• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2016년도 춘계 학술논문 발표대회
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• pp.249-250
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• 2016

Korean government has announced declared prices of apartment reflecting market condition each year. Therefore, on that basis, apartment owners have used as basic data trading apartments and the government has been used to calculate the tax. However, the sales prices and declared prices of apartment has occurred difference depending on the region and the brand. This study has analyzed and compared regional differences in sales price of apartments. The results of this study, we have known that sales price of apartments was a big difference depending on the region and the gross area. Especially, Seoul and Gyeonggi Province are the highest. And sales price of Southeast and urban area are the highest in Seoul. In the future, it is necessary that gap analysis between sales price and declared prices of apartment. And It is needed to develop apartment index considering the region and the gross area.

• 한국병원경영학회지
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• 제22권4호
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• pp.16-23
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• 2017

Purposes: Despite the positive health effects of both smokers and non-smokers, the non-smoking area policy is being negatively evaluated because of the vague fears of declining restaurant sales. The purpose of this study is to analyze the changes in sales of general restaurants(including liquor stores) and other restaurants that are considered to have the most applications of smoking cessation policy among the smoking facilities, and to examine the economic impact of the designation and expansion policies of non-smoking areas. Methodology: This study used the wholesale and retail trade survey data of the Korea National Statistical Office from 2011 to 2014 and analyzed 31,577 restaurants excluding missing values. For statistical analysis, t-test, ANOVA and Difference-in-differences(DID) models were used and the interaction term of area and year was entered. Findings: As the non-smoking area policy had been designated and expanded from December 2012 to December 31 2013, high restaurant sales in 2012 declined sharply in 2013. However, despite the expanding of the no-smoking area from January 1 2014 through December 31 2014, restaurant sales slightly recovered in 2014. In the case of other restaurants, there is no significant change in sales since the start of the policy in 2013. Practical Implications: The decline in restaurant sales due to the designation and expansion of non-smoking areas is temporary and can not be sustained over the long term. This result can be used to positively suggest negative perceptions of the designation and expansion policy of non-smoking areas. Also, this result can contribute to health promotion and smoking cessation policies by protecting non-smokers from the risk of secondhand smoking exposure and inducing smokers to decrease smoking rate and smoking amount.

• 지능정보연구
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• 제24권1호
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• pp.25-52
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• 2018

본 연구는 소비자들이 상권에 대하여 수행하는 웹 탐색 활동과 감성평가를 반영하는 데이터인 지역구 연관감성어휘를 기반으로 서울시 내 대형 상업 공간으로 정의할 수 있는 각 지역구 간의 연관 감성 네트워크에 대하여 소셜 네트워크 분석을 수행하였다. 나아가 도출한 소셜 네트워크 지표를 지역구 공공 데이터와 결합하여 보다 다각적 측면을 고려한 지역구 상권의 매출액에 영향을 미치는 요인들을 검증하였고 그 영향력의 변화 또한 확인해 보았다. 정적 데이터로 표현되는 공공 데이터만을 통해 구성된 모형으로도 높은 설명력을 가지는 것을 확인할 수 있었으나, 소셜 네트워크 분석 결과로 도출된 네트워크 지표와 결합된 모형에서는 그 설명력이 더욱 향상된 것이 확인되었다. 공공 데이터에 대한 회귀 분석 결과, 투입된 22개의 요인들 중 '골목 상권 수,' '1인당 거주면적,' '주거환경만족도,' '거래증감률,' '3년 이상 생존율'의 5개의 요인이 지역구 상권 매출액에 유의한 영향을 미치는 것이 확인되었다. 이후 공공 데이터와 네트워크 지표 결합 모형에서 투입된 지표들은 '에고 네트워크의 밀도,' '연결 중심성,' '근접 중심성,' '매개 중심성,' '아이겐벡터 중심성'이며, 이 중 '연결 중심성'과 '아이겐벡터 중심성'이 매출액에 유의한 영향을 미치며 모형 내에서 가장 높은 영향력을 보유한 것이 확인되었다. 본 연구는 각 상권이 소비자가 원하는 감성을 고려한 도시 전략 계획 수립과 이행의 실증적 근거로 활용될 수 있을 것이며, 상권에 진입하거나 재창업하는 자영업자나 잠재 창업자를 바탕으로 지역구 상권이 보유한 감성과 그 관계 구조를 고려한 상권 진입 방향성을 제공할 수 있을 것이다.

• 한국프랜차이즈경영연구
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• 제11권1호
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• pp.45-60
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• 2020

Propose: The expansion of the delivery market in franchise business is a positive means of advertising and promotion for franchisees and contributes to substantial sales growth for stores. However, unrestricted and uncontrolled delivery sales and business activity of franchisee directly lead to encroachment of business territory between franchisees, resulting in increased operating costs of franchisees and conflicts between franchisees over rights and interests on franchise business. Moreover, in relation to the restrictions on the opening of competitors, it is incapacitating the law intent of prohibiting unfair encroachment of business territory, in the issue of the Fair Franchise Act in regard to guarantee of exclusive sales and business activity rights of franchisee. This study aims to point out major problems arising out of franchisee's infinite competition on delivery sales and business activity that are not restricted or controlled and then suggest legal supplements, policy tasks, and practical implications for improvement on the issues. Literature Review: In franchising business transactions, vertical restraints are associated with the exclusive territory establishment, control of transaction area, restriction of intangible sales and business activity of franchisee. Therefore, in the franchise business, it is necessary to take positive interpretation and application on e-commerce, the area of e-commerce, and delivery trading area and find proper and practical ways, by virtue of constructive attitude of each actor, to reduce the encroachment of business territory and various conflicts caused by unrestricted delivery trading area. Conclusion and suggestion: The finding shows that unrestricted or uncontrolled delivery sales and business activity of franchisees cause encroachment of business territory and many conflicts among franchisees. And this matters also weaken the legislation of the law on the protection of the business territory and can be negative factors that disrupt the protection of identity and sound development of the franchise industry in the long run. Therefore, in the franchise business, it is necessary to take positive interpretation and application on e-commerce, the area of e-commerce, and delivery trading area and find proper and practical ways, by virtue of constructive attitude of each actor, to reduce the encroachment of business territory and various conflicts caused by unrestricted delivery trading area.

• 한국주거학회논문집
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• 제9권3호
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• pp.33-46
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• 1998

This study attempts to find out the characteristic of apartment housing sales information and housing choice behavior according to housing location. For this purpose, the apartment housing sales information in newspaper advertising was investigated and analyzed by advertising appeals to clarify the phenomenon of apartment housing sales and the components of home environmental quality according to housing location in Pusan. Then the field survey has been carried out based on 176 households living in Pusan. The major findings are as follows: 1) The components of home environment through AAs were divided into three categories of appeals: residential area, site area and dwelling unit area. 2) Apartment housing developments were differentiated according to period of development and occupancy scales according to housing location. 3) The results of field survey showed users' housing location. 4) The characteristics of apartment housing sales information according to housing location were revealed those characteristic were concentrated on the category of residential area than site area or dwelling unit area. But in housing choice behavior, the characteristics of housing location appeared in all categories of home environment. Therefore, for better apartment housing development and planning, the characteristics of housing location need to be considered more actively.

• 대한지리학회지
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• 제39권3호
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• pp.360-373
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• 2004

본 연구는 석유제품 유통기관의 판매권역을 설정하기 위한 방법론을 제시하고 설정된 판매권역별 특성을 살피고자 하였다. 이를 위해 공간적 상호작용 모델과 입지-배분모델을 적용하여 효과적으로 정유회사 하부의 지역본부 및 지사와 직영 주유소의 판매권역을 설정하는 방법론을 선정하고 판매권역별 특성을 고찰하는 것을 목적으로 한다. 정유회사의 지역본부 및 지사의 판매권역을 설정해 본 결과 경기지역본부와 같이 타 본부에 비해 유인력이 큰 공급지가 입지한 수도권의 경우 거리에 기초하여 수요지를 배분하는 입지-배분모델을 적용하고, 나머지 지역의 경우 수요지의 유출력과 공급지의 유인력을 현실적으로 반영할 수 있는 공간적 상호작용 모델을 적용하여 판매권역을 설정하는 것이 가장 합리적이었다. 또한 설정된 각 판매권역의 특성을 분석해 본 결과 판매권역 내에 포함되는 자동차대수와 인구수에 있어서 상당한 격차를 보이고 있었다. 이는 판매권역이 잠재적 수요를 기초로 하여 설정되므로, 휘발유 소비 수준의 격차가 이와 같은 판매권역간에 편차를 야기시키고 있다고 풀이할 수 있다.

• 유통과학연구
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• 제15권6호
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• pp.77-96
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• 2017

Purpose - This study aims to develop correspondence strategies to the environment change in domestic retail store types. Recently, new types of retails have emerged in retail industries. Therefore, trade area platform has developed focusing on the speed of data, no longer trade area from district border. Besides, 'trade area smart' brings about change in retail types with the development of giga internet. Thus, context shopping is changing the way of consumers' purchase pattern through data capture, technology capability, and algorithm development. For these reasons, the sales estimation model has been shown to be flawed using the notion of former scale and time, and it is necessary to construct a new model. Research design, data, and methodology - This study focuses on measuring retail change in large multi-shopping mall for the outlook for retail industry and competition for trade area with the theoretical background understanding of retail store types and overall domestic retail conditions. The competition among retail store types are strong, whereas the borders among them are fading. There is a greater need to analyze on a new model because sales expectation can be hard to get with business area competition. For comprehensive research, therefore, the research method based on the statistical analysis was excluded, and field survey and literature investigation method were used to identify problems and propose an alternative. In research material, research fidelity has improved with complementing research data related with retail specialists' as well as department stores. Results - This study analyzed trade area survival and its pattern through sales estimation and empirical studies on trade areas. The sales estimation, based on Huff model system, counts the number of households shopping absorption expectation from trade areas. Based on the results, this paper estimated sales scale, and then deducted modified probability model. Conclusions - In times of retail store chain destruction and off-line store reorganization, modified Huff model has problems in estimating sales. Transformation probability model, supplemented by the existing problems, was analyzed to be more effective in competitiveness business condition. This study offers a viable alternative to figure out related trade areas' sale estimation by reconstructing new-modified probability model. As a result, the future task is to enlarge the borders from IT infrastructure with data and evidence based business into DT infrastructure.

• Spatial Information Research
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• 제12권2호
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• pp.211-228
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• 2004

본 연구는 대전시를 사례로 하여 주유소의 입지적 특성과 판매권역을 분석하기 위해 설문과 면접 조사, 그리고 GIS의 그리드 분석을 활용하였다. 주유소의 입지적 특성을 분석해 본 결과 고수익 입지유형은 인구밀도와 1일 통행량이 일정수준 이상으로 배후 상주인구와 통행인구가 많아 고수익이 예상되었고, 반면에 저수익 입지유형은 토지이용상 녹지와 개발제한구역 등으로 통행량도 낮아서 높은 수익을 기대하기 어려웠다. 대전시 인구수에 기반하여 판매권역의 공간분포 패턴을 살펴본 결과, 주유소 판매권역의 크기는 인구밀도가 조밀한 중심지역에서 인구밀도가 낮은 외곽지역으로 갈수록 확대되었다. 또한 인구수에 대비하여 주유소가 과다한 주유소 과밀지역과 과소 지역이 분포하는 불균형적 주유소 분포패턴을 보여주었다. 입지-배분모델을 적용한 결과 주유소 과밀 지역에서는 주유소의 수가 줄어들었고, 과소한 지역에서는 신규로 주유소가 입지하여 보다 균형적인 분포패턴을 보여주었다. 이와 같은 연구결과는 석유제품 유통기관별로 최소 배후지 규모를 만족시키면서 균형적 공간 분포패턴을 가질 수 있도록 배치하는데 필요한 기초적인 자료로 활용될 수 있을 것으로 예상된다.

• 한국실내디자인학회논문집
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• 제25권1호
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• pp.124-131
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• 2016

This study focuses on the proposal of the basic data for the design guideline on the coming design, through the comparison analysis of the community facility's layout type inside housing complex, the space configuration and the characteristic of space program for the achievement and improvement of the physical space to cultivate the sense of community. This study investigate interviews with designers, administrators, residents, and site survey. The result of study shows that the community facilities in the public rental apartments have changed to include various programs and to increase the area like the public sales apartments, but there are spacial transformation if the community facilities do not apply the residents characteristic.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.205-216
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• 2020

This study seeks to empirically analyze the effects of core self-evaluation and adaptive selling behavior on sales performance for female salespersons engaged in door-to-door sales through the face-to-face channel in the wellness industry. This study seeks to examine the importance of adaptive selling, through, salespeople derive appropriate strategies in response to market changes. For female salespeople who use face-to-face channels, this study empirically investigated the relationship between core self-evaluation and adaptive selling, and effects on sales performance. A 31-item survey was constructed, based on prior research. We selected six door-to-door sales companies in South Korea and conducted one-to-one interviews with female salespeople in the Seoul metropolitan area and analyzed 208 pieces of significant data. Results demonstrated that among the core self-evaluation factors for female salespeople, self-esteem, self-efficacy, and neuroticism had an effect on adaptive selling factors, while locus of control did not. These factors were found to affect sales performance through the mediating role of adaptive selling. Improvements in the adaptive selling capabilities of female salespeople in charge of face-to-face channels positively affected sales performance. Management efforts are required to enhance self-esteem, self-efficacy, or neuroticism. These results suggest that companies should support enhancing individual adaptive selling capabilities of their salespeople.