• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2003년도 학술대회지
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• pp.234-237
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• 2003

현재 우리나라의 공동 주택 공급은 선분양 방식을 통해 입주자를 모집하고 있다. 선분양 제도는 주택 공급에 기여한 바가 크지만 그에 따른 시장 불안정등의 단점을 나타내었고, 주택시장이 수요자 중심으로 변화하면서 이에 따른 제도차 정책이 요구되고 있다. 이러한 시장변화와 정책변화 요구에 후분양 제도화에 대한 논의가 대두되었다. 후분양 제도화는 결과적으로 공동주택 건설사업에서 주택 수요자의 분양대금 수입의 시기변화의 문제이다. 본 연구는 분양시기 변화에 따른 건설공사 현금흐름 변화를 살펴보기 위하여 현재의 사업성 분석 방법을 고찰하고 시기변화를 고려한 현금흐름 예측 툴을 제작하였다. 분양시기 변화에 따른 분양대금 유입 시기 변화로 초기 대규모 자금이 요구되는 주택건설 사업에서 금융비용의 변화가 사업성에 큰 영향을 미쳤다. 공동주택 건설사업의 안정적인 수행을 위해서는 금융비용 변동을 고려한 정밀한 현금 흐름 예측이 필요하다.

• 한국경영과학회지
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• 제41권2호
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• pp.81-100
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• 2016

Much effort has been exerted to analyze online texts and understand how empirical results can help improve sales performance. In this research, we aim to extend this stream of research by decomposing online texts based on text sources, namely, companies and consumers. To be specific, we investigate how online texts driven by companies differ from those generated by consumers, and the extent to which both types of online texts have different effects on online sales. We obtained sales data from one of the biggest game publishers and merged them with online texts provided by companies using news articles and those created by consumers in user communities. The empirical analyses yield the following findings. Word visualization and topic analyses show that firms and consumers generate different contexts. Specifically, companies spread word to promote their own events whereas consumers produce online words to share winning strategies. Moreover, online sales are influenced by consumer-generated community topics whereas firm-driven topics in news articles have little to no effect. These findings suggest that companies should focus more on online texts generated by consumers rather than spreading their own words. Moreover, online sales strategies should take advantage of specific topics that have been proven to increase online sales. In particular, these findings give startup companies and small business owners in variety of industries the advantage when they use the online channel for distribution and as a marketing platform.

• 한국건설관리학회논문집
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• 제10권3호
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• pp.42-52
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• 2009

최근 수십 년 간, 전 세계적으로 주택 시장에서 주기적인 가격 상승과 하락이 반복되는 변동성의 양상이 나타남에 따라, 주택 정책 결정자는 시장 안정화에 가장 큰 초점을 두고 정책을 수립하고 있다. 특히, 2000년대의 주택가격 버블화 현상은 시장의 불안정성을 더욱 심화시키고 있다. 이에 따라 우리나라는 주택시장 안정화를 위한 방편으로 후분양제도 도입 및 분양가 상한제 확대 시행으로 대표되는 분양 제도 변화를 시도하고 있다. 그러나 정책 실효성에 대한 논란은 계속되고 있으며, 시장 참여자는 분양제도 변화에 따른 주택시장의 영향을 예측하는 데 있어 많은 어려움을 겪고 있다. 따라서 본 연구에서는 주택의 수요와 공급에 의해 결정되는 주택시장의 기본 원리를 바탕으로 시스템다이내믹스(System Dynamics)를 이용하여 주택시장 기본 모형을 구축하고자 한다. 또한 분양제도의 주요내용을 분석한 후 주택 시장 모형에 적용, 모형의 작동 방향을 분석함으로써 분양제도의 변화가 주택시장에 미치는 영향에 대해 밝히고자 한다.

• 한국건축시공학회지
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• 제19권5호
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• pp.439-448
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• 2019

아파트 프로젝트는 사업성패에 영향을 미치는 요인은 매우 다양하다. 그러나 분양단가가 결정되고, 분양이 시작된 이후에는 사업에 가장 큰 영향을 미치는 요인은 분양 후 1개월간의 초기분양률이다. 일반적으로 사업주체는 경제상황, 주택시장의 동향, 사업지 인근의 주택가격 등 다양한 자료에 의해 초기분양률을 예측한다. 그러나 이러한 요인들을 초기분양률과 연계하여 정량적으로 계산하는 것은 매우 어렵다. 따라서 본 연구는 실제 수행된 아파트 프로젝트의 분양결과 자료를 이용하여 초기분양률 예측 회귀모델을 제안하는 것을 목적으로 한다. 본 연구를 위해 기존 분양실적자료 수집, 영향요인들의 상관관계 분석, 초기분양률 예측 회귀모델 작성을 진행한다. 본 연구의 결과는 아파트 프로젝트의 사업성 분석 시 초기 분양률 예측을 위한 기초자료로 활용되며, 사업 리스크 모델 개발의 핵심 자료로 활용된다.

• Asia Marketing Journal
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• 제21권2호
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• pp.73-98
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• 2019

As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life. Therefore, the management and application of WOM (word of mouth) practices will become more important than ever to companies. Currently, there are various types of communication channels for online WOM, and each channel has its own unique traits. Most of the previous research studies online WOM by examining the information inside a single communication channel, but this research chooses two different communication channels and analyzes the effects of online WOM with each channel's unique characteristics. More specifically, this research focuses on the expectation that the effects of information from Twitter and blogs on product sales may differ because Twitter and blogs, two different communication channels for online WOM, have their own unique traits. Our particular aim is to perform an in-depth examination on the effects of communication channel's volume and valence on product sales, two important attributes of online WOM. Furthermore, while most of the empirical research focuses on online WOM and analyzes its effect on markets of temporary experience goods, such as movies and books, this research highlights focuses on the automobile market, a durable goods market. The results of our analysis are as follows: First, regarding blogs, a positive valence significantly and positively affects the sales of products, and this result indicates that consumers are influenced more by the emotional aspect of a product presented in a post than by the number of blog posts. Second, regarding Twitter, the volume of online WOM significantly and positively affects sales, an indication that as the number of posts increase, the sales increase. Through this research, we suggest that even those firms that sell durable goods can increase sales through the management and application of online WOM. Moreover, according to the characteristics of communication channels, the effects of online WOM on sales differ. As a practical implication of this research, we suggest that companies can and should create marketing strategies appropriate to their targeted communication channels.

• 한국항행학회논문지
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• 제16권6호
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• pp.1116-1122
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• 2012

본 논문에서는 연구개발비와 광고선전비를 포함한 재량적 비용의 지출이 매출과 선형 관계를 유지한다는 선행연구의 결과를 항공 운송업과 관련 제조업에 속한 기업의 기업 보고서를 통해 실증 분석한다. 제품의 주기가 짧은 비내구성 제품제조업에 속한 국내 기업의 경우에도 관리비와 판매비 항목 중 특히 연구개발비는 매출과 일차적 선형 관계를 유지하고 있다. 그러나 항공관련 산업의 경우에는 일반 관리비와 판매비 항목이 매출액과 비례하지만 무형자산성 지출인 연구개발비와 광고 선전비 항목은 비내구성 제품제조업의 경우에 비해 일차 회귀식의 조정계수가 낮은 특성을 보인다.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.205-216
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• 2020

This study seeks to empirically analyze the effects of core self-evaluation and adaptive selling behavior on sales performance for female salespersons engaged in door-to-door sales through the face-to-face channel in the wellness industry. This study seeks to examine the importance of adaptive selling, through, salespeople derive appropriate strategies in response to market changes. For female salespeople who use face-to-face channels, this study empirically investigated the relationship between core self-evaluation and adaptive selling, and effects on sales performance. A 31-item survey was constructed, based on prior research. We selected six door-to-door sales companies in South Korea and conducted one-to-one interviews with female salespeople in the Seoul metropolitan area and analyzed 208 pieces of significant data. Results demonstrated that among the core self-evaluation factors for female salespeople, self-esteem, self-efficacy, and neuroticism had an effect on adaptive selling factors, while locus of control did not. These factors were found to affect sales performance through the mediating role of adaptive selling. Improvements in the adaptive selling capabilities of female salespeople in charge of face-to-face channels positively affected sales performance. Management efforts are required to enhance self-esteem, self-efficacy, or neuroticism. These results suggest that companies should support enhancing individual adaptive selling capabilities of their salespeople.

• 대한안전경영과학회지
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• 제10권4호
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• pp.259-265
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• 2008

Domestic industry has a long history, but it has been suffering for a long time due to its poor competitiveness in management ability, supply of materials, technological development, sales marketing, and distribution networks. Moreover, the industry has not established its strong presence in the world market but is exposed to increasingly greater agonies because of inactive domestic demands, increase rate of import versus export, diversified government policies, and non-selective introduction of high-quality and low-priced foreign named brands of ceramics into the country. Theses factors have partly contributed to consumers' low or negative recognition.

• 경영과정보연구
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• 제12권
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• pp.181-201
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• 2003

An employee employment of Enterprise must consider efficiency, balance attribute and effectiveness as important variable. but Our country's Enterprise reduce the personnel without basic guide line about employee employment. because Our country's Enterprise thinks of personnel expenses or sales amount decrease as important variable. Therefore, Research background sets out that there is no basic guideline for employment management one of the most important elements in Enterprise administration. and I examined employment control's concept and concept about softness of labor market in theoretical background setting. Also, was abreast of employment control effect, case study and literature research about employment control's basis. Finally, In fluctuation change of Enterprise's employee number, I examined which relation is formed in comparison with sales amount, net profit and the employee number of individual Enterprise using investment analysis material of Stock Company focused on Enterprise that stock is listed on the stock exchange.

• 한국경영과학회지
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• 제41권3호
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• pp.59-74
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• 2016

Electricity sales are directly measured from individual consumers, which could minimize the time gap between data collection and public announcement. Furthermore, industrial electricity sales are highly linked with production and output. Therefore, industrial electricity consumption can be used to track production and output in real time. By using the high-frequency data of industrial electricity sales, this study develops the daily electricity business index (DEBI) to capture the daily economic status. The steps used to formulate DEBI are as follows: (1)selection of the explanatory variables and period, (2) amendment of the seasonal adjustment to eliminate daily temperature and effective day effects, (3) estimation of the weighted value via variables by using PCA, (4) calculation of DEBI and commencement of validation tests. Our empirical analysis and the Hodrick-Prescott filter analysis show that DEBI is highly related to existing economic indices.