• 인간식물환경학회지
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• 제22권6호
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• pp.629-639
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• 2019

This study was conducted to analyze the characteristics of visitors to Hadong Bukcheon Iceland Poppy (BIP) Festival in order to sustain and enhance local flower festivals as a garden tourism. A questionnaire was distributed to BIP Festival visitors from May 18 to 27, 2018. A total of 167 responses were subject to be analyzed. Descriptive statistics analysis was mainly used and focused on describing the results in direct to explain the BIP Festival as a garden tourism. The number of female visitors and those in their 40s and 50s was high. Most of the visitors were found to live in other cities or counties near the area where BIP Festival was held and to prefer festivals held on the theme of nature and local features. The revisit rate and awareness of BIP Festival were 52.1% and 72.5% respectively. They mainly obtained the information on BIP Festival from people around them including family members, friends and colleagues, or from the Internet. Most answered that BIP festival was the most important destination on their trip. The major motives of BIP Festival visit included "spending quality time with family or friends (34.1%)", "appreciating Iceland poppy and gardens (25.6%)", and "enjoying oneself (tranquility, mental rest, etc.; 21.3%). As a companion, family and friends/colleagues accounted for 62.3% and 26.3% respectively. Most were found to spend 1-2 hours on visiting BIP festival and stay in Hadong county for a quarter of a day. In satisfaction of BIP Festival itself, "display and maintenance of Iceland poppy (3.76)" and "easiness of viewing (places arrangement, path, etc.) (3.57)" were high. In satisfaction of public relation and information, "service and hospitality of guides and desk clerks (3.66)" was high. The intention to revisit BIP Festival was nearly affirmative (3.73-3.80).

• Journal of the Korean Data and Information Science Society
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• 제18권4호
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• pp.903-913
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• 2007

The purpose of this study is to measure the factor of determination on satisfaction level of the Jeonju International Film Festival. A study is analysed through research that is consisted of satisfaction factor#s items of 32 local festival visitor to study factors of determination of local festival visitor#s satisfaction level. This research data extracted 6 factors, which are access and souvenir, food/lodging, information/service, event/pastime, and convenient facilities. In conclusion, the festival is likely to attract more tourists and make them satisfied if better content of the festival is provided. There, most of the tourists need to becoming cleared to be satisfied due to its values of culture recognition through various contents of the festival, fun factors, food/lodging factors, and various programs.

• Journal of the Korean Data and Information Science Society
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• 제21권3호
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• pp.437-446
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• 2010

본 연구는 지역축제인 전주국제영화제를 대상으로 지역축제의 서비스 품질과 고객충성도인 재방문과 구전효과간의 관계를 분석하였다. 영화제 서비스 품질 만족도는 종합적 만족도에 유의한 결과를 나타내고 있다. 영화제 서비스 품질 결정 요인인 시설편의성, 기념품, 프로그램, 홍보 안내 및 접근성 모두가 통계적으로 유의한 결과를 보였으며, 고객 충성도인 재방문과 구전 홍보에서도 유의한 결과를 보였다. 서비스 품질의 전체만족도와 충성도간에는 정의 영향을 미치는 것으로 추정되었다.

• Journal of Sport and Applied Science
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• 제5권1호
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• pp.1-9
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• 2021

Purpose: In Seongnam City, a number of festivals are held in various areas, led by the city and private organizations. The necessity of developing a representative festival of Seongnam City, which can enhance the brand value of Seongnam, a cultural city, and promote a sense of local community and economic effects, is emerging. The purpose of this study is to analyze festival-related ordinances of Gyeonggi-do local governments, and to derive implications necessary for the development of festival support ordinances representing Seongnam City. Research design, data, and methodology: This study used the database of National Legal Information Center of the Ministry of Legislation and the autonomous legal information system to thoroughly investigate the ordinances related to festival support of basic local governments in Gyeonggi-do and the whole country. To do this, descriptive statistics analysis was conducted. Results: As a result of the study, it was found that 168 organizations (68.6%) of 245 local governments nationwide have adopted the festival support ordinance, and there are a total of 231 ordinances. In the case of basic organizations, out of 228 basic organizations, 151 organizations, including Seongnam City, adopted the ordinance on festival support, showing an adoption rate of about 66%. As a result of analyzing the basic organizations that enacted representative festival related ordinances among Gyeonggi-do basic organizations, 9 out of 28 cities adopted 16 representative festival ordinances, based on the legal and institutional basis for supporting representative festivals. Conclusions: In the case of Seongnam City, it is believed that in order to develop a representative festival, an ordinance to support the representative festival must be established. Considerations regarding the composition of the ordinance for the representative festival were discussed.

• 한국식품조리과학회지
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• 제11권2호
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• pp.140-144
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• 1995

This study was surveyed to know Korean festival foods. 1. 62.97% of the students had high level of interest in festival foods, but that was not significantly different by sex and major. 2. The percentage of which they knew about festival foods 92.7% in Seolnal (New Year's day), 89.6% in Chongwol Daeboreum (the 15th of January), 82.0% in Sambok (the period of summer hot day), 74.7% in Chuseok (Korea thanks giving day), 43.3% in Hansik (the day which eat cold foods), and less than 30ft in the other festival day. 3. The festival day which are celebrated was Seolnal, Chuseok, and Chongwol Daeboreum in the order, and Dongii was a lower percentage than the other previous studies. 4. The festival day which they had to succeed was Seolnal, Chuseok, Chongwol Daeboreum, and Dongii in the order of the higher ratio.

• 유통과학연구
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• 제12권8호
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• pp.103-112
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• 2014

Purpose - There have been local government systems since June 1955. Many local governments have made use of festivals for regional public relations and the achievement of competitiveness. This study analyzes effective components of local festivals. There has been extensive research in relation to variables such as participation motivation, satisfaction level, recall intention, royalty, and recommend purpose. However, as a variable factor, attachment to the participation motivation of a festival has been overlooked along with support level to a festival. This study has added new variables named "attachment to local society" and "support level," which are dependent variables. We will study the relationship of these two variables. Research design, data, and methodology - This study has devised a cause-and-effect relationship model, which deduces that local residents' participation motivation for the festival will have positive influence on the festival support level and satisfaction level. We circulated questionnaires to local residents to get the data required to prove the hypothesis. To analysis the data, we used SPSS 21.0, and accomplished basic analysis through the analysis of frequency as well as descriptive statistical analysis. Further, we verified our measurement tools through reliability analysis, and examined the research hypothesis through multiple regression analysis. Results - With regard to the festival satisfaction level, the variables of local society attachment, festival attraction, escaping from the daily life, and family harmony have influence upon a positive effect (+) in this order. Among them, the variable of local society attachment has the greatest influence. However, in respect of support level for the festival, only the variables of local society attachment and escaping from the daily life have a valid influence on the positive effect (+), and local society attachment has relatively greater influence. In addition, not only does the festival satisfaction level affect the support level for the festival in terms of positive effect, the influence is also far-reaching, which verifies the mediating effect. Conclusions - The result shows that the local residents' satisfaction level with the Yudalsan Mountain Spring Flower Festival is comparatively high, which is due to the local society attachment. It also shows that it is difficult to create support without local residents' attachment with their area. Consequently, this study insists that the Yudalsan Mountain Spring Flower Festival should exceed its limitation as just a village-level party, in order to become a remarkable and outstanding festival, and suggests three operational implications: macro-environmental development, task environment development, and internal operational environmental development. From the macro-environmental perspective, the constant development of local culture and local business is proposed. In the task environment perspective, a new functional development for the festival is proposed. From the internal operational environmental perspective, improvements in festival operation methods are proposed. If these weak points are addressed and resolved through a more detailed approach, it will be very helpful for local government systems to operate the festival.

• 한국비블리아학회지
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• 제25권1호
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• pp.397-420
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• 2014

이 연구는 지역축제기록물관리의 중요성을 인식하고, 한국에서 가장 오랫동안 지속된 축제 중 하나인 춘향제를 중심으로 남원 춘향제 기록물관리현황에 대해 조사 분석하였다. 그 결과 나타난 문제점에 대한 개선방안을 제시하였다. 춘향제 기록물관리의 문제점은 첫째, 민관협력체제의 부재와 춘향제전위원회의 한시성, 둘째, 축제기록물관련 조례의 부재, 셋째, 체계적인 문서관리의 부재, 넷째, 기록관리 전문인력 및 기록관 운영의 부재로 나타났다. 따라서 춘향제 기록물이 통합적으로 관리될 수 있는 관리방안을 제시하였다.

• 한국초등과학교육학회지:초등과학교육
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• 제31권2호
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• pp.188-196
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• 2012

Science festivals have occupied a very important axle in informal science education that enables students to experience the amazement of scientific experiments to think over scientific principals beyond the formal education in the classrooms. Among the concerned person, the most benefit-taken group may be the assistant who help the participants experience the activities in the festival. In order to find out the ways to make the student assistant's participation into a meaningful education experience, we analyzed the types of the activities in the science festival as well as the characteristics of the interaction between the student-assistants and the participating students are studied. The research findings are as follows: First, most activities in the science festival had related to the scientific concepts or principals; however, the understanding of the concepts and principals didn't highly affect the procedure of the activities. In many cases the students operated and made results without checking the related concepts or principals. Second, the student-assistants showed the consistency of operation in guiding their activities. They were explaining mainly the process of the experiments without giving a chance to think of related concepts or principles. We suggest that teacher should consider the student-assistants' learning in the festival as well as that of the participants.

• 한국산림과학회지
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• 제97권3호
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• pp.340-347
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• 2008

본 연구는 산촌지역축제인 주왕산수달래축제를 대상으로 축제 품질서비스와 방문객만족도, 만족도와 방문객 충성도 및 축제효과 간의 개념적 구조관계를 분석하기 위하여 공변량구조모형분석을 실시하였다. 현지 설문조사는 2008년 주왕산수달래축제 방문객 445명에 대하여 조사가 이루어졌다. 분석결과, 축제 서비스품질을 구성하는 하위차원인 축제경험, 부대시설, 서비스 요인 모두 방문객만족에 영향을 주는 것으로 나타났으며, 방문객만족은 충성도와 축제효과에 영향을 주는 것으로 분석되었다. 축제 품질서비스 가운데 하위개념인 서비스 요인은 방문객만족도에 가장 큰 영향을 미치는 것으로 나타났다. 이러한 결과는 축제의 성공적 개최나 산촌지역주민에게 긍정적 효과를 주기 위해서는 축제진행요원의 환대(친절)나 행사안내와 같은 정보제공에 우선순위를 두어 집중적으로 관리함으로써 방문객만족을 향상시킬 수 있다는 이론적 근거를 제시하고 있다.

• 한국과학교육학회지
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• 제27권7호
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• pp.609-622
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• 2007

해마다 4월이면 각 급 학교에서 치뤄지는 과학의 달 행사는 학생들에게 과학을 접하게 할 수 있는 기회를 제공하여 과학의 저변을 확대하고 있다. 그러나 현재의 과학의 달 행사는 본래의 교육적 목적을 상실한 채 '때가 되면 해야만 하는' 하나의 행사로 인식되고 있다. 이러한 이유에서 과학의 달 행사는 이에 대한 비판에서 자유롭지 못한 실정이다. 이 연구는 이러한 문제의식을 가지고 과학의 달 행사와 관련된 주체들의 목소리에 귀를 기울이는 과정을 통해, 과학의 달 행사에 대한 반성적 고찰을 시도하였다. 연구 결과 각 주체들은 과학의 달 행사에 대해 각각의 목소리가 변증법적으로 관련되는 공적 담화를 형성하지 못하고 있었다. 이로 인해 과학의 달 행사에 대한 불만의 목소리는 불만으로 그칠 뿐, 이에 대한 생산적인 대안을 형성하지 못하고 있었다. 따라서 이 연구에서는 과학의 달 행사의 이념이 실현되기 위하여 이에 대한 각 주체들 간의 사적 공적 담화를 기반으로 한 교호작용의 필요성을 제안하였다.