• Title/Summary/Keyword: selected attributes

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A Study on the Value Analysis of School Forest (학교숲 속성별 가치평가 연구)

  • Yun, Hee-Jeong;Byeon, Jae-Sang;Kim, In-Ho
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.3
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    • pp.29-38
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    • 2008
  • This study intends to analyze the value of school forests, one type of urban forest. For this purpose, four attributes of school forests were investigated, considering ecological, educational, social and economic values using a conjoint model as the stated preference. Based on literature reviews, the levels of the four attributes were selected, and a questionnaire survey was given to 279 urban residents divided into 2 groups: those impacted by school forests and those not. The study results suggest that the most important attribute of school forests is economic value, and next is ecological, social and educational value according to the part-worth model. The fitness level of the model is 0.900(total group) which is very significant. As for the economic value, free and 1,000 won are more critical factors than the other 2 levels, 5,000 won and 10,000 won and air pollution purification and making the school landscape are more critical factors than small habitats and microclimate factors. In addition, regarding the social value related to residents' leisure activities,the utility of nature observation is higher than walking and exercising. Finally, for educational value, understanding nature's importance is more critical than the emotions and learning of students. The estimated WTP per household/month is 3,580 won, the group related to school forestsis 3,650 won and the non-related group is 3,540 won. Based on these results, the estimated total economic value of all households per year is 6,820 hundred million won. The group related to school forests is 6,970 hundred million won and the non-related group is 6,750 hundred million won.

A Study on Critical Factor of Selecting Online Video Flatform by Using AHP (AHP 기법을 활용한 온라인 동영상 플랫폼의 선택 속성 연구)

  • Park, Seonho;Lee, Dasol;Park, Sohyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.4
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    • pp.173-182
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    • 2019
  • This study attempts to improve the understanding of the rapidly growing online video platform market such as Youtube and OTT, and to investigate the attributes and relative importance of them. For this purpose, the factors that influence the choice to use were derived through literature studies and the Focus Group Interview (FGI), and the priority of the factors was calculated through the analytic hierarchy process (AHP). The upper layer of the AHP structure was 'Relationship', 'Entertainment', 'Informativity', and 'Convenience', and the lower layer was structured into 13 elements. The importance priority analysis among the factors that influence the choice to use was done by teenagers, 20s, and 30s and the results are summarized as follows : First, Users consider the 'Just for fun' and 'Satisfaction of interests' as the most important factors, followed by 'Easy accessibility to use', 'Vicarious satisfaction', 'Usefulness of Information', and 'Up-to-dateness of information'. Second, the ranking of the upper layer was in the order of 'Entertainment'-'Informativity'-'Convenience'-'Relationship'.As a result of AHP,'Entertainment' was 3.6 times more important than 'Relationship'. In the comparison by age group, only teenagers regarded that 'Convenience' is more important than 'Informativity'. According to the characteristics of the age group, the lower layer of teenagers consider 'Convenient function' to be important and ranked 'Usefulness of information' in 8th. While 'Vicarious satisfaction' ranked 4th out of 13 factors in the entire age group, those in their 20s and 30s ranked 8th, showing a difference. In the case of 20s, 'Reasonable price' was ranked 4th and the 'Diversity of Information' was ranked 5th, Otherwise 30s consider 'Trustworthiness of Information' to the third. Third, unlike 'Convenience' which was the lower-rank in the upper layer AHP analysis, 'Easy accessibility to use', the lower-layer of convenience, ranked third overall in the importance analysis among the 13 lower-layer factors, and showed a similar patterns in the age groups results. In the conclusion, this study demonstrates that 'Convenience' and 'Vicarious satisfaction' factors, which were not relatively well addressed in the previous studies, are the key factors to be considered in. By presenting the results of the importance analysis on each of the selected attributes, This study has a practical implication that Industries such as on-line video service platform provider can use the importance priority in establishing the directions of future strategy.

The Effect of Selected Properties Bakery Act in Accordance with the Customer's Use of Propensity to Consume: Focused on Busan (베이커리 이용고객의 소비성향에 따른 선택속성이 행동의도에 미치는 영향: 부산지역을 중심으로)

  • Woo, Iee-Shik;Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.21 no.2
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    • pp.243-253
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    • 2015
  • This study examined the factors that affect the relationship between customer consumption propensity, customer bakery selction and customer behavioral intention. A total of 300 questionnaires were distributed to the consumers, of which 27 were deemed suitable for analysis after the removal of 28 unusable responses. In order to perform statistical analyses required in the study, SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, and reliability analysis. The results of exploratory factor analysis showed that three factors regarding customer consumption propensity were extracted from all measurements with a KMO of 0.778 and a total cumulative variance of 62.121%. With regard to bakery selection attributes, three factors were extracted with a total cumulative variance of 65.69% and a KMO score of 0.776. One factor for behavioral intention was extracted that accounted for a total cumulative variance of 69.82% and a KMO score of 0.803. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships between bakery selection attributes and behavioral intention was partially adopted.

Concept Analysis of Self-help Groups (자조그룹에 대한 개념 분석)

  • Lee, Eun Nam;Eom, Aeyong;Eun, Young;Cho, Kyung-Sook;Lee, Kyung-Sook;Song, Rhayun;Kim, Jong Im;Shin, Gyeyoung;Lim, Nan-Young;Lee, Myung Sook;Bak, Won-Sook;Oh, Doo Nam;Choi, Mi-Kyung;Choi, Hee Kwon
    • Journal of muscle and joint health
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    • v.21 no.1
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    • pp.1-10
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    • 2014
  • Purpose: The purpose of the study was to identify the attributes of self-help groups, their antecedents and consequences relating to self-help groups. Methods: We used the Walker and Avant (2010) method using the key word "self-help groups" the Korea Education and Research Information Service (www.riss4u.net), Pubmed, CINAHL and ProQuest for articles on this topic published between January 2000 and March 2013 were searched. Ultimately, 64 domestic and 21 foreign papers were selected for in-depth analysis. Results: The attributes of self-help groups are as follows: 1) members share common experiences and are supportive of each other; 2) members set goals for individual change; 3) groups are self-monitoring; 4) groups learn problem-solving processes through voluntary and active participation; and 5) groups are small and meet regularly. The antecedents of self-help groups are as follows: 1) an intervention by an expert; 2) a diagnosis of their illness; 3) motivation to change individuals' state; and 4) educational desire. The consequences of self-help groups are the relief of symptoms, the improvement of physiological parameters and quality of life, the decrease in depression, stress, and anxiety, the improvement of illness-related knowledge and self-help activity, and a change in beliefs. Conclusion: Self-help groups can be used as an intervention strategy to help people with chronic illness manage their own problems.

A Study on Individual User's Preference for Cloud Storage Service (클라우드 스토리지 서비스에 대한 개인 사용자의 선호 요인 연구)

  • Lee, Sewon;Hong, Ahreum;Hwang, Junseok
    • Journal of Technology Innovation
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    • v.23 no.1
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    • pp.1-36
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    • 2015
  • The purpose of this research is to find individual user's preference for cloud storage service such as Daum Cloud, Naver N-Drive, GoogleDrive, Dropbox, SkyDrive and iCloud. Through literature reviewed and pilot tests, 6 attributes of cloud storage service (storage capacity, perceived cost, collaboration, accessibility, social influence and perceived security) were selected and all 6 attributes had significant effects on the preference of cloud storage service by conjoint analysis. The results shows that the user's willingness to pay is estimated 10,553 won for the free storage, 4,646 won for the function for mobile accessibility, and 2,443 won for more reliable cloud computing service provider. This study has significance to apply conjoint analysis with economic, technological, and environmental factors to cloud storage service (SaaS) and shed light on policy promotion of next generation of cloud computing ecosystem by user perception with willingness to pay on the storage service.

Price Response Function With and Without Choice Set Information in Denim Jeans Market (고려상품군의 유.무에 따른 가격반응함수의 비교연구)

  • Kwak, Youngsik;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.910
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    • pp.1273-1281
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    • 2004
  • The primary purpose of this study is to suggest a new methodology for calibration of a continuous price response function and to compare the differences in the price response function with and without choice set information. Through the new methodology, the two-staged conjoint analysis, the continuous price response function far jeans market was calibrated. Three steps were required to complete the two-staged conjoint analysis. Step one provided respondents with both a written and a visual description of two different randomly selected styles and colors of denim jeans. In step two respondents were asked to choose the combination of attributes they intended to purchase. Based upon the literature review, these four attributes included: brand, style, price, and color. Respondents were required to assess their purchase intentions for 32 combinations by marking Yes if she/he would purchase a given combination and No if she/he would not purchase a given combination. This allowed for identification of each respondents choice set. Instructions in step three required respondents to rate each combination marked Yes on a scale of 1-100, with one as least likely to be purchased and 100 as most likely to be purchased. This value served as the dependent variable for estimating the parameters in the model. Furthermore, the empirical study shows that there is a difference in price response function with and without choice set information. Therefore, when one calibrates a price response function far a given brand, we can recommend to include choice set information in his/her research.

Study of NIR in-line Monitoring of Physicochemical Changes during the Crystallization Process of Aspirin (Aspirin 결정화 과정 중 특성변화의 NIR 인라인 모니터링 연구)

  • Lee, Hea-Eun;Wang, In-Chun;Lee, Min-Jeong;Seo, Da-Young;Shin, Sangmun;Choi, Yongsun;Choi, Guang-Jin
    • Korean Chemical Engineering Research
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    • v.48 no.6
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    • pp.757-762
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    • 2010
  • Since the quality and performance of medicinal products are heavily dependent upon the size, shape and polymorphism of active pharmaceutical ingredients(APIs), their crystallization has been regarded as one of the most important pharmaceutical processes. In this study, NIR-based inline measurements were employed to monitor key attributes of API particles real-time during the crystallization process. Principal component analysis(PCA) method was selected to correlate inline NIR spectra while the well-known aspirin was studied as a model drug. According to our characterization results, the ratio of ethanol to acetone did not cause any change in polymorphism, but resulted in a significant difference in the nucleation time, crystal growth and crystal shape. These phenomenological changes were well correlated with the PCA's implications. It turned out that the NIR-based inline monitoring technology can be employed well in observing and predicting key quality attributes such as crystal size during pharmaceutical crystallization processes.

Studies on Target Market of GAP Certified Raw-Ginseng (GAP 인증 수삼의 표적시장 연구)

  • Kim, Gwan-Hou;Lee, Ka-Soon;Yi, Doo-Hee;Hong, Seung-Jee
    • Food Science and Preservation
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    • v.18 no.5
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    • pp.684-691
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    • 2011
  • This study was carried out to suggest producers' marketing direction for GAP certified rawginseng using STP(segmentation, targeting and positioning). In order to fulfill this object, conjoint analysis and cluster analysis were used. The main results are as follows. Based on the results of part worth for attributes such as safety, size, and price, GAP certified raw-ginseng, large size, and low price were preferred to conventional ginseng, small size, and high price respectively. In the relative importance for each attributes, safety was 47.2%, size was 30.0%, and price was 17.8%. As a result of market segmentation, 3 consumer groups(large size preferred, safety preferred, lower price preferred) were classified. Among those groups, the safety preferred group was selected as a target market for GAP certified raw-ginseng and its market size was estimated approximately 2,968 tons which is 26.8% of total raw ginseng market.

A Study on the Push and Pull Factors of Temple Stay in Korean National Parks - Focused on Temples in National Parks in Gangwon-Do - (국립공원 내 템플스테이의 추진요인과 유인요인에 관한 연구 - 강원도 소재 국립공원 내 사찰을 중심으로 -)

  • Kim, Jeong-Min
    • Korean Journal of Environment and Ecology
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    • v.25 no.4
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    • pp.621-630
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    • 2011
  • This research examines the push and pull factors of temple stay in Korean national parks. 152 participants of temple stay in Woljeongsa and Guryongsa in national parks in Gangwon-do area completed a survey to access their reasons for participating in temple stay(push factors) and to evaluate how well the visiting experience performed on a selected set of attributes(push factors). Demographics of respondents were similar to the visitor characteristics of Korean national parks. The result of factor analysis identified 6 push factor domains of 'self actualization', 'health enhancement', 'nature assimilation', 'relationship elevation', 'religious experience', and 'leisure experience'. 6 pull factor domains were 'recuperative quality', 'quality of a temple stay program', 'attributes of a temple', 'user convenience', 'tourism experience' and 'accessibility and transportation'. Satisfaction level of temple stay in a national park was very high of 4.71 in a 5 Likert scale. Gangwon- Do was most preferred with the percentage of 89.2 as a suitable area for temple stay in a national park. Findings of multi-dimensional tourism motivations of temple stay in a national park that encompass nature tourism, cultural tourism and religious tourism is expected to provide useful information for the future development of a more competitive temple stay program and a marketing strategy. However, more defined successive research work is required to generalize findings of wellness oriented push and pull factors of temple stay based on nature in national parks.

A Study on the Importance of Non-face-to-face Lecture Properties and Performance Satisfaction Analysis AHP and IPA: Focusing on Comparative Analysis of Professors and Students (AHP와 IPA를 활용한 비대면 강의 속성의 중요도와 실행만족도 분석 연구 : 교수자, 학습자 비교분석을 중심으로)

  • Kim, MinKyung;Lee, Taewon;Kim, Sun-Young
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.3
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    • pp.176-191
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    • 2021
  • Non-face-to-face lectures have become a necessity rather than an option since COVID-19, and in order to improve the quality of university education, it is necessary to explore the properties of non-face-to-face lectures and make active efforts to improve them. This study, focusing on this, aims to provide basic data necessary for decision-making for non-face-to-face lecture design by analyzing the relative importance and execution satisfaction of non-face-to-face lecture attributes for professors and students. Based on previous research, a questionnaire was constructed by deriving 4 factors from 1st layer and 17 from 2nd layer attributes of non-face-to-face lectures. A total of 180 valid samples were used for analysis, including 60 professors and 120 students. The importance of the non-face-to-face lecture properties was calculated by obtaining the weights for each stratified element through AHP(Analytic Hierachy Process) analysis, and performance satisfaction was calculated through statistical analysis based on the Likert 5-point scale. As a result of the AHP analysis, both the professor group and the student group had the same priority for the first tier factors, but there was a difference in the priorities between the second tier factors, so it seems necessary to discuss this. As a result of the IPA(Importance Performance Analysis) analysis, the professor group selected the level of interaction as an area to focus on, and it was confirmed that research and investment in teaching methods for smooth interaction are necessary. The student group was able to confirm that it is urgent to improve and invest in the current situation so that the system can be operated stably by selecting the system stability. This study uses AHP analysis for professors and students groups to derive relative importance and priority, and calculates the IPA matrix using IPA analysis to establish the basis for decision-making on future face-to-face and non-face-to-face lecture design and revision. It is meaningful that it was presented.