• 복식문화연구
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• 제25권2호
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• pp.206-223
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• 2017

This study examines the role of visual merchandising (VMD) in creating effective interior displays for fashion "select shops"(shops that carry a wide selection of brands) amid the recent changes in consumption trends, with consumer needs becoming increasingly individualized and diversified. Fashion select shop interior displays can be categorized as self-service, showcase, counter, and environmental display spaces. Regarding the VMD elements that contribute to effective interior displays, we reached the following conclusions. First, in self-service displays, in order to heighten sales efficacy, display elements should be presented in such a way as to enable customers to select products with ease by themselves. Second, the mere presence of showcase displays was found to be insufficient; if, however, select shops use showcase displays to arrange products according to the flow of customer traffic, enabling the creation of a gentrified atmosphere for products, this may contribute to a differentiated image of brands, heightening perceived product value. Third, in counter displays, having a harmonious arrangement of display and presentation elements promotes sales by inspiring customer confidence. Fourth, regarding environmental displays, it is important for stores to have attractive interior designs and decorations in order to reproduce settings in which products are actually used, as this can inspire interest in products and promote customers' purchasing intention.

• 스마트미디어저널
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• 제13권2호
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• pp.122-128
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• 2024

오늘날 많은 기업을 중심으로 영업기회 확보와 영업 파이프라인 개선, 고객 만족도 증대라는 결과를 얻기 위한 수단으로 CRM을 사용하고 있다. 이와 같은 CRM은 고객의 행동 양식을 이해하여 기업경영의 질을 높이고, 조직의 업무절차 및 기술의 변화 과정을 마케팅, 판매, 고객 서비스 등에 활용하는 것이다. 본 연구에서는 중소기업에서 CRM 도입을 경제적 부담 없이 도입할 수 있도록 IP PBX를 이용한 소형 CRM을 설계 구현하여 성능을 측정한 결과 50인 이하의 사용자를 서비스할 수 있는 IP PBX와 연동하는 소형고객관리 시스템(SOHO CRM)으로 성능을 입증하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제31권3호
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• pp.197-220
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• 2022

Purpose The purpose of this study is to identifies the demand pattern categorization of repair parts of Automotive After-sales Service(A/S) and proposes a demand prediction model for Auto repair parts using Long Short-Term Memory (LSTM) of artificial neural networks (ANN). The optimal parts inventory quantity prediction model is implemented by applying daily, weekly, and monthly the parts demand data to the LSTM model for the Lumpy demand which is irregularly in a specific period among repair parts of the Automotive A/S service. Design/methodology/approach This study classified the four demand pattern categorization with 2 years demand time-series data of repair parts according to the Average demand interval(ADI) and coefficient of variation (CV²) of demand size. Of the 16,295 parts in the A/S service shop studied, 96.5% had a Lumpy demand pattern that large quantities occurred at a specific period. lumpy demand pattern's repair parts in the last three years is predicted by applying them to the LSTM for daily, weekly, and monthly time-series data. as the model prediction performance evaluation index, MAPE, RMSE, and RMSLE that can measure the error between the predicted value and the actual value were used. Findings As a result of this study, Daily time-series data were excellently predicted as indicators with the lowest MAPE, RMSE, and RMSLE values, followed by Weekly and Monthly time-series data. This is due to the decrease in training data for Weekly and Monthly. even if the demand period is extended to get the training data, the prediction performance is still low due to the discontinuation of current vehicle models and the use of alternative parts that they are contributed to no more demand. Therefore, sufficient training data is important, but the selection of the prediction demand period is also a critical factor.

• 대한지리학회지
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• 제36권3호
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• pp.258-277
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• 2001

농협 연쇄점을 정보화로 인한 商的 유통의 합리화와 재고 집약형 대규모 물류센터의 다극화로 물적 유통 의 집약화가 이루어져 유통의 효율성을 높였고, 수송도 외부수주로 이루어지고 있다. 이에 따라 생활용품과 농산물의 배송방식은 각각 루트배송과 정시 일괄배송으로 상품의 특성에 따라 그 배송권이 형성되었다. 한편 상품 판매활동에 의한 공간적 특성은 답작농업의 발달과 서비스업 취업 정도에 따라 판매 상품류의 구성이 결정된다는 점이 밝혀졌다. 그러나 일상생왈 상품인 가공 식품류와 잡화류는 농협 연쇄점이 입지한 지역유형에 영향을 받지 않고 판매된다는 점이 규명되었다.

• 한국의류산업학회지
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• 제8권4호
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• pp.449-457
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• 2006

The purpose of this study was to investigate perceived service qualities in cosmetics purchasing and, those difference and consumer satisfaction among cosmetics store types. Data were collected from 276 adult females and analyzed by using frequencies, factor analysis, reliability analysis, ANOVA and duncan test utilizing SPSS WIN 10.0. The results showed that consumers perceived service quality such as reliability and responsiveness, product policy, tangibles, store atmosphere policy, business policy, sales policy to cosmetics store. There were significant differences on service quality among cosmetics store types. Consumers using department stores highly perceived factors such as reliability and responsiveness, product policy, tangibles, store and atmosphere policy, but consumers using common cosmetics store lowly perceived these factors. There were significant differences with regard to use effect and pleasure in using to satisfaction among cosmetics store types. Use effect was revealed the highest to consumers purchasing cosmetics in department stores but the lowest in discount stores. Pleasure in using was revealed the highest consumers using department stores but the lowest common cosmetics store.

• 산업경영시스템학회지
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• 제22권51호
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• pp.29-40
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• 1999

The distribution center location and routing problem involves interdependent decisions among facility, transportation, and inventory decisions. The design of distribution system affects the customers' purchase decision by sets the level of customer service to be offered. Thus the lower product availability may cause a loss of demand as falls off the customers' purchase intention, and this is related to the firm's profit reduction. This study considers the product availability of the distribution centers as the measure of the demand level change of the demand points, and represents relation between customer service and demand level with linear demand function. And this study represents the distribution center location and routing to demand point in order to maximize the total profit that considers the products' sales revenue by customer service, the production cost and the distribution system related costs.

• 한국조리학회지
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• 제4권
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• pp.57-72
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• 1998

Now a days, people are interested in tourism and leisure activity more and because of the increase of pastime and disposable income as a result of current economic growth. The importance of service industry in getting more serious thereby food industry, especially fastfood, is becoming popular in Korea. Food industry in Korea has been showing high growth rate in both quantity and quality for 10 years and fastfood chains maintains radical growth with 50% being forecasted that they will make huge market in Korea. Therefore, fastfood industry seems to be promising industry which has high potentials. This rapid growth of fastfood industry has been solving a lot of problems such as insanitation, low nutrition, and bad service quality and its positive aspects which make revolutional changes in production and sales are emphasized because it made industrialization with innovative system. So various menu development and service marketing strategy are really need to manage chains for the situation in Korea. Thus, the competitiveness of fastfood clams is dependent on the location of restaurant and the quality of various products. If the marketing strategy for fastfood industry need to established. constant studies should be done to resolve these problems.

• 한국IT서비스학회지
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• 제11권2호
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• pp.1-17
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• 2012

This study based on DeLone and McLean's IS success model aims to identify mobile office service factors affecting user satisfaction. The result of analysis showed that user satisfaction was positively related to job performance, and mobility and information quality affects user satisfaction. In addition to that, we carried out separated hypotheses test to investigate mobile office service factors depending on usage(frequently used functions) and job characteristics classified generally as either primary or support activities. As a result of this research, somewhat different results were derived. The main results of this study are that mobility is the most important factor affecting user satisfaction, and mobile office services should be more strictly guaranteed in quality especially if it supports primary activities of customer companies such as sales.

• 한국조리학회지
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• 제6권2호
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• pp.227-246
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• 2000

A few years ago, hotel service was not usual to the people very much but it's normally usual only for the higher-grade people. However now a days, it's expected that hotel service is universal one with changing of life style. It's rising to use hotel with being on the increasing of the international alternating so that the banquet service can be expected as the much more important service point of hotel. At the same time there are much more chances to participate in the personal parties and meetings. That means the demand is increasing than before. So every hotels are trying to promote the quality of the service, make renovation and suggest the specially distinguished service in comparison with the other hotels so as to get the banquet customers. Actually the sales amount from the banquet in the hotel can be said the biggest one in these days. That's why we cannot help thinking it the very important point at the hotel service. So we would 1ike to suggest the best way of managing hotel banquet service more efficiency and would like to find out how we can serve the higher quality service to the banquet customers in order them to make feel more satisfactory.

• 산업공학
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• 제25권2호
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• pp.229-240
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• 2012

Conventional research on customer relationship management(CRM) in general has focused on the effects of individual customer's satisfaction, retention and profit management. However, corporate customers are more profitable than individual customers because of high volume and frequent transactions between companies. In this article, a prototype for a corporate customer relationship management is developed in the postal service. First, the frequency and amount of customers' usage were examined, and thereby the corporate customer rating scheme was established to provide customized service. Second, five different types of usage patterns were determined using clustering analysis. In addition, we presented the rationales behind the five types of patterns. Third, RFM(recency, frequency, monetary) analysis was performed, and then action plans were developed to increase sales. Finally, the prototype software was developed to automatically perform the above analysis using MS Excel program.