A Study on the Eating-out Behavior of Daegu City Workers(II) - On the Difference Selection Attributes in Customer's Behavior -

외식 유형별 선택 속성에 따른 대구 지역 직장인들의 외식 행동에 관한 연구(II)

The purpose of this study is to crystallize the factors which influence the eating-out tendency at home and work site including in the range of Daegu city. We can find out that taste is the most important element for family eating-out style. Then comes sanitation, service, reputation of a restaurant and price in that order. There are some differences between family eating-out style and workers eating-out style. The only thing that differs from above referred to statement is that price is prior to the reputation of a restaurant. Thus, taste is more important than any other factor in investigative studies. And, in case of family eating-out style, the reputation of a restaurant is prior to price. In case of workers eating-out, however, price is more important than the reputation of a restaurant.