A Study on the Analysis of the Marketing Distribution in Landscape Materials

조경자재(造景資材)의 유통실태분석(流通實態分析)에 관(關)한 연구(硏究)

This study aims to discuss the characteristics on marketing distribution of landscape materials after consideration in the side of cognition on the present condition of marketing which is important factors for analysis in understanding the market of landscape materials. To do this, the investigation of marketing distribution are to collect data refer to purchases and sales reports and questionnaires, these results are used to analyzed the operative factor of forming market structure and problematic, improvement spot of marketing distribution. The periodic range of this paper is limited on 609 landscape materials and examination was performed from 21.Feb. to 15.Mar, in 2002. The results of the whole prices trends and marketing distribution survey can be summarized as follows : 1. Differences of cognition on marketing distribution among four group toward problematic spot on product and marketing of landscape materials was summarized as follows : 1) Group of landscape design : Interest of government, Various articles. 2) Group of landscape construction : Communication of marketing information, Role of intermediary ecc. 3) Group of landscape materials and cooperation between company and university : Interest of government ecc, 2. Differences of cognition on marketing distribution among four group toward improvemental spot on product and marketing of landscape materials was summarized as follows : 1) Group of landscape design and construction : Network of marketing distribution on landscape materials, Criterion of articles, Quality adiministration through establishment of sale level ecc.. 2) Group of landscape materials : Employment of specialist education program ecc.. 3) Group of cooperation between company and university : Conscious reformation of comsumer ecc.