• Journal of Service Research and Studies
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• v.7 no.4
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• pp.15-38
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• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• Korean Journal of Agricultural Science
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• v.27 no.2
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• pp.158-175
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• 2000

Up to date, the economic feasibility analysis on land consolidation and on-farm development projects were mainly depended upon the direct benefits from market value of project outputs. Therefore the projects were neglected in allocation of the government's financial funds and loans on account of undervaluation of the project benefits including socio-economic and environmental values of the projects. Accordingly the Extended Benefit Cost Analysis Method should be adapted to cover not only the benefits such as non-market values of environmental functions of the projects and but also the economic market values of the project outputs. The main objectives of this study is (1) to provision of the guideline for economic feasibility analysis based on the IBRD and ADB guidelines, (2) to estimate the benefits such as Productivity increase effect, labor saving effect, off-farm income increase effect during off-farm season, saving of O&M cost of farm mechanization, enhance of farmer's public health, increase of environmental public function of paddy fields, effect of food security and establishment of peaceful and uncontroversial rural society by implementing the land consolidation and on-farm development, (3) to introduce the newly adapted analytical method as the extended benefit cost analysis which could make possible the analysis of non-market goods such as the food security value and the environmental public value of paddy fields. To carry out the study, the publication on the guideline for economic analysis of agricultural projects were reviewed and consulted and for the post evaluation of the land consolidation and on-farm development project, field survey in Jeongja area were made for the feasibility study of the project by new method. According to the initial project plan, Jeongja land consolidation and on-farm development project has 96ha of benefit area and the project was started in 1989 and completed in the spring, 1990. The total project costs were amounted to 1,052 million won and the annual project benefits were estimated at 135.4 million in 1989 constant market prices. On the other hand, the newly estimated project benefits as a part of post evaluation of the project were amounted to 602.1 million won including all the benefits from the market and non-market commodities of the project as mentioned above column. The original IRP(Internal rate of return) of the project was estimated at 15.81%. On the other hand, the IRR of the post evaluation of the project was amounted to 16.83%. In case of including the benefit from the environment public function of paddy field, the SRR(Social Rate of Return) was reached to 38.81% and when we added the benefit from food security of the project, the SRR showed very high rate as 46.41%. In conclusion, the project were verified socio-economically feasible and environmentally sustainable considering the above decision making criteria.

• Spatial Information Research
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• v.22 no.3
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• pp.71-77
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• 2014

There are numbers of unpredictable risk factors in the disaster scenes such as fire, explosion and fail to early life-saving or holding the flames which can lead to massive damage. In particular, fire-fighters who arrive on the scene within 5 minutes after dispatching, have a limitation to get aware to the situation of scene fully, because of immediate deploy to disaster scene with limited information. This situation may lead to disturbance that fire-fighters perform effective fire-fighting activities, to put fire-fighter's life at risk by misjudge the situation. Previous domestic and International studies focused vulnerability for spatial area or features which can damage to life and property in the event of anticipated. In this study, we have been developed fire-fighting vulnerable zone model that can analyze comprehensively hindrance factors for fire-fighting activities targeting whole life cycle of fire-fighting activities from dispatch to fire suppression or life-saving. In addition, we have been given shape to finality and applicability for our model by defining the new concept of fire-fighting vulnerable zone which can be distinguished from the concept of fire vulnerable area in previous studies. The results of this study can be used to analysis fire-fighting vulnerable zone type analysis, establish fire-fighting policies and improve the performance of decision-making process.

• Journal of Energy Engineering
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• v.23 no.2
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• pp.49-56
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• 2014

It is important to keep stable effluent water quality and minimize operation cost in biological wastewater treatment plant. However, the optimal operation is difficult because of the change of influent flow rate and concentrations, the nonlinear dynamics of microbiology growth rate and other environmental factors. Therefore, many wastewater treatment plants are operated for much more redundant oxygen or chemical dosing than the necessary. In this study, the optimal control scheme for dissolved oxygen (DO) is suggested to prevent over-aeration and the reduction of the electric cost in plant operation while maintaining the dissolved oxygen (DO) concentration for the metabolism of microorganisms in oxic reactor. For optimal control, The oxygen uptake rate (OUR) is realtime measured for the identification of influent characterization and the identification of microorganisms' oxygen requirement in oxic reactor. Optimal DO seT-Point needed for the microorganism is suggested based on real time measurement of oxygen uptake of microorganism and the control of air blower. Therefore, both stable effluent quality and minimization of electric cost are satisfied with a suggested optimal setpoint decision system by providing the necessary oxygen supply requirement to the microorganisms coping with the variations of influent loading.

• Korean Chemical Engineering Research
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• v.52 no.5
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• pp.581-586
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• 2014

Main objects for wastewater treatment operation are to maintain effluent water quality and minimize operation cost. However, the optimal operation is difficult because of the change of influent flow rate and concentrations, the nonlinear dynamics of microbiology growth rate and other environmental factors. Therefore, many wastewater treatment plants are operated for much more redundant oxygen or chemical dosing than the necessary. In this study, the optimal control scheme for dissolved oxygen (DO) is suggested to prevent over-aeration and the reduction of the electric cost in plant operation while maintaining the dissolved oxygen (DO) concentration for the metabolism of microorganisms in oxic reactor. The oxygen uptake rate (OUR) is real-time measured for the identification of influent characterization and the identification of microorganisms' oxygen requirement in oxic reactor. Optimal DO set-point needed for the micro-organism is suggested based on real-time measurement of oxygen uptake of micro-organism and the control of air blower. Therefore, both stable effluent quality and minimization of electric cost are satisfied with a suggested optimal set-point decision system by providing the necessary oxygen supply requirement to the micro-organisms coping with the variations of influent loading.

• Journal of Satellite, Information and Communications
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• v.7 no.3
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• pp.78-85
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• 2012

This paper takes precautions proposals against prospective disasters from the space weather maximum in 2013. The space weather maximum could wreak havoc in this world. A geomagnetic space storm sparked by a solar eruption like the one that flared toward earth is bound to strike again and could wreak havoc across the modern world. Despite of the fact that not only researches by colleges and institutions current researches have been focusing on warning systems of space communication and the earth network systems, but also management and control systems are not situated for the space weather blasters. The purpose of the study is that the damage reduces methods implementation on the ultimate space weather communication systems by above lists proposed type analysis. In result, the implementation of the communication disaster management systems deals with the smart IT converged GIS analysis on the flare, solar proton event, geomagnetic storm to the effects of the geomagneticsphere, ionosphere and troposphere from solar maximum. This research can provide affective methods for the saving lives and property protections that implementation of the disaster prediction and disaster prevention systems adapts smart IT systems and converged high tech information systems using decision making support systems of the GIS methodology.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.8
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• pp.521-529
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• 2020

Forest fires are one of the most important environmental risks that have adverse effects on many aspects of life, such as the economy, environment, and health. The early detection, quick prediction, and rapid response of forest fires can play an essential role in saving property and life from forest fire risks. For the rapid discovery of forest fires, there is a method using meteorological data obtained from local sensors installed in each area by the Meteorological Agency. Meteorological conditions (e.g., temperature, wind) influence forest fires. This study evaluated a Data Mining (DM) approach to predict the burned area of forest fires. Five DM models, e.g., Stochastic Gradient Descent (SGD), Support Vector Machines (SVM), Decision Tree (DT), Random Forests (RF), and Deep Neural Network (DNN), and four feature selection setups (using spatial, temporal, and weather attributes), were tested on recent real-world data collected from Gyeonggi-do area over the last five years. As a result of the experiment, a DNN model using only meteorological data showed the best performance. The proposed model was more effective in predicting the burned area of small forest fires, which are more frequent. This knowledge derived from the proposed prediction model is particularly useful for improving firefighting resource management.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.32 no.2D
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• pp.111-119
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• 2012

In this study, the effect of safety improvement project was analyzed, and a decision making model for traffic accident reduction measures was suggested. The results of this study are as follow; First the overall number of traffic accidents and casualties were reduced, especially reduced the number of unauthorized crossing and centerline encroachments was remarkable. Second, the priorities of traffic accident reduction measures. through hazards roadway section improvement projects were determined. As, higher level evaluation items of AHP hierachy structure include civil facilities and transportation facilities. The civil facilities has 6 lower level evaluation items and transportation facilities has 4 items. The results of this study, It was revealed that traffic experts prefer civil facilities more than transportation facilities and the top 2 items of the each data (or index) took over 50%. In addition, one of the last evaluation contents through the verification, the top 3 items of civil facilities took 55.38%. The project according to the improvement projects for hazards roadway reduced traffic accidents and casualties as well as saving the cost. So these results should be available for basic information for the countermeasure about reducing the traffic accidents by local governments.

• Journal of the Korean Society of Marine Environment & Safety
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• v.23 no.6
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• pp.620-627
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• 2017

The importance of "Golden time", the early hours for saving lives in case of an accident, is being increasingly recognized day by day. Especially for marine accidents, it may take several hours for a rescue team to arrive, depending on location. Therefore, captains should always be prepared to handle situations independently. In this paper, in order to make better use of Golden Time in an emergency, we determined what the first consideration should be when selecting a ship evacuation route from perspective of the ship operator. To achieve this, we used maritime accident judgments and ship emergency response manual to identify ship evacuation priorities. AHP analysis (decision-making hierarchy analysis) was conducted for ship operators to determine consideration priorities. As a result, it was found that ship operator consider the safety of people about 6 times more important than that of the actual ship. In order to select an evacuation route, the location of coast guard ships, port of refuge, emergency anchorage, surrounding vessels, drifting and beaching factor are taken into consideration. By using these priority considerations, the decision-making processes of ship operators in emergency situations can be improved.

• The Journal of Korean Association of Computer Education
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• v.18 no.6
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• pp.43-51
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• 2015

In this paper, we develops the hybrid career coaching model combined the face to face and the E-coaching, and applies students of childhood education for career guidance. The presented hybrid career coaching manages a profile and state information and a remote access between the coach and coachee on Internet. Then, online part of hybrid coaching deals with saving the data, and understand of the situation of the coachee if it is necessary. And face to face part of hybrid coaching have a conversation, the checking, counsel and introspection if the coach needs. Presented hybrid career coaching model has th procedure of 6 steps such like career coaching guidance, self-understanding, career decision-making, establishment of the career execution planning, execution plan and action will inspection and execution result inspection. Proposed hybrid career coaching is possible to understand coachee's current state on the career map, realize the importance of the execution strategy and maximize the efficiency and effectiveness self-regulation capacity.