• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.6
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• pp.977-987
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• 1997

The present study was designed to see what the local cooling of different body regions especially head and neck, hands and feet effect physiological responses in cold environment. Four male subjects wore garments covering whole body except face and rested for 20 min and then they rested for 40 min with uncovered head, neck, hands and feet, respectively in a cold environment(10$\pm$1$^{\circ}C$, 50$\pm$5%R.H.) 1. Rectal temperature increased when hands and feet were exposed to cold environment respectively, and when head and neck, hands and feet were exposed to cold environment together. 2. Exposed skin temperatures fell in cold environment. And hands temperature was lower than any other exposed skin temperatures. The hands temperature was significantly lower when head was exposed than when head was covered. And the feet temperature were significantly lower when hands were exposed than when hands were covered. 3. Mean skin temperature was the lowest when head and neck, hands and feet were exposed simultaneously, In conclusion, skin temperatures of extremities were decreased due to exposure to the cold environment. Especially upper extremities were lower than lower extremities by exposed parts of the body. It seemed that the extremities played the role of cold receptors but head and neck didn't. And there were large heat losses from the unprotected head and neck. In cold environment of 1$0^{\circ}C$ , thus, it is suggested for the purpose of thermoregulatory responses that head and neck would be covered and extremities would be exposed, especially upper extremities.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.910
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• pp.1219-1230
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• 2004

This study was conducted to compare the physical shapes of Korean males in their 20s between those residing in Yenbien, China and those living in Korea. Measurements were checked fur 57 items on 167 Korean male residents in Yenbien, China and 295 Korean male residents in Seoul and the other large cities around it. The conclusions are as follows: 1. The comparison of 58 items in physical measurements of Korean male residents in China and those in Korea showed differences in 49 items. Korean male residents in China had the smaller physical shapes short in limbs and height. 2. The comparison of the factor analysis results for physical measurements did not reveal big differences. In terms of the contribution of variables, however, obesity played an exceptionally large role fur Korean residents in China, while the importance of obesity and vertical length were similar for those in Korea. 3. The comparison of the physical shapes according to the grouping resulted in three types each for both groups, with different features for individual types. Korean residents in China were grouped according to the obesity factor rather than the changes in height, while those in Korea were classified according to both vertical length and obesity.

• Journal of the Korean Society of Costume
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• v.58 no.4
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• pp.86-98
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• 2008

This study is purposed to determine the correlation between contemporary fashion and game characters' clothes and to analyze the formative property of the game characters' clothes expressed in the contemporary fashion. The temporal scope of this study is from 2004 to 2007 based on general online game ranks, while the game type is limited to 3D-online role playing game. The most popular clothes of game characters are analyzed and found to have imaginary, sensualistic, and cross-sexual features. These are also expressed as Cyber resistance image, Femme fatal image and Asexual image in the contemporary fashion. Firstly, the Cyber resistance image in the recent fashion is shown as belligerent, destructive and surrealistic image in contemporary fashion. Secondly, the Femme fatal image represents bewitching, brutal and narcissistic image with sleek materials and glowing colors in contemporary fashion. Thirdly, the Asexual image means the concept of sex as the neuter gender. Especially, this image has been introduced by simple and straight silhouette, black, silver, khaki colors in fashion. Accordingly, the clothes of game characters with the popularity and formative property have close correlation with contemporary fashion even if they do not pursue for practical creativity. In this respect, they can consolidate the position as a new fashion trend if they are developed with various design ideas.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.105-114
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• 2008

This study aims on observing the social recognition and its aspects for men taking care of their outer appearances at current point where men are rapidly rising as the main consumer in the beauty industry while their interest for outer appearances are increasing. Therefore, we observed the overall trend and changes in social recognition for male looks by analyzing the contents of articles in fashion magazines that play the critical role of spreading the trend while suggesting and delivering the diverse trend changes to the public to correspond to the individual and concrete demands of certain class segmented into gender, age, hobby, and more. As a result, articles related to outer appearances were divided into fashion, cosmetic and skin, hair and scalp, body figure care, cosmetic surgery, and others, and among them, fashion category took up the highest ratio. Also, articles related to outer appearances increased even more according to the change in time, where articles related to fashion and hair increased while articles of other categories decreased.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.260-269
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• 2013

This study verifies the direct and indirect causal relationship of sociocultural values related to appearance effect appearance evaluation, body area satisfaction, appearance orientation, and self-esteem that are variables involved in body images. This paper is expected to empirically support the information regarding the path and the relative influence among related-variables and their relational structures. A survey was conducted on 230 women from the ages of 20 to 29 who live in Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 19.0 and SPSS 19.0 for Windows. The findings are as follows: First, Sociocultural values relating to appearance affect directly body image - appearance evaluation, body area satisfaction, and appearance orientation. Appearance evaluation and appearance orientation were influenced positively; however, body area satisfaction received egative effects. In addition, sociocultural values related to appearance exert relatively stronger influence on appearance orientation. Second, among body images, appearance evaluation and body area satisfaction directly effect self-esteem; however, appearance orientation did not show any direct influence. Appearance evaluation influenced relatively higher on self-esteem. Third, it appeared that appearance evaluation directly affected Appearance orientation. Forth, sociocultural values related to appearance affect self-esteem through body images-appearance evaluation, body area satisfaction, and appearance orientation - as mediators. This confirmed the mediator role of body image between sociocultural values related to appearance and self-esteem.

• The Research Journal of the Costume Culture
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• v.16 no.3
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• pp.547-558
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• 2008

This study aims on observing the social recognition and its aspects for men taking care of their outer appearances at current point where men are rapidly rising as the main consumer in the beauty industry while their interest for outer appearances are increasing. Therefore, we observed the overall trend and changes in social recognition for male looks by analyzing the contents of newspaper articles from 1990 to 2005 that play the critical role of spreading new information trend while reflecting the interest of people of a certain era. As a result, articles related to male looks were divided into fashion, hair, skin and cosmetics, physical image, cosmetic surgery, trend related to male looks, and male oriented stores and sites, and among them, articles related to fashion and skin took up the highest ratio. Especially articles related to the trend took up the largest ratio as it reflects the properties of two industries launching new products. Moreover, articles related to male looks tended to increase generally according to timely changes, and rapidly increased especially since 2000.

• The International Journal of Costume Culture
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• v.12 no.1
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• pp.1-12
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• 2009

As foundation wear, underwear is the starting point where a woman shapes her figure and constructs a female identity. In the late twentieth century, the use of underwear as outerwear was extensively adapted, so underwear as outerwear is the latest thing today. Based on literature review, this study aimed to examine how underwear was adopted for use as outerwear extensively in the late twentieth century. The result of this study can be summarized as follows. First, originally there was no border between underwear and outerwear at the start. With the change of female social and political status, the function of underwear and its design has been changed diversely. Also, its revealing and decoration has been linked with female sexual attraction. Second, by some precursor fashion designers such as Vivienne Westwood and Jean Paul Gaultier, underwear was redefined as outerwear with erotic but powerful meaning in the Twentieth century. Their idea had an enormous influence on contemporary fashion culture, and consequently has become popularized like lingerie look today. Third, the change of female social status led a big change in view on the female sexuality and the ideas of femininity in fashion culture in the Twentieth century. Dressed by Gaultier, Madonna's performance wearing corset costume played a role in redefining contemporary femininity in relation to sexuality and power, even though it is still under the controversy.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.2
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• pp.75-94
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• 2019

The Joseon Tongsinsa Festival has been held annually in May in Busan. It reenacts the procession of the Joseon Tongsinsa that the Joseon Government delegated to Japan four times in the 18th century. In the most important situation during the meandering period, three envoys (Jeongsa, Busa, Jongsagwan) who led the Joseon Tongsinsa, wore Jobok, but at the Joseon Tongsinsa Festival, the three envoys are wearing Jobok, which are not historically accurate. The Jobok called Geumgwan Jobok and were comprised of Yanggwan, Eui, Sang, Jungdan, Peasul, Su, Pumdae, Daedae, Paeok, Hall, Mal, and Hwa. These were ranked from first class to ninth class by personal ornamentation such as Yanggwan, Su, Pumdae, Paeok. So, this study is focused on ascertaining the Jobok of the 18th century for the three envoys who were ranked third grade. This study is based on literature, artifacts, and portraits that can depict the 18th century Jobok including all components. It was based on The 7th Korean Human Body Survey Final Report (2015) in order to produce all components of the Jobok of the modern males in their 50s who are playing the role of the three envoys in the Joseon Tongsinsa Festival.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.741-759
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• 2022

This study examines the effect of live commerce characteristics on consumption behavior mediated by presence. As contactless shopping has become the new normal, live commerce is emerging as an innovative communication service between consumers and sellers. We examine the role of interaction and streamers' attributes on sharing and purchase intention by mediating social presence and telepresence. A web-based experiment was conducted to test our hypotheses. The data of 267 participants were analyzed using SPSS 23.0 and AMOS 21.0. The results showed that the Streamer-Consumer interaction had a positive effect on social presence and telepresence. By contrast, the Consumer-Consumer interaction had no significant effect on social presence and telepresence. We further found that streamer trustworthiness had a positive effect on both social presence and telepresence, while streamer attractiveness had a positive effect only on telepresence. Thus, social presence and telepresence positively influenced sharing and purchase intention. Overall, these findings illustrate that the Streamer-Consumer interaction and streamer trustworthiness are vital characteristics that lead to higher levels of presence using live commerce. Several academic and managerial implications are suggested based on these results.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.9
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• pp.1378-1389
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• 2002

This study was to identify dimensions of subjective knowledge and to test the structural model of the effect of subjective knowledge on information search and evaluation rules for apparel products. A questionnaire was administered to 668 females living in Seoul, Taejon, and Cheongju, and the data were analysed by using LISREL 8. The results of this study were as follows: First, consumers' subjective knowledge regarding apparel products consisted of five factors; Style knowledge, Fashion Knowledge, Store Knowledge, Fabric/Management Knowledge, and Brand knowledge. Those factors were influenced by the experience related with apparel products. Second, the subjective knowledge influenced information searches. That is, internal search was significantly influenced by fashion knowledge and store knowledge, while external search was significantly influenced by fashion knowledge and fabric/management knowledge. Third, the subjective knowledge had indirect effects on evaluation rules via search activities (e.g., internal and external), suggesting that the internal search was mediated in relationship between subjective knowledge and compensatory rule, while the urtemal search was mediated in the relationship between subjective knowledge and noncompensatory rule. Therefore, this study implies that subjective knowledge plays an important role to explain consumers' decision making processes such as information search and evaluation.