• The International Journal of Costume Culture
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• 제3권3호
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• pp.223-234
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• 2000

The objectives of this study were to investigate hair style preferences, and use of cosmetics according to sexual orientation and demographic variables, to examine the relationship among hair style preferences, use of cosmetics, and anxiety and self-esteem. The subjects were 536 men (heterosexual : 353, gay : 183) of 20's and 30's living in metropolitan area of Seoul. Homosexuals preferred individualistic adornments and appearance, and the higher the ability anxieties and the miscellaneous anxieties they in both sexual orientation groups preferred unique individualistic hairstyles and used coloring cosmetics more. In the sales and service workers and students both sexual orientation groups preferred individualistic personal adornment while in the office workers they both preferred conservative appearance. In the same occupations, there were significant differences in the physical adornments according to sexual orientation in the sales and service workers and students groups. Homosexuals used individual adornments according to their sexual orientation. Both homosexuals and heterosexuals had low use of physical adornments.

• 보건의료산업학회지
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• 제6권3호
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• pp.219-229
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• 2012

In these days, the interest on medical industry is increasing around the world. This paper attempts to estimate the economic effects of the medical and measuring instrument industry through the Input-Output Analysis. Especially, 78*78 Sector Tables were used as the first analysis tool. So then, 79*79 Sector Tables adjusted were used for that industry. The main analysis tools of this study are comparing and analyzing backward and forward linkage effect, the induced effect of the self industry and other industries and the induced coefficients such as products, value-added, employee's pay, sales surplus, employment. According to the result of analysis, the medical and measuring instrument industry has great economic impacts which affects the major macroeconomic factors such as production and backward linkage effect. And the induced effects of the self medical and measuring instrument industry are significant compared to other industries in aspects of production, employee's pay and sales surplus.

• 한국산학기술학회논문지
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• 제21권2호
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• pp.353-358
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• 2020

외식시장의 새로운 판매방식으로 나타난 소셜커머스는 도입 이후로부터 꾸준히 성장하고 있다. 소셜커머스 시장에서 판매되는 쿠폰 중 50%이상이 외식상품으로, 외식기업에서는 할인판매 방식인 소셜커머스를 마케팅의 도구로 활용하고 있다. 그러나 이러한 시대적 배경에도 불구하고 소셜커머스와 외식소비자를 연계한 연구는 매우 미흡한 실정이다. 따라서 본 연구는 소셜커머스를 이용하여 외식상품을 구매한 경험이 있는 소비자를 대상으로 소셜커머스 구매특성 요인들을 선행연구를 통하여 선정하고 이러한 구매특성이 고객만족과 충성도에 미치는 영향에 대하여 분석함으로써 외식기업이 소셜커머스를 이용하는데 있어 활용할 수 있는 방안을 제시하고자 하였다. 연구를 위한 설문지는 총 300부가 사용되었고 분석은 구조방정식 모델을 통해 진행되었다. 분석결과, 소셜커머스 구매특성인 가격할인, 다양성제공, 상호작용성, 브랜드 친숙도 중 가격할인과 브랜드 친숙도가 고객만족과 충성도에 유의한 영향을 미치는 것으로 나타났다. 따라서 외식기업은 소셜커머스 활용에 있어서 가격할인 전략과 브랜드 친숙도를 이용한 차별화된 마케팅 전략이 필요하다고 할 수 있다.

• 한국콘텐츠학회논문지
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• 제19권2호
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• pp.305-316
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• 2019

본 연구는 영업사원의 창의성과 업무성과와의 관계를 규명하는 것을 연구 목적으로 하였다. 또한 영업업무의 분류 및 산업군의 구분에 따라 영업사원의 창의성과 업무성과와의 관계가 어떻게 변화하는 지 알아보고자 하였다. 본 연구를 위해 588명의 소비재, 산업재, 금융업 서비스업에 종사하는 영업사원을 대상으로 설문을 진행하였고, 다음과 같은 연구결과를 도출하였다. 먼저 창의성과 업무성과는 정적인 선형관계를 갖는 것으로 검증되었다. 창의성과 업무성과의 기울기에서는 단순영업과 수정영업의 업무 분류 사이에 큰 차이를 보이지 않았다. 산업군 별 구분에서는 산업재 영업사원의 창의성이 다른 산업군, 특히 소비재 영업사원에 비해 업무성과에 더 많은 영향을 미치는 것으로 확인되었다. 이러한 연구결과를 바탕으로 창의성은 영업사원의 업무성과를 증진시키기 위한 중요한 역량이며, 산업재 영업을 담당하는 직원에 대해서는 다른 산업군보다 창의성을 개발하기 위한 투자를 집중하여야 한다는 결론을 도출하였다.

• 한국컴퓨터정보학회논문지
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• 제5권3호
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• pp.208-214
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• 2000

This paper presents a direction that can help PC sales manager establish more effective marketing strategy by understanding how they get information on the products and what they consider most when the consumers purchase personal Computer. The survey was conducted on the two groups of OSAN College students classified according to their computer handling skill. Frequency analysis has shown that consumers largely got information on the products through word of mouth of friends or family members rather than mass media advertisement. And factor analysis has shown that consumers consider the qualify of after service has brand name most when they buy PC. Particularly, the consumers who are good at dealing with PC are more concerned with the quality of after service, brand name, salesman's kindness and delivery-installation than the ones having poor PC skills are. This survey results indicate that PC sales managers need to set up different marketing strategies in accordance with the consumer's PC utilizing capability.

• 무역학회지
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• 제46권5호
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• pp.31-47
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• 2021

Recently, third-party logistics and second-party logistics are well known as a form of logistics service. However, there are several opinions about the effectiveness of second-party logistics and third-party logistics. In this study, the efficiency of second-party logistics companies and third-party logistics companies, which are the main providers of logistics services, was compared and the sales impact on the logistics market was measured. Efficiency was measured using DEA's CCR and BCC models. Debt and equity were used as input variables, and sales, operating profit, and net income were used as output variables. As a result of measuring the efficiency of logistics companies, the efficiency of third-party logistics companies was higher than that of second-party logistics companies in 2019 and 2020, and it had a positive effect on the rate of change in sales.

• 한국생활과학회지
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• 제14권6호
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• pp.1017-1025
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• 2005

The purpose of this paper was to investigate the relationship between customer orientation and sales training. Data were obtained from 297 apparel salespeople working at six department stores in Daegu. Statistics used for data analysis were frequency, factor analysis, correlation, and t-test. The respondents were classified into 3 groups; high, medium, and low customer-oriented groups based on the mean score of customer orientation, and the high and the low were compared in training contents and educational methods. Based on factor analysis, four factors were extracted from 27 items of training content. Two of four factors were significantly correlated with customer orientation. The regression analysis showed that customer service and duration of work had significant effects on customer orientation. Also, the results were found that there were significant differences between the high and the low customer-oriented group in training contents which salespeople want to have in the future. However, there were not significant differences between the two groups in educational methods.

• 산업경영시스템학회지
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• 제25권3호
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• pp.78-84
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• 2002

This research is basically deals with an inventory distribution system with several regional sides branches. Under the continuous review policy, each sales branch places an order to its supplier whenever on hand plus on order inventory falls on the order point, and the order quantity is received after elapsing a certain lead time. This research first shows the method how to apply the product with low lever of demand into the continuous review policy. For the application, we use an order level as the maximum level of inventory during an order cycle. Also we analyze the lost sales case as a customer behavior. Further we use variable demands and variable lead times for more realistic situation. Based on the above circumstances, the research mainly discusses those methods to decide the optimal order level, order point, and order quantity for each sales branch which guarantees the system wide goal level of service, while keeping the minimum level of the system wide total inventory.

• 유통과학연구
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• 제16권6호
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• pp.55-63
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• 2018

Purpose - Our Research is a study on the competition structure between retailers in traditional markets. Specifically, this study examined the effects of SSM, commodity supply store, Hanaro mart, food mart and other mart in traditional markets on retail stores of small businesses. The purpose of this study is to provide a solution to the market encroachment of large retailers in traditional markets. Research design, data, and methodology - This study is based on the data of 'Market Survey of Traditional Market·Shopping Mall and Store Management in 2016' and 'Current status of SSM(Super SuperMarket), commodity supply store, Hanaro mart, food mart and other mart in the traditional market in 2017' conducted by Small Enterprise and Market Service. In this study, a multiple regression equation was constructed using the number of SSM, commodity supply store, Hanaro mart, food mart and other mart as an independent variable and sales, number of customers as a dependent variable for analysis. Results - The increase of SSM and commodity supply stores in the traditional market affects the sales decrease of the surrounding small merchants in the traditional market. This means that the SSM and commodity supply stores can lead to the decline of the traditional market. However, it has been found that the penetration of these companies in traditional markets does not affect the number of visitors. Second, Hanaro mart's entry into the traditional market has a negative impact on the sales and visitor numbers of the surrounding small-scale merchants. The increase in the number of food mart has a significant effect on the sales and the number of visitors to the small stores. The results of this study indicate that the food mart can contribute to the revitalization of traditional markets. Lastly, other mart with more than medium size were found to affect the sales of small stores, the number of visitors. Conclusions - We examines the competitive structure among retailers in traditional markets. The penetration of large retailers in traditional markets has a negative impact on traditional markets, particularly Hanaro mart has a greater impact than SSM. We provide practical and theoretical implications for the retail competition structure in traditional markets.

• 한국조리학회지
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• 제22권4호
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• pp.277-287
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• 2016

본 연구는 2016년 3월 1일부터 3월 30일에 이르는 약 30일간 조사기간을 두어 실시하였고, 자료 수집은 서울 시내 외식업소 10여 군데에 대해 이용하는 고객들을 대상으로 방문하는 고객에게 자기기입식으로 응답하게 하였다. 첫째, 외식산업의 마케팅 커뮤니케이션 활동이 소비자들의 고객 만족도에 영향을 분석하기 위해 회귀분석을 실시했다. 그 결과, 첫째, 광고는 B=0.107(p<.001), 편리는 B=0.093(p<.05), 사교는 B=0.294(p<.01), 홍보는 B=0.334(p<.001), 판매촉진은 B=0.542(p<001), 인적판매는 B=0.111(p<.01)로 하위 변수 모두 고객 만족도에 유의적인 정(+)의 영향력이 있었다. 둘째, 외식 마케팅 커뮤니케이션과 고객만족도간의 메뉴 선택속성에 관해 조절효과를 검증은 분석 결과, 인적판매는 유의적인 정(+)의 영향력이 있었고, 홍보는 부(-)의 영향력이 있었다. 그리고 광고, 판매촉진은 아무런 조절효과가 없었다.