• 대한가정학회지
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• 제50권5호
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• pp.51-65
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• 2012

The purpose of this study is to provide empirical basic data to develop public uniforms design, by understanding international universality and advanced design sense, through the analysis of public uniforms design at home and abroad. The theoretical study reviewed the character and area of public design, and the concepts and requirements of public uniforms. The empirical study analyzed public uniform design at home and abroad, focusing on typical public uniforms, such as police, fire fighter, and street cleaner. The results of this study were as follows. First, the police uniform has a standardized and formal suit style, which consists of a single-breasted dk-PB jacket with a notched collar and pants. It uses PB as the main color, to show their authority and role reliability. Epaulet or badge, which represents belonging and difference in rank, are attached to express the identity of an organization. Second, the fire fighter uniform consists of a hip length coat with a stand collar effective for heat shielding, and straight pants with flap pockets, in which it is easy to put things. Its main color is dkg-PB, to mitigate visual fatigue and enhance comfort, and an accent color scheme is used, to effectively raise visual attention and safety. Finally, the street cleaner uniform has a casual style, which consists of a jumper with a shirt collar and pants for high activity. v-YR and R with high chroma is mainly used, for increased attention during day and night work, to stress safety.

• 복식
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• 제57권8호
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• pp.89-98
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• 2007

Women are playing an increasing role in the society amid the increase in the age at first marriage, reduced family size, and the weakening solidarity among family members. Gold Miss is a newly coined word which reflects the change in the value of women in the wake of the individualism and pluralism amid the structural change. Gold Miss means a new X generation that is sensitive to the latest fashion and trend with high purchasing power and self-attainment goal. They do not spare any effort to invest in themselves, lead the new culture and set the cultural trend that goes beyond the simple consumption, and come into the spotlight both socially and economically. The outcome of the analysis on the Gold Miss fashion which was revealed in the mass media indicated that the fashion was the instrument to express their own images and personalities. Though they may be some difference depending on the occupation, personality, values, and others, they pursue sophisticated, intellectual, and emotional office-look that takes the trend and personality into account. In addition, they prefer business casual attire, and pursue the total fashion with perfection which uses the gorgeous bright and vivid color, daring color, accent color arrangement and accessories. The Gold Miss fashion implies the self-identity, high-end feature, and embody the symbolism of information, which the analysis on the feature and fashion of Golden Miss indicated.

• 한국의류학회지
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• 제35권11호
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

• 한국의상디자인학회지
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• 제15권4호
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• pp.175-194
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• 2013

Collection of data for this study was conducted by 271 questionnaire responded by the consumers of purchasing anti-allergy bedding products, and analysed statistically using SPSS. Research results through the questionnaire, it was determined to be the cause of allergic disease consumers most house dust mites. Recognition and recognition of house dust mite habitat, bedding called the most recognized. The anti-allergic bedding purchase motives and intelligence recommendations salesman recommendations and store display products that have the greatest impact. Highly educated respondents were more important role in the salesperson's recommendations and famous brand awareness to purchase. Higher income level of the respondents buy anti-allergic bedding for allergy symptoms allergy preventive and mitigation efforts. Quality ratings sewing, color, laundry management was more important in women than in men. The ages 20 to 30 showed that respondents think that more important than plush and brand. More than 40, laundry convenience is more important. Sewing and laundry management respondents of high school or less. Properties for the anti-allergic bedding satisfaction in women than in men, laundry, storage convenience, to prevent dust skimp on the effects of satisfaction was convenient. 30-40s for light weight than satisfaction, high durability and anti-allergic effect on satisfaction was higher than 20 respondents more than 50 respondents. Than 20 respondents more than 40 respondents also appeared to be more about the durability that meets. Anti-allergic bedding was soft to the touch, warmth, dust Blow out prevention effects, anti-allergic performance satisfaction of the properties has a positive effect on repurchase intent. It were also identified as important anti-allergic bedding inclined to the performance of a soft feel and anti-allergic recommended.

• 한국의류학회지
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• 제42권1호
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• pp.14-25
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• 2018

This study is to understand subculture as a selective amity or an emotional tribe that includes a life style, hobby and leisure of people and seeing it as the tribal solidarity or emotional alliance. Hence, based on the neo-tribalism by Michel Maffesoli who explains a tribe not composing a social vertical structure represented by class, but is composed a horizontal structure of individuals as a member of a society, this study conducted an empirical analysis on domestic minor fashion communities. Research findings show that they have a unique structure unexplained by Maffesoli. Fashion styles, values shared by domestic minor fashion communities are almost entirely based on individual likes and dislikes, escaping from a symbol of resistance to subordination explained by the existing subculture, play a role in enhancing the solidarity inside the community and confirming its identity outside. However, as for shared values within a community, it reveals a new invisible type of subculture intra-inter domestic minor fashion communities. A community showed a closed mind rather than open mind, disregarding or comparing with other communities and preventing their members from participation. A community had strict fashion rules and obvious classes, leading to participatory restriction. In conclusion, domestic minor fashion communities showed the most significant characteristic of a selective vertical structure by individual and community rather than a vertical structure by a society.

• 한국가정과교육학회지
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• 제24권3호
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• pp.35-56
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• 2012

본 연구는 가정과교육의 정체성과 본질을 바탕으로 가정교과에서의 창의 인성 교육의 특징과 요소를 탐색하여 도출하고, 가정교과의 창의 인성 수업 모델을 개발하는데 목적이 있다. 먼저 문헌 고찰을 통해 가정과교육에서의 창의성과 인성 교육의 전제와 특징을 탐색하고, 가정과교육에서의 창의 인성 교육요소를 18개 도출하였다. 이를 바탕으로 가정과교육에서 창의 인성 교육의 전제와 특징, 창의 인성 교육 요소를 발현하기에 적합한 가정과의 창의 인성 수업 모델로서 실천적 문제해결학습 모형, 창의적 문제해결학습 모형, 탐구학습 모형, 역할놀이(체험학습) 모형을 '옷차림과 자기 표현' 단원에서 개발하여 제시하였다. 본 연구는 창의 인성 교육이 가정과교육의 본질과 부합되는 개념임을 확인하고, 가정과에서의 창의 인성 수업의 기초를 마련한데 의의가 있다. 앞으로 가정과에서의 창의 인성 교육에 대한 철학적 논의의 활성화, 가정과교육에서의 창의 인성 교육 요소에 대한 다양한 검증, 다양한 창의 인성 수업모델 제시, 창의 인성 수업 후 학생들의 변화를 살피는 연구가 필요하다.

• 복식문화연구
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• 제10권6호
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• pp.648-665
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• 2002

This study is to analysis on movie costume including the personal characters, social influences and situational effects of the main heroines among the expressions of clothing through the movie, "Gone with the Wind" produced by the MGM Company in America in 1939 with the collapse of the social classes through the American Civil War as its setting. The range of this study is to look into the images of cinema costumes like the colors and silhouette related to the roles based on the movie. According to this study, first, we can see the changing process from crinoline to bustle styles by historical invastigations into clothing styles rather than the images of roles in the aspect of silhouette Scarlet of hanghty and challenging character is shawn in X-type silhouette mainly using capped sleeves and laces and Mellany of obedient and generous character, compared with Scarlet, is showing less detail effects, and is expressed in A-type silhouette of modesty and maturity. Second, there are remarkable differences of colors and details in which starlet who had the pioneer spirit used the vivid tones like red, green and black, and white laces and blades as an accent while Mellany who was considerate and soft used the dark tones like black and blue, and white and blue lace shawls And third, in images, Scarlet who was very positive in sociai activities is expressed as a elegance and romantic images in the sophisticated and modern styles but Mellany who was a good and steady housewife was shown as a elegance image in the mannish styles.

• 한국의류학회지
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• 제31권4호
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• pp.604-614
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• 2007

As the role of retail stores in distribution channels becomes more significant and competition among them becomes more fierce, retail stores are making efforts to gain a dominant position in market share. And as such, consumer store choice behaviour is becoming more diverse and complex. The purpose of this study was to analysis the store choice process and to aid in understanding the types of store choice behaviors. 30 subjects were sampled by focus sampling and investigated by in-depth interview. Some consumers went through all stages of store choice process and others skipped some. The consumers who usually had no plan to visit stores and who purchase without problem recognition process were categorized as opportunity-taking type, and the consumers who visited just one store without external search of other store information were categorized as store-loyal type. Finally, the consumers who searched store information externally were divided into brand-oriented type and value-seeking type. The brand-oriented type represented the consumers who did not evaluate stores in detail because which store to visit was decided on brand; and the value-seeking type represented the consumers who did in fact evaluate stores in more detail according to the items and trends in fashion. This study is meaningful in that it provides a dynamic store choice process and examines related variables thereto.

• 복식문화연구
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• 제18권1호
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• pp.64-79
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• 2010

The digital era in the 21st century is globalized and is collapsed boundary among countries, thereby being able to be said to be characterized most largely by proceeding with being a form like a federation and EU. A change into digital era brought about a change in all the aspects of human behavior and culture, not a change simply in temporal significance and technological significance. In recent days, all the services came to be possibly used the integrated device with the same network owing to innovation of communication technology, which is represented by digital, network, and internet. Now, the broadcasting industry, computer industry, and communication industry are exceeding the peculiar sphere by being mutually merged. Each of industrial sector centering on internet is showing the phenomenon of being united. The hybrid trend, which was formed by phenomenon in the complex digital media society, tended to be indicated in fashion and makeup design. As the digital media era was generated, the hybrid trend induced a change into society in open and horizontal idea. It came to be known that there is independent trend in each field even while organically working in the middle of the whole frame that fashion and makeup express a human being's external beauty. This implies that makeup is not what is always influenced by fashion as an accessory in fashion and a supplementary role, but what can show its contrary phenomenon. This study examined characteristics, which are shown in fashion and makeup due to hybrid influence with greeting the digital media era. This study was carried out in order to be conducive to objective data available for giving help to the future direction and marketing data in product of the relevant businesses, through the results of this study.

• 복식문화연구
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• 제16권5호
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• pp.812-825
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• 2008

This article analyzed fashion representations in France posters, especially the late 19th century France when mass consumption cultures arose. That was analyzed by consumers' sexuality supposed in advertisement contents. Female models mainly figured in posters of the late 19th century France made a role to promote consumption, in which female models were emphasized on fashion, for example, erotic robe, unusual hair style and etc. Posters' type in this period were categorized in three types by presenting style of female body and fashion style. The first were targeting female consumers, and that posters represented bourgeois fashion styles and life styles to clear consumers' social status and to present women's consuming power. The second case was targeting male consumers, and that posters figured female models such as available products. In this case, poster artists emphasized female models' sexualities and used fantasies against eroticism of the legs and feet. And third case was targeting female consumers and males', in this case, two different aspects were required to appealing to consumers. One was to use a female sexuality to appeal for male consumers, the other was to modify female models as transcendental being such like a muse admirable and mysterious, through fashion styles for female consumers. In the late 19th century, female body and fashion were spectacular elements in visual arts specifically. This study clarified representations of female body and fashion in the late 19th century posters according to poster's contents and target consumer's sexuality. This was one of the aspects characterizing early advertisement media.