• 산경연구논집
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• 제11권2호
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• pp.17-23
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• 2020

Purpose: The purpose of this study is to understand the effect of the unique product recommendation system on customer satisfaction. Research design, data and methodology: The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. Results: The result implies that the characteristics of the product recommendation system should be more secure and developed. Conclusions: The aspects of the product recommendation system were selected as factors of price fairness, accuracy, and quality through previous studies, and the empirical analysis of the effect of the characteristics of the product recommendation system on customer satisfaction was summarized as follows. Among the attributes of the product recommendation system, the attributes of price fairness, accuracy, and quality affect customer satisfaction. Among them, the beta value of quality was the highest, and the effect of quality was the largest among the three factors. Based on the results of the study, the implications for the characteristics of the product recommendation system are summarized as follows. The aspects of the product recommendation system have a positive effect on customer satisfaction, so it is necessary to fill the needs of consumers based on the survey focused on quality

• 한국콘텐츠학회논문지
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• 제16권2호
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• pp.365-373
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• 2016

본 연구의 목적은 중국인 관광객을 대상으로 관광동기에 따른 관광지 선택속성의 차이 및 만족에 미치는 영향을 알아보고자 하였으며, 연구결과는 다음과 같다. 첫째, 관광동기에 따라 관광지 선택속성에는 부분적으로 차이가 있는 것으로 나타났다. 둘째, 관광동기는 만족에 부분적으로 정(+)의 영향을 미치는 것으로 나타났다. 이러한 연구결과는 중국인 관광객의 관광동기와 선택속성, 만족간의 관계를 실증적으로 분석했다는 것에서 의의를 찾을 수 있다. 연구결과를 통한 시사점은 다음과 같다. 첫째, 향후 중국인 관광객의 방문을 확대하기 위해서는 관광동기에 따라 특성화된 관광지 개발이 이루어져야 할 것이다. 둘째, 중국인관광객의 만족도를 향상시기키 위해서는 관광동기에 맞는 콘텐츠 개발이 이루어져야 할 것이다.

• 대한안전경영과학회지
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• 제14권4호
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• pp.281-289
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• 2012

Recently, creative innovation has become a major topic in management innovation and due to this, various researches on its need and methodologies are being performed. According to previous studies on ambidexterity, explorative innovation is closer to divergent and right-sided brain, while exploitative innovation is closer to convergent and left-sided brain. Five attributes of the questionnaires were developed based on right-sided and left-sided brain theory. Also, 25 problem solving tools were selected according to previous studies. QC 7 Tools and new QC 7 Tools were frequently used in Six Sigma projects. Other 11 problem solving tools were selected with consideration on its usage frequency. Survey questionnaires were distributed to 25 Six Sigma consultants and 22 were retrieved for this study's use. As a result, 14 tools were identified to hold exploitative attribute while 11 tools were identified to hold explorative attributes.

• 간호행정학회지
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• 제4권1호
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• pp.151-181
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• 1998

This study purports to find out the meanings of chemotherapy among cancer patients. The subjects of this study were selected from those patients who have taken chemotherapy at least twice at a hospital affiliated with a university. The twelve subjects agreed to join the present study and had no problem in communication with others. The data were collected through observations and interviews by the researcher. The phenomenological analysis method proposed by Giorgi was adopted for analyzing the data. The experiences of the subjects to chemotherapy were classified into 24 atributes. These attributes were also categorized into four groups such as hope, pain, fear, and ordea according to their meanings. The subjects expressed hope through the attributes such as "the wish for a new life." "the wish for healing." "the plasure form improvement of cancer." "the wish for being discharged form a hospital." "the interest in dietectic treatment." and "the trust in medical staff." Pain was represented by such attributes as "the physical pain", "the suffering from intravenous injection." "the discomfort of hospital environment." and "the economic burden." As for the attributes represention fear, "fear of being hospitalized." "tehr obscurity of uncertain situations." "the fear of side effects." "the fear of recurrence of cancer," "the lack of knowledge of the disease." Finally, nine attributes werw frouped to ordeal "the will endeavouring to recover cancer" "the adaptation to the present situation." "the giving up of being healthy," "the regret of the past life." "the recognition of significant others." "the physical changes." "the emotional changes." "the social changes." "the recollection of illness experiences." The above findings indicate that chemotherapy means hope, pain, fear, and ordeal to those cancer patinests under treatment. Hence, the nursing interventions for those cancer patients need to be directed to maintaining hope, alleviating pain and fear, and overcoming ordeal. There are some suggestions in achieving these goals : (1) the nurses caring for cancer patients need to understand the meaning of chemotherapy experienced by those patients, (2) a nursing specialty of intravenous injection needs to be developed, (3) interventions for providing emotional support should be devised, (4) nursing care should also be available to those cancer patients being dischaged at home.

• 디지털융복합연구
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• 제15권6호
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• pp.467-479
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• 2017

이 연구는 골프의류 선택속성과 고객만족, 브랜드태도 및 재구매의도의 관계를 구명하는데 그 목적이 있다. 이러한 연구목적을 달성하기 위하여 골프의류 소비자들을 모집단으로 하고 골프학과 학생과 골프의류 매장을 방문한 고객 총 220명을 대상으로 편의표집법에 의해 표본을 추출하였다. 그 중 신뢰성이 결여된 16부를 제외한 204명의 자료를 사용하였다. 조사도구는 전문가들에 의해 타당도와 .826-.945 수준의 신뢰도를 갖춘 설문지를 사용하였다. 그 결과 첫째, 골프의류 선택속성 중 심미성과 일상성 요인이 고객만족에 정(+)적 영향을 미쳤다. 둘째, 고객만족은 브랜드태도에 정(+)적 영향을 미쳤다. 셋째, 고객만족이 재구매의도에 정(+)적 영향을 미쳤다. 그러므로 골프의류기업은 소비자들이 중요시하는 선택속성이 무엇인지 파악하여 효과적인 전략을 마련해야 할 것이다.

• 한국식품조리과학회지
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• 제30권4호
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• pp.412-418
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• 2014

This study considered the selection attributes of bakery consumers and schematized characteristic attributes of being selected by customers by image through a correspondence analysis in terms of own preferring bakery. Self-administrated questionnaires were completed by consumers (452 samples), and the data were analysed by frequency, chi-square, one-way ANOVA, reliability analysis and correspondence analysis. According to the survey results regarding the mean value on bakery selection attributes, it was shown to be in the order of taste ($4.73{\pm}0.70$), sanitation ($4.70{\pm}0.68$), service ($4.21{\pm}0.84$), price ($4.03{\pm}0.92$), consideration ($4.01{\pm}0.96$), communication ($4.01{\pm}0.96$), health ($3.99{\pm}0.98$), and location ($3.83{\pm}0.99$). In the analysis of difference with regard to the selection attributes according to the preferred bakery, both consideration ($4.05{\pm}0.90$) and communication ($3.98{\pm}0.93$) showed a high value in individual bakery, thereby presenting a significant difference (p<0.05). As a result of having carried out correspondence analysis in order to prepare an image map according to the preferred bakery, the selection attributes of employees' service and communication showed the closest image map to individual bakery. Location and sanitation were very close to franchise bakery. Further, other bakery shops were schematized in a relatively close distance to price.

• 한국환경복원기술학회지
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• 제16권3호
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• pp.107-117
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• 2013

Problems in regard of ecological stability of urban ecosystem ensue from climate change and urbanization. Particularly, urban ecological conditions are deteriorating both quantitatively and qualitatively to a great extent. The present study aims to assess the current condition of selected sites (i. e. urban green zones and parks) in terms of preset assessment components; to find out problems and relevant solutions to improve the quality and quantity of parks and green zones; and ultimately to suggest some measures applicable to coping with climate change as well as to securing the ecological attributes of urban green zones and parks. According to the findings of this study, from quantitative perspectives, ecological attributes and responsiveness to climate change are high on account of the large natural-soil area(80%). By contrast, from qualitative perspectives including the planting structure (1 layer: 47%), the percentage of bush area(17%), the connectivity with surrounding green zones (independent types: 44%), the wind paths considered (5.6%), the tree species with high carbon absorption rates (20%), water cycles (17%), energy (8%) and carbon storage capacities(61%), ecological attributes and responsiveness to climate change were found very low. These findings suggest that the ecological values of urban parks and green zones should be improved in the future by conserving their original forms, securing natural-soil grounds and employing multi-layered planting structures and water bodies, and that responsiveness to climate change should be enhanced by planting tree species with high carbon storage capacities and obtaining detention ponds. In sum, robust efforts should be exerted in the initial planning stages, and sustained, to apply the methodology of green-zone development along with securing ecological attributes and responsiveness to climate change.

• Food Quality and Culture
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• 제3권1호
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• pp.1-5
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• 2009

The objective of this study was to develop a reliable and reproducible descriptive analysis procedure for Korean style sweet pumpkin gruel (Hobakjuk). The sensory attributes of the sweet pumpkin gruel were developed and defined, the sample preparation method was standardized, and the sensory evaluation procedure for a sample was established. Seven types of sweet pumpkin gruel (five ready-to-eat type vs. two ready-to-heat type) were selected to be analyzed. Panel training and descriptive analysis were carried out with these 7 samples. A total of 12 sensory attributes (2 aroma/odor, 5 taste/flavor, 4 texture/mouthfeel, and 1 aftertaste attributes) were developed to describe the sensory characteristics of the sweet pumpkin gruel. The definition and reference standards for each sensory attribute were determined to clearly understand each attribute. In the main experiment, trained panelists evaluated the sensory characteristics of the 7 gruel samples based on a fifteen-point intensity scale using the developed attributes. The results were statistically analyzed by analysis of variance, principal component analysis, and cluster analysis. The results showed that the 7 sweet pumpkin gruel samples significantly differed in their intensities of all attributes except for sweet pumpkin aroma and viscosity. The ready-to-eat style samples were distinctly characterized by their sweet pumpkin aroma and flavor, whereas the ready-to-heat style samples were markedly characterized by their low intensity of gelatinized starch and pumpkin flavor retention.

• 한국식생활문화학회지
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• 제32권2호
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• pp.118-127
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• 2017

This study aimed to analyze beverage usage motives according to selection attributes of beverage shops. Questionnaires were completed by 509 persons living in the Seoul, Gyeonggido area. The results show significant differences by gender, age, and monthly income. Female customers stayed longer and spent more money than males. Younger customers (20's, 30's) stayed longer and visited beverage shops to meet friends. Those with higher incomes stayed shorter and visited beverage shop with company staff. In the factor analysis of selection attributes of beverage shops, there were four factors: 'physical environment', 'economic benefit', 'specialized service', and 'approach convenience'. Two clusters, derived from selected attributes of beverage shops, were 'highly involved group' and 'low involved group'. The 'highly involved group' was high income and highly educated, whereas the 'low involved group' was low income and low educated. 'The highly involved group' drank beverages in the office and school while the 'low involved group' drank beverages at home. The 'highly involved group' cited safety, comfort, pleasure, and happiness more than the 'low involved group' at beverage shops. Beverage shops should develop health beverages such as caffeine or sugar-controlled beverage for 'the highly involved group'. Discounts for take-out beverages and promotional coupons should be used for the 'low involved group'.

• 한국항만경제학회지
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• 제22권3호
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• pp.141-160
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• 2006

급변하는 해운물류환경에 대응하여 해운기업들이 경쟁적 우위를 획득하기 위해서는 무엇보다 자신들의 서비스 역량을 강화하는 노력이 필요하다. 이를 위해서는 정기선사의 물류서비스 속성(attributes)에 대한 정확한 이해와 함께, 이들 속성간의 상대적 중요성을 평가하여야 한다. 본 연구는 선행 연구에 대한 검토를 통하여 정기선사의 다양한 물류서비스 속성을 추출하고, 31명의 해운전문가에 대한 설문조사를 통하여 6개로 축약된 주요물류속성의 상대적 중요도와 선사별 성취정도에 대한 자료를 취합하였다. AHP(Analytic Hierarchy Process) 기법을 적용하여 핵심평가요인들의 상대적 중요도를 측정한 후 Fuzzy 모형을 이용하여 2개 국적선사와 5개 외국적 선사를 대상으로 핵심평가요인들에 대한 상대적 역량을 평가하였다. 분석 결과 국적선사들은 전체적인 성과에 있어서 상위 수준인 것으로 평가되었는데, 고객서비스 측면에서 외국적 선사에 비해 통계적으로 유의한 수준에서 우수한 것으로 나타난 반면, 운임 경쟁력 부문에 있어서는 통계적으로 유의적이지는 않지만 상대적인 열위를 나타내었다. 본 연구는 국적 선사들이 경쟁적 우위의 두 가지 원천인 비용(cost advantage: 운임경쟁력)에서는 열위에 있지만, 차별화(differentiation advantage: 고객서비스)에서는 높은 수준의 우위를 점유하고 있어 전반적으로 우수한 성과를 나타내고 있음을 보여주고 있다.