• Title/Summary/Keyword: satisfaction-dissatisfaction

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Research on Service Enhancement Approach based on Super App Review Data using Topic Modeling (슈퍼앱 리뷰 토픽모델링을 통한 서비스 강화 방안 연구)

  • Jewon Yoo;Chie Hoon Song
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.2_2
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    • pp.343-356
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    • 2024
  • Super app is an application that provides a variety of services in a unified interface within a single platform. With the acceleration of digital transformation, super apps are becoming more prevalent. This study aims to suggest service enhancement measures by analyzing the user review data before and after the transition to a super app. To this end, user review data from a payment-based super app(Shinhan Play) were collected and studied via topic modeling. Moreover, a matrix for assessing the importance and usefulness of topics is introduced, which relies on the eigenvector centrality of the inter-topic network obtained through topic modeling and the number of review recommendations. This allowed us to identify and categorize topics with high utility and impact. Prior to the transition, the factors contributing to user satisfaction included 'payment service,' 'additional service,' and 'improvement.' Following the transition, user satisfaction was associated with 'payment service' and 'integrated UX.' Conversely, dissatisfaction factors before the transition encompassed issues related to 'signup/installation,' 'payment error/response,' 'security authentication,' and 'security error.' Following the transition, user dissatisfaction arose from concerns regarding 'update/error response' and 'UX/UI.' The research results are expected to be used as a basis for establishing strategies to strengthen service competitiveness by making super app services more user-oriented.

Post Implementation Change Management to Increase Users' Satisfaction on ERP: A Korean Company Case (ERP 도입 후 사용자 만족도 향상을 위한 변화관리 모형에 관한 연구: A사 사례를 중심으로)

  • Shin, Hyun-Sik;Song, Yong-Uk;Kim, Chang-Ki
    • The Journal of Information Systems
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    • v.19 no.2
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    • pp.37-71
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    • 2010
  • This article identifies factors affecting successful ERP systems by focusing on the stages after stabilizing ERP systems and overcoming temporary performance dip by introduction of ERP systems, and suggests change management tactics to control those identified factors. We can not expect that every users are familiar with the usage of an ERP system even after they are informed about the expected advantage of the newly implemented ERP system and trained intensively for changed business process and system usage while implementing a new ERP system. Moreover, even after more than six months usage of the system, the users may still have some trouble due to the reason why they have insufficient information about the expected advantage of the system (recognition gap) and insufficient knowledge about the changed usage of the system (knowledge gap). Hence, this article diagnoses by conducting a case study that those recognition and knowledge gap would have a severe bad influence upon the users' trust and satisfaction on ERP systems. This article suggests an appropriate change management tactics to overcome those recognition and knowledge gap by considering the relationship with the efforts for change management before, during, and after the introduction of ERP systems and performing an in-depth analysis on the users' dissatisfaction and request for update during the stages after the stabilization of the ERP systems. This article also shows a corroborative evidence that these efforts of change management consequently contributes to the solution of users' distrust and dissatisfaction. In sum, this article identifies the factors influencing badly on the magnitude and seriousness of knowledge and recognition gap, and suggests a conceptual research model which says that the satisfaction of ERP users could be uplifted by the solution of their knowledge and recognition gap if we keep making efforts on appropriate change management considering those identified factors during the stages after the stabilization of an ERP system.

Effect of Cognitive Dissonance in Franchise Foodservice Advertisement on Customer Satisfaction and Post-purchase Behavior (외식광고로 인한 인지부조화가 소비자의 구매 만족도 및 구매 후 행동에 미치는 영향)

  • Ko, Hyun-Ju;An, So-Jung;Han, Ji-Yoon;Yoon, Ji-Young
    • Journal of the Korean Society of Food Culture
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    • v.28 no.6
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    • pp.631-639
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    • 2013
  • The purpose of this study was to analyze the post-purchase behavior of customers who experienced cognitive dissonance after exposure to a franchise foodservice advertisement. The study adopted cognitive dissonance theory to explain the dissonance resulting from the combination of advertisements and actual product that consumers received. In detail, the research hypothesized that cognitive dissonance will affect consumers' post-purchase behavior as well as their efforts to reduce dissonance. Exactly 274 questionnaires were used in the analysis. The results showed that more than 80% of respondents were influenced by advertisements when purchasing menus, and 50% were unsatisfied when the provided menu "was not the same as the advertisement shown". It was found that advertisement type did not significantly affect either group that experienced dissonance. In terms of satisfaction, however, the former group showed greater dissatisfaction when dissonance occurred (p<.001). Finally, there was a significant difference between the two groups regarding post-purchase behavior (p<.05). Customers with dissonance were likely to 'express dissatisfaction directly to the store', 'leave negative reviews', and 'participate in negative word-of-mouth'. Thus, the results revealed that cognitive dissonance could significantly influence customer satisfaction and consequently lead to negative post-purchasing behaviors.

The Effects of Individual Virtues and Couple's Virtues on Marital Satisfaction (부부의 개인별 덕목과 부부 덕목이 결혼만족도에 미치는 효과)

  • Sua Lee;Young-gun Ko
    • Korean Journal of Culture and Social Issue
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    • v.25 no.1
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    • pp.1-26
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    • 2019
  • The purpose of the current study was to investigate the effects of individual virtues and couple's virtues on marital satisfaction. Virtues are the core characteristics valued by moral philosophers and religious thinkers: wisdom, courage, humanity, justice, temperance, and transcendence. Couple's virtues are the virtues being shared by husband and wife. In the current study, subjects consisted of 107 married couples living in Seoul and local areas in Korea. Each member of the couples was asked to fill out the questionnaires including short version of Values in Action-Inventory of Strengths(VIA-IS), couple's VIA-IS which is made out of VIA-IS to suit couples, and General Dissatisfaction Scale(GDS). Actor-Partner Interdependence Model was applied to assess the couple variables that are inter-dependent by nature. The results showed that couple's virtues had greater effects upon marital satisfaction than individual virtues did. The significance of possessing couple's virtues rather than individual virtues was discussed.

Enhancing the Satisfaction Value of User Group Using Meteorological Forecast Information: Focused on the Precipitation Forecast (기상예보 정보 사용자 그룹의 만족가치 제고 방안: 강수예보를 중심으로)

  • Kim, In-Gyum;Jung, Jihoon;Kim, Jeong-Yun;Shin, Jinho;Kim, Baek-Jo;Lee, Ki-Kwang
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.382-395
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    • 2013
  • The providers of meteorological information want to know the level of satisfaction of forecast users with their services. To provide better service, meteorological communities of each nation are administering a survey on satisfaction of forecast users. However, most researchers provided these users with simple questionnaires and the respondents had to choose one answer among different satisfaction levels. So, the results of this kind of survey have low explanation power and are difficult to use in developing strategy of forecast service. In this study, instead of cost-loss concept, we applied satisfaction-dissatisfaction concept to the $2{\times}2$ contingency table, which is a useful tool to evaluate value of forecast, and estimated satisfaction value of 24h precipitation forecasts in Shanghai, China and Seoul, Korea. Moreover, not only the individual satisfaction value of forecast but the user group's satisfaction value was evaluated. As for the result, it is effective to enhance forecast accuracy to improve the satisfaction value of deterministic forecast user group, but in the case of probabilistic forecast, it is important to know the level of dissatisfaction of user group and distribution of probability threshold of forecast users. These results can help meteorological communities to search for a solution which can provide better satisfaction value to forecast users.

A Study on Satisfaction of Campus Life by Students at the Dept. of Dental Hygiene, C University (C대학 치위생과 학생들의 대학생활 만족도 조사연구)

  • Goo, Kyong-Mi
    • Journal of Korean society of Dental Hygiene
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    • v.7 no.3
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    • pp.343-354
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    • 2007
  • This study is to provide basic materials for the purpose of maximizing satisfaction of university students with campus life and ensuring competitiveness of university by establishing educational conditions to make university students adapt themselves to campus life, enhancing their satisfaction with campus life and making and executing improvement methods of areas showing low satisfaction with campus life and selects 210 students studying dental hygiene at C university in Jeonnam region as subjects of research and as a result of examining their satisfaction with campus life and department using questionnaire, the following conclusions are obtained. 1. Subjects of research are 39.6% at the first grade, 38.1% at the second grade and 22.3% at the third grade, 51.0% of subjects graduated from academic high school, 70.3% lived in lent house or dormitory, 85.6% had normal health state and 60.4% had good personal relationship with schoolmates. 2. On information of dental hygiene before admission, 50.5% of subjects had it a little. On the Source of information in selecting department, 21.8% was through internet, on the period of selecting department, 33.2% was before application and on motivation of selecting department, 33.2% was because of good employment. 3. On satisfaction with this university, 46.0% answered normal, 34.2% answered they were dissatisfied with university and reasons of such a dissatisfaction were environment around school at 23.3% and scholarship and welfare system at 21.3%. On academic results, 58.4% marked average. On club activity, 82.7% didn't join in any club activity and on their current great trouble, 53.5% answered passing national qualification examination. 4. On satisfaction with department of dental hygiene, 57.4% answered that they were satisfied with their department and 19.3% were dissatisfied with it. On reasons of their dissatisfaction with department, 35.4% answered it was because of poor facility and 20.8%, difficult curriculum. On requirements of professors at department of dental hygiene, 51.5% wanted to have personal contact with their professors. 5. On motivation of employment, 50.5% was for economic reason. On areas desired, 44.1% was dental clinic and on standard of choosing job, 40.1% was job with high salary. On period of employment desired, 75.7% said they wanted to continue to work. 6. There were significant differences at satisfaction with campus life according to grade(p<0.01) and between campus life and satisfaction with department depending on health state(p<0.05). 7. There was statistically significant difference in satisfaction with department according to academic results(p<0.05).

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A Study on the Effect and Improvement Directions of KGBCC based on the Comparison of Green Residents Satisfaction (친환경 주거단지의 거주자 만족도 비교를 통한 친환경 건축물 인증제도 효과 및 개선방향 연구)

  • Kwon, Hyuk-Jin;Yeom, Dong-Woo;Lee, Kyu-In
    • KIEAE Journal
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    • v.11 no.5
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    • pp.79-90
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    • 2011
  • The KGBCC(Korean Green Building Certification Criteria), which is the assessment standard of green buildings, is not enough to reflect all the current demands of residents. Therefore, the comparative analysis between the certification score and the residents' satisfaction of a promotional green apartment, a awarded green apartment, and a certified green building apartment was carried out to derive improvements of the KGBCC. The residents of selected three apartments were surveyed through the assessment items of the KGBCC. According to the research, the certified green building apartment shows the highest certification score and residents' satisfaction overall, compared with other two apartments. Finally, the improvements of KGBCC were determined through the reason of the residents' dissatisfaction. The KGBCC that is improved by this study can be used for the new assessment standard of green buildings.

Intelligent Decision Support System for Integrated Customer Satisfaction Improvement (총체적 고객만족 향상을 위한 지능형 의사결정지원시스템)

  • Lee, Jang-Hee;Yun, Ui-Tak;Park, Sang-Chan
    • Asia pacific journal of information systems
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    • v.13 no.2
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    • pp.23-46
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    • 2003
  • This paper proposes an analysis methodology that enables the establishment of improved customer satisfaction via decision support system using customer satisfaction index data and customer database of a company. The proposed methodology establishes rational future goal of a company by applying DEA, finds potential customers which correspond to demographic features of the previous target group, and improve quality factors which distinguish the quality-satisfaction-group from the quality-dissatisfaction-group through the use of machine learning tools, SOM and C4.5. Finally, we illustrate the effectiveness of our research methodology using actual data of a camera company.

A Case Study of Resident Satisfaction of Assisted Living facilities - Focusing on Virginia, U.S.A. - (노인보호시설주거 거주자들의 주거만족도에 관한 사례연구 - 미국 Virginia주를 중심으로 -)

  • 김영주
    • Journal of the Korean housing association
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    • v.14 no.4
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    • pp.139-148
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    • 2003
  • The purpose of this study was to examine how residents of assisted living facility (ALF) are satisfied with their residence and to identify the reasons for this satisfaction or dissatisfaction as a home. For this purpose, residents'experiences and opinions of the physical environment, the social environment, and the organizational environments such as policies and programs of ALFs were identified. As a multi-site case study, five ALFS in Southwest Virginia were studied using a cross-case analysis. Face-to-face interviews with 25 residents and five administrators of five ALFs, observations, and personal journal were done. Regardless of the type of facilities and the residents'characteristics, most of the respondents were satisfied with their current dwelling. In spite of high satisfaction with the facility, many people did not think of their current dwelling as a real "home." Residents of ALFs may have reordered their priorities in their current life situation so that safety, security, and care were more important to them than feeling "at home.""at home."

The Moderating Effect of Perceived Alternative Job Opportunities between Organizational Justice and Job Satisfaction: Evidence from Developing Countries

  • Mushtaq, Arslan;Amjad, Muhammad Shajeel;Bilal, Bilal;Saeed, Muhammad Mohtsham
    • Asian Journal of Business Environment
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    • v.4 no.1
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    • pp.5-13
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    • 2014
  • Purpose - This study examines the relationship between organizational justice and employee job satisfaction and the extent of its moderation by perceived alternative job opportunities. Research design, data, and methodology - This is a cross-sectional study utilizing survey questionnaire data from 220 bank employees, which included scales measuring organizational justice, job satisfaction, and perceived alternative job opportunities. Results - The data is analyzed using correlation and hierarchical regression. Results demonstrated that organizational justice has a direct positive impact on employee job satisfaction further, distributive justice explains more variance in job satisfaction, followed by procedural justice and interactive justice. Perceived alternative job opportunities moderate the relationship between organizational justice and job satisfaction. Conclusions - Generally, organizational justice increases bank employees' job satisfaction; however, when they perceived more job opportunities, their job dissatisfaction increased notwithstanding fairness. Therefore, perceived job opportunities moderate the relationship between organizational justice and job satisfaction. Retaining skilled employees has become difficult, especially when there is market demand for skilled workers. Human resource (HR) managers should consider market situations before formulating policies; otherwise, they may lose the competitive advantage of skilled employees and workers.