• 한국조리학회지
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• 제24권3호
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• pp.25-34
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• 2018

The purposes of this study were to examine the effect of Home Meal Replacement (HMR) selection attributes on attitude and repurchase intention and to investigate the moderating role of brand trust between attitude and repurchase intention. This study surveyed the customers who have purchased HMR in Seoul and Gyeonggi area using a convenience sampling method. The survey was conducted from September 15, 2017 to October 25, 2017. A total of 250 questionnaires were distributed, and 237 copies were collected. Of these, 228 copies were used as valid data. The results of the analysis were as follows. First, convenience of the HMR selection attribute had a significant effect on attitude, and food quality and packaging had no significant effect on attitude. Second, attitude toward HMR had a significant effect on repurchase intention. Third, brand trust played a moderating role between HMR attitude and repurchase intention. Therefore, it is necessary for HTMcompanies to understand consumers' attitudes and consumption behaviors accurately by recognizing the selection attributes that consumers consider important By gaining strong brand trust, companies could increase repurchase intention.

• 한국조리학회지
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• 제13권2호
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• pp.188-200
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• 2007

This study was carried out to investigate fast food consumption patterns, nutrition knowledge, dietary attitude of middle and high school students in Busan. A questionnaire survey was conducted among 562 students from April 8 to April 22 in 2006. The results are summarized as follows. Convenience to eat is the best motive for visiting fast food restaurants. Nutrition knowledge scores of middle school male students were lower than those of the other groups. The more nutrition knowledge female students have, the lower fast food consumption became. There was no significant difference in nutrition knowledge and fast food consumption in male students. There was a significantly positive correlation between education levels of their parents and dietary attitude of the subjects(p<0.01). Pocket money showed a significantly negative correlation with dietary attitude and with fast food use frequency(p<0.05). There was a significantly positive correlation between nutrition knowledge and dietary attitude of the subjects. The use frequency of fast food showed a negative correlation with dietary attitude(p<0.01) and nutrition knowledge(p<0.05) of the subjects. Therefore, proper nutrition education is required to improve their nutritional status and dietary attitude.

• 마케팅과학연구
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• 제14권
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• pp.1-16
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• 2004

본 논문은 배너광고에 대한 노출과 click이 상표태도와 구매의도 변화에 미치는 영향에 대하여 연구하였다. 배너광고에 대한 단순한 노출은 초기 상표태도와 구매의도를 변화시키지 못하는 것을 발견하였다. 반면에 배너광고를 click함으로써 발생하는 자주적 노출은 배너광고와 연결된 목표광고의 호감도에 따라 긍정적 혹은 부정적인 상표태도와 구매의도 변화를 유발하는 것을 발견하였다. 본 연구는 사전, 사후 테스트 통제집단 실험설계를 사용하였다. Cold Fusion on-line 자료수집 방법이 사용되었다. 961 명 이 본 연구에 참여하였다.

• 한국임상보건과학회지
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• 제3권4호
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• pp.476-489
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• 2015

Purpose. The purpose of this study was to investigate the evidence-based pain management knowledge, performance and Evidence-Based Practice(EBP) attitude of nurses at small-medium sized hospitals. Methods. The sample of this study were 214 nurses. Data were analyzed by descriptive statistics, t-test, ANOVA, Pearson's correlation and stepwise multiple regression using SPSS/Win 21.0 Results. Evidence-based pain management knowledge score averaged $3.95{\pm}0.43$, with significant differences depending on clinical experiences. Performance score averaged $3.77{\pm}0.51$. EBP attitude score averaged $3.21{\pm}0.57$, and significant differences were evident depending on hospital division and clinical setting. Evidence-based pain management knowledge and EBP attitude were significant predictors of evidence-based pain management performance. Conclusions. This result indicates that education and training programs to facilitate evidence-based pain management knowledge, performance, and EBP attitude are needed among nurses.

• 유통과학연구
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• 제11권11호
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• pp.71-76
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• 2013

Purpose - This study investigated the effect of consumers' personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology - The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results - Consumers' personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers' attitude toward social commerce was utilitarian value. Consumers' personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion - The findings suggest that consumers' attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers' shopping value and build positive value about social commerce itself.

• 유통과학연구
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• 제18권7호
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• pp.19-25
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• 2020

Purpose: This study analyzes service quality of Pivate Brand (PB) productsto provide some academic and practical implications. Research design, data, and methodology: The focus is on how service quality of No Brand, which has recently received much attention, affects brand attitude and, to confirm whether consumers' prior knowledge of PB moderates this effect. A total of 167 men and women in their 20s who have experience using No Brand were surveyed. Hypothesis was verified by using hierarchical regression analysis. Results: a) Tangibles, reliability, empathy, and assurance of service quality for No Brand have a positive effect on brand attitude; b) The moderating effect of prior knowledge is only statistically significant in the context of reliability. Conclusion: This study provides academic and practical implications for establishing differentiated PB strategies. It highlights the effects of service quality and consumer prior knowledge on brand attitude. This suggests that the sub-dimension of PB service quality has a discriminatory effect on the brand attitude of No Brand, and that consumer's prior knowledge of the product influences reliability of service quality. Therefore, consumer's prior knowledge is important in order to increase trust.

• 유통과학연구
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• 제17권2호
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• pp.43-51
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• 2019

Purpose - This study was intended to provide implications for the importance of color to airlines where the image customers feel about the business is paramount. The importance of colors shown by the airline crew, an important human resource for airlines as contact workers, was investigated. We wanted to present suggestions by investigating and comparing the difference in customer attitude regarding the color of uniforms of the airline crew. Research design, data, and methodology - A survey was conducted to examine differences in perception of airline uniform color, with the research that suggests that the customer's attitude to uniform color will vary. The difference in the perception of passengers according to the colors of the airline uniforms was determined by conducting an empirical analysis. Results - Customers have a different attitude about the color of the uniform of airline's flight attendants' uniform. Full service airlines (FSC) generally have a bright, calm, neat, and heavy-handed feeling, while low-cost carriers (LCC) have a distinctive, dynamic, energetic, and cheerful feeling. Conclusions - An empirical analysis of the study found that customers' attitudes vary by uniform color for each airline. It has also been revealed that Airline's uniform color can communicate the company's goals it wants to convey.

• International Journal of Aeronautical and Space Sciences
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• 제3권2호
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• pp.88-94
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• 2002

This paper describes attitude determination algorithm for the low earth orbit(LEO) spacecraft using stellar inertial sensors. The cascaded gyro/star tracker extended Kalman filter is constructed to fuse two sensor data. And then the smoothing of the measurement are proposed for an unreasonable jump of star tracker. The smoothing algorithm for the rejection of star tracker error jumps is designed by scalar adaptive filter. The proposed algorithms operate to process the measurement of gyro/star tracker Kalman filter, therefore, it is comparatively simple to apply these methods to other integration systems. Simulations to gyro/star tracker integrated system show that the proposed method is effective.

• Journal of Astronomy and Space Sciences
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• 제30권1호
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• pp.1-10
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• 2013

An integrated orbit and attitude control algorithm for satellite formation flying was developed, and an integrated orbit and attitude software-in-the-loop (SIL) simulator was also developed to test and verify the integrated control algorithm. The integrated algorithm includes state-dependent Riccati equation (SDRE) control algorithm and PD feedback control algorithm as orbit and attitude controller respectively and configures the two algorithms with an integrating effect. The integrated SIL simulator largely comprises an orbit SIL simulator for orbit determination and control, and attitude SIL simulator for attitude determination and control. The two SIL simulators were designed considering the performance and characteristics of related hardware-in-the-loop (HIL) simulators and were combined into the integrated SIL simulator. To verify the developed integrated SIL simulator with the integrated control algorithm, an orbit simulation and integrated orbit and attitude simulation were performed for a formation reconfiguration scenario using the orbit SIL simulator and the integrated SIL simulator, respectively. Then, the two simulation results were compared and analyzed with each other. As a result, the user satellite in both simulations achieved successful formation reconfiguration, and the results of the integrated simulation were closer to those of actual satellite than the orbit simulation. The integrated orbit and attitude control algorithm verified in this study enables us to perform more realistic orbit control for satellite formation flying. In addition, the integrated orbit and attitude SIL simulator is able to provide the environment of easy test and verification not only for the existing diverse orbit or attitude control algorithms but also for integrated orbit and attitude control algorithms.

• 대한지구과학교육학회지
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• 제3권3호
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• pp.191-197
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• 2010

Students' emotional attitude not only affects their achievement in a meaningful way but also is an important educational goal in its own right. This research investigated how students' interest in science varies among elementary, middle and high-school students based on a survey and reviews of previous research results. We analyzed students learning attitude in terms of interest in and enjoyment of science, instrumental motivation in science, science learning anxiety, and self-concept in science. Major findings are students showed more negative attitudes in intrinsic motivation, instrumental motivation, value perception of science, and confidence in science as they move in to a higher school level. According to students' explanation, science classes got bored in a higher grade because of difficult contents, lack of experiments and activities, and teachers' monotonous explanations. Based on the results, recommendations on how to improve students' attitudes towards science are suggested. First of all we need to secure more science instructional hours in the school curriculum than the 7th national curriculum to implement improved science teaching and learning methods.