• Title/Summary/Keyword: sales management

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A CRM Study on the Using of Data Mining - Focusing on the "A" Fashion Company - (데이타마이닝을 이용(利用)한 CRM 사례연구(事例硏究) - A 패션기업(企業)을 중심(中心)으로 -)

  • Lee, Yu-Soon
    • Journal of Fashion Business
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    • v.6 no.5
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    • pp.136-150
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    • 2002
  • In this study, we proposed a method to be standing customers as the supporting system for the improvement of fashion garment industry which was the marginal growth getting into full maturity of market. As for the customer creation method of Fashion garment company is developing a marketing program to be standing customer as customer scoring to estimate a existing customer‘s buying power, and figure out minimum fixed sales of company to use a future purchasing predict. This study was a result of data from total sixty thousands data to be created for the 11 months from september. 2000 to July. 2001. The data is part of which the company leading the Korean fashion garment industry has a lot of a customer purchasing history data. But this study used only 48,845 refined purchased data to discriminate from sixty thousands data and 21,496 customer case with the exception of overlapping purchased data among of those. The software used to handle sixty thousands data was SAS e-miner. As the analysis process is put in to operation the analysis of the purchasing customer’s profile firstly, and the second come into basket analysis to consider the buying associations for Association goods, the third estimate the customer grade of Customer loyalty by 3 ways of logit regression analysis, decision tree, Artificial Neural Network. The result suggested a method to be estimate the customer loyalty as 3 independent variables, 2 coefficients. The 3 independent variables are total purchasing amount, purchasing items per one purchase, payment amount by one purchasing item. The 2 coefficients are royal and normal for customer segmentation. The result was that this model use a logit regression analysis was valid as the method to be estimate the customer loyalty.

Studies on the Heavy Metal Content in Some Vegetables Sales on Market in Korea (국내에서 시판 중인 몇몇 채소류의 중금속에 관한 조사 연구)

  • Yoo Choon-Cheol;Kim Duck-Woong
    • The Korean Journal of Food And Nutrition
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    • v.18 no.3
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    • pp.254-264
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    • 2005
  • This study was conducted to estimate the contents of heavy metals 'Hg, Cd, Pb, As, Zn, Cu, Cr, Mn' in some vegetables which were produced in Korea. The levels of heavy metals were determined using a mercury analyzer, an ICP(inductively coupled plasma spectrometer) and an AAS(atomic absorption spectrophotometer) after wet digestion. The values of heavy metals "mean(mini.~maxi.)" ppm(mg/kg) in some vegetables(raw of perilla leaf, chard, small water dropwort, water dropwort, kale, bud of aralia, pumpkin(round type) and pumpkin(long type) were as follows : Hg : 0.0021(0.0006~0.0054)mg/kg, Cd : 0.0035(ND*~0.0377)mg/kg, Pb : 0.0191(0.0023~0.0928)mg/kg, As : 0.0757(ND~0.5294)mg/kg, Zn : 2.6299(0.4478~6.8567)mg/kg, Cu : 1.0261(0.2046~8.9417)mg/kg, Cr : 0.1535 (0.0240~0.4982)mg/kg, Mn : 3.2476(0.3283~9.8280)mg/kg. This results showed that Mn was generally simillar to previous reports and Cd, Hg, Pb were lower than other reseaches, but As was little higher or Zn, Cu, Cr were higher than the levels of those reported contents in some vegetables on domestic supermarkets in Korea, Although tolerable limit of Hg and Cd is not in a regulation of WHO/FAO, these mean levels(Pb, As, Zn, Cu) are lower than recommended levels of WHO/FAO, Pb "0.1~2.0" mg/kg, As "1.0" mg/kg, Zn "5.0" mg/kg and Cu "0.1~50"mg/kg from vegetables in 'the tolerable contents of food' by the FAO/WHO, therefor some vegetables has set to evaluate their safeties.

A study on the Activation of Rural Village Related with the Trail - Focused on the Analysis of Field Investigation on the Rural Villages are Located Near the Jeju Olle Trail - (도보여행길과 연계한 농촌마을 활성화 방안에 관한 연구 - 제주 올레길 주변 농촌마을 현장실태 조사를 중심으로 -)

  • Lim, Chang Su;Hong, Kwang Woo;Kim, Eun Ja;Kim, Hye Ran;Choi, Jin Ah
    • Journal of Korean Society of Rural Planning
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    • v.19 no.1
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    • pp.91-107
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    • 2013
  • In recent years, the number of walking-tourists who visit Jeju olle trail are increasing every year and the ripple effect is a rapid change on the roles and leadership of local people in rural villages. The reason for the change is that most Jeju Olle Trails cuts through the rural village in Jeju island. However, most of travelers just walked along the trails, no one was interested about villages along the Olle roads. For these reasons, many rural villages would not get any benefits such as non-farm income, sales profit and also can not activate the facility of village and infrastructure. Therefore, we study on Revitalization Method for rural villages through the Analysis of characteristics of tourist in Jeju Olle Trails and a field survey research too. In this process, we investigated the status and characteristics of the rural villages of Jeju island in the first step. Then, we considered the distinct characteristics and factors for improving of the 10 places with site investigation where were recommended by Jeju Olle Corporation and Jeju Agricultural Technology Center in second step. Lastly, we arranged the resident's requirement and result of survey and interview with leaders of rural village. As a result, we suggest the activation methods for residents and leaders of rural area and this study is also expected to help management of rural villages and also is an important study to improve importance of utilizing of more people visiting in Jeju Olle Trails.

A Study on the Efficiency Analysis of IT Service Companies Using Meta Frontier and the Determinants of Efficiency Using Tobit Model (Meta Frontier를 이용한 국내 IT서비스기업의 효율성 분석 및 Tobit 모형을 이용한 효율성 결정요인 분석에 대한 연구)

  • Shin, Minsoo;Park, Jiyong
    • Journal of Information Technology Services
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    • v.16 no.4
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    • pp.15-31
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    • 2017
  • This study analyzes 45 Korea IT service companies from 2012 to 2016 using DEA analysis. Large enterprises, medium enterprises and small and medium enterprises (SMEs). CCR model and BCC model were used for efficiency analysis. Among the various analytical objects, the decision objects which yield the maximum output with minimum input are compared with other analysis objects. The relative inefficiency was measured through this, and Technical Efficiency (TE), Pure Technology Efficiency (PTE), Scale Efficiency (SE), scale profit, reference frequency were analyzed. Also, we analyzed the Technology Gap Ratio (TGR), which is the distance between production function and Meta-Frontier for each firm, using Meta-Frontier analysis. Finally, the Tobit model is used to analyze the sources of efficiency and inefficiency. The inputs are assets, capital, and employees, and the output factor is sales. The analysis shows that large firms are achieving technological achievements more efficiently than small and medium enterprises. As a result, medium-sized enterprises and SMEs can improve efficiency overall through efficient operation of workforce and appropriate combination of inputs such as assets and capital. Also, as a result of the influence factor analysis, it was found that the ratio of the managed asset ratio and the management cost ratio were significant factors influencing the efficiency of the IT service companies. This study suggests the efficiency analysis using DEA for many Korea IT service companies. Inefficient parts of each company are classified according to size and technology. Also, we identify the most efficient companies and analyze the causes of those companies whose profits are lower than their size.

A Study on Ring Marketing Strategy Digital Contents suitable for a class of Young Customer at Online Environment - focusing on marketing service strategies (온라인 환경에서 젊은 고객 수요층에 적합한 반지 마케팅 전략에 관한 연구 - 마케팅 서비스전략 중심으로)

  • Lee, Hyun-Chang;Shin, Seong-Yoon
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.169-173
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    • 2016
  • With the rapid growth of IT technology and development of online shopping, e-commerce activity through online environment is going to grow in various forms. And then the intense competition also more deepen in the companies within the online market. The study on the various contents production and environment configuration for sale strategies has been made. Among online market products, it is needed to develop marketing strategies for online sales related to rings products. In this paper, through the analysis of online content and components of companies, it has obtained the appropriate components in the ring industry. In particular, aiming to young customers, we looked about components suitable for them and built site. As a result based on the above analysis, we anticipate that it will be able to see forward to a competitive ring marketing.

A Study on Baby Boomer's Job Mobility using Sequential Analysis (순차분석을 활용한 베이비붐 세대의 직업이동 분석)

  • Lim, Jung-Yeon;Lee, Young-Min
    • The Journal of the Korea Contents Association
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    • v.15 no.3
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    • pp.146-159
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    • 2015
  • The purpose of this study was to investigate the influential factors on the job mobility types and patterns of baby boomers over the past 15 years. Sequential analysis was conducted to analyze the data that were derived from Wave 1~15(1998~2013) of Korean Labor and Income Panel Study(KLIPS). In particular, we analyzed the job mobility types and frequency, conversion analysis, probability, and significance rate. The results were as follows: firstly, proportional rates of male baby boomer workers such as technical, functional, and agriculture workers were higher than those of professionals and semi-professionals, whereas in case of female baby boomer workers, proportional rate of office workers were lower than those of service and sales workers. It was showed that functional and labor workers significantly higher than others. We found that after retiring, they left their job to search for farming job or choose to work in secondary labor markets. We suggested that the retirement support system and management system should be designed and conducted in a good manner.

A Study on the Discrimination and the Real State of High Calorie Foods with Low Nutrition Values in Children's Snacks sold within Green Food Zone

  • Lee, Seung-Sin;Yang, Deok-Soon;Lee, Jong-Hye;Lee, Young-Hee;Heo, Sun-Kyung
    • International Journal of Human Ecology
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    • v.12 no.2
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    • pp.39-50
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    • 2011
  • This study surveys the state of 'children's snacks' sold within the Green Food Zone and that of High Calorie Foods with Low Nutrition Value (HCFLNV). The main purposes are the analyses of foods in accordance to KFDA Program for HCFLNV and an analysis of differences in HCFLNV that are dependent on relevant factors such as food types, school types, origins, the scale of manufacturing company, area and price. Based on the analyses, educational and political implications have been sought that will form nutritious dietary habits, contribute to the prevention of obesity, and improve health in child consumers. The methodologies of this study are literature studies and surveys. The results of this study can be summarized as following. First, the number of children's snacks is 517 items of total 645 gathered within 150 Green Food Zones. Candies are the most popular item, next are cookies, chocolates, and breads. Second, in the real state survey there are 186 HCFLNV (36.0%) among children's snacks sold within Green Food Zone. Based on the survey results, the marking of HCFLNV on the package of children's snacks and the extension of the ban of HCFLNV sales to all stores within the Green Food Zone are strongly suggested. This provides preliminary data related to children's snacks and food safety. With enforcement of the Special Act on the Safety Management of Children's Dietary Life, the rate of HCFLNV has decreased and the child snack product environment in stores has improved. However, it is necessary to supervise low-priced snacks and promote an awareness of HCFLNV along with the child consumer education of food safety is needed.

Ripple Effect Analysis of Regional Industry Technology Development Using DEA (자료포락분석 기법을 이용한 지역산업 기술개발 사업의 파급효과 분석)

  • Lee, Sang-Hyun;Kim, Sang-Young;Lee, Sang-Joon
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.1-11
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    • 2011
  • It is time to review the direction of R&D investment which is the source of change in knowledge information ages. The DEA(Data Envelopment Analysis) is a efficient method by using the ratio of input and output elements. In this paper, we analyzed industry relationship and efficiency by DEA in order to analyze ripple effect of the regional industry technology development project. According to these results, we found the primary affected factor in performance of this project was human resource, and the turnover of participated company was not on the rise yet. On types of the project, we could find the efficiency quotient of critical technique development project was higher than of common technique development project because project period or budget scale infected to project performance. We expect the enhancement of technique developer, tenn and budget, and it is necessary the project results should lead performance such as sales force and employee growth.

The Effects of the Perceived Quality on Brand Image and Customer Loyalty -Focusing on Multi-Function Printer- (지각된 품질이 브랜드이미지와 고객충성도에 미치는 영향 -복합기제품을 중심으로-)

  • Song, Keo-Young;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.263-272
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    • 2013
  • This study was conducted to look into consulting areas that can secure loyalty customers by clarifying relations between perceived quality factors, brand image and customer loyalty in terms of a multi-function printer. To accomplish the study purpose, this study carried out a validation analysis, a reliability analysis and a structural equation model analysis by setting up a study model and a hypothesis based on precedent studies and collecting data from purchase decision-makers. The findings of the study are summarized as follows. First, effects of perceived quality components of a multi-function printer on brand image were product quality, sales man's service and service quality in order of majority. Second, brand image of a multi-function printer has a positive impact on customer loyalty. This study is meaningful as it expanded the scope of study related to a multi-function printer up to the administrative field. This study is expected to help industries, who have similar business structure of a multi-function printer, establish a business strategy and support practical work and administrative consulting.

Social Commerce Food Coupon Recommending System Based On Context Information Using Bayesian Network (베이지안 네트워크를 이용한 상황정보에 기반을 둔 소셜커머스 음식 쿠폰 추천시스템)

  • Jeong, Hyeon-Ju;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.389-395
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    • 2013
  • More sales of food and beverage coupons have been made using SNS on social commerce recently. If one buys coupons on social commerce, he/she can enjoy products at a lower price; however, there are drawbacks that one must consider such as location, service hours, and discount rate. Thus, this paper suggests a system that recommends food and beverage coupons on social commerce for users that considers a user's personal context of location, time, and purchase history. In order to reflect a user's context awareness and continuous preference, this paper suggests a method based on the Bayesian network. In order to reflect personalized weighting on the standard of coupon selection to match a user's preference, a measurement and classification of weighting preferences is performed on the basis of AHP. 20 experiments in one month involving 12 students were carried out to verify the effectiveness of the system, resulting in an 80% satisfaction level.