• Fashion & Textile Research Journal
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• v.25 no.5
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.3 s.9
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• pp.13-17
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• 2006

Perm is one the of the most common thing in a beauty salon like hair-cut and hair perm needs processing solutions which is chemical substances. Those chemical substances damage the hair cuticle. Damaged hair cuticles with mistakes of perm will follow with the next performance and it will cause more damage to hair. As damage of hair cuticle become worse, it is harder to recover the hair cuticle like before. Therefore, this study shows that plain rinse is the way to reduce the damage of hair cuticle with perm as much as possible. With experiments, I suggest the right way to do plain rinse to satisfy customers' demand and reduce the damage. During the research, I figured that plain rinse with the knowledge, structure of hair cuticle, principle of perm and plain rinse, is very needed. The hair with plain rinse have more elastic curl and have less scales which came off from hair cuticle than the hair without plain rinse. This experiment concludes that hairdresser has to figure out about the time, temperature and type of water depends on the degree of damaged hair of customers. In order to perm, there is no way to not to use chemical substances to perm. Therefore, hairdresser has to choose suitable processing solutions and right steps, and as this is the age of 'well-being' boom, hairdresser must try to keep the healthy hair. Consequently, in order to meet the demands and conditions of customers, hairdresser needs to find the right method to do plain rinse and use the method in perm.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.1 s.7
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• pp.51-59
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• 2006

Today, SPA fills many of the same needs as they did thousands of years ago, including relaxation, wellness and stress relief by incorporating many of the same methods embraced by the ancients such as a multitude of hydrotherapy treatments, thalassotherapy and massage therapy, one of the most widely used SPA treatments. The definition is as follows: SPA is entities devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit. It was from here that the concept of modernday SPA evolved, incorporating full health and beauty services along with sport, aquatic and rest facilities. Todays SPA, a absolute concept, is being specialized and spread as fast as undefinable just in a word. Thalassotherapy, a kind of SPA therapy, contains minerals and trace elements. Born more than 4,000 years ago in ancient Egypt, thalassotherapy comes from the Greek words for thalasso(sea water) and therapeia(to heal). Thalassa was the Greek personification of the Mediterranean Sea that surrounded them and gave them so much of their sustenance. It helps to nourish, hydrate and refine skin texture and also eliminate metabolic waste and toxins in the body. Thalassotherapy is recommended for post-natal and postsurgery recovery period, chronic fatigue, circulatory problems, cellulite control and dermatological problems. It's also possible to enjoy the thalassotherapy SPA as a day guest. Be sure to try the jansu massage, given in the heated sea water pool. As a trained therapist gently whisks clients through the womb-warm water, clients can practically feel the toxins leave their body. Many women from all over the world have been kept up beautiful skin with applying thalassotherapy to their faces and bodies since long times and these days in France, they are getting great curative clinical effects from renovative and scientific technological combination. Thus thalassotherapy will be absolutely ultimate form of natural healing which can keep and recover human's health and beauty.

• Korean Journal of Human Ecology
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• v.14 no.2
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• pp.293-302
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• 2005

The purpose of this study is to compare hair care behaviors between Korean and Australian women whose individual hair characteristics, social backgrounds, and culture were different from each other. Then, this study also aims to provide some basic data for professionals in the field of beauty education and industry. Data were collected through a survey with 208 Australian females and 392 Korean females. Analyses included t-test, frequency analysis, and one-way ANOVA. The results are as follows: The Korean women mostly had black and brown natural hair, and 68.4% of them had color. On the other hand, the Australian surveyees had brown and dark blonde, and 85.4% of them had color. They both were asked why they were using hair products. The Koreans responded that they were for hair moisturization, while the Australians said they were for producing a hair style they wanted. In addition, the Koreans made the most use of a hair conditioner and hair wax, while the Australian women did a hair spray and gloss. As far as the satisfaction with beauty salon service goes, the Australian respondents showed more service satisfaction than the Koreans on average. The homogeneity of the two nations' average points was t-tested. The result indicated that significant differences existed in the hair shop satisfaction with services, such as dyeing, haircut, blow dry, shampooing and massaging, and staff attitudes.

• International Journal of Costume and Fashion
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• v.4
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• pp.63-80
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• 2004

Elegance in dress has been mentioned as an important term for explaining a beauty of dress and a fashion image through the times in the history of dress. Nevertheless, it has been spoken indeterminately without analyzing the accurate meaning. In addition, almost all the scattered discourses of it were very limited to womenswear. The purpose of this study is to provide a framework for a better understanding of the concept of elegance and its aesthetic characteristics expressed visually on dress from the holistic viewpoint, focusing on male elegance in dress. To obtain the purpose, the documentary study and the practical analysis were carried out. Elegance in dress is based upon the idea of aristocratic taste cultivated by good breeding. It is expressed visually through not only the carefully contrived dress but also a sort of aura of dressed body with skillful ease. Its aesthetic values consist of luxury, nobility, refinement, femininity, harmony. Though male elegant styles had already existed throughout the history of dress, it was Mannerism in the 16th century which expressed ‘studied elegance’ for the first time. On the grounds of both the classification of periodic styles and the periodic values, they can be defined and categorized into Mannerism Elegance, Salon Elegance, Modern Elegance Since Dandyism, Aestheticism Elegance. In the late 20th century they can be recognised as Classic Dandyism Elegance, Soft Casual Elegance, Elaborate Heroic Elegance. Although male elegance in dress has been visualized in different ways depending on periodic values, it has essentially been a refined beauty of high class which was valued until recent years. Its common plastic features appear as soft shapes, subtle colors and delicate fabrics modulated with exquisiteness and well-adorned appearance, graceful behavior make elegant styles completed. All of elegant styles have m common with refinement, harmony as main aesthetic values.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.2
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• pp.15-32
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• 2011

The research for exchange relationship in customer's perspective is meaningful especially in service, considering distinctive characteristics of service operations such as customer participation in the process whereas most of the recent related researches have been focused on employee's interaction with organization, leader, team and customer. In this study for beauty art service, the exchange party's characteristic is defined with beauty salon's reputation, staff's professionalism and customer's self-esteem. Also the exchange relation perception is classified into symbolism and interaction, Then the directional relations on customer's perspective are empirically investigated in the sequential order of the exchange party's characteristics, the exchange relation perception, the relationship quality and behavioral intention. In addition, the study examined the meditation effect via relationship quality between the exchange relation perception and the behavioral intention. Followings are confirmed from the statistical test with structural equation modelling：Symbolism is significantly caused by all of professionalism, reputation and self-esteem in the descending order of effect size whereas interaction is significantly influenced by only professionalism. The exchange relation perception has significant effect on the relationship quality, in turn which significantly affects behavioral intention. The exchange relation perception shows the significant indirect effect meditated by relationship quality and the insignificant direct effect on behavioral intention. This paper concludes with contribution of this study, managerial implication of the research findings and further research issues.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.20 no.1
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• pp.53-62
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• 2010

일샵 종사자들의 1) 공기 중 화학물질에 대한 노출정도를 파악하고 2) 공기 중 미량으로 존재하는 아세톤 및 톨루엔과 요 중 아세톤 및 마뇨산과의 연관성을 분석하여 후자들이 아직도 생물학적인 지표로 유용한지를 알아보고자 본 연구를 실시하였다. 경인 지역소재 9개의 네일숍에 근무하는 20명의 종사자들을 노출군으로 선정하였으며 이 작업과 무관한 일반 여성 20명을 대조군 선정하였다. 작업장 공기는 한 네일숍에 3개씩 총 27개의 시료를 가능한 한 작업자의 호흡영역에서 가장 가까운 곳에서 지역시료로 채취하였다. 공기 중 유기증기 13개 물질, 포름알데히드, 요 중 아세톤, 요 중 마뇨산을 가스크로마토그래프, 자외선분광광도계 그리고 GC/MS를 이용하여 분석하였다. 유기증기 13개 물질 중 아세톤과 톨루엔은 모든 네일샵에서 검출되었다. 각 네일샵 공기 중 유기증기의 노출정도를 기하평균(GM)과 복합물질간 상가작용을 이용하여 평가를 하였을 때 노동부 노출기준의 10%, ACGIH의 13% 수준에 불과하여 네일샵 종사자들의 유기증기에 대한 직업적인 노출정도는 매우 낮은 것으로 판단되었다. 요 중 아세톤과 마뇨산은 공기 중 아세톤과 툴루엔과 약한 상관성을 보였다(아세톤의 상관 계수 r=0.49, 톨루엔의 상관계수 r=0.45). 그러나 요 중 아세톤의 농도가 노출군과 대조군 간에 통계적으로 유의하지 않았으며 마뇨산은 대조군에 비해 노출군에서 약간 높은 것으로 나타났다. 따라서 저자들은 공기 중 아세톤과 톨루엔의 농도가 낮은 작업장에서 요 중 아세톤과 마뇨산을 생물학적 지표로 삼는 것은 적절하지 못한 것으로 결론지었다.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.34-47
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• 2004

The objective of this study is to investigate the perception of males about make-up and the make-up process, analyze principal factors affecting their decision when purchasing cosmetics and, ultimately, to provide basic data for further survey and research into features of cosmetics and their satisfaction. The subjects of the study a.e male adults living in Jeonju, Iksan and Gunsan cities of Jeonbuk province. Surveyors made direct interviews with the subjects from October 21 to 30, 2003 and collected 174 questionnaires from them, which were subsequently put to the final analysis. The demographic characters of the surveyed showed that 60.9% of them were in the age ranging 30 to 39, 75.3% married, 69.5% undergraduates or graduates, 39.1% self-employed, 25.9% earning more than 3.01 million Won monthly and 43.7% spending less than 10,000 Won a month for cosmetics. Their make-up and purchasing pattern of cosmetics featured that 54.0% of the surveyed use cosmetics for skin care, 54.0% for cleanness and health, 84.5% for foundation(lotion or skin lotion) only, and 60.9% once a day. Out of the surveyed males, 79.3% haven't experienced any adverse side effects after make-up. Of those who experienced, 80.5% named disagreement of cosmetics with skin for the reason. As for kind or symptom of the side effects, 38.8% set forth itching. Among those who had aftermath or intoxication from make-up, 52.8% said they could recover naturally. According to the survey, 57.5% felt somewhat awkward after make-up, but not quite bad though. Thirty-seven point nine percent of the males surveyed replied they cared little about the purpose of male-oriented cosmetics. Quality was raised by 31.0% as the foremost issue to improve. Television turned out to be the main source for 56.9% of the surveyed to get information about cosmetics. For 56.35%, general discount shops are preferred to buy cosmetics and 24.7% of them take ones recommended by salespeople. When buying cosmetics, 47.1% considered color and fragrance most seriously.

• Journal of the Korean Society of Costume
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• v.58 no.1
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• pp.17-32
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• 2008

This study focuses on the analysis of Baudelaire's aesthetic perspective which has established a theoretical basis on research of the critical reviews' salon exhibitions as written by Baudelaire. Charles Pierre Baudelaire(1821-1867) having lived during the latter part of Neo-classicism and the era of Romanticism and Impressionism, Baudelaire displayed opposition to customary realities such as social ideology or religious authority that suppressed human nature. Also he pioneered a new genre known as art criticism and wrote much that provided important insights on the essential elements of artistic work, modernity and trend, as well as art definition and art categories. The aesthetic perspective and creative spirit were formed by Baudelaire, during his age were also reconfirmed in the successive ages of modernism and postmodernism. As such, this study sheds light on how Baudelaire's aesthetic perspective was not only temporarily assertion but it is consistently applied to modern art and fashion area. What is more important that, Baudelaire admired new artificial beauty that is created by the human soul liberated from natural instincts or desires. Especially, informed by strangeness and distinctiveness, Baudelaire's view of fashion ran along the same vein as his view of art, and these views form the basis of that creative spirit which situated western fashion on a center of the world. In conclusion, the research on Baudelaire's aesthetic perspective will reaffirm a firm awareness of the creative spirit essential to globally-oriented creative artists and designers who work within the circumstance of the 21st century, a time when the paving of new aesthetic paths is necessary. The research also offers a clear understanding of the aesthetic values demanded by this age.

• Journal of the Korea Furniture Society
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• v.24 no.3
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• pp.226-238
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• 2013

In the 21st century, boundary between different fields is coming down, convergence and consilience are taking place. It would not be an exaggeration to say key buzzword of the 21st century is 'convergence'. Also in the field of art and design, the border between the two areas is getting more ambiguous. With the reason, both the new awareness and interest on Art Furniture are becoming more heightened. So far as part of the decorative art category Art Furniture was covered. However Art Furniture is now no longer a fixture of that field, but became independent as a new genre of art. As proof of this, at the international representative art fairs including the Design Miami, PAD London, and The Salon of Art and Design which was recently established in New York, etc. Art Furniture is becoming a showcase as the main pieces. Moreover, at the world's major art market Sotheby's, Christie's, and Seoul Auction, Art Furniture's position is more successfully becoming extended. At this point the analysis of the status and the cause on the non-boundary phenomena between art and design is inevitably required to understand the disposition of the public and to develop the domestic furniture industry. Thus, this paper purposes to present the new direction for that the domestic Art Furniture encompasses the two areas with satisfaction to the demands of the public by studying on the non-boundary phenomena between art and design in contemporary Art Furniture.