• 제목/요약/키워드: sales difficulties

검색결과 111건 처리시간 0.025초

한말$\cdot$일제강점 초기 군산 어물시장의 변동과 객주 (A Study on the Change of Fishes Market and Inland Market Brokers on Gunsan,1899-1919)

  • 김태웅
    • 수산경영론집
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    • 제36권1호
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    • pp.103-120
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    • 2005
  • This study aims to examine the change of fish market(魚物市場) and inland brokers(客主, kaegju) on Gunsan(群山), (1899-1919). The increasement of productive capacity in the agriculture and the development of exchange economy in the late period of Chosun Dynasty activated the distribution of fishery products. As a result, the inland brokers who participated in the production and distribution of fishes grew largely. They made the basement of fishery modernization by providing the funds for the fisheries and making the national distribution network. But Japanese fishermen began to hold the domestic market as the Japan government supported legislatively and economically after the opening ports of Korea. On the contrary, the distribution of fishery products had the characteristics different from the production of some. The case of Gunsan which opened in 1899 showed these characteristics as Gunsan is a short distance from Kangkyung(江景), one of three biggest markets and was a base of fishery, That is to say, though the fishery merchants from Japan set up 'a fish market'(魚市場), they didn't hold the sales network on Gunsan, Because the inland brokers on Gunsan had a sales network and began the socio-economic movement. It goes without saying that the instability of price, the difficulties of charge and the racial taste difference in fish made the fish sales from Japan confronted with the difficulties. After Japanese Imperialism enforced the Company Law, the Market Regulation, the Chamber of Commerce Law before or after 1910, Korean inland brokers were disprited and Japanese 'fish market' began to grow largely. These phenomena appeared on Gunsan, too. Especially, the opening of a railway was the main factor which strengthened Japanese 'fish market'. After 1915, Japanese 'fish market' on Gunsan defeated the distribution network of inland brokers.

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음식 주문 배달 산업의 긴꼬리 효과에 관한 실증 연구 (The Long Tail Effect in the Online Food Ordering and Delivery Industry)

  • 안용길;이철성
    • 아태비즈니스연구
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    • 제15권1호
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    • pp.99-111
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    • 2024
  • Purpose - This study aims to quantify the long tail effect in the digital economy. It also investigates the role of digital platform before and after the COVID-19 pandemic. Design/methodology/approach - We take advantage of a granular data set from one of the biggest digital platforms in Korea. Rather than computing the absolute number of products sold or the Gini coefficient, we estimate the slope of the log-linear relationship of the non-parametric sales distribution. Findings - We find that the use of online food order and delivery services is positively associated with individual restaurant's sales growth. We also document that the long tail effect is increasing over time. Long tail effects are clustered in the cross-section where average revenue per order is high or the restaurant belongs to the top 50% of the sales distribution. Research implications or Originality - The findings may indicate that digital platforms are contributing to the development of the digital economy in Korea. Also, we confirm that digital platforms make it possible for small and sole proprietors to go through the difficulties induced by the COVID-19 pandemic.

A Study on the Collaboration Development between the SSM and Traditional Markets in Korean Government Policies

  • Suh, Geun-Ha;Park, Seung-Je;Suh, Chang-Soo
    • 유통과학연구
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    • 제10권11호
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    • pp.55-60
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    • 2012
  • Purpose - This study aims to suggest policy directions for small retail markets in Korea by statistical analysis, which would help small retailers who are facing various difficulties. Research design, data, methodology - This study diagnoses the problems faced by small retail industries in Korea based on government statistics. In addition, this study identifies three areas for successful collaboration between the SSMs and traditional markets-information distribution, products, and fair trade. Results - This study makes three recommendations-information distribution, products, and fair trade. This includes activation of the existing mutual collaboration efforts, channels, CSR report writing and publicity, ethical management cooperation seminars, contract systems of no return, establishment of staff outsourcing standards, and support for suppliers' organizations. Conclusions - Our suggestions for a collaborative system (based on the three suggestions) show that collaboration rather than confrontation between large and small markets can lead to a sales increase of 2,258.2 billion Won, which is equivalent to the sales loss in 11 traditional markets in one year in Busan.

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민간 아파트 사업의 초기계약률 예측에 관한 연구 (A Study on the Prediction of Initial Sales Rate on Apartment Housing Projects)

  • 이성수;김리영
    • 한국건설관리학회논문집
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    • 제16권4호
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    • pp.3-11
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    • 2015
  • 우리나라 주택공급은 주로 민간에 의한 선(先) 분양 아파트 개발사업 형태가 주로 이루고 있다. 선 분양 개발사업은 분양을 통해 사업비를 충당한다는 점에서 초기 계약률과 분양가격은 매우 중요함에도 연구의 축적은 미흡하며, 계약률과 분양가격 간의 관계를 고려한 연구는 이루어지지 않았다. 이에 이 연구는 분양가격과 초기 계약률간의 관계에 중점을 두고 분양사업계획 수립시 초기계약률을 고려한 합리적 분양가격을 책정하기 위한 분석을 수행하였다. 분석결과 지역 내 합리적 분양가격 수준보다 높거나 낮게 책정되면 초기계약률이 낮아진다. 따라서 사업주체가 분양가격을 책정하는 경우 초기계약률을 고려한 합리적 분양가격을 책정할 필요가 있다. 그리고, 초기계약률에 영향을 미치는 요인은 분양가격, 학교입지, 근린공원, 건폐율, 판상형 비율, 건설사 순위 등으로 나타났다. 이들 변수 중에서, 입지와 관련한 요인은 고정적이고 사업자의 노력으로 개선하기 어려운 사항이다. 입지 이외의 사업주체가 노력으로 해결할 수 있는 변수로는 분양가격의 책정, 건폐율이나 판상형 비율, 건설의 브랜드 등이라고 할 수 있다. 또한 사업계획 수립시 어떠한 건설사를 통해 어떤 주택을 건설하느냐는 사업의 성패를 결정하는 데 중요한 요인임을 확인하였다. 연구결과를 종합해보면, 사업주체가 분양가격을 책정하는 경우 지역에서 선호하는 특성을 합리적으로 고려하여 가격을 책정할 필요가 있으며, 연구에서 확인한 바와 같이 지역에서 적절한 분양가격과 초기계약률 간의 관계를 토대로 적절하게 분양가격을 책정하게 된다면 사업실패의 리스크를 줄이는데 기여할 수 있을 것으로 기대된다.

시판(市販) 브래지어 판매실태(販賣實態) 연구(硏究) -老年女性用(노년여성용) 브래지어 판매(販賣)를 중심(中心)으로- (A Study on the Sale Conditions of the Current Brassiere Products - Focusing on the Sale of Brassiere for the Elderly Women -)

  • 박은미;김영숙;손희순
    • 패션비즈니스
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    • 제1권3호
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    • pp.60-70
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    • 1997
  • The purpose of this study is to survey the sales of brassieres positively those of elderly women's (aged 50 or older) ones in particular through 72 sales outlets and thereby, in order to present the more comfortable brassiere models which can serve to reinstate elderly women's constitution and provide the useful basic data to brassiere makers and distributors for their business. The results of this survey and the suggestions therefrom can be summarized as follows; 1) Brassieres usually sell at 10,000-20,000 wons, which allows for 15% or more margin rate. Brassieres are disposed through bargain sales once or twice every year where their price are discount 10% or higher. Meanwhile, the majority of the brassieres distributors maintain more than 15% stock rate. The accumulated stocks are primarily disposed through return to makers or bargain sales. About 15% of the brassieres sold are returned by consumers to distributors to be replaced. 2) About a half of distributors operate some or other types of sales education programs. Most of these distributors feel that their educational program have been effective which suggests the effectiveness of sales educational program. On the other hand, 83.3% of the distributors operate in-house repair shops, while the absolute majority of them brief their customers on how to wear brassieres or clean them. 3) Because elderly women's understanding of brassieres sizes is very poor, they tend to ask help of the 'sales people about their sizes before purchasing and proper one personally. In other words, it has been disclosed that old women respond positively to seller's recommendation for their brassiere sizes. 4) It has been found that the brasseries sizes purchased by old women most are. 85A, 90A and 85B in their order, which suggests that the most popular size for under bust circumference is 85~90cm, while their primary cup size is "A". 5) The type of brasseries favored most by elderly women is the "full-cup" type, while their most favorite brassiere design is a soft and simple one. The colors preferred most by them are white, beige and pink in their order. 6) When being consulted by elderly women, sales people experience various difficulties due to their poor understanding of sizes and complaint about prices. Lastly, it has been found through this survey that elderly women want to see some sales promotion material featuring their brassiere sizes and their production arid ask the brasseries makers to produce more diverse brasseries sizes.

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서울 오피스 빌딩 매매가격 결정요인 분석 : 부분매매를 중심으로 (An Analysis on Determinants that Affect the Sale Price of an Office Building in Seoul after Focusing on Strata Property Sales)

  • 유명한;이창무
    • 부동산연구
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    • 제28권2호
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    • pp.7-20
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    • 2018
  • 본 연구는 오피스 매매가격에 영향을 주는 결정요인에 대한 연구를 진행하였다. 그 중에서도 특히 부분매매가 미치는 영향에 대해 초점을 맞춰서 헤도닉 가격모형을 활용하여 실증분석을 실시하였다. 본 연구에는 2000년부터 2017년까지 서울에서 거래된 오피스 사례 1,171건이 분석에 이용되었다. 오피스 매매가격에 영향을 주는 요인을 분석하기 위해 거시경제변수, 입지특성변수, 자산특성변수, 거래특성변수, 거래시점변수로 독립변수를 구성하였다. 본 연구에 있어서 주요 관심사항인 부분매매에 대해서 분석결과를 살펴보면, 부분매매는 전체매매보다 약 156만원 정도 평당 매매가격이 할인 효과가 있는 것으로 나타났다. 할인율 측면에서는 전체매매에 비해 부분매매가 12.6% 할인되는 것으로 나타나 부분매매가 오피스 매매가격에 적지 않은 영향을 미치고 있는 것으로 밝혀졌다. 이는 집합건물의 경우 소유자가 재산권에 대한 행사와 유지관리에 따른 비용 배분 등 측면에서 단독소유보다 어려움을 겪고 있기 때문이라고 볼 수 있다. 본 연구 결과를 통해 향후 오피스 거래 특히 부분매매의 경우 거래 투명성 확보 및 리스크 관리 측면에서 일정부분 기여를 할 수 있을 것으로 기대된다.

전자상거래상에서의 소비자 성격유형 분석기법의 적용을 위한 탐색적 연구 : 고객지향 판매장치(COSD)의 설계를 중심으로 (An exploratory study for adjust ing the analysis techniqul of consumer character type - Focused on the Customer Oriented Sale Device(COSD) -)

  • 고정혁;조남준;이종호
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2003년도 종합학술대회 논문집
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    • pp.184-189
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    • 2003
  • Usually offline sales depend on the promotion strategy to the consumer-type. But e-commerce has some difficulties in analysing the consumer-type. And providing products and services with differential approaches to the type. Therefore, this study is a kind of explore information to the consumer character-type.

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온라인 판매 브래지어 사이즈의 적합성 분석 (Analysis of Appropriateness for Brassieres' Size at On-Line Shopping Mall)

  • 전은경;한현정
    • 한국의류학회지
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    • 제33권3호
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    • pp.489-499
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    • 2009
  • The spread of internet brought the rapid development of on-line shopping mall, but the information of clothing-related products especially underwears in on-line shopping mall is still poor. Thus, in this paper, we investigated the dimension status and problems of brassieres selling at on-line shopping malls and suggest improving solutions. We surveyed the sales sizes and sales status of brassieres for four top-sales on-line malls and analyzed them based on both of Korean Standards and SizeKorea2005, the measurement data of Korean women's sizes. The results showed that almost of brassieres were for adults(98.8%), and for general purpose(97.8%) while the sales rates of specially targeted products for teen-ager or functional products for nursing mom were very low. Also, we noticed that Korean Standards covers most of SizeKorea measurements of women, but brassieres of only a small portion of size in Korean Standards were manufactured and sold at on-line shopping mall. It means that consumers who do not belong to the sector of most frequent body measurement range suffer difficulties in purchase of brassieres by on-line shopping. Thus, it is required to gather more accurate information about body size of potential consumers and to offer wider range of sizes and target-specific products for the activation of on-line shopping.

공간 데이터 재구축을 통한 음식업종 매출액 영향 요인 분석 : 이종 공간 데이터의 집계단위 변환을 중심으로 (Analyzing Influence Factors of Foodservice Sales by Rebuilding Spatial Data : Focusing on the Conversion of Aggregation Units of Heterogeneous Spatial Data)

  • 노은빈;이상경;이병길
    • 한국측량학회지
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    • 제35권6호
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    • pp.581-590
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    • 2017
  • 이 연구에서는 서울연구원 제공 집계구 자료를 이용하여 유동인구와 공간 특성, 공간자기상관이 음식업종의 매출액에 미치는 영향을 분석한다. 최근 공공 분야의 빅데이터가 증가하고 있지만 자료집계 단위가 달라 연구에 어려움을 야기하는 경우가 많다. 본 연구에서도 종속변수인 매출액은 SKT 집계구 단위로, 공간 특성은 통계청 집계구와 행정동 단위로, 그리고 유동인구는 Point 정보로 구축되어 있다. 분석을 위해 먼저 SKT 집계구 단위로 모든 독립변수의 집계단위를 변환하였다. 공간자기상관 효과를 검정할 수 있는 모형인 SEM을 이용하여 회귀분석을 수행한 결과 매출액에 대한 공간자기상관의 영향이 확인되었으며, 또한 유동인구와 주변 종사자수, 집계 구 면적이 매출액에 정의 영향을 주는 것으로 나타났다. 또한, 강남구에 비해 중구, 영등포구, 송파구 매출액이 더 적은 것으로 나타났다. 이 같은 결과는 유동인구가 많고 주변 종사자수가 많은 지역, 그리고 음식업종 점포들이 몰려있는 지역이 창업에 유리하다는 것을 시사한다. 이 연구는 이종 공간 데이터의 집계단위 변환의 유용성 과 함께 지도상의 면적 비례로 집계단위를 변환하는 것의 한계를 보여줌으로써 후속 연구에 시사점을 제공한다.

음주 감소를 위한 정책방향 (Policies to Reduce Alcohol Consumption)

  • 이원재
    • 보건교육건강증진학회지
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    • 제13권2호
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    • pp.97-114
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    • 1996
  • Recently, attention for health promotion is rising. Alcohol is widely consumed among adults. About 1/3 of people 15 years of older enjoy drinking alcohol. Some 80% of them drink a half or more bottle of soju each time. Regular excessive drinking of alcohol may cause various problems. WHO(1990) reported that social problems such as divorce, unemployment, and financial difficulties ; psychological problems such as melancholy, suicide, and drug abuse ; physical problems such as cirrhosis, lung cancer, high blood pressure, stroke, and sterilization. The patients with liver disease are estimated to be 628,000. Approximately, 12,000 persons are dying by chronic liver disease and cirrhosis each year. Among the people of 15 years or older, persons dependent on alcohol are estimated to be 1,480,000. This study suggests policies to reduce the consumption of alcohol for planning for health promotion. Limitations of sites and times of sales and designation of sellers, designation of sites prohibiting drinking, limitation of alcohol sales promotion, and restrictions on advertisement can be inaugurated. Increase of price through the raise of tax and taxation of promotion cost. Education of high risk groups such as soldiers, pregnant women, and the youth can be introduced. Provision of alternative socialization programs instead of drinking. Some approaches on target groups were suggested.

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