• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.111-120
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• 2010

Initial stage of emotion has a great influence on building up product image and impression. Because of its influencing effects, measuring initial stage of emotion has potential to be a key factor for designers and marketers to achieve a distinct product concept. While many researchers have studied this topic with the emotion measurement method in product use stage, there are very few cases specialized in the initial stage of emotion. Even though present emotion measurement methods have difficulties to derive accurate user's initial stage of emotion, most case of initial emotion study applies these defective methods. The purpose of this study is to develop initial stage of emotion measurement method and apply this method to real product context. In the design of the initial stage of emotion measurement method, noticeable characteristics of initial stage of emotion were explored and initial emotion measurement framework was presented. Based on this framework, Initial Emotion Measurement System(IEMS) was suggested. This method collects user's eye movement, behavior and verbal data accurately and objectively.

• Journal of Distribution Science
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• v.17 no.1
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• pp.57-72
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• 2019

Purpose - Current study aimed at investigating customer experience types (gain vs. loss avoidance performance experience and hedonic vs. reliability imagery experience) and their influences on satisfaction and positive emotion as antecedents of customer engagement. It also explored moderation role of regulatory focus in the influence of each experience type on satisfaction and positive emotion. Research design, data, and methodology - 416 Vietnamese local tourists were selected to test hypotheses by structural equation model in AMOS 21.0. Results - First, customers actually achieving gain or avoiding loss are more satisfied. Second, customers with hedonic and reliability imagery experience feel more positive emotion. Third, both positive emotion and satisfaction have positive influences on customer engagement. Last, regulatory focus moderates the positive effects of either gain or loss avoidance performance experience on satisfaction and also moderates the positive effects of either hedonic or reliability imagery experience on positive emotion. Conclusions - Focusing on both cognitive satisfaction and affective emotion resulted from experience, this study could advance customer engagement theory. Managerially, brand managers should induce gain performance and hedonic imagery experience (loss avoidance performance and reliability imagery experience) from promotion (prevention)-focused customers to enhance their engagement.

• Journal of Distribution Science
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• v.14 no.6
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• pp.17-26
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• 2016

Purpose - The purpose of this study is to measure the effect on the attributes for store selection and Korean government regulations for large retailers on consumption emotion. Research Design, Data, and Methodology - Using SPSS ver.22, factor analysis & Cronbach's alpha, correlation, and regression test were performed. The total of 287 questionnaires were used for the analysis Result - Familiarity, perceived price, and perceived image have a positive effect on consumption emotion, but perceived quality & service did not. The Consumption emotion had a positive effect on traditional market revisit intentions. Retail regulation preference has a mediate effect between consumption emotion and familiarity & perceived price. Retail regulation preference also has a mediate effect between consumption emotion and traditional market revisit intension. Conclusion - Relationship marketing with sincerity is very important to keep familiarity, perceived price and image. People's consumption trend was changed due to dual career couple and heavy traffic jam in big cities. Therefore, a retail regulation cannot be a right solution for revitalizing traditional markets. So we need to find out an actual situation and design a win-win strategy between large retailers and traditional market.

• Fire Science and Engineering
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• v.32 no.2
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• pp.92-101
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• 2018

This study investigated the impact of post-traumatic stress of the fire-fighting officers who are exposed to traumatic events repeatedly on suicide and attempted to verify the moderating effect of cognitive emotion regulation in the relationship between post-traumatic stress and suicidal ideation. For this investigation, this study measured Post-traumatic stress Diagnostic Scale, Korean Beck scale for Suicidal Ideation, Cognitive Emotion Regulation Questionnaire. The research results are as follows. First, Post-traumatic stress, suicidal ideation, adaptive cognitive emotion regulation, and maladaptive cognitive emotion regulation were correlated. second, A hierarchical regression analysis was conducted in order to examine the moderating effect of cognitive emotion regulation in the relationship between post-traumatic stress and suicidal ideation, and as a result, it was found that a sub-factor of cognitive emotion regulation, adaptive cognitive emotion regulation had a moderating effect in a group of persons with low post-traumatic stress, while maladaptive cognitive emotion regulation had a moderating effect in a group of persons with high post-traumatic stress. These results, this study discussed the necessity of follow-up studies, in addition to its academic and clinical implications.

• Journal of Broadcast Engineering
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• v.27 no.6
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• pp.940-943
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• 2022

This study aims to analyze the Korean dataset by performing Korean sentence Emotion Analysis in the radio listeners' text messages collected personally. Currently, in Korea, research on the Emotion Analysis of Korean sentences is variously continuing. However, it is difficult to expect high accuracy of Emotion Analysis due to the linguistic characteristics of Korean. In addition, a lot of research has been done on Binary Sentiment Analysis that allows positive/negative classification only, but Multi-class Emotion Analysis that is classified into three or more emotions requires more research. In this regard, it is necessary to consider and analyze the Korean dataset to increase the accuracy of Multi-class Emotion Analysis for Korean. In this paper, we analyzed why Korean Emotion Analysis is difficult in the process of conducting Emotion Analysis through surveys and experiments, proposed a method for creating a dataset that can improve accuracy and can be used as a basis for Emotion Analysis of Korean sentences.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.257-268
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• 2011

We define a 'dominant emotion' as acting dominantly for unit time, and propose methodology to extract dominant emotion in a literature automatically. Due to the nature of the Korean language, it is able to be changed or reversed owns meanings as desinence. But it might be possible to extract a dominant emotion in a text has a small quantity like a fiction or an essay. A process to extract a dominant emotion in a literature is as follows. At first, extract morphemes in a whole text. And dispart words having emotional meaning as matching emotion terms database. Map disported terms to a affective circumplex model and matching it with basic emotion. Finally, analyze dominant emotion according to matched basic emotion. And we adjust our methodology to two literature; modem fiction 'A lucky day' by Jingeon, Hyun and essay 'An old man who shave a bat' by Woyoung, Yun. As a result, it was possible to grasp flows of dominant emotion.

• Journal of The Korean Association For Science Education
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• v.24 no.6
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• pp.1106-1117
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• 2004

The purposes of this study were to analyze types of scientific emotion word and to investigate the relationship between the ISE(Index of Scientific Emotion) and the ability of science-knowledge generation in subjects' scientific observation and rule-discovery. The subjects were asked to perform four scientific tasks. The tasks were developed that are suitable for scientific observation and rule-discovery. In performing tasks, the subjects were asked to describe their generated science-knowledge and scientific emotion through self-report questionnaire, performing each task. The strength of their scientific emotion was also measured using adjective emoticon check lists. In subjects' scientific observing, they showed 33.3% of interest emotion which was the biggest, 15.0% of acceptance emotion, and 11.3% of love emotion, respectively. In scientific rule-discovering, types of emotion were shown as 23.8% of interest, 21.5% of disgust, and 10.8% of acceptance, respectively. In addition, ability of science-knowledge generation was significantly correlated to ISE.

• Journal of Korean Elementary Science Education
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• v.38 no.2
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• pp.244-262
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• 2019

The purpose of this study is to explore how the practical knowledge used by an elementary school science teacher during learner-centered science instruction can promote elementary students' construction of positive emotion. Using an auto-ethnographic approach over a period of three months, the researchers collected students' interest diaries, post interviews with students, video recordings in science classes, and students' personal diaries and analyzed them by means of the constant comparative method. In this way, the researchers categorized the structure of the practical knowledge held by the teacher and explained how it was applied in learner-centered science instruction to promote students' construction of positive emotion. Three images of an elementary science teacher's practical knowledge emerged and can be categorized under the following headings: 1) 'From science classroom to science $caf{\acute{e}}$', 2) 'Pleasant experiment class for all students and the teacher', and 3) 'A science class for students who were marginalized'. These images were backed up by principles and rules, and the teacher came to embody these images as he implemented these rules. This study also discusses how the impact of a science teacher's practical knowledge on students' construction of positive emotions can be interpreted as promoting positive outcomes rather than negative sanctions, meeting students' expectation from lab activities, and meeting the specific needs of marginalized students in a science class.

• 제어로봇시스템학회:학술대회논문집
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• 2004.08a
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• pp.804-809
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• 2004

Intelligence is thought to be related to interaction rather than a deep but passive thinking. Interactive tangible media "iT_Media" is proposed to explore these issues. Personal robotics is a major area to investigate these ideas. A new design methodology for personal and emotional robotics is proposed. Sciences of the artificial and intelligence have been investigated. A short history of artificial intelligence is presented in terms of logic, heuristic, and mobility; a science of intelligence is presented in terms of imitation and understanding; intelligence issues for robotics and intelligence measures are described. A design methodology for personal robots based on science of emotion is investigated. We investigate three different aspects of design: visceral, behavioral, reflective. We also discuss affect and emotion in robots, robots that sense emotion, robots that induce emotion in people, and implications and ethical issues of emotional robots. Personal robotics for the elderly seems to be a major area in which to explore these ideas.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.169-186
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• 2005

This paper investigates how In-store crowding influences behavioral intention with mediating consumer emotion within store. We performed covariance structural analysis based on 486 subjects on family restaurants. The results showed that perceived In-store crowding negatively influences positive-customer emotion and positively influences negative-customer emotion. In addition, In-store crowding on intention to behavior channeled through consumer emotion. Finally, we discuss the results of analysis and suggest research limitation and future study.