• Title/Summary/Keyword: satisfaction of utilization

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An Expanded Website Quality Model in Online Shopping Malls for Developing Satisfaction and Loyalty: The Moderating Effect of Gender

  • Sang Min KIM;Tian JIAQI;Yong-Ki LEE
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.93-104
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    • 2024
  • Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.

Integrative Analysis on Service Quality and User Satisfaction of Wired and Mobile Internet: A Case Study in Korea

  • Cho, Sung-Bin;Sung, Min-Je
    • Management Science and Financial Engineering
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    • v.13 no.2
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    • pp.79-97
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    • 2007
  • This paper investigates the relationship of service quality and user satisfaction in the wired and mobile Internet services based on the integrative framework of both systems. Given a moderate level of reliability and validity, the commonly driven dimensions for measuring service quality include responsiveness, assurance, empathy, convenience, usefulness, and diversity. User satisfaction is measurable by the dimensions of communication/entertainment, finance/economics, location/geography, and information/consulting. We apply the MANOVA tests to evaluate whether each of the service quality dimensions has an overall influence on user satisfaction. Next, multiple regression analyses are conducted to check if unique positive effect exists between each combination of service quality dimensions and user satisfaction dimensions. The results show that service quality must be taken care of with respect to the assurance dimension in order to enhance customer satisfaction in the dimensions of location/geography, which will contribute to increasing the utilization of mobile service. For improving user satisfaction in the dimension of information/consulting, service quality must be supported with respect to assurance and empathy in the mobile Internet market, in addition to diversity, which is the only significant service quality in the wired Internet service.

Survey on Farmers' Satisfaction in Organic Agricultural Technologies Developed by RDA (농업인의 유기농업 기술개발 만족도 조사)

  • Kim, Jin-Ho;Lee, Sang-Beom;Park, Kwang-Lai;Hong, Seung-Gil;Lee, Cho-Rong;Kim, Min-Gi;Kim, Yong-Ki;Lee, Sang-Min;Byeon, Young-Woong;Ko, Byong-Gu
    • Korean Journal of Organic Agriculture
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    • v.26 no.2
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    • pp.173-180
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    • 2018
  • This study was conducted to investigate farmers' satisfaction in organic farming technologies developed by the Rural Development Administration (RDA). The survey targeted farmers who were eco-friendly or interested in eco-friendly agriculture. 70% of the target farmers were doing eco-friendly farming, and the satisfaction rate of the technology developed by the RDA was 3.85 points. The satisfaction of the farmers who participated in demonstration and demonstration of the farming field of the developed technology was 4.00 and the satisfaction level of organic farming instruction manual was 3.95. In addition, 38.4% of the surveyed areas were found to be pest control areas, and the impacts on the satisfaction of the organic cultivation related technology utilization and the satisfaction of the organic cultivation guide were analyzed. As a result, the RDA needs to develop and supply customized technology for aged small farmers.

A study on the Affecting Influence Factors and Business Performance in Application of KMS in Public Sector (공공부문의 지식관리시스템 활용에 미치는 영향 요인과 성과에 관한 연구)

  • Koo, Boung-Gwan;Yi, Seon-Gyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.6
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    • pp.1978-1990
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    • 2010
  • This study, centered on public institutions that introduced and are using Knowledge Management System(KMS), is a study of affecting influence factors for utilization and satisfaction. In case of public institutions, they introduced in earnest knowledge management system starting second half of 1999 and most branches of the government such as Department of Defence, Ministry of Government Administration and Home Affairs and Ministry of Planning and Budget have laid the foundation and been managing the system. As a result understanding convenience and need of knowledge management system and awareness for importance of knowledge asset are proliferating. But there is a lot of difference in utilization of KMS by work unit and also can find that the difference exists among users in terms of satisfaction. This is expected as having influence from chief officer's concern, support of exclusively responsible personnel factor, whether education training was given, KM process support etc. for KMS. Therefore this study draws subordinate factors of organization characteristic, knowledge information characteristic, strategy characteristic as influence factors to KMS and analyzes how these subordinate factors influence utilization and satisfaction of KMS to suggest a way to catalyze knowledge management system in the future.

A Study on Making Beginner Utilization Guide of the Spatial Information Open Platform (공간정보 오픈플랫폼 초급 활용 가이드 제작에 관한 연구)

  • Kang, Jin-A;Song, Ki-Sung
    • Journal of Cadastre & Land InformatiX
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    • v.44 no.1
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    • pp.151-164
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    • 2014
  • This study research how beginner utilization guild is made of beginner utilization guild for expanding the V-World. We classified the subjects and investigated the purpose of the visit through satisfaction surveys, Depending on the purpose of the visit, we categorize a beginner, intermediate and advanced user of the V-World visit. This paper studies making beginner utilization guild in the majority of visitors of using map-based services. We carried out analyzing function of the V-World, configuration beginner utilization guild, creation contents, making guild. The V-World is a public service that the spatial information of having built of the country provide to Citizens.

Analysis of Attitude on Clothing Information from Internet Site in College Students -Daegu.Kyungpook Area - (인터넷 의생활 정보에 대한 대학생들의 태도 분석 - 대구.경북 지역을 중심으로 -)

  • 은영자
    • The Research Journal of the Costume Culture
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    • v.10 no.2
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    • pp.186-199
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    • 2002
  • This study is carried out to examine the purpose of utilization and the degree of satisfaction on the information collected from the Internet site for the understanding of the reality of clothing information for college students. The results are as fellows; 1 . Three primary factors have been abstracted for the satisfaction of information. 2. The difference in the purpose of utilizing information, depending on the individual characteristic of students and the features related to computer, was shown in the difference of major and school year, number of the internet connection per day, capability of using computer, period of using computer, and frequency of information searching. The more the number of internet connection per day, the less the capability of using computer, and searching for information when required, internet can be utilized for study and work. 3. The difference in the degree of information satisfaction, depending on the individual characteristic of students and the features related to computer, was shown in the difference of major, school year, opportunity to take computer-related course, frequency of searching information, and etc. More positive and satisfactory response was derived from these not majoring in clothing rather than those majoring, those taking computer course related to clothing, and those searching for clothing information periodically. 4. The primary factors affecting the satisfaction on the overall information of clothing show difference in terms of sex and frequency of searching information. Female students show lower degree of satisfaction than male students and more satisfaction on the information searched as the frequency of searching becomes less.

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A Study on the Theory of Job Satisfaction (직무만족 이론에 대한 고찰)

  • 신재기
    • The Journal of Information Technology
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    • v.2 no.1
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    • pp.115-129
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    • 1999
  • The effective development and utilization of human resources is needed to heighten the effectiveness of organization in correspondence to the rapidly changing circumstances as the industrialized society gets higher, So, the importance of the job satisfaction of organizational members which is the basis of human resources management is increasing, but the studies on organization have dealt with the unitary relations about job satisfaction with much limited methods. Therefore, this study tries to organization & personality and concept & importance and theory of job satisfaction.

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Empirical Analysis of SFA (Sales Force Automation) System Utilization Level and Performance in Pharmaceutical Companies in Korea (국내 제약기업에서의 SFA(sales Force Automation) 시스템 활용수준과 기업성과의 실증분석)

  • Jang, Kyoung won;Ko, Gunhyuk;Ha, Dongmun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.182-190
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    • 2018
  • Many pharmaceutical companies operate the SFA system to support salespeople. The SFA system is used for various behaviors of salespeople. However, there is a lack of empirical analysis on the performance of SFA in Korea. The purpose of this study is to investigate the utilization of SFA system and the non - financial performance of SFA system. The subjects of the survey were 347 pharmaceutical community members who consisted of pharmaceutical salespeople and surveyed online for 18 days from March 13, 2018 to April 30, 2018. and the effective response rate was 23.1% (80/347). The analysis shows that the higher the level of SFA system utilization, the higher the non - financial performance. By type of company, the utilization level of multinational companies was higher than that of domestic companies. Among the SFA utilization level items, 1.47 points (3.65, 2.18) were higher than the domestic companies in terms of the support service items. Among the SFA performance items, foreign companies were 1.47 points (3.16, 1.69) Respectively. This suggests that the SFA development and operation method of the domestic company focuses on the management service rather than the support service for the salesperson and the customer satisfaction. Through this study, it is considered that domestic companies should strengthen sales person support and customer satisfaction information providing function when operating SFA system.

A study on User Satisfaction of Landscape Component Factors for Outdoor Space of Culture Art Center (문화예술회관 옥외공간 경관구성요소의 이용만족도 연구)

  • Lee, Gyeong-Jin;Gang, Jun-Mo
    • KIEAE Journal
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    • v.9 no.1
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    • pp.31-38
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    • 2009
  • The purpose of this study is to present direction in outdoors space planning and design after direction through user characteristic analysis through spectacle component establishment of culture art center outdoors space through on-the-site analysis and literature investigation to culture art center of Seoul city and capital region 17 places in this research. The data was collected from classification and bisection kind, subdivision kind, and great classification composed to 17 items. User satisfaction side and Variable that is looked below satisfaction than average appeared to bench, pergola, sculpture facilities, pavement facilities, border facilities. And these facilities were analyzed dissatisfaction. When see satisfaction model, when make up culture art center or similar facilities in local government hereafter because parking facilities and rest area cause big effect in satisfaction, is judged that is item to consider most preferentially. In most case, parking lot security from outdoors space, resting place security, security of field performance facilities etc. taking a serious view because tendency that users see performance or use most vehicles except neighborhood walking area for a rest, a walk etc.. is trend. But, is judged that physical side so that can feel satisfaction as space security of quantitative side is important but users utilize substantially and side that is the program are more important in hereafter.

Utilization and Factors Associated in Public Health Centers in Incheon Metropolitan City (인천광역시 보건소 이용실태 및 관련요인 분석)

  • Han, Gyeong-Soon
    • Journal of dental hygiene science
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    • v.15 no.6
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    • pp.728-735
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    • 2015
  • This research was based on using status and factors associated in public health centers survey in 703 local residents from September 1 to 25, 2015. Data were analyzed with chi-square test, t-test, one way ANOVA, and Stepwise Multiple Regression analysis using SPSS WIN 21.0 program and significance level was set at p<0.05. It was investigated that Incheon city health centers' utilization of residents were 38.8%, the annual average of utilization was 3.92 times. Health centers were mainly used by themselves (25.3%) or recommendation of the people around them (17.8%). The reason why they don't use was no need (27.0%) and don't know well (9.4%) or long distance (7.8%). The average of awareness about the total health programs was 41.2%, the average of utilization rate was 8.1%, both higher rate of awareness and utilization about health programs were vaccination (86.6%, 36.9%), and health examinations (67.2%, 18.7%). The average of satisfaction about health programs was 3.88 out of 5, sealant (4.26 points) and rationing fluoride solution (4.07 points) indicated a high level of satisfaction. The most common factor which represents the impact on public health use and use frequency were the time it takes to move, also gender, age and form of home ownership were major factor in common. Based on this, we have to seek concrete measures of national health programs which conducted to improve the health of local residents can be implemented successfully.