• The KIPS Transactions:PartB
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• v.11B no.5
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• pp.537-544
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• 2004

The Web is rich with various sources of information. Due to the massive and heterogeneous web document collections, users want to find various types of target pages. Each type of information for Web search has designated queries. If a user query is not a designated query, then we cannot have good result documents. Different strategies are needed to utilize the goodness of each type of information for a search engine. If we know the property of information, then we can refine candidate pages and rank them delicately. Various experiments are conducted to show the properties of each type of information. Therefore, we show an appropriate combining formula to utilize the properties of each type of information. In addition, for a service finding task, we propose Service Link Information that utilizes the existence of mechanisms for a user interaction.

• International Journal of Knowledge Content Development & Technology
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• v.1 no.1
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• pp.7-24
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• 2011

This study aims to measure the impact of these two variables on consumers' 'click-through' rates (the number of users that click on the ad compared to the number of times the ad is delivered). The result is as follows. First, search ads play a critical role in drawing consumers to advertisers' websites. Once search ads are placed, the number of visitors increased tenfold. Secondly, when search ads are keyed to highly-involved words such as 'IDC', 'hosting' and 'co-location', click-through rates significantly fluctuate according to the type of advertising message. In this case, consumers respond much more positively to ads highlighting credibility and product quality than to ads with emphasis on sales and events. Thirdly, the placement of search ads also matters. The ad placed first in the search list overpowers ads in the third or fifth place in terms of click-through rates. However, there was no significant difference of click-through rates between ads in the third place and ads in fifth. Lastly, when estimating which variable plays the bigger role in bringing traffic to advertisers' websites, consumers are more receptive to the substance of the advertising message than to its placement, under the circumstances of high involvement.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.1
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• pp.493-511
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• 2016

Discovery is an emerging concept to enhance the search capabilities of library resources with the Next Generation Library Catalog. This paper defined the Discovery feature based on the information search behavior, and then derived the elements that make up its function. After that, the 11 regional representatives libraries' OPACs and 3 Internet bookstores are evaluated and compared against Search & Discovery capabilities. As a result, the Internet bookstores were superior to the libraries' OPACs for all the elements that make up the Discovery functions. This study verified that the public libraries OPACs are still concentrating on known item search, and it is hard for the users to meet a serendipity which is gained through the Discovery functions.

• Steel and Composite Structures
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• v.18 no.2
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• pp.289-303
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• 2015

This study presents a strategy so-called Subspace Search Mechanism (SSM) for reducing the computational time for convergence of population based metaheusristic algorithms. The selected metaheuristic for this study is the Cuckoo Search algorithm (CS) dealing with size optimization of trusses. The complexity of structural optimization problems can be partially due to the presence of high-dimensional design variables. SSM approach aims to reduce dimension of the problem. Design variables are categorized to predefined groups (subspaces). SSM focuses on the multiple use of the metaheuristic at hand for each subspace. Optimizer updates the design variables for each subspace independently. Updating rules require candidate designs evaluation. Each candidate design is the assemblage of responsible set of design variables that define the subspace of interest. SSM is incorporated to the Cuckoo Search algorithm for size optimizing of three small, moderate and large space trusses. Optimization results indicate that SSM enables the CS to work with less number of population (42%), as a result reducing the time of convergence, in exchange for some accuracy (1.5%). It is shown that the loss of accuracy can be lessened with increasing the order of complexity. This suggests its applicability to other algorithms and other complex finite element-based engineering design problems.

• Journal of the Korea Society of Computer and Information
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• v.14 no.10
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• pp.217-223
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• 2009

Vocabulary recognition system of Mobile terminal is executed statistical method for vocabulary recognition and used statistical grammar recognition system using N-gram. If limit arithmetic processing capacity in memory of vocabulary to grow then vocabulary recognition algorithm complicated and need a large scale search space and many processing time on account of impossible to process. This study suggest vocabulary recognition optimize using MLHF System. MLHF separate acoustic search and lexical search system using FLaVoR. Acoustic search feature vector of speech signal extract using HMM, lexical search recognition execution using Levenshtein distance algorithm. System performance as a result of represent vocabulary dependence recognition rate of 98.63%, vocabulary independence recognition rate of 97.91%, represent recognition speed of 1.61 second.

• Journal of Digital Contents Society
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• v.18 no.2
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• pp.373-382
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• 2017

As the number of scientific and technical contents increases, services that support efficient search of scientific and technical contents are required. When an author's affiliation is used as a keyword, not only the contents produced by the affiliation can be searched, but also the identification rate of the search result using the author and the term as keyword can be improved. Because of the ambiguity and vagueness of the data used as a search keyword, the search result may include false negative or false positive. However, the previous research on the control through identification of the search keyword is mainly focused on the author data and terminology data. In this paper, we propose the algorithm to identify affiliations and experiment with show the experiment with scientific and technological contents held by the Korea Institute of Science and Technology Information.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.249-254
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• 2017

The purpose of this study is to provide a way to develop the information quality of mobile real estate service and improve the false property through search filter service. I compared the cases of typical mobile real estate apps that are currently in use and analyzed the usage and service status by adopting 13 search filters that are the first priority when searching for real estate information. As a result, it has been shown that the provision of high quality search filter service is required to improve the information quality in order to provide users with quick and reliable information organically at any time and anywhere according to the definition of mobile real estate service. As a result, it is more prejudiced than the countermeasures against false fraudulent products, and it is satisfied with the needs of the users and provides the improved search filter service, so that it can be trusted with the definition of mobile real estate brokerage service, Providing quality services can be said to prevent the victims of fraudulent products.

• Journal of the Korean Society for Library and Information Science
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• v.32 no.4
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• pp.249-274
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• 1998

It is the analyses of replies showed n the questionnaire consisted of four kinds of matters to see level of knowledge among SELIS (SEoul Women's University Library and Information System) OPAC users of keyword/boolean search. The result of this analyses is : in SELIS search, users who prefer keyword search than any other, who satisfy work of retrieval by means of boolean operator, and who think it easier, show lusher level of knowledge than those who deny it in the questionnaire. Knowledges Presented in the survey are ; characteristics of keyword search, single or double keys, using boolean operator in keyword, knowledge of index, knowledge of stop list, uncontrolled term. keyword search technique, right truncation, correct application of boolean logic operator, and selecting major subject in keyword browsing. The above mentioned knowledges will work as important factors n keyword/boolean search, OPAC. For successful search it requires conceptional knowledge of information retrieval processing, or inquiry word transformation how to search required information, and semantic ability to get result questioned In the given system, when and how to apply the characteristics of the system, and scientific record for user's inquiry, or fundamental computer technology and syntax knowledge to make search word in detail. But so far now important knowledge considered as user's online index search, has been emphasized on knowledge of scientific record, and has been lag of semantic and conceptional knowledge. So, it is recommendable for online index user to train to concentrate semantic knowledge, syntax ability, and conceptional knowledge, rather than scientific technique too much.

• International Commerce and Information Review
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• v.13 no.1
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• pp.3-28
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• 2011

Recently marketing methods of small and medium exporting firms have changed from internet marketing using homepage, or e-catalogs, to search engine marketing. However, there is no specific proof of search engine marketing effectiveness. Therefore the purpose of this research is to explore marketing performance of search engine marketing(SEM) based on search engine optimization. In order to build an optimal SEM strategy, quantitative data are collected from the Google-analytics such as homepage visits, page views, and traffic source for three years. At the same time, this study has carried out a survey to measure the qualitative effectiveness. The result of this quantitative study suggests that the existing carryover effects and lag effects would be maintained through search engine optimization. Meanwhile, the qualitative survey shows that satisfaction and awareness of homepage have been improved after search engine optimization. This can support logically increase of homepage visiting ratio of quantitative analysis. Also exporting companies know very well, that traffic and page views have increased after search engine optimization.

• KIPS Transactions on Software and Data Engineering
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• v.5 no.9
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• pp.451-464
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• 2016

Nowadays, entity search such as Google Product Search and Yahoo Pipes has been in the spotlight. The entity search engines have been used to retrieve web pages relevant with a particular entity. However, if an entity (e.g., Chinatown movie) has various meanings (e.g., Chinatown movies, Chinatown restaurants, and Incheon Chinatown), then the accuracy of the search result will be decreased significantly. To address this problem, in this article, we propose a novel method that quantifies the importance of search queries and then offers the best query for the entity search, based on Frequent Pattern (FP)-Tree, considering the correlation between the entity relevance and the frequency of web pages. According to the experimental results presented in this paper, the proposed method (59% in the average precision) improved the accuracy five times, compared to the traditional query terms (less than 10% in the average precision).