Effect of Cognitive Dissonance in Franchise Foodservice Advertisement on Customer Satisfaction and Post-purchase Behavior |
Ko, Hyun-Ju
(Department of Hotel & Restaurant Management, Graduate School, Sookmyung Women's University)
An, So-Jung (Department of Hotel & Restaurant Management, Graduate School, Sookmyung Women's University) Han, Ji-Yoon (Department of Hotel & Restaurant Management, Graduate School, Sookmyung Women's University) Yoon, Ji-Young (Division of Culture & Tourism, Sookmyung Women's University) |
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