• Title/Summary/Keyword: sales management

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A Study on the Analysis of the Marketing Distribution in Landscape Materials (조경자재(造景資材)의 유통실태분석(流通實態分析)에 관(關)한 연구(硏究))

  • Lee, Seok Rae;Lee, Jae Keun;Choi, Jong Hee
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.6 no.1
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    • pp.57-64
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    • 2003
  • This study aims to discuss the characteristics on marketing distribution of landscape materials after consideration in the side of cognition on the present condition of marketing which is important factors for analysis in understanding the market of landscape materials. To do this, the investigation of marketing distribution are to collect data refer to purchases and sales reports and questionnaires, these results are used to analyzed the operative factor of forming market structure and problematic, improvement spot of marketing distribution. The periodic range of this paper is limited on 609 landscape materials and examination was performed from 21.Feb. to 15.Mar, in 2002. The results of the whole prices trends and marketing distribution survey can be summarized as follows : 1. Differences of cognition on marketing distribution among four group toward problematic spot on product and marketing of landscape materials was summarized as follows : 1) Group of landscape design : Interest of government, Various articles. 2) Group of landscape construction : Communication of marketing information, Role of intermediary ecc. 3) Group of landscape materials and cooperation between company and university : Interest of government ecc, 2. Differences of cognition on marketing distribution among four group toward improvemental spot on product and marketing of landscape materials was summarized as follows : 1) Group of landscape design and construction : Network of marketing distribution on landscape materials, Criterion of articles, Quality adiministration through establishment of sale level ecc.. 2) Group of landscape materials : Employment of specialist education program ecc.. 3) Group of cooperation between company and university : Conscious reformation of comsumer ecc.

Effects of What Consumers Want in Brand Identification, Brand Attachment, and Customer Loyalty in Family Restaurants (패밀리 레스토랑에서의 추구혜택이 브랜드 동일시, 브랜드애착과 브랜드 충성도에 미치는 영향)

  • Jeon, Gwee-Yeon;Lee, Eun-Ju;Ha, Dong-Hyun
    • Journal of the Korean Society of Food Culture
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    • v.26 no.6
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    • pp.682-691
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    • 2011
  • The purpose of this research was to identify not only the effect of what consumers want from their brand identification and brand attachment, but also the effect of their perceived brand identification on their perceived brand attachment in the family restaurant setting. This research also investigated the causal relationship between a consumer's perceived brand attachment and brand loyalty. A total of 332 questionnaires were collected from customers who visited one of 4 nationallybranded family restaurants in Daegu. With the consent of the store managers of each family restaurant brand, students of Dongguk University helped respondents fill out questionnaires and collected the data. There were three major findings of this research. First, the benefits that consumers wanted were found to have a significant effect on their perceived brand identification and brand attachment. Second, the perceived brand identification of customers was found to have a significant effect on their perceived brand attachment. And third, the perceived brand attachment of customers was found to have a significant effect on their perceived brand loyalty. Also, consumer's benefits sought affected their perceived brand attachment through their perceived brand identification, and consumer's benefits sought and brand identification respectively influenced their perceived brand loyalty through their perceived brand attachment. Therefore, marketing managers or general managers of family restaurants should identify consumer benefits in order to increase sales and profits.

A Study on the Digital Economic Democratization Model and the Realization Requirement (디지털경제 민주화 모델과 실현 조건)

  • Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.207-213
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    • 2012
  • ICT industry in Korea was constituted an industry in early 1980's and has been growing more and more since then. In the process of this growth, most of the large ICT companies in Chaebeols has been absorbing in undemocratic economic behaviors. As a result, the sales and the profit of Cheabeols and large companies has been increasing by geometrical progression, but most of small and medium cooperative companies of these big corporations have been eking a scanty existence. And many of them had gone belly up. This article will propose the digital economic democratization as an alternative to overcome the present undemocratic economic situation in the digital economic field and to develop the healthy ICT industry, and to preliminarily study the concept, elements and meaning of the digital economic democratization.

A Study on the Influence of Entrepreneurial Characteristic of Entrepreneurial Intentions : Focused on the Mediating Effects of Entrepreneurial Performance (창업특성이 창업의도에 미치는 영향연구 : 창업성과를 매개효과로)

  • Jo, Young-Jun;Lee, Seung-Hee
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.143-154
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    • 2012
  • In this study, Entrepreneurial Intentions of the factors influence the Entrepreneurial Performance and Entrepreneurial Characteristic also was Investigated. Entrepreneurial Characteristic of the each Dimension in the Process of Entrepreneurial Intentions and Entrepreneurial Performance on the Influence of the Mediation Effect was Carried out to Examine. The test results used in this Study Established Entrepreneurial Characteristic of Entrepreneurial Performance and Entrepreneurial Intentions to the Positive Effect was Found. also Verifying the results of the Mediating Effect of Entrepreneurial Performance and Entrepreneurial Performance the Mediation Effect was Verification. These Factors Result in the Entrepreneurial Performance and also in Sales and net profit of Entrepreneurial Intentions Influences. especially, Entrepreneurial Characteristic Specific Need for Achievement, Risk taking and Business Strategy of Entrepreneurial Intentions also the relationship between the Impact is Significant. For this Study K national Institute of Technology, K university, Daegu Y College, J Companies Surveyed Workers and the Findings Were Derived. Specifically, Entrepreneurial in terms of those who have no Experience in Entrepreneurial Characteristic, Entrepreneurial Performance, Entrepreneurial Intentions the Impact on the Relationship Between Entrepreneurial and Provide Suggestions to Determine.

The Relationship for Socioeconomic Factors and the Violence Victim (폭력 손상과 일부 사회경제적 요인의 관련성)

  • Kim, Jaeik
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.415-421
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    • 2012
  • The purposes of this thesis are to grasp the aspect of injuries by violence which is the recent social issue, analyze the relationship with socioeconomic factors and provide it as the basic material of policy development and prevention. With the specimen in-depth investigation materials of injured patients of emergency room which is injuries examination system based on medical institution, this thesis compared injuries by violence with aspect of other injuries and conducted logistic regression analysis after controlling gender, age, educational level and occupation mutually. Women showed more danger to be exposed to injuries by violence than men. The less the age was, the more danger by violence was. The more academic background was, the less rate to be exposed to violence was. For occupations, there were dangerous in order of service workers, shop and market sales workers, unemployed, elementary occupations. In conclusion, Some differences of socioeconomic factors made an effect on the danger of injuries by violence victim.

The Exploratory study of Capacity Building for Creative Incubation Center: Focus on the University Business Incubator (창조적 보육센터 역량강화 방안에 관한 탐색적 연구: 대학 보육센터를 중심으로)

  • Choi, Jong-in;Byun, YoungJo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.135-144
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    • 2016
  • Korean government has invested about 400 million dollars to the business incubator using the facilities and human resources of universities and research institutes and successfully operated to contribute the economic development(1.6 billion dollars sales, 5,500 companies) and job creation(16,000 employee) in the end of 2013. Although incubators have grown rapidly, there is limited performance, like a hardware centered support, limited exploitation of resource in the university, less collaboration with the community, less star companies. This research provide a alternative capacity building direction based on the creativity and resource dependence theory. Specifically this paper suggest a building creative incubating center, traversing the valley of death, accelerator for the CPM(Capability, Product, Market) linkage, organic implementation of university resources.

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A case study of the education and training for job creation based on the local fashion industry - In Seogu Gwangju central city - (지역산업맞춤형 일자리창출사업을 위한 패션 취·창업 교육훈련 사례연구 - 광주광역시 서구를 중심으로 -)

  • Kim, Jie-Yurn;Yim, Lynn
    • The Research Journal of the Costume Culture
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    • v.28 no.4
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    • pp.527-543
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    • 2020
  • The aim of this study is develop a state-funded education and training curriculum to contribute to the development of the fashion industry infrastructure. This will be achieved based on the service sector by the competitive clothing sales personnel and fashion startups. The study was conducted using a qualitative research method. The participants were 20 representatives of fashion-related companies and employees from one traditional market and two fashion outlets in Seogu, Gwangju. Data was collected from September 2015 to January 2017 by demand surveys and in-depth interviews. These were conducted on the same day at each clothing store office. In addition, existing literature was also reviewed. The collected data were first summarized into 64 meaning units from which three themes were derived by arranging, classifying, and analyzing the data. The findings of the study are as follows. First, the education and training curriculum for fashion job creation is aimed at job-oriented field-types with the objective of cultivating professional skills for online to offline fashion professionals. Second, the curriculum for fashion advisors was developed to consisted of 8 courses of 150 hours, including job knowledge, a foreign language, fashion-specific knowledge, fashion marketing & VMD, store management know-how, clothing repair, field trip, and internship. Third, the curriculum for fashion entrepreneurs consisted of 8 courses of 106 hours, including entrepreneurship, fashion practice, startup, field trip, finance & taxation accounting, marketing, social enterprise course, and internship.

A Study on the Measures to Improve the Assessment Method for Loss Compensation of Landscape Plants (조경수의 손실보상 감정평가 개선에 관한 연구)

  • Park, Yool-Jin;Lim, Yoen-Hong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.20 no.3
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    • pp.19-31
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    • 2017
  • Plants are the basis for sustainable green growth, and the value of existence and importance of trees including landscape Plants can't be emphasized enough. Therefore, they are precious living things thriving in all sorts of public services, and continuous civil complaints for justifiable compensation of landscape Plants are filed. First, the standard formula of planting intervals according to production target specifications is calculated using root-collar caliper and diameter at breast height, and apply (1) standard medium sized trees which have not yet reached commercialization [deciduous tree production goal (R(B) less than 6cm]= (target standard)= [target standard $R(cm){\times}15{\times}0.7$]. (2) In case of commercialization(R6~R10)= [target standard $R(cm){\times}15{\pm}5%$], (3) In case of more than R12= [target standard $R(cm){\times}15{\times}130%$] shall be applied. In case of using diameter at breast height (4) In case of commercialization(B6~B10)= [target standard $B(cm){\times}20{\times}15{\pm}5%$], (5) In case of more than B12= [target standard $B(cm){\times}20{\times}130%$] shall be applied. Second, appraisal methods based on tree classification of compensation for loss are classified according to planted locations. (1) landscape trees within a house=[price of arrival at the site+planting cost], (2) landscape trees in places such as arboretum=[management technology of tress + relocation expenses considering scarcity of the trees (3) landscape trees in a place of loads= [landscape tree production cost + work out added price. In case of producted landscape threes (4) landscape trees ready to be commercialized as sales loss.

GVC status of the electronics industry & GVC promote case studies of the domestic electronics industry (전자산업의 GVC 현황과 국내 전자업체의 GVC 추진사례 분석)

  • Choi, Soo-Ho;Choi, Jeong-Il
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.205-216
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    • 2016
  • Electronics industry provides more revenue and jobs, and plays an important role in a variety of fields. During recent changes to the industrial strategy by IT convergence technology development and global economic integration, Global Value Chain(GVC) of the ICT industry has been expanded. The global value chain is a structure consisting of the global dimension in all the processes of business activity for value-added production, R&D, manufacturing, sales, A/S etc. The purpose of this study is to analyze the GVC in the electronics industry and GVC promote practice of Samsung Electronics and LG Electronics. GVC of the electronics industry was developed from 1980, and established manufacturing plant in the United States and Canada. GVC has moved to low-cost countries such as China, Taiwan and India to cut costs, In recent years, because of the rising labor and production costs in China, manufacturing plants move to the Vietnam that has relatively cheap production base. To develop consistently, Korean electronics companies should carry out a new strategy such as item and brand marketing to exporting country.

Design of Path Weighting Data Analysis System for Efficient Product Arrangement (효율적인 상품 배치를 위한 경로 가중치 데이터 분석 시스템 설계)

  • Kim, Bong-Hyun
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.167-172
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    • 2016
  • Commercial analysis has been used for a lot of reasons such as improving the distribution structure, operational cost savings. However, existing commercial assay system is mostly flow through the analysis of the population and the environment around the store. Therefore, in this paper, we design a path weighted data analysis system for efficient product arrangement. It is not applying the analysis method of the existing commercial sales center but the data analysis system applying the weight to the form of customers' paths in a store. In conjunction with the existing POS system, it provides effective product placement in department stores, such as supermarkets, convenience stores. To this end, a system that maximizes efficiency of product placement in stores, receiving path data, converting them into statistics data that apply the weight, and printing out them into a visualized monitering system for the manager to see was designed.