The Effects of Sujective Knowledge on Information Search and Evaluation Rules for Apparel Products |
김은영
(충남대학교 생활과학대학 의류학과)
이영선 (충남대학교 생활과학대학 의류학과) |
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Measuring prior knowldge
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The moderating effects of prior knowledge on cue utilization in product evaluations
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DOI ScienceOn |
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Brand familarity and advertising: Effects on the evoked set and brand preference
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의류제품에 대한 상품충성형성 모델
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과학기술학회마을 |
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External search effort:An investigation across several product categories
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DOI ScienceOn |
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Information Acquistion Behavior in brand choice situation
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DOI ScienceOn |
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의류제품에 대한 소비자의 정보탐색내용-지속적 탐색과 구매시 탐색과의 관계-
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Evaluating the relationships among attitude toward business, product satisfaction, expertise, and search effort
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DOI ScienceOn |
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The effects of prior knowledge on price acceptability and the type of information examined
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DOI ScienceOn |
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Consumer Decision Making
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Product familiarity and learning new information
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Toward a cognitive conceptualization of product familiarity
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Conceptualization and measurement of perceived consumer knowledge and skill in apparel products:An exploratory among college students
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DOI ScienceOn |
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The relationship between prior knowledge and external search
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의복상표에 대한 친숙성과 정보탐색 및 상표 충성도와의 관계
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Familiarity and its impact on consumer decision bias and heuristic
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DOI ScienceOn |
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The moderating effects of cognitive complexity and prior familiarity on the predictive ability of selected multi-attribute choice model for three consumer products
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Product familiarity and learning new information
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DOI ScienceOn |
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소비자의 의복관여과 외적정보탐색
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Consumer knowledge assessment
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DOI |
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Differences Between South Korea Male and Female Consumer in the Clothing Brand Loyalty Formation Process: Model Testing
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DOI ScienceOn |
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Individual Differences in search behavior for a nondurable
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Effect of prior knowledge and experience and phase of choice process of consumer decision process: A protocol analysis
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DOI ScienceOn |
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A model of consumer information search behavior for new automobiles
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DOI ScienceOn |
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소비자 의류제품지식와 의복 구매시 평가기준과의 관계
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과학기술학회마을 |
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Consumer search: An extended framwork
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DOI |
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Dimension of consumer expertise
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DOI ScienceOn |
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What do consumers konw about familiar product?
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Consumer knowledge: Effects on evaluation strategies mediating consumer judgements
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DOI ScienceOn |
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The effects of products class Konwledge on information search behavior
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DOI ScienceOn |
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Subjective and objective measures of product Konwledge contrasted
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