• 한국의류학회지
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• 제35권1호
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• pp.51-62
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• 2011

This study provides guidelines for the development of Korean fashion cultural products. This study identified adolescents' perception of Korean traditional culture and examined their attitudes towards the fashion cultural products of the Korean image with a focus on their image association of those products. For this study, questionnaire data from 447 adolescents was used for statistical analysis. Adolescents were classified into three groups (apathy group, modernization group, and balanced succession group) according to their perception of Korean traditional culture. There were notable differences among the three groups in the image association with the fashion cultural products of Korean image and their value seeking. A large number of adolescents showed positive attitudes towards products with splendid and decorative images as well as simple and refined images. It is important to maintain a balanced strategy in developing cultural products between modernization and the succession of traditional images in order to magnity the market opportunities for fashion cultural products of the Korean image that focus on adolescents.

• 복식
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• 제64권5호
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• pp.18-29
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• 2014

Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.

• 지능정보연구
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• 제28권2호
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• pp.75-100
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• 2022

코로나19가 장기화하면서 비대면 모바일 커머스 시장은 더욱더 치열한 경쟁 속에 있으며 기업들은 소비자에게 더 나은 쇼핑 경험을 제공하기 위하여 다각도의 노력을 하고 있다. 하지만 구매 결정에 중요한 역할을 하는 상세페이지는 대부분 비슷한 형태와 구성으로 소비자에게 제공되고 있다. 따라서 본 연구는 모바일 상세페이지의 상품 설명 영역의 정보 구성방식 (이미지 중심 vs 텍스트 중심)과 제품 유형 (탐색재 vs 경험재)에 따라 소비자들의 정보 인식이 달라져 제품 태도에 영향을 주는 것을 확인하였다. 즉 정보 탐색이 쉽고 품질 예측이 가능한 탐색재(Search Goods)의 경우는 이미지(Image) 중심 정보 구성 방식에서, 직접 경험하지 않으면 상품의 품질을 예측 불가능한 경험재(Experience Goods)의 경우에는 텍스트(Text) 중심의 정보 구성 방식에서 제품 태도에 더 긍정적인 영향을 미친다는 것을 알 수 있었다. 또한 Higgins의 자기조절초점(Self-Regulatory Focus) 이론을 적용하여 소비자의 조절초점 성향에 따라 제품 유형과 정보 구성 방식 간의 일치 효과는 다르게 나타난다는 결과를 확인하였다. 향상초점(Promotion Focus) 성향의 소비자는 제품 유형과 정보 구성 방식 간의 일치 효과가 나타났으며, 예방초점(Prevention Focus) 성향의 소비자는 제품 유형과 정보 구성 방식 간의 일치 효과가 나타나지 않았다. 구체적으로 향상초점 성향의 소비자는 경험재에 대하여 이미지 중심의 정보 구성 방식에서, 탐색재에 대해서는 텍스트 중심의 정보 구성 방식에서 더 긍정적인 제품 태도를 가진다는 결과를 확인하였고, 예방초점 성향의 소비자는 탐색재 및 경험재에 대하여 이미지 중심 또는 텍스트 중심의 정보 구성 방식을 제시하더라도 제품 태도에 영향을 미치지 못하는 것을 확인하였다. 본 연구는 모바일 쇼핑몰 상세페이지 상품 상세 영역에서 정보 구성 방식을 제품 유형과 소비자 성향을 고려하여 소비자에게 제공되어야 할 것이라는 시사점을 갖는다.

• 패션비즈니스
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• 제11권5호
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• pp.64-78
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• 2007

The main findings are as follows: First, both male and female group, image display was showed higher scores than the product display in the dimensions of 'interest' and 'impression, and the product display presented higher scores than the image display in the dimensions of 'information'. Second, in the dimensions of 'interest', more interest was demonstrated in image display for both male and female consumer group irrelevant to clothing shopping values. The pleasure pursuit consumer group of male and female presented more interest toward the both types of window display. Third, in the dimensions of 'information', the product display had more effect for both sex groups and the pleasure pursuit consumer group was seeking more information than the others groups through the window display. Fourth, in the dimensions of 'impression', the image display formed stronger impression and image for both male and female consumer group and the pleasure pursuit group showed higher score of impression formation than the other two groups.

• 한국의류학회지
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• 제27권1호
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• pp.100-110
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• 2003

The purpose of this study were 1) to find out the structural elements in classifying clothes images, and 2) to segment the consumer market for women's street clothes based on clothes image preferences and to identify the group differences in psychological variables, purchasing behavior variables and demographic variables. The sample was taken from 1106 middle class women who were in thier 30's∼40's living in Gwangju city. Consumers were classified into six groups: active image group (35.4%), feminine image group (25.9%). daring image group (16.5%), elegant image group (10.8%), dressy image group (8.9%) and brisk image group (3.5%). Women in their 30's∼40's preferred elegant image, daring image, active image and feminine image. Elegant image oriented group: This group is the lowest education level group and has the highest rating of housewife. This group has the lowest scores use of person information search, Daring image oriented group: Woman in their 30's prefers daring image. This group thinks practical benefit sought is less important than self-expression benefit sought. This group has the highest scores use of non-person information search, Active image oriented group: This group is practical benefit seeking group. and purchases the lowest amount of clothes. The amount of average household income is the lowest. Feminine image oriented group: The amount of average household income is the highest. This group perceives more youth$.$fashion benefit sought and self-expression benefit sought than elegant image oriented group. ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought use of information sources, purchasing behavior variables and demographic variables.

• 한국의류학회지
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• 제19권2호
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• pp.340-355
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• 1995

purpose of this study was to trace historically the causes of the visual inconsistency of seXual ilT'age in dress with versatile perspectives. For this purpose, theoretical studies about the concepts of sexuality in dress were precceded. To trace the factors of the visual inconsistency of sexual image in dress, historical studies from ancient Egypt to modern ages were done. And then, the factors of the visual inconsist\ulcornerency of sexual image in dress were identified. The synthetic results were as follows; L The visual inconsistency of sexual image in dress shows the phenomena that men introduce the traditional feminine image in dress (ex. X silhouette, skirts), whereas women do the traditional masculine image (ex. Y silhouette, pants), which arouse androgynous image in appearance. And, it also indicates that men or women wear the dress excluded the traditional masculine image as well as the traditional feminine image, which arouse neutral image in appearance. 2. The visual inconsistency of sexual image in dress have been existed historically, from Egypt to modern ages. 3. The visual inconsistency of sexual image III dress was caus~d by various factors as follows; First, ideal beauty of the times which did not distinguish between masculinity and femininity resulted in the visual inconsistency of sexual image in dress. Second, as a means of seeking pleasure, the visual inconsistency of sexual image in dress was used. Third, as a means of expressing ideology, the visual inconsistency of sexual image in dress was selected. Forth,in religious meaning,the visual inconsistency ofl sexual image in dress was appeared. Fifth,popularization of sports and occupational role made woman adopt the masculine image in dress in view of the aspects of functionalism. Sixth,Undevelopment of taloring contributed to generate androgenous image in dress.

• 마케팅과학연구
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• 제8권
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• pp.165-181
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• 2001

인터넷 시대를 맞이하여 섬유/패션산업에서도 이를 시급히 적용하게 되었다. 패션상품은 인터넷의 적용에 있어서도 여러 취약점을 강고 있으나 인터넷이라는 새로운 채널을 통한 섬유/패션산업에서도 성공하는 기업이 늘고 있으며 그 잠재 가능성은 매우 크다 하겠다. 본 연구에서는 인터넷 상거래 시 온라인 응답자와 오프라인 응답자간에 브랜드 인지도에 관해서 차이가 있는지를 확인하고 오프라인 상에서 기업이 갖고 있는 캐주얼 브랜드 인지도의 잠재력과 시장현황을 분석하여 기업에게 제시함으로 인터넷 패션 비즈니스에서 마케팅 전략에 필요한 정보를 제공하고자 하였다. 또한 브랜드 이미지를 조사하여 캐주얼 브랜드 컨셉을 설정하기 위한 자료로 쓰이고자 하였다.

• 한국문헌정보학회지
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• 제49권4호
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• pp.99-124
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• 2015

As the improvement of digital technologies increases the use of images from various fields, the domain of image retrieval has evolved and become a growing topic of research in the Library and Information Science field. The purpose of this study is to identify the knowledge structure of the image retrieval domain by using the author co-citation analysis and author bibliographic coupling as analytical tools in order to understand the domain's past and present. The data set for this study is 245 articles with 8,031 cited articles in the field of image retrieval from 1998 to 2013, from the Web of Science citation database. According to the results of author co-citation analysis for the past of the image retrieval domain, our findings demonstrate that the intellectual structure of image retrieval in the LIS field consists of predominantly user-oriented approaches, but also includes some areas influenced by the CBIR area. More specifically, the user-oriented approach contains six specific areas which include image needs, information seeking, image needs and search behavior, image indexing and access, indexing of image collection, and web image search. On the other hand, for CBIR approaches, it contains feature-based image indexing, shape-based indexing, and IR & CBIR. The recent trends of image retrieval based on the results from author bibliographic coupling analysis show that the domain is expanding to emerging areas of medical images, multimedia, ontology- and tag-based indexing which thus reflects a new paradigm of information environment.

• 천문학회보
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• 제42권2호
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• pp.59.1-59.1
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• 2017

The Subaru telescope is a 8.2m optical-infrared telescope operated by National Astronomical Observatory of Japan since 2000. Its wide field observation capability with good image quality makes the telescope one of the best astronomical facilities. We Subaru Telescope is seeking for international partners for the telescope operation to share science observations, future strategy and development. In the course of this effort, EAO and us exchanged a letter of intent on the planning of collaboration on the Subaru operation in this June. I introduce the contents of the Subaru-EAO LOI and the basic concepts of the Subaru international partnership in addition to a brief report of the current status of the observatory.

• 한국의류학회지
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• 제48권1호
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• pp.20-36
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• 2024

Over the past three years, even amidst viral threats, a notable shift towards online interactions has been observed. This trend persists the presence of significant viral concerns. Our study centered on female office workers in their twenties and thirties in Korea, seeking to comprehend how they enhance and present their external image in the digital era. We explored the use of digital devices and fashion choices that enable them to amplify their self-expression in video conferences. Using a mix of surveys and in-depth interviews, we employed snowball sampling to recruit twelve participants. These women were given the opportunity to shape their digital persona either to uphold their current image or to adapt it for interactions where they weren't face-to-face. Their desired images fell into three distinct categories: an authoritative professional image, a clean modern image, and a natural image. Depending on the context, the participants aimed to convey these images independently or in various combinations. Our findings suggest the need to develop strategies for acknowledging and projecting individual fashion identities in non-face-to-face interactions. Such strategies would empower individuals to better align their online personas with their desired self-image, whether it's professional, modern, clean, natural, or a combination thereof.