• Journal of Distribution Science
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• v.16 no.6
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• pp.65-75
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• 2018

Purpose - The exhibition is one of the critical distribution channels that leads to mass sales of products. Servicescape is considered as an effective means facilitating consumers' purchasing behavior. The objective of this research is to examine the effects of servicescape of the exhibition on consumer's purchasing behavior measured by time spent, the number of consultations, the number of items purchased, and amount of money spent. Research design, data, and methodology - Servicescape was divided into four main components: 'spatial layout/functionality', 'ambient condition', 'design/artifacts', and 'human factor'. Based on previous studies, this study hypothesized that servicescape dimensions first influence consumer's shopping duration and the number of consultations which in turn, affects consumer's actual purchase. A total of 407 samples were collected from attendees in Baby Expo taken place in Kyunggido, South Korea. The data were used to assess overall fit of the proposed model and test hypotheses using structural equation modeling. All the constructs had acceptable levels of composite reliability and convergent and discriminant validity. Results - The results showed that except for 'spatial layout/functionality', all components of servicescape had a significant influence on consumer's shopping duration in the exhibition. Except for 'design/artifacts', other factors of servicescape did not show a significant effect on 'the number of consultations'. Interestingly, 'design/artifacts' exerted a significant negative effect on 'the number of consultations'. As expected, 'time spent' and 'number of consultations' showed significant effects on both 'the number of items purchased' and 'amount of money spent'. Conclusions - The results offer some insights into the effect of servicescape on facilitating consumers' purchasing behavior in the context of the exhibition. Theoretically, this study provides a new type of conceptual framework that verifies the relationships between not only servicescape and purchasing behavior, but also purchasing behavior-related variables. In addition, this study supports the concept of a dark side of servicescape. With regards to practical implications, this study suggests that exhibition organizers should put more efforts in facilitating consumer's desire to stay. More importantly, organizers need to keep in mind that excessive emphasis on 'design/artifacts' to increase consumers' shopping duration can cause a side effect that reduces opportunities for interactions with customers.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.84.1-84
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• 2001

• Archives of design research
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• v.19 no.5 s.67
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• pp.293-302
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• 2006

Since the late 20C, the development of informative electronic technology has expanded human beings' spatial recognition from three-dimension into multi-dimension. Also space has formed mutual organic relation with the human being, since they started having the image responding ability of experience and recognition. The mutual organic relation has appeared in exhibition space aggressively introduced informative electronic technology from existing physical space. Therefore, m carried out a compartive study into the status of exhibition facilities and the form of interaction focusing on exhibition facilities as a medium of interaction between information and users in experiential exhibition space to which informative electronic technology had been introduced. The ultimate purpose of the study was that the phenomena, which had been anticipated from happenings in mutual organic relation between human beings and space, was reflected on space as a place of various communication activities. Hereafter, researches and studies on further exhibition should be continued to clarify the mutual relationship between exhibition space and user trends not only through exhibition space but also through the study of user trends that are changing everyday.

• Journal of the Korean earth science society
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• v.30 no.6
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• pp.773-786
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• 2009

Recently, the connection between science museum and school science curriculum has been emphasized, but the frameworks for evaluating school science curricula are insufficient in terms of how much of school science curriculum was reflected and attained. The purposes of this study are to develop a framework that can be utilized to evaluate levels of curriculum that are reflected and attained in the texts of exhibition panels displayed in science museums. We developed an evaluation tool based on the frameworks used to assess students' achievement in the secondary school curriculum, and we used the tool to measure the reflection and attainment levels demonstrated in the texts of exhibition panels about earth science contents of secondary school curriculum in three science museums located in Chungcheong-do, central part of Korea. Findings showed that the levels of reflection and attainment of secondary school curriculum in exhibition panels about earth science contents in science museums were measured 38.7% and 2.82 points out of 5.0respectively. We hope that the evaluation tool used in this study could be utilized to measure the levels of reflection and attainment of secondary school science curriculum demonstrated in the text of each of exhibition panels in science museums.

• Journal of Agricultural Extension & Community Development
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• v.27 no.1
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• pp.17-31
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• 2020

The study aims to identify the moderating effects of involvement on satisfaction, recommendation, and revisit intention in insect exhibition. Tourism motivation and involvement are crucial factors influencing visitors satisfaction. Particularly, the study aim to examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 346 usable questionnaires among visitors of the pet insect competition. Results of a factor analysis yielded three dimensions of tourism motivation which are insect experience/learning, recreation/escape, and social and friendship. Hierarchical regression analysis indicates that insect experience/learning motivation and recreation/escape motivation influence visitors' satisfaction, Results also show that visitors' involvement has moderating effects on satisfaction. It was suggested that visitors' motivation and involvement be considered in insect exhibition and events.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.234-235
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• 2005

• Journal of Conservation Science
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• v.29 no.4
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• pp.311-320
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• 2013

The showcase has insufficient temperature control, but it has excellent humidity control. The annual average temperature and relative humidity inside the showcase was $18.8^{\circ}C$ and 60.3%, respectively, and the showcase showed lower temperature and higher humidity than the exhibition room. The temperature inside the showcase appeared with high variation according to the seasons, while relative humidity was ranging from 59% to 61% regardless of the seasons. The showcase showed high temperature and humidity likewise the exhibition room in summer. In addition, lowering of temperature was elevated relative humidity according to the operation of air conditioner in summer. A moisture problem occurred because the temperature and humidity differences between the exhibition room and showcase were large according to the operation of air conditioner in winter. PI for temperature and relative humidity inside the showcase is 18.0%, and it means conservation environment for exhibition is unsuitable. In particular, continuous management of temperature and humidity inside the showcase is required because PI in the summer and winter is less than 1.0%.

• Journal of Conservation Science
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• v.33 no.5
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• pp.319-329
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• 2017

In this study, formaldehyde concentrations in two exhibition halls were monitored using a passive sampler from May 2012 to April 2013. Formaldehyde concentrations in the exhibition halls were 5 to 36 times higher than concentrations outdoors. Concentrations inside the exhibition room and showcase varied according to pollutant source, HVAC(heating, ventilation, air conditioning)system and environment management. The formaldehyde concentration levels were corrected according to a standard method prescribed by Indoor Air Quality Management Law of the Ministry of Environment, Korea. As a result, Most concentration levels exceeded the exhibition standard of the Ministry of Environment($100{\mu}g/m^3$) and artifacts conservation standard of Tokyo National Museum($50{\mu}g/m^3$). Seasonal concentrations in the exhibition room and showcase were in the order summer>fall>spring>winter. Formaldehyde emissions increased in summer when air temperature and relative humidity are both high. Formaldehyde concentration distribution according to the temperature and relative humidity showed positive correlation. Air temperature showed good correlation because $R^2$ was in the range of 0.8~0.9. Analysis of formaldehyde emission characteristics in the exhibition hall would be helpful in efforts to improve indoor air quality.

• 보존과학연구
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• s.36
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• pp.49-63
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• 2015

In this study, the annual and seasonal concentrations of aldehydes was measured using the active type and passive type method in the temporary exhibition hall and outdoor air. It was compared with the correlation between the methods according the comparison of methods to measured concentrations. As a results, the ${\Sigma}$ aldehydes in exhibition hall by the active type was higher than 6.4 times by passive type. The formaldehyde was exceeded standards in exhibition facilities of the Ministry of Environment. It was the highest concentrations in summer. Annual I/O ratio of formaldehyde was 5.4 and acetaldehyde was 1.9, it was confirmed that a large amount occurs in the temporary exhibition hall. The results of the correlation coefficient and the t-test of formaldehyde were a strong positive linear relationship between the active type and the passive type.

• Korea Science and Art Forum
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• v.24
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• pp.277-287
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• 2016

This study purpose is comparative analysis of environmental design checklist based on physical characteristics of the elders between Korea and Japan exhibition facilities. We were selected to represent the exhibition facilities in Korea and Japan and conducted field survey and understand the application status. The scope of the exhibition facilities space is entry, exhibition, public-service, educational activity and movement. And the elders physical characteristics are divided into 'sense(eye-sight, hearing, and feeling by touch)' / 'exercise (skeleton, movement, physical strength and muscular strength)'. Based on the checklist, we gave the score depending installation, part installation and uninstallation and then analyzed the average. The Results were as follows. First, Korea and Japan exhibition facilities are appear to similar and both above the average level. It is show that environment design reflects the physical characteristics of the elders. Second, exhibition space and educational activity space has lower score than other space, indicated most items are consist of the recommended. Most items appears as part of the preparation for this installed or uninstalled. Third, It showed that the installation is incomplete entries corresponding to the physical characteristics of the sensory area of the elderly (hearing). Therefore, there need to install additional information facilities such as voice, emergency call bell. Forth, the exhibition facilities appears differently depending on time of erecting and remodeling.