• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.574-585
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• 2019

The acceleration of digital transformation (DX) has resulted in SNS influencer marketing trends becoming the mainstream of the new market. SNS influencers act as early adopters in the process of new products being accepted. Chinese consumers are most affected by Hallyu, which increases interest in K-beauty products. This study analyzes how K-beauty SNS influencers are related to Chinese consumers. A survey was conducted among Chinese millennial consumers after watching videos provided by K-beauty SNS influencer; subsequently, 456 responses were used for data analysis. As a result, the analysis based on the Elaboration Likelihood Model (ELM) distinguishes the central route and the peripheral route in the process of Chinese consumers accepting new SNS products. The study findings suggested that information quality, credibility, accuracy, and usefulness had significant effects on acceptance intention for new products among central route factors, and similarity, trustworthiness, pleasure, expertise, and attractiveness also had significant effects on the acceptance intention of new product among peripheral route factors. It was found that variables of the central route, rather than those of peripheral route, had stronger effects on the acceptance intention for new products. Consequently, the central route of K-beauty SNS influencer is more important to Chinese consumers' acceptance of new products. It is expected that this study will offer beauty influencer marketing-based cosmetics brands efficient consumer management suggestions.

• Journal of Soil and Groundwater Environment
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• v.13 no.3
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• pp.37-44
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• 2008

Soil ecology has important roles in global ecosystems. However, soil ecological quality information is being ignored when assessing ecological impact of construction actions. And methods for classifying and assessing soil ecological quality have been very little established in comparison to those for animal and plant ecosystems. In this study, it was examined whether soil ecological quality information has influence on determining an eco-friendly route for a road construction project. For this, sensitivity analysis was systematically performed by varying the relative significance (weights) of soil ecological quality information among natural environmental and ecological factors. When the weight of soil ecological quality was greater than just 14%, the soil ecological quality information significantly influenced the determination of the eco-friendly routes for a specific road construction project. This demonstrates that soil ecological quality information has to be considered for more reliable environmental impact assessment, and also supports the validity of use of soil ecological quality information and its mapping technique in planning and siting of eco-friendly construction projects.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.33 no.4
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• pp.287-296
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• 2015

Recent navigation systems provide quick guide services, based on processing real-time traffic information and past traffic information by applying predictable pattern for traffic information. However, the current pattern for traffic information predicts traffic information by processing past information that it presents an inaccuracy problem in particular circumstances(accidents and weather). So, this study presented a more precise predictive traffic information system than historical traffic data first by analyzing route search data which the drivers ask in real time for the quickest way then by grasping traffic congestion levels of the route in which future drivers are supposed to locate. First results of this study, the congested route from Yang Jae to Mapo, the analysis result shows that the accuracy of the weighted value of speed of existing commonly congested road registered an error rate of 3km/h to 18km/h, however, after applying the real predictive traffic information of this study the error rate registered only 1km/h to 5km/h. Second, in terms of quality of route as compared to the existing route which allowed for an earlier arrival to the destination up to a maximum of 9 minutes and an average of up to 3 minutes that the reliability of predictable results has been secured. Third, new method allows for the prediction of congested levels and deduces results of route searches that avoid possibly congested routes and to reflect accurate real-time data in comparison with existing route searches. Therefore, this study enabled not only the predictable gathering of information regarding traffic density through route searches, but it also made real-time quick route searches based on this mechanism that convinced that this new method will contribute to diffusing future traffic flow.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.191-194
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• 2001

We consider a postal transportation planning in the transportation network of the form of hub and spoke. Given mail sorting centers and an exchange center, available vehicles and amount of mails to be transported between mail sorting centers, postal transportation planning is to make a transportation plan without violating various restrictions. The objective is to minimize the total transportation cost. To solve the problem, a tabu search algorithm is Proposed. The algorithm is composed of a route construction procedure and a route improvement procedure to improve a solution obtained by the route construction procedure using a tabu search. Computational results show that the proposed algorithm can solve practically sized problems within a reasonable time and the quality of the solution is acceptable.

• Journal of Korean Society of Transportation
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• v.13 no.4
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• pp.5-29
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• 1995

Advanced Traveler Inoformation Systems*ATIS) , as a subsystem of ITS influence the travel choices of dreivers by providing them with historical, real-time and predictive information to supprot travel decisions and consequently improves the speed and quality of travel. For thesuccessul accomplishment of ATIS, the time-dependent variations of traffic in a road network and travel times of vehicles during their journey must be predicted . The purpose of this study is to evaluate the past developments in the dynamic route choice models and to apply the instantaneous dynamic user optimal route choice model. recently formulated with flow propagation constraints by Ran, Boyce and LeBlanc, to the real transportation network of Seocho-Ku in Seoul. As input data for this application, the time-dependent travel rates are estimated and the link travel time function is derived. The modelis validated from three view points : the efficiency of model itself the ability to predict traffic volume and travel time on links, and the optimal traffic control.

• Journal of the Korea Society for Simulation
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• v.13 no.2
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• pp.53-63
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• 2004

In ad hoc networks, the link survivability is firstly considered if a routing between two mobile nodes takes place through wireless environments, because all of mobile nodes participating in a connection dynamically move to anywhere. Also, mobile nodes have multi-role to implement a communication without a static system supported by wired networks. Hence, it is difficult that all mobile nodes continuously provide a reliable connection when the nodes operate each role for the connection. Therefore, it is desired to maximize the lifetime of a route as long as possible for the reliable communication. In this paper, we propose a proactive link management scheme that can provide the continuous route supported by the link handover. It consider the wireless link quality and the power lifetime of a node so that the link handover is implemented for the link survivability without disconnecting the route on the communication.

• Journal of Environmental Impact Assessment
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• v.23 no.6
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• pp.517-526
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• 2014

This paper performed studies on a guide for an environmental assessment necessary to select railroad route optimally, and presented techniques for an environmental friendly route selection using AHP(Analytical Hierarchy Process) as an objective method. The AHP is an approach to decision making that involves multiple choice criteria into a hierarchy and assessing the relative importance of each criterion, and determining an overall ranking of the alternatives. For the purpose of this study, we established the weight and the order of major environmental assessment items based on the survey of experts. The results of the weight by AHP were in order of Fauna & Flora, Topography & Geology, Nature Environmental Assets, Noise & Vibration, Water Quality, Landscape and Air Quality indicating natural environment should be in priority. To develop the more efficient environmental friendly route selection systems, it is necessary to consider economical, technical, and social aspects in addition to environmental consideration.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.1B
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• pp.68-77
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• 2010

Wireless sensor networks are installed in various environments and collect sensing data through wireless links. The quality of a wireless link may be unstable due to environment causes and hardware performance in wireless sensor networks. Since the change of the link quality may cause data loss, sensor nodes need to adaptively estimate the change of the link quality. Also, the routing protocol should deal with this situation. In this paper, the adaptive link quality estimation and routing scheme in the large-scale wireless sensor networks are proposed. When the quality of a link is unstable, sensor nodes agilely estimate the quality of links, and the new route is selected. When quality of a link is stable, the link quality is occasionally estimated so that the energy consumption is reduced. Moreover, sensor nodes exchange less beacons in order to reduce an overhead in dense networks. In the case of sparse network, the sensor nodes exchange more beacons for finding a better route. We prove that the proposed scheme can improve the energy efficiency and reliability.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.8 no.5
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• pp.13-19
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• 2008

A mobile ad-hoc network routing protocols for transmission of multimedia contents need to have low delay time and to maintain the established route because it should secure quality of service(QoS) of the network. In this paper, the proposed protocol, termed HODMRP (History-based On-Demand Multicast Routing Protocol), is enhanced On-Demand Multicast Routing Protocol (ODMRP) by adding the criterion which is the session history for establishing route. The characteristic of this protocol is that data can be transmitted using the redundant route which is already selected by session history, if it occurs that the route is broken, HODMRP have better Packet Delivery Ratio (PDR) value and lower delay time than ODMRP by the simulation results.

• Proceedings of the KSR Conference
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• 2008.06a
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• pp.128-138
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• 2008

VE of the scripture season enterprises and it respected LCC analyzes from the research which it sees and to use AHP techniques and definite LCC techniques and probabilistic LCC techniques selects the optimum route the case study which it executed. It presented the quality rating model in about the resultant most route lascivious at the time of VE evaluation, in order to select the alternative of optimum AHP techniques which are one in decision-making technique and an evaluation item by weight and a grade it applied the mountaintop it did. Also the definite LCC analyzer law departments of existing together it applied the probabilistic LCC techniques which use Monte Carlo Simulation in about analytical prices and reliability height boil. The economical efficiency was excellent with VE/LCC analytical resultant route and facility size abridgment, the rivers most it will be able to minimize an environmental effect with short distance traverse, the selection this hit preparation LCC which separates from the land use side decreased, the value (V) above 22.0% with the fact that it improves. And, the reliability of the probabilistic LCC analytical resultant analytical results in compliance with Monte Carlo Simulation with 90.3% was very analyzed with the fact that it is a high level.