• 한국산학기술학회논문지
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• 제17권8호
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• pp.728-734
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• 2016

최근 들어 국민 식생활 문화가 개선되고 생활수준이 향상됨에 따라 소프트 아이스크림, 슬러시와 같은 일회용 냉동 유제품의 소비가 급증하고 있다. 이들 냉동 유제품은 소형 냉동 시스템에서 만들어진다. 소프트 아이스크림 제조기의 냉매로 그간 R-502가 주로 사용되어 왔으나 오존층 파괴와 관련하여 R-404A로 대체되고 있다. 본 연구에서는 냉각기 체적 2.8 리터인 R-404A를 사용하는 소프트 아이스크림 제조기에 대하여 최적화와 성능평가를 수행하였다. 최적화는 적정 냉매량 및 팽창 밸브의 개도를 찾는데 주안점을 맞춰 수행되었다. 최적 조건에서 아이스크림 제조 시간은 10분 5초, COP는 0.57로 나타났다. 이 제품에 대하여 무 간격 연속 판매 시험, 30초 간격 연속 판매 시험, 극한 시험을 수행하여 성능을 평가하였다. 무 간격 연속 판매는 20개까지 가능하였고 30초 간격 연속 판매는 무한대로 가능하였다. 또한 여름철 및 겨울철 환경에도 아이스크림 판매가 가능한 것으로 나타났다. 본 연구 결과는 냉동식품 제조기를 비롯한 여타 냉동 사이클의 최적화에도 활용될 수 있을 것이다.

• 한국병원경영학회지
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• 제15권3호
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• pp.33-46
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• 2010

Recently, the needs for marketing activities is increasing of the hospitals, but there are no such measurement for the efficiency and the effectiveness of the marketing activities. Thus, the research aims to suggest the necessity of approach method which can combine the efficiency and the effectiveness of the marketing activities both systematically and comprehensively in line with examining the current status of marketing capability of hospitals in Korea. From the research findings, it is known that, in respect of financial performance, hospitals in Korea should establish the plan and implement accordingly in order increase both the sales revenue and profit ratio in contrast to the sales revenue through strengthening the internal marketing activities rather than the external marketing activities.

• 아태비즈니스연구
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• 제2권2호
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• pp.1-35
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• 2011

Facing information overload in today's complex environments, managers look to a concise set of marketing metrics to provide direction for marketing decision making. While there have been several papers dealing with the theoretical aspects of dashboard creation, no research creates and tests a dashboard using scientific techniques. This study develops and demonstrates an empirical approach to dashboard metric selection. In a fast moving consumer goods category, this research selects leading indicators for national-brand and store-brand sales and revenue premium performance from 99 brand-specific and relative-to-competition variables including price, brand equity, usage occasions, and multiple measures of awareness, trial/usage, purchase intent, and liking/satisfaction. Plotting impact size and wear-in time reveals that different kinds of variables predict sales at distinct lead times, which implies that managerial action may be taken to turn the metrics around before performance itself declines.

• 무역학회지
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• 제47권6호
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• pp.211-228
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• 2022

With the advent of a recent knowledge-based society, interest in patents is steadily increasing. The patent is an important indicator that can capture the level of R&D investment and technology development. In an era of deepening new protectionism and the pandemic of COVID-19, patents play an important role in sustainable economic development and establishing a strong domestic industrial ecosystem. In this paper, we analyze the impact of patent applications on the corporate performance of the Korean manufacturing industry over the past 21 years from 1999 to 2019. We divide patents into overseas patents and domestic patents and analyze the respective effects on the entire manufacturing industry, ICT industries, and non-ICT industries. Major findings are summarized as follows. First, patents have a positive effect on both exports and sales of Korean manufacturing companies. Second, overseas patents have a greater impact on corporate performance than domestic patents. Third, Patents have a more positive effect on ICT industries than on non-ICT industries.

• 한국산업정보학회논문지
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• 제11권1호
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• pp.58-68
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• 2006

본 연구의 목적은 제조물책임(PL)활동과 경영성과간의 관계를 실증적으로 분석하는 것이다. 제조물책임활동을 5가지 영역으로 분류하였고, 경영성과는 제조물책임과 관련한 3개 분야로 측정하였다. 실증분석을 위해 135개 기업 표본을 사용하였으며, 연구 결과 제조 PL활동은 3개 경영성과에 유의한 영향을 미치는 것으로 밝혀졌다. 설계, 표시, 판매 PL활동들은 경영성과에 부분적으로 영향을 미친 것으로 파악되었다. 이러한 결과는 제품안전 관련 노력들이 제품의 설계에서부터 판매에 이르기까지의 전반적인 프로세스와 유기적으로 결합됨으로써 경영성과를 극대화할 수 있다는 시사점을 제시한다.

• Asia Marketing Journal
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• 제16권1호
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• pp.215-228
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• 2014

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

• 월간포장계
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• 통권366호
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• pp.64-73
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• 2023

• 한국콘텐츠학회논문지
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• 제18권4호
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• pp.138-153
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• 2018

최근 들어 코칭 리더십은 조직구성원의 역량 강화뿐만 아니라 조직유효성 제고를 위한 중요한 인적자원관리 전략으로 주목 받고 있다. 따라서 본 연구는 영업관리자의 코칭이 동기부여 및 조직유효성에 미치는 영향과 성취욕구의 조절적 영향을 실증적으로 분석하였다. 연구결과, 첫째, 영업관리자 코칭은 영업사원의 동기부여와 조직유효성(직무만족, 조직몰입 및 직무성과)에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 동기부여는 조직 유효성에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 성취욕구는 영업관리자 코칭과 조직몰입 간의 관계에서 조절적 영향을 미치는 것으로 나타났다. 본 연구결과에 따르면 영업관리자의 코칭은 영업사원의 성과 향상뿐만 아니라, 동기부여, 직무만족 및 조직몰입에 긍정적인 영향을 미치는 유용한 접근방식이 될 수 있으며, 또한 영업사원의 성취욕구 수준에 따라 영업 코칭의 목적과 접근 방식을 달리 해야 한다는 점을 확인하였다. 본 연구를 통하여 영업관리자의 코칭이 조직 유효성에 미치는 영향과 이를 효과적으로 발휘 될 수 있는 상황적 요인을 확인함으로써, 코칭리더십에 대한 이론적 실무적 발전에 공헌하였다는 점을 본 연구의 의의라 할 수 있다.

• 패션비즈니스
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• 제16권5호
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• pp.74-87
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• 2012

The service industry will be essentially extended during the economic growth and industrial development. Especially, the role of workers meeting the customers in service industry is very important from the view point of purchase intention. So many companies in service industry endeavor to increase the work efficacies of workers through the various prizes and incentives, and improve the job performance by additional education. Recently, the incentive tours are comprehensively accepted as an efficient tool to promote the loyalty and job performance of workers. The incentive tours enable the worker to gain the cultural experiences. They will experience not only the natural heritages and antiques, but also the local life culture and arts culture. The culture marketing for worker as the internal customer increase the worker's loyalty and the ties among workers, and therefore, their job performance will be increased. The empirical results (162 workers surveyed) showed the incentive tours have improved both the individual and group's job performance at a cosmetic sales organization. So it is recommend to plan the organization specific incentive tour in order to improve the productivity of the service organization.

• 한국신뢰성학회지:신뢰성응용연구
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• 제16권2호
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• pp.78-89
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• 2016

Purpose: In this paper, we investigate whether the endeavors for Six Sigma quality management by a firm have positive effects on its financial performance and the length of Six Sigma implemented period affects its financial status. We find a relationship between Six Sigma implemented period and several financial performance index using a smoothing spline function. Methods: A smoothing spline function is used in order to analyze the relationship between efforts for quality management and financial performance. Specifically, the return on assets, return on equity, sales cost and business fee are investigated as dependent variables and the efforts for quality management as independent variable. Results: As a result of the analysis, the indication is that companies that put effects into the Six Sigma quality management have a positive result in its financial status. In detail, the efforts for Six Sigma quality management have positive effects on total asset turnover ratio and Six Sigma implemented period on net income to net sales ratio. Additionally, companies with longer (shorter) period of Six Sigma program have more (less) improvement in its financial status. Conclusion: It can be concluded that the company's efforts for quality management positively influence financial performance.