• 한국콘텐츠학회논문지
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• 제8권7호
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• pp.233-242
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• 2008

종사원의 선발, 교육, 보상, 그리고 평가 등과 같은 영업사원의 관리의 실행은 영업력 관리시스템에 있어서 중요한 위치를 차지하는데, 이는 종사원의 역할 모호성, 직무만족, 그리고 성과 등에 지대한 영향을 미치기 때문이다. 이러한 중요성에도 불구하고 호텔의 영업력 관리시스템에 대한 연구가 미진한 형편이다. 따라서 본 연구에서는 영업력 관리시스템(STD, 교육, 보상, 상사지원 등), 직무태도, 그리고 성과와의 영향 관계를 보다 자세히 파악하고자 하였다. 이를 위해 경로모형과 가설을 설정하고 제시하였다. 본 연구를 통하여 호텔의 영업사원과 이들의 관리를 위한 몇 가지 중요한 사항을 제시하는데 공헌하였다. 즉, 이번 연구는 호텔의 실무책임자들과 연구자들에게 새로운 관점과 시사점을 제시할 수 있었다. 먼저, 학술적 측면에서는 영업력 관리시스템에 관한 새로운 접근 방식을 제시하였다. 둘째로, 실무적 측면을 보면, 종사원의 영업성과와 직무만족을 향상시키고, 역할모호성을 감소시키기 위하여, 관리자는 종사원을 대상으로 격려, 영업에 대한 지도, 그리고 영업 노하우 등에 교육과 행동을 취해야 한다.

• 아동학회지
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• 제3권
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• pp.1-15
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• 1982

I. Objectives This study was done to analyze and evaluate the attitudes of the working mothers toward the care of infants in group settings. II. Method and Procedures 1. Standardized questionnaire were sent out to look into the following: 1) the attitude of working mothers, who have infants below 4 years of age, regarding their job, care-taker and group settings. 2) the status of taking care of their infants 2. Subjects Women teachers of Seoul and Kyung Ki primary school districts, who have infants below age 4. The selection of these subjects were done by random sampling. III. Results 1. Attitudes regarding their jobs: The first reason for retaining their jobs are for financial reasons; whereas, their intents of self-actualization and contributions to society comes next. 2. The Status of Caretakers 60.7% of the care-takers are family-related members, and 38.3% are not. The educational level of caretakers are as follows, with 19.6% of the caretakers without any formal education, 44% with primary education, and 18.7% having high school education. The reasons for the dissatisfaction by the caretakers are low education, a frequent change of caretaker, and an attitude without affection. The cost of child caring is high, the main reason being the heavy expense spent on the caretakers. 3. Attitudes of care in group settings: 85.9% of the subjects responded with positive reactions for the necessity of having group-settings. The reasons given for the importance of having a group setting are early experience, social interaction with peer group and educational functioning, in addition to protective care. They desire for a family-style care which can raise infants under high quality of care.

• 한국조리학회지
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• 제22권5호
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• pp.52-63
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• 2016

본 연구는 프랜차이즈 레스토랑의 고객들의 선택속성이 방문의도에 어떠한 영향을 미치는지 알아보고, 또한, 소비자 태도가 어떠한 조절효과가 있는지 알아보기 위해 2016년 4월 1일부터 4월 30일에 이르는 한 달간 조사기간을 두어 실시하였고 자료 수집은 서울을 포함한 수도권의 프랜차이즈 레스토랑에서 방문하는 고객에게 자기기입식으로 응답하게 하였다. 첫째, 프랜차이즈 레스토랑 선택속성이 소비자들의 방문의도에 미치는 영향을 분석하기 위해 회귀분석을 실시한 결과, 친절성은 B=0.597(p<.001), 독특성은 B=0.210 (p<.001), 청결성은 B=0.230(p<.001)로 소비자 구매의도에 유의적인 정(+)의 영향력이 있었다. 둘째, 프랜차이즈 레스토랑 선택속성이 외식소비자의 방문의도 간에 소비자 태도의 조절효과를 검증은 분석 결과, 1단계에서는 결정계수는 0.630, F=128.612(p<0.01)로 모형은 유의적으로 나왔다. 2단계 모형에서는 소비자태도의 추가로 인한 설명력의 증가는 6.1%이고, 이에 대한 F=58.656(p<0.01)으로 소비자태도의 추가는 유의적으로 나왔다. 3단계에서는 레스토랑 선택속성*소비자 태도의 추가적인 투입으로 인한 설명력의 증가는 0.6%이고, 이에 대한 F=1.585(p<0.01)로 조절효과는 유의적으로 나왔다. 프랜차이즈 레스토랑 선택속성과 소비자태도의 개별적인 조절효과를 보면 음식맛은 정(+)의 영향력이, 독특성은 유의적인 부(-)의 영향력이 있었고, 친절성과 청결성은 아무런 조절효과가 없었다.

• 영재교육연구
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• 제24권4호
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• pp.679-701
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• 2014

영재선발을 위한 교사 관찰 추천의 타당성 문제가 꾸준히 제기되고 있는 가운데, 이 연구는 과학영재 선발을 위한 교사 추천(지명)의 타당성을 분석하고자 하였다. 타당성의 준거변인으로 과학적 문제해결력, 과학적 태도와 같은 영역 특수적 변인과 확산적 사고, 창의적 인성, 내재적 동기, 리더십과 같은 영역 일반적 변인이 사용되었다. 현재 영재교육을 받고 있는 과학영재 학생, 영재교육을 받은 적은 없지만 교사에 의해 영재로 판단되어 추천된 잠재영재 학생, 그리고 일반학급의 학생들이 연구대상으로 참여하였다. 분산분석 결과, 창의적 문제해결력의 하위 변인인 독창성과 확산적 사고의 하위 변인인 유창성과 독창성을 제외한 모든 변인에서 영재학생/추천학생과 일반학생 간에 유의한 차이가 발견되었다. 즉, 영재학생/추천학생은 이들 변인에서 일반학생보다 우수한 것으로 나타났다. 판별분석 결과, 영재학생/추천학생을 일반학생과 유의하게 판별해주는 함수가 도출되었으며, 판별함수에 부하된 변인은 독창성을 제외한 과학 창의적 문제해결력과 과학효능감으로 나타났다. 이러한 결과는 교사가 과학영재 학생을 추천할 때 논리적 사고나 문제해결력, 과학수행, 그리고 이로 인해 강화되는 과학효능감과 같이 보다 '적응' 지향적인 학문적 탁월성을 고려하는 반면, 다양한 새로운 반응들을 신속하게 생성해내는 '혁신' 지향적인 속성(유창성이나 독창성으로 나타나는)은 덜 고려한다는 것을 말해준다. 또한 교사추천의 기준은 학문적 탁월성을 지향하는 과학영재교육기관의 선발기준과도 부합하며, 이러한 기준으로 영재를 판별할 때는 교사추천만으로도 영재판별이 가능함을 시사한다.

• 유통과학연구
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• 제12권8호
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• pp.17-29
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• 2014

Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

• 한국식생활문화학회지
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• 제32권1호
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• pp.27-38
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• 2017

This study aimed to analyze the beverage usage behavior according to the food-related lifestyle in Seoul, Gyeonggi province area. Group 1, named 'health & safety seeking' group, consists of high percentage of women in their 40s, as well as a high percentage of high income and highly educated. Group 2, was group of 'high interest in dietary life', consists of a high percentage of women in their 30s, highly educated, earned 3~5 million won. Group 3, named 'convenience seeking' group, had a high percentage of men and of those in their 20s who earned less than 2 million won. In verifying the difference between food-related lifestyle groups in terms of their behaviors and attitudes towards the usage of beverage specialty shop, group 1 showed significantly high score in the number of visit beverage specialty shops, the intention to spend higher average expenditure per visit per person, importance of selection attributes of beverage specialty shop.

• 대한가정학회지
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• 제33권4호
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• pp.279-288
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• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• 한국학교수학회논문집
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• 제2권1호
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• pp.157-166
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• 1999

Compared with other subjects, mathematics has great differences in achieve-ment. In hope of solving this problems, most schools try the level-movement learning. Although they say it may have some effect because of its homogeneous group, the level groups still have differences in achievement in their students abilities. So, this study aims to present an appropriate tasks for the advanced, intermediate and beginner groups and to help self-directed learning by selecting an appropriate tasks for the students' own level. To achieve thiese goals, a great deal of level tasks were developed and given to the students. After lettins them an select appropriate tasks for their own level and perform self-directed learning, the tasks were measured carefully for their interest, attitude and achievement in learning. Consequently, we tried a new method to improve uniformity and to turn teacher-centered learning into student-centered learning. The following is the conclusion to this study. First, self-directed learning based on the selection of level tasks has meaningful effects on learning achievement in mathematics, especially for the beginner group. Second, though the above method did not improve an interest for mathematics, but was very effective in the improvement of learning attitudes.

• 대한간호학회지
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• 제3권2호
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• pp.31-43
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• 1973

The trend in modern nursing is toward the performance of comprehensive nursing care. Psychiatric nursing emphasizes education which enables the nurse to understand the underlying difficulties being expressed through a wide range of emotions and through practice to be more adept in her selection of a manner of approach which best meets the needs of a given situation. Presently, in Korea, there is nothing in the literature regarding evaluation of the effect of psychiatric nursing education on the attitudes of nurses towards mental illness and mentally ill patients. This stud!1 was attempted in order to understand 1) some of the problems in psychiatric nursing education 2) some of tile factors which affect the attitudes of nurses towards mental illness and mental patients. A questionnaire, a Korean translation of the "Opinions about Mental illness Scale" by Cohen and Stranding, 1962, was administered to 188 nonpsychiatric registered nurses employed in Yonsei University Hospital (Y. Hospital) and Seoul National University Hospital (S. Hospital) located in the city of Seoul. All of the nurses were directly involved with adult patient care. They graduated from various nursing schools. The data was collected during the period of October 2 to October 16,1972. The age, educational background , marital status, type of previous psychiatric experience, experience as a graduate nurse and close personal relationship with someone who was a psychiatric patient were compared with the O.M.I. scores. The mean and standard errors for each of the comparison groups were computed and tile relationships calculated by a t-test. The results of the study are summarized as follow: 1. There is no significant difference between the age of the nurses and their attitudes toward mental illness and mental patients. 2. There is no significant difference between the. educational backgrounds of the nurses and their attitudes toward mental illness and mental patients. 3. There is a significant difference in the nurses ′student psychiatric nursing experience and their attitudes towards mental illness and mental patients for the nurses in 5. Hospital only. The nurses who had 3-4 week of student psychiatric nursing experience had a significantly higher mean score for Benevolence (factor B) than nurses whose student psychiatric experience had been less than 1 Ivcek (P<0.05). The nurses who had 1-2 weeks, 3-4 weeks and more than 4 weeks of student psychiatric nursing experience had significantly higher mean scores for Interpersonal Ethology (factor E) than nurses whose student psychiatric had been less than 1 week (p<0.05), 4. There is a significant difference in the nurses′student psychiatric nursing experience by types of institution and their attitudes towards mental illness and mental patients for S. Hospital nurses only. The nurses who had their student psychiatric nursing experience in the government psychiatric hospitals recorded significantly higher mean score for Authoritarianism (factor A) than nurses who had their. experience in private psychiatric hospitals (p<0.05). 5. There is no significant difference in the nurses′psychiatric nursing experience as a graduate nurse and their attitudes toward mental illness and mental patients. 6. There is no significant difference in the nature and variety of the nurses′experience as a graduate nurse and their attitude toward mental illness and mental patients. 7. There is no significant difference in the presence or absence of a close personal relationship with a mentally ill person and the nurses′attitude toward mental illness and mental patients. 8. There is no significant difference in the nurses′ marital status and their attitude toward mental illness and mental patients. 9. There is no significant difference between the nurses who were employed ill S. and Y. hospitals and their attitudes towards mental illness and mental patients. Major suggestion for further study was to have more larger and wider scale research for establishing of the reliability and validity of the Korean translation of the O.H.I. Scale.

• 한국문헌정보학회지
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• 제45권1호
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• pp.417-437
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• 2011

본 연구의 목적은 어린이들의 독서를 위한 공간으로서 도서관과 독서에 대한 인식과 그들의 도서선택행위를 살펴봄으로써 어린이들의 일상적인 독서를 이해하고자함에 있다. 질적 연구방법을 사용하여 2010년 여름방학기간 중 10세부터 13세까지의 초등학생 32명을 대상으로 두 곳의 도서관에서 인터뷰를 실시하고 QSR NVivo 9를 이용하여 분석한 결과는 다음과 같다. 첫째, 어린이들은 독서하는 공간으로서 도서관을 인식하고 있었다. 둘째, 독서를 유익한 활동으로 인정하고 있었다. 셋째, 어린이들은 읽을 책을 스스로 선택하였다. 넷째, 도서 선택을 위한 접근 방식으로 브라우즈와 목록이용이 있었다. 다섯째, 어린이들은 도서 선택 시 '재미있는' 책과 자신들에게 '맞는' 책을 특히 강조하였다. 여섯째, 선택을 하도록 하는 요인으로 서명, 책표지 디자인과 삽화, 도서의 접근성, 선택되는 도서의 장르/주제 분야, 표현 방식, 좋아하는 작가와 작품, 출판사가 가장 많이 언급되었다.