• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.2
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• pp.200-212
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• 2009

Since the late of 20C, contemporary fashion have becoming enlargement between role and function of fashion through the combination and the deconstruction among various different spheres. Because multi-functional and trans-formal fashion transforms and extends original space and role toward any other fields through the morphologic and structural combination, this has been freed form the representational function pursuing more simple morphologic imitation, and becomes to change the space that is able to 'becoming' of Jill Deleuze. This paper intends to make a comparative study between the representation phenomenon about simple morphologic imitation of existing fashion design, and the becoming phenomenon of fashion focused on the change toward any other different object. This studies' conclusion as follows. 1) First representation imitates a lot of nature forms that are able to be restored any fixed form and picture. 2) Second representation is the representation of representation that re-imitates imitated object and art work. 3) Ontalogical becoming is classified with depaysement, self-presentation of fashion, morphing, and becoming the nature as a element.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.4
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• pp.714-726
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• 2021

The purpose of this study is to investigate the effect of retail therapy (RT) values and the role of body consciousness on therapeutic shopping motivations and outcomes. In order to accomplish our research aim, we investigated therapeutic shopping values (i.e., positive mood reinforcement and negative mood reduction) and the moderating effects of body surveillance, body shame, and weight preoccupation. A total of 247 female college students in the United States participated in an online Qualtrics survey, and structural equation modeling (SEM) and multigroup analysis were performed to analyze the data. The findings reveal that therapeutic shopping values (positive mood reinforcement and negative mood reduction) significantly influence therapeutic shopping motivation. Therapeutic shopping motivation, in turn, positively influences therapeutic shopping outcomes. Moreover, weight preoccupation moderates the relationship between negative mood reduction and therapeutic shopping motivation, suggesting that RT should especially be utilized for weight-conscious individuals. The results can be utilized for retailers to develop marketing strategies for consumers who are conscious about their appearance. Academic and managerial implications, along with future research, are suggested.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.90-104
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• 2009

If people want to project a successful personal style, hair style might play a big role as well as clothing. The purpose of this study was to observe hair behavior according to demographic variables, and to analyze correlation between desired hair image and clothing image sought. Questionnaires were distributed to 600 females aged $20s{\sim}40s$, using a convenient sampling method. Only 556 reliable questionnaires were selected for statistical analysis. Correlation r, ANOVA and Chi-square were used to analyze the data, using the SPSS program. There was a significant association between hair style and occupation. Career woman preferred roll straight perm treated hair, students preferred general perm treated hair and full time house wives preferred general wave perm treated. The medium layer cut was the most preferred cut style. People want to give different accents in hair styling with occupation and age variable. Certain desired clothing image had a high correlation with desired hair style image. Those who people want to express sexy, and bohemian image through clothing, they also want to create those image in hair styling with a high correlation(r=0.683, r=0.704).

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.731-739
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• 2004

As the life styles have been changed in modern society and sports gave been emphasized for spending spare time and improving health condition, sports are regarded to lave a leading role to fashion as one of the prominent factors. This study is to analyze the gender-identity and how different levels of involvement in In-line skating affects clothing interests. 291 In-line skaters ranged in age from middle twenties to middle thirties were surveyed and measured for this study. MANOVA(multivariate analysis of variance), ANOVA(univariate analysis of variance), Cronbach ${\alpha}$ reliability, t-test, and correlation analysis were performed with SPSS 10.0 program on the selected data. The results of this study are as follow. There were no obvious differences in In-line skating clothing interests by gender of In-line skaters. There were, however, differences in the reasons for In-line skating, the hours to skate per week. Those whose purpose for skating was diet had more interest in style focused on expression. In case of skating for health, they showed interest in activity-functionality style and anti-deviation style. The group of In-line skaters who skated 15 to 18 per week gave more interest in activity-functionality style out of the clothing interest-factors. Those who had strong masculinity in gender-identity of In-line skaters were more involved in In-line skating. There were some differences in clothing interests according to gender-identity of In-line skaters. In regard of In-line skating clothing interest by involvement in In-line skating, those who had higher involvement in In-line skating had higher In-line skating clothing interest.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.4
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• pp.580-589
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• 1995

When age-role i-: being confused and fasion is as whimsical as these days, the norm on the length of the skirt can be a matter of controversy. This study aimed to see if there exists decisive norm on skirt lengths according to the age of feminine stimuli and the sex and age of perceiver. It also aimed to find out whether the norm of the individual perceiver is influenced by the assumed norm of generalized others. Questionnaire including linedrawings of feminine lower body was given out to be marked with age-proper length of skirt. Results revealed existence of certain length norms according to the age of the stimuli. Norms also varied according to the age of the perceiver and interaction effects among the age, sex of the perceiver and the age of the stimuli existed. Assumed norms of the generalized others were different from the actual norms of the individual. Interaction between the ages of the stimuli and perceiver affected the difference between the actural individual norm and the assumed norm of the generalized others.

• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.157-177
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• 2008

Sportswear, including sports shoes, becomes a common and popular category because it gives young people a more relax lifestyle and greater versatility and comfort. It is believed that consumers prefer products of developed countries to products of developing or underdeveloped countries. This study tries to compare consumer behaviors for sports shoes in China and Korea. Our research model analyzed relationships among country-of-origin, perceived quality, perceived price, brand image and purchase intention for sports shoes in Korea and China. The country-of-origin was not found to play a significant role in Korea. But it was found to positively influence perceived quality in China. Brand image was found to play an important role in influencing perceived quality and perceived price in Korea and China. Perceived quality was found to influence positively purchase intention in both countries. Perceived price was found to negatively influence purchase intention in China. Implications drawn from this study were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.705-714
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• 2003

Recent Studies have shown evidence of a positive relationship between market orientation and performance. However, some scholars have suggested that customer satisfaction, salespeople's job satisfaction, and product quality etc. could moderate this relationship. According to the increase of market oriented efforts of apparel firms and importance of the salespeople's role, this study focuses on the effect of market orientation on performance of apparel firms through the salespeople's job satisfaction and customer satisfaction. It is found that market orientation has a positive effect on the salespeople's job satisfaction and customer satisfaction. The salesperson's job satisfaction was found to influence on the performance through the customer satisfaction. The customer satisfaction has strong influence on the performance directly. Market orientation appears to provide a unifying focus for the efforts of salespeople within the organization, thereby leading to customer satisfaction and superior performance.

• International Journal of Costume and Fashion
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• v.14 no.2
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• pp.51-65
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• 2014

With growing competition and increasing consumer demands, companies pay more attention than ever to market mavens who play a central role in diffusing marketplace information and influencing others' decisions. To enhance our understanding of the market maven, this paper examines the role of market mavenism in shaping consumers' shopping values (utilitarian value, hedonic value) and their post-purchase satisfaction or dissatisfaction. Regression analyses revealed that market mavenism had a positive impact on hedonic shopping values, and post-purchase satisfaction. The findings showed that hedonic shopping values had a significant impact on post-purchase satisfaction while utilitarian shopping value did not have any significant relationship. Findings of the study also suggest that market mavens pursue hedonic shopping values and exhibit greater post-purchase dissatisfaction than others. Practitioners are recommended to create entertaining retail environments for market mavens who seek hedonic values when they shop. The results also suggest that practitioners need to pay close attention to market mavens at the post-purchase stage since they can be extremely dissatisfied.

• Journal of the Korean Society of Costume
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• v.3
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• pp.95-107
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• 1980

The hair and headdress, positioned on the top of the body, assume a special role of accomplishing the silhouette of the clothing. This thesis reviewed the change of the hair and headdresses of the ancient Western world and studied the relationship between the silhouettes of the dresses and the shapes of the hairstyles. It was concluded that the hairstyles of each region had been developed in accordance, with their dress silhouettes, either repeating the silhouettes in a smaller scale, or reflecting their aesthetic attitudes toward clothing in the hairstyles. Religious symbolism was displayed strongly. In the headdresses of the cultures where the religious influence was great.

• International Journal of Costume and Fashion
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• v.4 no.2
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• pp.10-17
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• 2004

This study aims to take s look at the role of brands in the life of consumers and particularly, in the life of adolescent consumers. What I have to command is representative of events in the lives of teenagers in the U.S. but it has application for college-aged individuals as well as young adults. I am particularly interested in understanding relationships between the concept of brand and the development and maintenance of self.