• 한국의류학회지
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• 제33권10호
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• pp.1519-1529
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• 2009

This study investigates the influences of the impulse buying tendency of consumers, apparel price and scarcity messages on purchasing behavior at the time of purchase on the internet. This study was comprised of 2 (impulse buying: high versus low) $\times$ 2 (price of Internet purchase products: high apparel price versus low apparel price) $\times$ 2 (scarcity message: quantity scarcity message versus time scarcity message) with three mixed elements. The subjects of this study were 400 college students in the Seoul and Gyeonggi area. A total of 95 students who had a high tendency for impulsive purchase and 104 who had a low tendency participated in the survey. Data are analyzed by factor analysis, T-test, and ANOVA. The results of this study are as follows. 1. At the time of group buying on the Internet, impulse buying tendency, apparel price, and scarcity message had a statistically significant interaction effect on consumer preferences. 2. At the time of purchase on the Internet, impulse buying tendency, apparel price, and scarcity message did not have a statistically significant interaction effect on the intention of consumers to make a purchase. However, there was a significant difference in the intention to make a purchase based on impulse buying tendency and apparel price.

• 한국의상디자인학회지
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• 제22권4호
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• pp.25-38
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• 2020

Impulse buying occurs when consumers feel an urge to impulsively buy a product without thoughtful consideration of why and for what reason they need the product. However, few efforts have been made to identify the impacts of perceived scarcity on the impulse buying of fashion products in mobile shopping malls. This study's objectives were to estimate, using structural equation model analysis, the impact of a scarcity message on browsing, feeling the urge to buy, and impulse buying of fashion products on mobile shopping malls. Data was collected from 206 customers who experienced to impulse buying fashion products via objective sampling. Structural equation modeling was used to test the hypotheses developed for the study. Results found evident effects of the scarcity message on the impulse buying of fashion products directly and indirectly. Additionally, consumers felt the urge to buy had a significant impact on the impulse buying of fashion products, whereas browsing had little impact on the impulse buying of fashion products. This is an expanded study to examine structural equation modeling of impulse buying of fashion products on mobile shopping malls. These results will contribute to a better understanding of the mechanisms that underlie the operation of an effective scarcity strategy for fashion products on mobile shopping malls.

• 패션비즈니스
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• 제20권4호
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• pp.207-225
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• 2016

This study aims to analyze the impact of negative review type, brand reputation and opportunity scarcity perception, on preferences of fashion products in social commerce. For the above evaluation, we used the 2 (negative review type: objective/subjective) ${\times}2$ (brand reputation: high/low) ${\times}2$ (opportunity scarcity perception: high/low) model, designed with three mixed elements. We enrolled 260 women in their 20s and 30s, who live in Seoul and have used social commerce; a final total of 207 subjects were considered for analysis. The data were analyzed using the SPSS 18 program and reliability test, t-test and three-way ANOVA were performed. Following observations were made: First, preferences were higher when the subjects read objective negative reviews than subjective negative reviews, and when a fashion product was from a brand of high reputation than a brand of low reputation. Second, the interaction effect between negative review type and brand reputation was greater among the subjects whose opportunity scarcity perception is high, than those having low opportunity scarcity perception. Thus, we conclude that the social commerce should encourage consumers to write more objective reviews, and fashion brands should manage their reputations well. Also, social commerce can use scarcity messages aggressively to increase preferences of global fashion luxury goods, which is actively marketed in social commerce since 2015.

• 한국심리학회지 : 문화 및 사회문제
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• 제27권2호
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• pp.139-165
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• 2021

본 연구에서는 노인차별주의를 야기하는 사회구조적 측면에 초점을 맞추어, 자원 부족이 청년세대의 노인차별주의에 미치는 영향과 사회경제적 지위의 조절효과를 알아보았다. 이를 위하여, 20대와 30대 성인 219명을 대상으로 온라인 연구를 실시하였다. 연구참가자들은 자원 부족 점화 조건과 통제 조건으로 무선할당되어 글쓰기 과제를 수행하였고, 이후 노인차별주의와 사회경제적 지위를 측정하는 척도들에 응답하였다. 그 결과, 자원 부족의 점화가 노인차별주의에 미치는 영향은 유의하지 않은 것으로 나타났다. 그러나 개인의 사회경제적 지위가 자원 부족이 노인차별주의에 미치는 영향을 조절하는 것을 알 수 있었다. 구체적으로, 개인의 사회경제적 지위가 낮은 경우에만 자원 부족의 점화가 노인차별주의를 유의하게 감소시키는 것으로 나타났다. 이 결과는 사회경제적 지위가 낮은 사람들이 자원 부족과 같이 누군가 잠재적으로 피해를 입을 수 있는 상황에 처하게 되면, 사회적 약자에게 더 공감한다는 선행 연구들과 맥을 같이 한다. 본 연구는 노인차별주의에 영향을 미치는 상황적 요인과 개인적 요인을 함께 살펴보았다는 의의와, 실험적 접근을 통해 노인차별주의에 대한 자원 부족의 인과적 영향력을 검증하려 했다는 의의를 지닌다. 그러나 연구 결과에 대한 대안적 설명을 완전히 배제하지 못하였으므로, 추후 연구를 통한 반복검증이 필요할 것이다.

• 웰빙융합연구
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• 제2권2호
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• pp.13-19
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• 2019

This study is about pressure-accepting behavior of consumers attached to brands. Previous studies of the situation focused on time pressure and scarcity pressure, focusing on scarcity. The results of the study are as follows. First, consumers attached to brands were found to be relatively blunt in time pressures. This indicates that brands of consumers are attached to do not buy on impulse because of time pressure. Second, consumers attached to brands were found to be relatively under social pressure. This indicates that consumers who are attached to the brand do not buy with social pressures such as quasi-family groups. Third, consumers attached to brands were found to be relatively sensitive to scarcity pressures. Thus, a quantity-limited marketing strategy is generally more effective for consumers with high marketing effectiveness but high brand attachment. Fourth, unlike the one presented, consumers attached to the brand were found to be relatively insensitive to place pressure.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2019년도 제59차 동계학술대회논문집 27권1호
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• pp.191-192
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• 2019

The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising type into loss and gain frame and examine the effect on brand attachment, The effect of scarcity advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was not statistically significant. It also showed that scarcity was not emphasized or emphasized or had no effect on brand attachment. That is, the more emphasis on gain in advertising frame and the less pressure on scarcity, the more effective ad type for brand attachment.

• 한국물환경학회지
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• 제27권2호
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• pp.178-187
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• 2011

National water supply, water resources available, the ratio of water supply to total water resources, and the ratio of water supply to available water resources were investigated to find global seawater desalination plant market for 163 nations. Water resources available per capita from 2007 to 2016, population in water scarcity region from 2011 to 2016, and the ratio of water scarcity population to total population were also analyzed for the countries. Annual percentage increase in total municipal drinking water capital expenditure and Annual percentage increase in total industrial water market were analyzed to predict the amount of water supply by use. 76 countries are suffering from water scarcity and 60 countries among the countries have coastal regions. Forty countries were selected by considering the considerable amount and highly increasing trend of water demand by use. Most countries show increasing trend of industrial water and 82 countries have more than 4% annual increasing rate for domestic water expense from 2008 to 2016 among 163 countries. Among the 76 water scarcity countries 16 countries were finally selected by considering expense prediction by use. Middle-east, east asia, pacific ocean, and west europe regions include most selected countries.

• 환경영향평가
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• 제27권3호
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• pp.267-278
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• 2018

기후변화 및 인구 증가 등으로 인하여 물 공급량이 수요량을 충족하지 못하는 물부족 현상 발생이 증가하고 있다. 이와 같은 물부족 현상으로 인한 피해를 최소화하고 이에 대한 대비를 위해 수자원 및 물부족 평가 연구가 꾸준히 이루어져 왔다. 하지만 기존 연구는 대부분 지상수와 지하수만을 공급량으로 보았으며 실제 식물의 생장 및 유지에 이용되는 토양수 등에 대한 고려는 이루어지지 않았다. 이에 본 연구에서는 지상수 및 지하수를 의미하는 블루워터와 식물생장 및 유지에 이용되는 그린워터 개념을 도입한 물부족 평가 방법을 제안하고 이를 이용하여 보령 지역을 대상으로 물부족 평가를 실시하였다. SWAT(Soil and Water Assessment Tool) 모형을 이용하여 대상유역의 월별 유출량, 지하수량, 토양수량, 증발산량을 도출하였으며 이를 이용하여 월별 그린워터와 블루워터 부족량을 각각 도출하였다. 그린워터와 블루워터의 물부족 평가 결과 이 둘의 양상이 매우 다르게 나타났으며 이에 수자원 관리에서 용수 공급에 특히 주의해야 하는 시기를 알 수 있었다. 본 연구에서 제안하는 물부족 평가 방법은 식물 및 작물 생장, 유지에 사용되는 그린워터를 평가에 고려함으로써 기존 평가 방법들에 비해 더욱 상세한 결과를 얻을 수 있으며 이에 수자원 관리에 도움이 될 것으로 판단된다.

• 서비스연구
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• 제12권4호
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• pp.125-138
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• 2022

본 연구는 소비자의 인저적 자원 소모 여부가 한정제품 구매의도에 미치는 영향력을 살펴보고자 한 연구로 개인의 인지 특성으로 인지적 종결욕구 변인을 적용하여 조절효과에 따른 차이를 살펴보고자 한다. 소비자의 인지적 자원은 많은 정보를 처리할 때 많이 소모되며 이를 확인하기 위해 소비자들이 많이 접하는 쇼핑환경을 적용하여 변인들 사이에 미치는 영향력 및 효과 차이를 확인하였다. 연구에서는 소비자의 인지적 자원 소모 수준에 따른 한정제품에 대한 행동적 차이를 살펴보고 이를 변인의 영향력에 있어 개인의 인지적 종결욕구 성향의 차이를 살펴보고자 하였다. 첫 번째, 인지적 자원 수준에 따른 한정제품 구매의도는 부(-)의 영향을 미치는 것으로 나타났고 인지적 자원 수준이 고갈 되었을 때 보다 비고갈 되었을 때 한정제품에 대한 구매의도가 높게 나타났다. 두번째, 인지적 종결욕구의 조절효과에 따른 차이는 인지적 종결욕구가 낮을 때 한정제품 구매의도가 높게 나타났다. 실증분석 결과를 바탕으로 인구통계학적 변인인 성별, 연령, 소득에 따라 집단별 소비자들의 인지적 자원과 개인의 인지적 종결욕구가 가지고 있는 특성 및 요인들을 고려하여 제품 유형에 맞는 전략 등 상품 관리자에게 실무적 시사점을 제안한다.

• 한국경영과학회지
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• 제40권1호
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• pp.35-55
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• 2015

In this research, we analyze the effects of price discounts and scarcity message (both quantity limitation message and time limitation message) on the purchase intention in the smart-phone environment. The purchase intention becomes higher at high discount rate and with scarcity message (both quantity limitation message and time limitation message). We also analyze the moderating effects of consumer's shopping value and distance between the consumer and the store on the effects of price discounts and scarcity message (both quantity limitation message and time limitation message) on the purchase intention. On average, the effects of price discount, time limitation message and quantity limitation message on the purchase intention become the highest levels for consumers pursuing hedonic shopping value. The effects of price discount, time limitation message and quantity limitation message on the purchase intention become higher when they are offered within a short distance between the coupon provider and the target customer.