• Journal of Distribution Science
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• v.14 no.6
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• pp.81-87
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• 2016

Purpose - In recent, a research finds that advanced selling can influence a consumer's choice(Kim et al., 2013). Advanced selling is defined as the new product launching strategy which company allows consumers to preorder new product before its release(Chu & Zhang, 2011). Prior researches have focused on the benefits of advanced selling(e.g., information gathering for demand prediction, an advantage for pricing strategy, and so on) for companies using this strategy(Chen, 2001; Chu & Zhang, 2011; Li & Zhang, 2013; Tang et al., 2004; Xie & Shugan, 2009). However, Kim et al.(2013) find it can also influence a consumer's choice. In detail, they suggest that when consumers use advanced selling, they are likely to prefer high-performance options rather than low-price options based on construal level theory(Trope & Liberman, 2003). In this paper, we tried to expand the prior researches for finding the mechanism of the influence of advanced selling on a consumer's choice. The purpose of this research is to test the mediating effect on the influence of advanced selling. Research design, data, and methodology - To find the mechanism of the influence of advanced selling, we designed an experiment for testing mediation effect. we recruited 93 students from a university. We assigned participants into one of two groups using randomization method. The participants with each group were given a scenario describing the sales strategy. Finally, they made a choice between high-performance option and low-price option. Sequentially, they also responded some questions for testing mediation effect. Results - First, we replicated prior research to test the influence of advanced selling. As a result, we could find that consumers prefer the high-performance option when they preorder it to purchase at the time of consumption. Thus, the replication result is the same as prior research. Second, we tested that advanced selling can influence the perception of temporal distance. The results confirmed that consumers perceived longer temporal distance in advanced selling condition(β = 1.575, SE = 0.272, p < 0.001). Third, we predicted that temporal distance can increase the importance of desirable attributes and decrease the importance of feasible attributes. The results suggested that temporal distance decreased significantly the importance of attributes related to feasibility(β = -0.19, SE = 0.07, p < 0.01), however, it had non-significant effect on increasing the importance of desirable attributes. Finally, we used Sobel-test for testing mediation effect, and it confirmed that the importance of feasible attributes had mediating role of the influence of advanced selling(Sobel test statistic = -2.110, SE = 0.111, p < 0.05). Conclusions - In this paper, we tried to find the mechanism of the influence on advanced selling from a consumer's choice. With an experiment, we confirmed that the importance of feasible attributes could mediate the effect on advanced selling. Therefore, we suggested some theoretical and practical contributions from this research. Finally, we discussed research limitations and suggested future research topics.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.277-284
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• 2020

Text mining is a representative method of big data analysis that extracts meaningful information from unstructured and large amounts of text data. Social media such as Twitter generates hundreds of thousands of data per second and acts as a one-person media that instantly and directly expresses public opinions and ideas. The traditional media are delivering informations, criticizing society, and forming public opinions. For this, we compare the responses of SNS with the responses of media on the issue of the termination of the Korea-Japan GSOMIA (General Security of Military Information Agreement), one of the domestic issues in the second half of 2019. Data collected from 201,728 tweets and 20,698 newspaper articles were analyzed by sentiment analysis, association keyword analysis, and cluster analysis. As a result, SNS tends to respond positively to this issue, and the media tends to react negatively. In association keyword analysis, SNS shows positive views on domestic issues such as "destruction, decision, we," while the media shows negative views on external issues such as "disappointment, regret, concern". SNS is faster and more powerful than media when studying or creating social trends and opinions, rather than the function of information delivery. This can complement the role of the media that reflects public perception.

• Cartoon and Animation Studies
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• s.45
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• pp.417-434
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• 2016

The wall painting of Altamira cave "eight-legged wild boar" is often presented as a typical example of long-held desire of humanity for expressing movement. However, the eight legs are the product of so-called "double layer", of two paintings painted in different periods. Nonetheless, the explanation of Altamira cave paintings linking with the origin of animation is constantly reproduced without any particular doubt, verification or citation of sources. The fact of associating eight legs with movement is irrelevant to visual perception transcending time. This should be considered a movement expression code invented in a particular period of time. Sequential photography tried in the late 19th century, in particular, chronography of $\acute{E}tienne$-Jules Marey plays a crucial role in this. Marey's photography of which a series of sequence movements are overlapped in one frame and printed was reflected in painting works of artists including Duchamp and Balla in the early 20th century and formed as movement expression code. Animation manuals started to emerge from that period of time introduced the images of Marey's chronophotography as a way of analyzing and embodying the movement. In sum, the act of considering Altamira cave paintings of eight-legged wild boar as an expression of movement is an error intending to look at the past through today's visual code.

• Quality Improvement in Health Care
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• v.10 no.1
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• pp.58-76
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• 2003

Background : Aim of this study is focused on the analysis of the needed abilities of medical representatives resulting in building up the market and increasing sales. It is to propose methods to increase this ability ensuring continuous growth in market share and profit. Methods : A survey was conducted between January 6 and May 31, 2003. Using SPSS(Version 10.0), the collected data was analyzed by Hotelling T2, factor analysis. Some hypotheses were selected to include the conclusion. Some questionnaires for physicians working in hospitals or clinics and the medical representatives working in a pharmaceutical company were created and asked to them to either prove or reject those hypotheses. The results were analyzed to find the primary factors that effect the interactions between physician and the medical representatives. These factors were also studied along with the theoretical research based on published references. Results : The results were as follows. The main reasons for the physician to meet with a medical representatives were collection of product informations needed for patient treatment and collection of informations on current medical issue and as well as personal interests. The main parameters by which physicians evaluate the medical representatives are human relationship including sincerity and manners and supply of accurate and unbiased information on products. Overall, the medical representatives' perception on the importance of medical knowledge and ability to deliver it are lower than that expected by physicians. Conclusion : Medical and pharmaceutical companies' environment are changed rapidly. And those changes forced medical representatives to set new roles and competency. In order to drive away from the past 'rule of thumb' and 'adaptation to circumstance', optimal method and systemic development to train and support the medical representatives should be quipped. They will help medical representatives to be specialists in medical knowledge and to understand the exact need of health care professions. Product competitiveness will be increased and eventually successful business can be achieved through it.

• Asia pacific journal of information systems
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• v.17 no.2
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• pp.29-47
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• 2007

Owing to the rapid growth of using the Internet, not only click-and-mortar companies but also brick-and-mortar ones have been expanding their distribution channels into online, Moreover, since online channels are more attractive than offline ones in control and maintenance, switching customers into online ones is emerged as one of very important managerial issues in a view of reduction of cost as well as expansion of services. However, the switched customers should be faced by uncertainties which could not have been experienced in offline. Specifically, in online channels, buyers and sellers are separated temporally and spacially and there are always so many kinds of threat for security as well as not enough systems and conventions for them yet. Therefore, trust has been considered as one of the most critical mechanisms for resolution of such uncertainties in online transactions. However, it is not easy to build and maintain the relationships in online since most of them are virtual and indirect generally. Therefore, in order to switch offline customers into online ones, it is very important to make strategies based on identification of the relationship between online transaction and offline trust which has been built in offline business. Generally offline trust, which has been built independent of online, could not include trust for online-dependent activities such as payment security during or after transactions, while most of online trust include it. Therefore, a customer with high offline trust does not always perceive high security and assure safe transactions. Accordingly, while online trust, where technical capabilities for online security is one of main bases, includes control trust implicitly or explicitly, offline trust does not. However. in spite of such clear discrimination and independence between offline trust and perceived security, there can be the significant dependency between these two beliefs. The customers with high offline trust believe that the company would do some activities for online security for customers' safe transactions since it has been believed of doing well for customers' trust. Theoretically, users' perception of security is interpreted as a kind of control trus, which is trust for company's technical control capacities in order to resolve technical uncertainties in online. Therefore, the relationship between two beliefs can be considered as transference from offline trust to another type trust. that is, control trust. The objective of this study is to analyze the effect of offline trust on online transaction uses mediated by perceived security. For this purpose, we suggest a research model based on technology acceptance model (TAM). Reuse intention is adopted as a dependent variable and TAM is modified by adding perceived risk (PR) as well as two beliefs of using Internet banking, perceived usefulness (PU) and perceived ease of use (PEOU). Moreover, perceive security (PS) is adopted as an external variable for PR and PU, while offline trust (OT) is an antecedent of PS. For an empirical test, sampling from 108 visitors to the banks in Daegu, Korea, we analyze our model by partial least square (PLS) approach. In result, our model is shown to explain 51.4% of the variance in reuse intention and all hypothesis are supported statistically. A theoretical implication of this study is to identify a role of PS between offline trust and reuse intention of using online transaction services. According to our result, PS can be considered as a mediation variable for bridging between two different concepts: trust that explains social aspects of customers and companies, and TAM that explains customers' reuse intention.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.4
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• pp.139-161
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• 2009

This study explored the services of libraries for babies and toddlers and the possibilities of service expansion through Bookstart as a cooperation system for libraries. This study presented the problems of the services of libraries for toddlers by implementing the questionnaire method and the in-depth interviews. In addition, this study showed the impact of carrying-out this program and why libraries should manage the Bookstart program. Results indicated that: (1) even though the membership enrollment standard of children's libraries is usually from babies and toddlers up to the elementary school students, that of a few libraries is still over elementary school students. This will work on restraining the services of libraries for users, especially toddlers, only 54.8% of libraries services are for the toddlers; (2) by analyzing the perception of librarians, we get to know that librarians think that the age of the first use of a library is more appropriate for kindergarten-agers than toddlers; (3) librarians think positively about the Bookstart and that libraries are more suitable for Bookstart than any other institutions; (4) after the introduction of Bookstart to libraries, many changes happened in respect of the function of libraries and the types of users. For examples, there was an expansion of users to babies and toddlers and their parents, an increase in users, focusing on early-childhood reading education and the strengthening of the role of librarians as program planners in particular. This study suggests that the introduction of Bookstart would bring changes to the concept of traditional libraries and the inflexible attitudes of librarians.

• Journal of Preventive Medicine and Public Health
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• v.40 no.6
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• pp.487-494
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• 2007

Objectives : Little is known about the physician-related factors that are associated with the management of Hypertension. The purpose of this study was to determine the physician-related factors associated with blood pressure control in hypertensive patients. Methods : We surveyed 154 physicians at 117 public health (subhealth) centers in Gyeonggi-do, Forty-one physicians completed the survey (response rates : 26.6%) and 31 physicians were finally included as the study subjects. Using the information obtained from the self-reported survey, we measured the physician-related factors associated with hypertension control, including their perception of hypertension, prescription patterns (combination prescription rates, specific antihypertensives prescription rates among patients with diabetes mellitus), and sociodemographic factors. We then collected data on blood pressure and medication use in patients seen by these physicians from the health center#s information system. We compared the physicians# perceived hypertension control rates with the actual rates, and then evaluated the rate of high overestimation (overestimation by more than 25% of the median degree of hypertension control rate overestimation) among the physicians. The physicians# antihypertensive prescription patterns were also evaluated. Multiple logistic regression analysis was used to evaluate the independent association between hypertension control and physician-related factors. Results : The physicians tended to overestimate the proportion of their patients with controlled blood pressure (79.5% perceived vs. 57.8% actual). The percentage of physicians with high overestimation was 35.5% (11 physicians). The physicians with lower control rates were more likely to highly overestimate their patients# control rates. Physicians with below-median actual control rates tended to prescribe fewer combination treatments for patients with uncontrolled blood pressure and angiotensin-converting enzyme inhibitors or fewer angiotensin receptor blockers for patients with diabetes mellitus. The rate of high overestimation by physicians was 1.31 times higher in patients with uncontrolled blood pressure than in patients with other conditions (OR=1.31, 95% CI : 1.17-1.48). Conclusions : Physicians have a tendency to overestimate the rates of hypertension control in their patients. Because physicians have a direct role in treatment outcomes, physicians# overestimation about hypertension management contributes to inadequate blood pressure control. Thus, interventions for improving physician# awareness regarding the management of patients with hypertension are needed.

• Journal of Internet Computing and Services
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• v.19 no.1
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• pp.49-66
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• 2018

This research explores a value chain structure of VR-AR media including user's perception, uses, and evaluation. The purpose of this research focused on factor analysis and the relationship among user's VR-AR adoption motivations and utilities. This research explores correlation between personal value and using motivation. This study was to identify the value structure of respondent on VR-AR usages based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. This study is based on the analysis of the value chain structure factors that affect VR and AR use behavior (attributes, functional benefits, psychological benefits, use value), 'Hierarchical Value Map' between users' The purpose of the model is to construct a model. For this, 'means-end chain theory' was applied to measure the causal relationship between personal value and VR related use behavior. In order to solve this research problem, 135 people were analyzed through the structured questionnaire using the AR and VR content fitness measure and the second APT laddering, and the use of VR-AR : 1) Functional benefits; 2) Psychological benefits; 3) Means to reach value, 4) Objective value chain structure was identified. The results show that VR users tried to smooth the social life through the new virtual reality audiovisual element, the newness of experience, fun, and pleasure through the departure of reality, vividness of experience, and leading fashion. The AR fitness was a game and a new program, and the value of interacting with other people and the value of 'periwinkle' played an important role through the vividness and peripheral interaction of AR, It was an important choice. The important basic values of users' VR and AR selection were correlated with psychological attributes of interaction with others, achievement, happiness and favorable values.

• Journal of Hospice and Palliative Care
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• v.22 no.4
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• pp.166-173
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• 2019

Purpose: High-quality hospice and palliative medicine curricula are necessary in Korean medical schools. This study evaluated changes in students' knowledge and attitudes toward both hospice and palliative care following the completion of a course on these topics, as well as the course's overall role in the basic medical education curriculum. Methods: Questionnaires measuring knowledge and attitudes were collected before and after the course from 76 fourth-year medical students, who had received instructions integrating both hospice and palliative care in 2016. Results: The questionnaire item "Select the correct answer on the use of opioid pain control in hospice and palliative care" changed the most in terms of number of correct answers pre- and post-course (3.50 and 5.32, respectively; P<0.001). Pre- and post-course, the numbers of students who answered "Strongly Agree" and "Agree" to questions concerning their attitudes toward hospice and palliative care ("I know the purposes and roles of hospice and palliative care") were 17 (22.4%) and 65 (85.6%), respectively (P≤0.001). Affirmative responses also increased for "As a pre-physician, I know when to describe and advise hospice and palliative care to patients", from 22 (28.9%) to 65 (85.6%; P≤0.001). Conclusion: This study showed that comprehensive hospice education in the form of an integrated educational course might promote changes in medical students' knowledge and attitudes toward hospice and palliative medicine.

• Journal of Korean Home Economics Education Association
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• v.6 no.1
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• pp.73-92
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• 1994

The purpose of this study is to investigate the need of home economics education on high School male students for purpose, the questions raised in this study are as follows. 1. Does home economics education on high school male students needs\ulcorner and are whether not or home economics education on high school male students need different according to sex, age, edu-cation, income, occupation\ulcorner 2. If home economics education on high school male students need or not. What is the reason of that\ulcorner and are the reason of that different according to sex, age, education, income, occupation\ulcorner 3. If home economics education on high school male students need, what is the contents of home economics education and are that different according to sex, age, education, income, occupation\ulcorner The subjects of the study consisted of 183 men and women in Ch’ong ju City(over 21 years old) The data were analiged by statistical procedures such as frequency, X(sup)2, oneway ANOVA, two-way ANOVA, Duncan’s Multiple Range Test. The major results of the study were summarized as follow: 1. The response rate on home economics education on high school male students was absolutely high(91.8%). of demographic variables, the only sex appeared the significant differences. the men groups responsed higher not to need than the women groups. 2. As the reasons of home economics educations on high School male students needing the respons of the highest response rate were that ‘as family community, family members understant, cooperated, and are responsible with each other or one anther’and that ‘as society becomes in-dustrial gradually, family members have to have the accurate perception, or attitudies on home life’of demographic variables, sex, income, and occupation appeard the significant differences. In the contrast of that, as the reaspon of home economics education on high school male stu-dents not needing, the reasons of the highest. response rate were that ‘as sex, the role is different’and that ‘home economics education needs not essentially to learn through the school education’. and there were not differences according to demographic variables. 3. As home economics education contents for high school mal students, the most need content part was child part. the second content part was family development and family relationships part. There was the significant differences according to all the demographic variables. Particulary, the lower the lever of education, in come and occupation were, the less the degree of need on all content part was.