• 제목/요약/키워드: saving behavior

검색결과 215건 처리시간 0.024초

대형 할인 마트의 인쇄 쿠폰 발행이 소비자 구매 의도에 미치는 영향 (Effects of Printed-Saving Coupon on Purchasing Intention of Consumer Behavior in Major Discount Store)

  • 이광숙;곽보선
    • 한국인쇄학회지
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    • 제30권1호
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    • pp.21-33
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    • 2012
  • This research attempts to analyze the effect of printed-saving coupons distributed by major discount store on consumer purchasing intention. Those consumers having used printed-saving coupon in major discount store in Daejeon were selected as respondents. 121 copies were retreated from 150 questionnaires. For data analysis, frequency analysis for respondents' characteristics, Cronbach's alpha for reliability of analysis, and $X^2$ test of multi-regression analysis for testing hypothesis were utilized. The result of analysis shows 1) the way of using coupon is respectively different according to sex, age group, marital status, term of coupon, and the number of using coupon; 2) Attributes of coupon partially influence on purchasing intention of consumers. Only shopping cost cutting is insignificant, while keeping convenience, impulse buying, scheduled purchasing are significant. The most effective variable is scheduled purchasing, keeping convenience, and impulse buying influence on purchasing intension of consumers. Therefore, offering printed-coupon by major discount store is useful tool to induce consumers to planned purchasing.

수돗물 가격 인식에 따른 수도요금 인상 시 물 절약 효과 (A Study on the Water Saving Effect in Case of Raising Water Rate Depends on Water Rate Awareness)

  • 임상호;한무영
    • 산업진흥연구
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    • 제1권1호
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    • pp.129-135
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    • 2016
  • 본 연구에서는 수돗물 가격 인식에 따른 물 절약 효과를 분석하였다. 연구결과 수도요금 가격인상 찬성도에 유의한 영향을 미치는 요인은 수도요금 정부지원 적절성(p<.001), 가정용 수도요금 적절성(p<.01), 수도요금 부과체계 적절성, 수도요금 적절성, 용도별 및 지역별 가격차이 적절성(p<.05) 순으로 영향력이 높은 것으로 나타났다. 또한 최종학력, 거주지, 가구원수, 직업, 월평균 가구소득, 월평균 수도요금에 따른 수도요금 가격인상 찬성도 및 물 절약 행동의지에 대한 집단 간 차이가 나타났다. 본 연구는 수돗물 가격 인식에 따른 수도요금 인상 시 물 절약 효과를 분석함으로써 수돗물 가격인상 찬성도에 영향을 미치는 요인을 밝히고 물 절약 실천을 위한 수도요금 정책에 시사점을 제공한 데 그 의의가 있다.

청소년소비자의 소비행동의 합리성에 영향을 미치는 요인 (Variables Affecting on the Rationality of Consumption Behavior of Adolescent Consumers)

  • 권미화;이기춘
    • 가정과삶의질연구
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    • 제18권2호
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    • pp.175-190
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    • 2000
  • The purpose of this study is to investigate variables affecting on rationality of consumption behavior of adolescent consumers. The findings from data analysis can be summarized as follows: 1) The degree of the rationality of whole consumption behavior, buying behavior, using behavior and disposing behavior is not so high. Especially the degree of making a buying plan before they buy gathering information according to buying plan and applying gathered information is low but presenting a claim for inferior goods is high. Adolescent consumers don't tend to use products to the end and to exchange or donate disusing products. 2) According to the result of multiple regression analysis, sex, grade, application of advertisement, influence of parents, saving value, conspicuous value, pro-environmental value, aesthetic value, enjoyable value are variables affecting on the rationality of consumption behavior of adolescent consumers.

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Challenge of Understanding Multichannel Customer Behavior in 21st Century: A Meta-analysis

  • Kim, Soohyun;Ahn, Insook
    • 패션비즈니스
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    • 제18권3호
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    • pp.14-28
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    • 2014
  • The purposes of this study are to provide comprehensive reviews on multichannel consumer behaviors published in peer-reviewed academic journals from 2005 to 2014, to develop a conceptual framework that demonstrates multichannel determinants such as psychographics, demographics, social influences, and situational factors on consumers' search and purchase behavior based on customers' profits or costs judgment, and to provide possible direction for future research in multichannel consumer behavior. Three steps were taken in the process of analyzing consumers' channel determinants presented in the 37 studies, and 12 most frequently used factors that appear in the studies were extracted. These factors include convenience, service, trust/risk, saving money, product knowledge, experience, efficacy/usefulness, involvement, shopping environment/situation factors, demographics, product types, and social influence. With 12 determinants of multichannel consumers' search and purchase behavior, a conceptual framework was proposed based on expectancy theory. The directions for future research were also discussed.

A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses: Renewing the Relationships between Socio-demographics and Green Behavior

  • Kim, Young Doo
    • Asia Marketing Journal
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    • 제17권1호
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    • pp.1-26
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    • 2015
  • In the 21st century, green consumer behavior, playing one of the core roles of sustainability, is still an important issue to green-related stakeholders. Because one of the major objectives of green-consumer research is an improvement of behaviors aligned with greening, this paper revisited socio-demographic variables and shed light on segmenting and profiling green consumers based on their connectedness between socio-demographic variables and green behaviors. Using correlations, factor analysis, analysis of variance, k-means cluster analysis and χ2-tests, this paper shows that socio-demographic variables differentially impact green-consumer behaviors. In order to profile green consumers, this paper additionally attempts to segment green-consumer groups. The results also coincide with former findings that socio-demographic variables relate significantly with segmented green-consumer group behaviors. General findings are summarized as: 1) older people used green practices more strongly than younger people, 2) females demonstrated better energy-saving and recycling practices compared to males, 3) marital status also significantly influenced green-related behaviors, 4) subjective social class had a significant influence on green-related behaviors, 5) education level and income, however, weakly influenced or showed no impact on green-related behaviors, and 6) a green consumer was classified as an 'active green consumer,' 'utilitarian green consumer,' or 'inactivated green consumer.' The utilitarian green consumer group distinctively behaved more strongly in energy-saving and recycling practices compared to the inactivated green consumer group, whereas active green consumers behaved more strongly on the whole, when compared to those in the inactivated green consumer group.

Understanding College Students' Perception of Green Building Products

  • Jung, Younghan;Jeong, Myung Goo;Considine, Carol
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.503-507
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    • 2015
  • Sustainability continues to gain traction in all industry sectors as people become aware of the advantages of green products. The voluntary use of green products in buildings in the United States continues to grow due to long-term cost saving and the ecological benefit to nature. The voluntary installation of green products is associated with end-users' expectations and perceptions including cost saving, sustainable behavior, and social responsibility. Although involuntary use of green products has similar expectations and perceptions, the installation decision is not based on the goodwill from end-users. This paper surveys college students to capture current experience levels, expectations, and perceptions in regard to green products and/or sustainability and to understand their attitudes about involuntary use of a green product. The installation of low water pressure showerheads in a dormitory provides data to support perception, expectation, and future direction of adoption of green products in public buildings. This information may be used to facilitate sustainable behaviors among involuntary groups regarding to the adoption of green products. The primary objective of this paper is to investigate the college students' perception of a green product, particularly when the students are involuntarily exposed to the green products. As a secondary objective, the paper also attempts to address the college students' general understanding on sustainability and green products. The findings of this study could support the growing importance of sustainable behavior among higher education beyond social responsibility and provide a benchmark against which to improve future change while fostering sustainable behaviors over time among the public.

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대학생 소비자능력 측정을 위한 척도개발: 소비자교육효과 측정을 중심으로 (Developing Standards for Measuring Consumers' Ability of College Student: Focus on the Consumer Education Effects)

  • 서인주
    • 가족자원경영과 정책
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    • 제13권4호
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    • pp.115-139
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    • 2009
  • This study focused on the development of a scale measuring the effect of consumer education. The purposes of this study were to develop a tool which could measure consumer knowledge, consumer attitudes and consumer behavior. Data were collected from 266 college students. Analysis was done using frequency, cross tabulation analysis, reliability test, principle components factor analysis, confirmatory factor analysis (Amos 5.0), and multiple regression analysis. The results from this study were as follows: 1) Nine consumer knowledge factors (23-items) were identified: consciousness of consumer education and evaluation, consumer rights and allowance management, methods of consumer education and consumer institutions, green energy and environmental consumption, essence and content of consumer education, consumer rights and consumer duty, critical consideration and consumer's damage salvation, buying minds and decision-making, independent consumers. Total variance was 58.4%. Cronbach's alpha for the nine factors ranged from .68-.79. 2) Five consumer attitude factors (26-items) were identified: green environmental consumption, consumer's role and rights, resources saving and consumer's damage salvation, consciousness of consumers, and right consumption. Total variance was 59.2%. Cronbach's alpha for the five factors ranged from .89-.94. 3) Seven consumer behavior factors (27-items) were identified: social role and rights of consumer and consumer movement, right buying and segregated garbage collection, green environmental consumption and resources saving, altruism and decision-making, allowance management and impulse buying, consumer's damage salvation, and consciousness of consumer. The total variance was 59.1%. Cronbach's alpha for the seven factors ranged from .77-.88. Finally, a scale measuring the effect of consumer education consisting of 76 items (consumer knowledge: 23 items (9 factors), consumer attitude: 26 items (5 factors), consumer behavior: 27 items (7 factors)) was constructed.

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공작기계 냉각시스템의 에너지 절감 알고리즘 (Energy Saving Algorithms for Cooling Systems in Machine Tools)

  • 김태정;김태호;지성철
    • 한국정밀공학회지
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    • 제32권4호
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    • pp.345-351
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    • 2015
  • Machine tools usually consume more energy in cooling systems than in spindle motors. This is largely because circulation pumps in the cooling systems are continuously powered to measure the temperature of spindle motors. In this paper, energy saving algorithms are proposed, which modify this behavior of the circulation pumps in such a way that the circulation pumps run only when it is likely that the information on the temperature is critical to bang-bang control of compressors in cooling systems. A mathematical model is established that explains heat transfer phenomena near the spindle motors. The power consumptions are measured for individual components in a machine tool, and the parameters that appear in the mathematical model are estimated. Computer simulations are performed with the estimated parameters, and the results are compared with the experimental ones. It turns out that a large amount of energy can be saved by using the proposed method.

통합적 행동의도모델 적용에 의한 국내 대학생 소비자의 해외 진 브랜드 구매의도 분석 (Korean College Students' Purchase Intention of Foreign Jeans Brands -Applying an Integrated Behavioral Intention Model-)

  • 강지혜;진병호
    • 한국의류학회지
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    • 제34권8호
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    • pp.1341-1351
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    • 2010
  • The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee's modified BI model and Ajzen's theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.

Task-Ambient 공조시스템의 난방시 열환경 특성에 관한 실험적 연구 (The Thermal Environmental Characteristics for Task-Ambient Air-Conditioning System in Heating Condition)

  • 이정재;윤창오;정광섭;한화택;박영철
    • 설비공학논문집
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    • 제13권2호
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    • pp.115-121
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    • 2001
  • Recently, the requirement of healthier and more comfortable environment makes the zoning domain more details. However, it has limitation to satisfy the thermal comfort of an individual because of the effect of the heat generation from the OA machine and partitions in indoor room. In this paper, we certify the validity of task-ambient air-conditioning system that has been developed as a new concept of personal air-conditioning system, and specify design strategies for more efficient task-ambient air-conditioning system with a specification guided by indoor environmental characteristics analyzed through experiment data. In this experiment, we changed the temperature and the quantity of air-flow in task domain to understand characteristic behavior of the thermal environment and investigate the possibility of energy saving. The experiment result is that the environment of the task area depends on the condition of supply air, and though the airflow of the low temperature is supplied with the ambient area, the personal environment and the efficiency of energy saving are improved by controlling the temperature and the quantity of the air shot around the task domain.

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