle of Uzbek students in Korea and their clothing purchasing behavior and attitudes towards Hallyu, the Korean image, satisfaction, preferences and purchasing intentions for Korean fashion according to fashion lifestyle. The data collected from 260 Uzbekistan students in Korea were subjected to factor analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test using SPSS 25.0. The results were as follows: 1) Fashion lifestyle was analyzed based on brand orientation, tradition, fashion, and personality. The fashion lifestyle group was classified as follows: brand, fashion/personality, traditional, and fashion passive. 2) The evaluation criteria for fashion products, information sources, and store selection criteria were varied among the four groups of fashion lifestyle. 3) The attitude toward Hallyu and Korean image, the satisfaction, preference, and purchasing intention of KFP varied significantly between the fashion lifestyle groups. 4) The demographics of fashion lifestyle groups showed significant differences in sex and residential status. These results can be used as a basis for fashion companies targeting markets for Uzbek people in their 20s.