• 패션비즈니스
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• 제19권3호
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• pp.43-58
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• 2015

Compulsive hoarding becomes a problem when the spaces hoarded items are stored in become unusable due to clutter, health, or safety issues. Our research purpose was to document relationships between two non-normative consumer behaviors (compulsive hoarding, compulsive buying tendency) and two shopping-related variables: hedonic shopping motives and emotional attachment to possessions with everyday consumers. As hedonic shopping motives have been related to compulsive buying, we predicted these motives (e.g., adventure, gratification, role, value, social, and idea) are related to compulsive buying. We also examined the relationship between compulsive buying and compulsive hoarding tendency and whether emotional attachment to possessions moderated this relationship. Participants were 280 undergraduate and graduate students attending a Midwestern university in the U.S. Regression analysis revealed the enhancing emotion motive (a combined motive of adventure and gratification) positively influenced compulsive buying whereas the value motive negatively influenced compulsive buying. All other hedonic shopping motives were non-significant. Participants who tended to buy compulsively were likely to hoard compulsively. This relationship, however, was moderated by participants' emotional attachment to possessions. Participants with high emotional attachment to possessions showed a higher level of hoarding behavior than those with low emotional attachment to possessions. However, the increase in hoarding tendency among participants with low emotional attachment to possessions was larger between those who were low in compulsive buying and those who were high in compulsive buying than the increase between these two groups among participants with high emotional attachment to possessions.

• 복식
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• 제63권1호
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• pp.42-55
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• 2013

As performing arts including operas are getting popular these days, the importance of stage costumes is strengthened. Stage costume is one of the artistic requisites for opera performance, it plays an important role in describing the play's situation, the director's style and the person's character. Nevertheless the study regarding the opera's costumes is not active, especially the comparative study on the same opera's costumes performed by different opera companies have hardly been made. Therefore this study compared 5 Manon Lescaut opera performances: the Metropolitan Opera(1980), the Flemish Opera(1991), the Metropolitan Opera(2008), the Seoul Metropolitan Opera(2010) and the Vienna State Opera(2010) and made clear the difference between the four. From this study, we can get the following conclusions. First, the Metropolitan Opera's costumes in 1980 act and in 2008 act ascertained Rococo dressing. Because the costume designer for both acts was the same person, the general costume styles of the two acts are similar. Second, as for the Flemish Opera and Seoul Metropolitan Opera, there was a significant drop in fancy details and trimmings in the costumes. But the costumes made strong impressions dues to its color and luminosity contrast. Third, Vienna State Opera costumes had the boldest designs and it reflected modern designs as well. This study is meaningful in that it is based on the comparison study on the same opera stage costumes designed by different directors. Afterward this study is expected to contribute toward study on opera stage costumes and stage costume's development.

• 산경연구논집
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• 제2권2호
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• pp.25-38
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• 2011

외환위기 이후 급격한 출점과 성장을 해온 대형마트 점포수가 이미 포화상태에 이르렀다는 우려의 목소리도 있지만 신규 출점은 계속적으로 지속될 전망이고 향후 대형마트 성장세는 둔화되나 점포수 등 외형적 성장은 계속되는 가운데 상품 차별화 추구, 고객니즈부응, 고마진획득 등이 지속적으로 가능해져 PB상품 개발이 불황 국면 극복을 위한 저성장 시대의 마케팅 전략의 하나로 자리 잡을 것으로 전망 된다. 또한 국내 3대 대형마트가 의류PB 브랜드를 계속적으로 출시, 확장하고 있는 상황과 운영전략에 대해 연구하고 이를 바탕으로 국내 대형마트의 PB의 성공사례와 문제점을 도출하여 PB의 필요성에 대해 차별화와 고이익 창출을 위한 성공적 전략 방안을 논의 하고자 한다. 본 연구는 대형 마트 PB의 개념과 전략 방안 및 성공사례와 전망을 살펴보고, 현재 전 세계적으로 빠른 성장을 보이는 PB를 단순히 유통업체가 상품을 유통시키면 된다는 제한된 역할 수행에서 벗어나, 제조업체가 지닌 유통 채널에 대한 지배력을 얻을 수 있다는 것을 의미 확장하여 설명하고자 한다. 이미 세계 주요 선진유통업체들은 자사의 상품차별화와 수익성향상을 위해 PB상품 개발에 많은 노력을 쏟고 있으며, 이를 통해 다국적전략 및 외형적 확장, 더불어 높은 재무성과를 창출하고 있는 좋은 사례는 쉽게 접할 수 있다. 따라서 본 연구는 국내 할인점의 포화에 따른 새로운 대안을 위해서는 차별화된 PB운영 전략이 필요함을 국내3개 주요할인점 사례를 통해 제시하였다. 특히 의류 PB상품은 철저한 시장분석과 디자인트렌드 및 고객니즈를 반영한 상품개발로 차별화된 상품력 및 고마진 획득을 통해 출점 정체된 대형마트 지속성장에 새로운 돌파구를 마련하는 좋은 계기를 줄 수 있는 시사점을 제공하여 할인점 출점 한계에 따른 새로운 상품전략 방안을 제시하였다. 본 연구는 할인점 주요 3개사의 경영실적과 세계 몇 개국의 대표적인 PB성공사례를 중심으로 연구하여 국내 전체 소매 산업에 일반화하기에는 다소 무리가 있다. 향후에는 국내에 입점된 다국적 SPA 브랜드와 국내 할인점 PB를 중심으로 비교분석하여 가치를 극대화한 의류PB 확대전략에 대한 추가연구가 필요하다.

• 한국의류학회지
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• 제32권12호
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• pp.1903-1914
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• 2008

본 연구의 목적은 이태리와 한국의 패션지원프로그램 중 패션박람회와 쇼룸의 역할을 분석하여 한국 패션산업의 경쟁력을 제고할 수 있는 실용적이고 즉시 적용 가능한 정책을 제안하고자 하는 것이다. 자료 수집을 위해 이태리와 한국, 그리고 미국 로스엔젤레스에 에서 패션실무를 담당하고 있는 23명을 대상으로 심층 인터뷰조사 하였고 인터뷰내용을 주요 항목별로 분류하였다. 연구결과는 다음과 같다. 첫째, 이태리 패션산업의 경쟁력 원천은 패션협회를 중심으로 한 패션지원프로그램이며 이는 패션관련 산업 전반에 걸친 매우 협력적이며 유기적인 관계에 근거한다. 즉, 기업의 규모의 크기와 관계없이 다양한 협회를 중심으로 매우 즉각적인 맞춤형의 지원을 받고 있었다. 예를 들면 해외전시회 참여, 컬렉션, 프로모션활동 등에 필요한 모든 사항이 협회 회원사에게 지원되고 있었고 또 이태리 기업은 이러한 지원활동에 매우 만족하고 있었다. 그 외 쇼룸과 에이전트도 이러한 시스템에서 부가가치를 높이는 중요한 역할을 하고 있었다. 반면 한국 기업은 바이어와의 판로개척에 매우 소극적이어서 해외전시회 참여율이 매우 낮았고 전시회 참여를 위한 충분한 정보나 지식을 가지고 있지 못했다. 또한 국내의 쇼룸은 아직 활성화되지 못하여 바이어를 통한 수주경로가 되지 못하고 있었고 해외쇼룸의 이용 또한 매우 드물었다. 협회에 대하여도 매우 부정적인 인식을 가지고 있었고 특히 소수의 대기업을 위한 조직이라고 인식하고 있었다. 결론적으로 한국 패션산업은 잠재력은 있으나 해외전시회나 해외패션센터의 쇼룸 등을 활용해 해외바이어를 만날 수 있는 기회를 적극적으로 모색해야 할 것이며 이를 위해 이태리 패션산업처럼 협회 등을 통한 다양한 관련 산업과의 유기적 협력관계가 이루어져야 할 것이다.

• 복식
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• 제64권2호
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• pp.150-162
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• 2014

This study examined the excavated clothes of Lady Sim Cheongsong(1753~1810) in Jecheon which were excavated in 2012. Lady Sim died at the age of 57 and the excavated relics belonged to the 18th and 19th centuries. The excavated relics consisted of 9 pieces of three-kind-clothes. They showed various qualities such as Plain-Silk, Plaited-Silk, Patterned Twill, Plain Twill, Plain Satin, and Satin Damask. Through comparing them with the other excavated clothes of the 18th and 19th centuries, we can comprehend the periodical changes of the excavated Jegori and Yeomo (the hat for a dead woman). The excavated Jegori shows the difference of length and form from the other Jegori of the 18th century. The total length of the excavated Jegori ranged from 24 cm to 25 cm, which is 10 cm shorter than that of the other Jegori of the 18th century. The excavated hat for a dead woman shows the changes of the form and needlework. The form of a rectangular cover was changed into that of a round shape. In regards to the sewing composition, the way of inserting the cover into Mosin(the body of the hat for a dead woman) was replaced by that of connecting the cover into Mosin. The excavated clothes show three kinds of textile fabrics: plain silk fabrics and plaited silk, plain twill and four-leaf-patterned twill, eight-leaf-plain satin of life-lettered textile and five-leaf satin damask, and plain satin. Especially, the combination of eight-leaf satin and four-leaf twill with mixed textile is considered as a fabric of high quality. The excavated clothes of Lady Sim Cheongsong showed a periodical change which was different from the clothes of the 18th century in terms of the formal composition of Jegori and Yeomo. Regarding Women's Jegori a short length and slim and long sleeves are changed into short and tight Jegori, which signaled the specific change of Jegori aesthetics. The significance of the excavated clothes of Lady Sim Cheongsong lies in its role as the bases for understanding the couture culture of the 19th century.

• 유통과학연구
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• 제9권4호
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• pp.29-42
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• 2011

With the many advantages of the internet, online shopping has become one of the fastest growing types of retail businesses. However, internet-based firms are much more firmly required to retain existing customers rather than secure new ones, and to make them revisit the site by strengthening trust and loyalty, thereby improving profits and outrivaling competitors. Commitment is an essential part of successful long-term relationships between buyers and sellers. Although commitments by both parties in an exchange can provide the foundation for the development of relational social norms, disproportionate commitments can lead to opportunism by the less committed partner. Moreover, flow, which is characterized by intense concentration and enjoyment, was found to be significantly linked with exploratory use behavior, which in turn was linked to the extent of computer use. The level of flow was, itself, determined by the individual's sense of being in control, and the level of challenge perceived in maneuvering a website. Website attractiveness goes hand in hand with the attractiveness of an internet shopping mall, and it can be conceptualized as the persuasive effectiveness of a message by the use of familiarity, favor, similarity, etc. It occurs when information receivers try to achieve self-satisfaction when they actually or emotionally identify themselves with an information source. This study investigates the relationship between the perceived system characteristics of an internet shopping mall and the loyalty of online consumers, and it examines how perceived website attractiveness and flow play mediating roles between the perceived system characteristics of an internet shopping mall and the affective commitment in the context of a clothes internet shopping mall. For these purposes, a structural model comprising several variables was developed. That model was tested with an analysis of moment structure (AMOS) using data from respondents who had purchased clothing through the internet during the past three months. In this model, the perceived system characteristics of an internet shopping mall, such as familiarity, reputation, uniqueness, positive emotions, self-efficacy, and interactivity, were proposed to affect the website's attractiveness and flow, and lead to a higher affective commitment over time. Thus, the perceived website attractiveness and flow were proposed as core mediating variables between perceived system characteristics and affective commitment. The results of a reliability test using Cronbach's Alpha, and a confirmatory factor analysis warranted using unidimensionality for the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of a correlation analysis. The results of empirical analyses indicated that systematic attributes resulting in website attractiveness and user's characteristics, thereby triggering customers' flow, play a crucial role in inducing customers' affective commitment, and a user's characteristics are twice as important as systematic attributes in this study. Moreover, familiarity, reputation, and uniqueness all have a significant effect on website attractiveness, and the research showed that uniqueness took the first place, and that familiarity and reputation followed in order of magnitude. The fact that reputation was not the most important factor that affects the attractiveness of an internet shopping mall, with uniqueness or familiarity having a greater impact, suggests much deeper implications. Finally, positive emotion, self-efficacy, and interactivity all have a significant effect on customers' flow. In particular, the fact that positive emotion, compared to self-efficacy or interactivity, has much more impact on flow is very suggestive.

• 복식문화연구
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• 제6권1호
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• pp.1-13
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• 1998

As for the taboo of dress and its ornaments which was applied to only populace one-sidedly mainly under the power structure of feudalistic centralization of government like Chosun dynasty, the aspect of taboo was diversified all the more by having relation with various phenomenon of social structure characteristics, and the taboo items to be given in accordance with the flow of time shows the diversity. Especially, the structure of dress and its ornaments in Chosun period showed the side of social position relation and luxury control, and the taboo of dress and its ornaments which was derived from the current thought about China was given frequently. To respect the frugal virtue and moderate the life has relation with the stream of the times in individuals or nations. And, that it is externalized is dress and its ornaments. As the luxury about dress and its ornaments was serious in accordance with times, it appeared by having relation with whole economic question of nations. Then, this researcher thought this by relating this to the culture of customs. This researcher thought that the luxury about clothing gets to go to extremes and the law and order collapses, according as public morals get to be very lax. And, it can be said that the way to be able to control this is that the customs should be thoroughly obeyed and that the system to be able to play the role of braking is taboo. So, this researcher thinks that it is significant to examine the achievement which has contributed toward the life of dress and its ornaments by successive kinds on the basis of a true record of the Vidynasty and other all sorts of literatures about the real situation of prohibition order which has been from the first king to Kojong at the last period of nation. The criticism and taboo about luxury which have been discussed at Chosun period may be subdivided into some kinds in accordance with the subjects. But, in this tests, as it sis the real situation that the case to be due to the lavish necessary articles for marriage which is coming to fore as our social problem nowadays is increasing remarkably, this researcher tries to examine the taboo about the marriage luxury at Chosun period in the order of successive generations. Thus, before examining the taboo of marriage luxury, this researcher tries to examine about the taboo of textile luxury and study the taboo of marriage luxury, as the marriage luxury governs almost everything of textile luxury and it is regarded as the origin of marriage luxury, especially. And, this researcher tries to study as to how was the penal regulations based on it at the same time.

• 한국의류산업학회지
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• 제9권2호
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• pp.176-187
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• 2007

Buddhist paintings in the late Joseon dynasty are characterized by diversification and subdivision of subject matters. Buddhist paintings rapidly declined since 19th century, being miniaturized and showing complicated composition. Figures that identified the shape of shoes in Buddhist paintings of late Joseon dynasty included sacheonwang that were placed in the left and right bottom of Buddhist paintings, sinjung, gwiwang and pan-gwan of siwangtaeng. Sacheonwang, an Indian folk god, was depicted as a noble person in "ahamgyeong", an early sutra, but was depicted as an armored warrior in Mahayana Buddhism world. The style of shoes sacheonwang in Korea were different depending on the times. The shoes of the sacheonwang sculpture in Seogguram of Shilla dynasty are sandal type. The sacheonwang that was drawn on Jijangbosaldo in Goryeo dynasty wears non-showy armor and red yi(履). The sacheonwang that was expressed on Buddhist paintings in Joseon dynasty wears showy armor and decorated hwa. Comparing the yi of Goryeo Jijangbosaldo sacheonwang with the yi of Bodhisattva on the Dunhuang yeolbanbyeonsangdo, Jijangbosaldo sacheonwang's shoes are Korean style in which the sole is flat and the front part has no decoration, but in the shoes of Bodhisattva on the Dunhuang yeolbanbyeonsangdo the sole is not flat, the front part is lifted. The style of shoes of pan-gwan, who is depicted on Siwangtaeng, is hwa. However, unlike the decorative hwa of sacheonwang, its front is not lifted and it has no decoration. It is assumed that the shoes of sacheonwang or pan-gwan represented obangsaek based on the idea of eumyang-ohaeng. Depiction of shoes shown in Buddhist paintings reflected the phases of the social life. In addition, the sandals of Shilla sacheonwang implies that sourthern culture in addition to Buddhism was introduced. Having expressed the shoes of Goryeo sacheonwang with conventional yi implies that Buddhism governed the inner world of the people, and the shape and material of the shoes reveals aristocracy. It is assumed that that an armored warrior wore yi, not hwa implies that the then society was stable. Also, it is assumed that that the shoes of sacheonwang on Buddhist paintings in Joseon dynasty were hwa implies that the role of tutelary god was stressed in the disordered society.

• 대한가정학회지
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• 제32권5호
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• pp.165-182
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• 1994

Korea's clothing industry which has been country's leading export industry and basic strategical industry is now faced with many difficulties both domestically and internationally. Domestically it is faced with continuing shortage of manpower in both production line and management high labour cost causing increase in price putting more weight on behavior of consumers resulting in change of industrial environment and continuing structural problems of industry itself. Internationally it is faced with strengthening of import regulations and protectionism of developed countries and rapid emergence of underdeveloped countries as leading exporting nations. In reality export plays the most essential role in our economy and is especially sensitive to the external environmental factors. Already economic bloc phonomenon can be seen everywhere and is continuing to accelerate in place such as E. U in Europ, North & South America as NAFTA, and South East Asian contries which recent tendency of economic unity effort is present. These countries of such economic blocs are imposing heavy custom duties reinforcing provision of country origin and acting out strict inspection regulations in order to protect the interest of their own industry. Therefore it is vital to manufacture excellent quality goods For these reasons study in this area has brought attention in Korea as well as worldwide in the recent years. Apparel industry which requires professional technology and ability is the most competitive international business. In order to challenge the international market the high level of intelligence is most required to produce high quality goods. The purpose of this study is to analyze the relationship between functions and roles of marketing and to approach problems in more efficient manner. Apparel industry is composed of various programs such as design pattern making merchandising and textile science. To succeed in the business is to give the highest satisfaction to the targeted market. Hence this study will example the factors that determine the Cost Quality and Performance of apparel products. The study will involve following steps; firstly establish relationship between the quality concept and productivity of apparel products Secondly inquire in to marketing strategy laying stress on apparel production related factors focusing on merchandising marketing production and operations Thirdly prospect 21st century apparel industry focusing on garment production and trade and also other countries structural improvement Fourthly establish the new dimension of competitive factors by grasping the actual circumstance of Korea's apparel industry in the international market. The research method will include; First reality approach method by analysing the present state of industry Second literal analysis such as marketing comparisons between leading apparel exporting countries.

• 역사민속학
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• 제45호
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• pp.7-50
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• 2014

본 연구는 조선 초기 흉례(凶禮)의 정비 과정이라는 연속선상에서 원경왕후 국상을 하나의 기점으로 파악하고 그 특징을 상제(喪制)의 변화 및 의식 절차의 분석을 통해 제시하는데 목적이 있다. 세종 2년 발생한 태종 비(妃) 원경왕후의 국상은 조선에서 국왕이 상주(喪主)가 되어 진행하는 삼년상(三年喪)의 의식 절차가 정비되어, 그 의주가 실록에 기재된 최초의 사례였다. 국상 복제 논의에서는 기존에 행해오던 역월제를 탈피하여 졸곡의 의미가 강조되었다. 기존의 도감 운영 체계를 정리하여 빈전 국장 산릉 3도감만을 운영하게 되었으며, 불교 관련 의례는 대폭 축소 규제되게 되었다. 삼년상 기간 동안 국왕의 친행을 고려한 의식 절차도 새롭게 정비되었다. 의식의 기본 패턴은 배례(拜禮) 곡(哭)-행례(行禮)-배례(拜禮) 곡(哭)로 이루어졌는데 우제(虞祭)를 기점으로 전(奠)과 제(祭)로 구분되었다. 이는 태종대 길례 의식의 정비가 이루어진 바탕에서 고제(古制)에 기반한 '전(奠)'과 제(祭)'의 이해가 반영된 결과였다. 그리고 이러한 패턴을 기준으로 개별 의식 절차의 분석을 행하였다. 이를 통해 원경왕후 국상에서 국왕이 친행하는 실질적인 삼년상 실행을 위한 상장 제도 및 의식 절차의 제정과, 그 바탕이 된 고제의 이해 수용 수준을 확인할 수 있었다.