• 제목/요약/키워드: role enactment

검색결과 61건 처리시간 0.027초

라이브 커머스 및 쇼호스트 특성이 소비자의 충동구매가능성에 미치는 영향: 시나리오 기반 실험연구 (The Effects of Live Commerce and Show Host Features on Consumers' Likelihood of Impulse Buying: A Scenario-Based Experiment)

  • 김나경;양성병;윤상혁
    • 경영정보학연구
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    • 제24권4호
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    • pp.77-96
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    • 2022
  • 코로나19로 비대면 소비문화가 확산되면서, 온라인에서 실시간으로 쇼호스트(판매자)와 소통하며 쇼핑하는 라이브 커머스(live commerce)가 주목받고 있다. 라이브 커머스는 기존 다른 형태의 상거래 유형에 비해 구매전환율이 높아, 충동구매가능성도 상대적으로 높을 것으로 예상된다. 하지만, 라이브 커머스 사용 환경에서 발생하는 소비자의 충동구매에 관한 연구는 다소 부족한 실정이다. 이에, 본 연구에서는 소비충동형성 및 실행통합모형을 활용하여 시나리오 기반 실험연구를 설계하였다. 이를 통해, 라이브 커머스 특성(대리경험, 실시간 상호작용성)이 소비자의 충동구매가능성에 미치는 영향을 검증하고, 나아가 쇼호스트 특성 중 하나인 전문성이 라이브 커머스 특성과 충동구매가능성 간 영향관계를 조절할 수 있는지를 추가 분석하였다. 연구결과, 라이브 커머스 특성인 대리경험과 실시간 상호작용성 모두 소비자의 충동구매가능성에 긍정적인 영향을 미치는 것을 확인하였으며, 대리경험이 소비자의 충동구매가능성에 미치는 영향 관계에서 전문성의 조절효과가 있음을 실증하였다. 본 연구는 라이브 커머스 쇼핑 맥락에서의 충동구매가능성을 분석한 시나리오 기반 실험연구라는 점에서 의의가 있다. 본 연구결과를 통해 라이브 커머스 서비스 및 플랫폼 제공자에게 이윤창출 극대화 및 효율적인 서비스 운영을 위한 실무적 시사점을 제시하였다.

1973년 국민복지연금법과 1986년 국민연금법은 왜 제정되었는가?: 인구학적 보너스에 대한 대응이라는 시점 (Why were National Welfare Pension Act of 1973 and the National Pension Act of 1986 Legislated?: From the Viewpoint of Response to the Demographic Bonus)

  • 박이택;이헌창
    • 응용통계연구
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    • 제28권4호
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    • pp.781-805
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    • 2015
  • 기존 연구들은 1973년 국민복지연금법과 1986년 국민연금법의 제정을 인구 고령화에 대한 선제적 대응이라는 시점에서 고찰하지만, 본 논문은 이 법들이 잠재적인 인구학적 보너스를 실제적인 인구학적 보너스로 구현하려는 국가주도의 대응 과정 속에서, 필요한 자금을 적립식 연금제도로 조달하고자 제정되었다고 본다. 이와 같은 시점에 서면, 국민복지연금법의 제정, 시행 연기, 개정 등을 국가적 자본 및 자산 형성체계와 결합하여 고찰할 수 있다. 1973년' 국민복지연금법은 중화학공업 건설 및 수출진흥을 위한 자금 조성을 위해 제정되었지만, 1차 오일쇼크를 배경으로 발생한 브래킷 크리프 현상으로 실시하기 어렵게 되자, 대안적인 재원조달 방법을 마련함으로써 시행 연기되었다. 1986년의 국민연금법은 1980년대 전반 정부관리 기금의 재원 조성 위기를 배경으로 하여 제정되었는데, 갹출금을 부담할 대상들이 국민연금제도를 수용할 유인을 강화하기 위해 수지상등이 성립하지 않는 적립방식으로 구상되었으며, 적립금의 상당부분은 공공부문 투자에 활용되었다. 국민연금제도와 관련하여 적립금의 운영 방식과 재정안정성을 위한 개혁방안이 논의될 수밖에 없게 된 것은 이와 같은 제정 배경 때문이었다.

지역사회 보건교육 (Community Health Education)

  • 이주열;박천만;서미경;최은진
    • 보건교육건강증진학회지
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    • 제24권4호
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    • pp.241-249
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    • 2007
  • Health education aims at behavior change rather than just delivering health knowledge to people. In Korea health education activities in public sector began in 1960 and they were included in the primary prevention program in communities. This article reviewed current health education programs in healthy living practice programs provided by local public health centers in Korea and drew implications for the future role of health education in community setting. Health education has been a core function of the National Health Promotion programs in the nation since the enactment of the National Health Promotion Law in 1995. The National Health Promotion programs are funded by the National Health Promotion Fund which are drawn from tobacco tax. The National Health Promotion programs include healthy living practice programs (smoking prevention and cessation programs, moderate alcohol use programs, physical activity promotion programs, and nutrition programs), chronic disease prevention programs, oral health programs and public hygiene programs. Methods of the National Health Promotion programs include health education, health counseling, health class, health information management, survey and research. Smoking prevention and cessation programs include smoking cessation clinic, smoking cessation education, non-smoking environment program, and non-smoking campaign. Moderate alcohol use programs include alcohol use education, moderate alcohol use campaign, alcohol use counseling, and alcohol free environment programs. Physical activity promotion programs include obesity control, targeted exercise program, and exercise civic group programs. Nutrition programs include nutrition management, obesity management, nutrition education, breakfast eating program, and nutrition counseling and treatment programs. The health education programs in community are not efficient today because there are many overlapping contents and short term goals. Community health education programs needs to be more comprehensive. Workforce development is another big issue at the moment because the National credential program will begin in 2009. Variety of community health education programs should be developed and funded by the national health promotion fund.

미용관련교육기관의 교육서비스 품질이 재등록 의도에 미치는 영향 (Effects of the Education Service Quality of Beauty Educational Institutions on Re-Registration)

  • 이경희;안종숙
    • 패션비즈니스
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    • 제18권4호
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    • pp.168-179
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    • 2014
  • Everyone has the desire to be well shaped. Modern people in the $21^{st}$ century utilize their external appearance as a tool to express their personalities and social activities for the improvement of cultural life and the acceleration of information transfer. The expression of beauty is a method of communication from the view point of creation in addition to the exchange of meaning & value, and it has become a method of image transfer due to the increased desire for a better appearance. The beauty industry was established in 1948 by the execution of the 1st hairdresser's license test, and has been developed in full scale through the enactment of the public health control act. Therefore, beauty education is currently qualitatively and quantitatively developed, and the educational role of the beauty institute has expanded to include training beauty professionals. Private beauty institutes provide students with beauty related education in preparation for the national technical qualification examinations or private beauty association tests. These beauty education opportunities enable aspiring beauticians to attend various beauty competition events and acquire a sense of accomplishment. The purpose of this study was to determine how the quality of the beauty educational institutes affects the re-registration rate, and to analyze the effect of the beauty educational institutes quality on the intention of re-registrations using a survey. The study results show that variables such as 'lecture satisfaction', 'internal environment satisfaction', 'facility satisfaction', and 'tuition satisfaction' are significantly related to the rate of re-registrations, with 'lectures satisfaction' especially having the largest influence on re-registration.

TV 법정 프로그램에 나타난 법 이미지와 현실구성: <실화극장-죄와 벌>을 중심으로 (Images of Law and Reality in TV Legal Series: Focusing on )

  • 이희은
    • 한국언론정보학보
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    • 제50권
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    • pp.121-142
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    • 2010
  • 이 논문은 법을 소재로 한 TV 프로그램이 구성하는 현실과 법이미지에 대한 분석 연구이다. 법체계를 구성하는 법문화나 법규범은 배타적이고 폐쇄적인 특성 때문에 일반인들이 접근하기에 쉽지 않다. 그러나 이러한 법적인 내용이 미디어를 통해 방송 언어로 재현될 때는, 정보 제공 기능과 오락 기능은 물론 현실을 구성하고 교육하는 역할까지 수행하는 경우가 많다. 실제 일어났던 사건을 재연의 형식으로 되돌아보는 <실화극장-죄와 벌>도 그러한 사례 중의 하나이다. 이 리얼리티 프로그램은 현실의 사건을 재현하여 수용자들에게 오락과 정보를 제공하고, 드라마와 다큐멘터리의 기법을 혼합하여 법체계 및 법적 쟁점들에 대한 의미를 구성한다. 이때 미디어를 통해 재현되는 법은 현실적인 사회구조에 대한 인식과 연관되어 의미를 구성한다. <실화극장-죄와 벌>의 경우, 법의 권위를 강화한다는 소위 'CSI 효과'보다는 대립 구조로 사회를 파악하고 개인과 법의 관계를 고민하게 만드는 의미가 더 큰 것으로 분석되었다. 결국 TV 법정 프로그램은 법체계를 교육하는 상징체계의 역할뿐 아니라 현실의 법과 사회구조와 가치에 대한 의미를 구성하는 기구 역할을 한다고 볼 수 있다.

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A Study on the Korea Database Industry Promotion Act Legislation

  • Bae, Seoung-Hun;Lim, Jung-Sun;Lee, Jae-Jin;Park, Cheon-Woong;Shin, Kwang-Min;Kang, Sang-Kyu;Yoon, Jin-Sun;Shin, Minsoo
    • Journal of Information Science Theory and Practice
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    • 제1권3호
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    • pp.60-73
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    • 2013
  • The Database Industry Promotion Act was proposed at the National Assembly plenary session on July 26, 2012 and since then it has been in the process of enactment in consultation with all the governmental departments concerned. The recent trend of economic globalization and smart device innovation suggests a new opportunity and challenges for all industries. The database industry is also facing a new phase in an era of smart innovation. Korea is in a moment of opportunity to take an innovative approach to promoting the database industry. Korea should set up a national policy to promote the database industry for citizens, government, and research institutions, as well as enterprises. Above all, the Database Industry Promotion Act could play a great role in promoting the social infrastructure to enhance the capacity of small and medium-sized enterprises. This article discusses the background of the development of the Database Industry Promotion Act and its legislative processes in order to clarify its legal characteristics, including the meaning of the act. In addition, this article explains individual items related to the overall structure of the Database Industry Promotion Act. Finally, this article reviews the economic effects of the database industry for now and the future.

해양경비 서비스 품질 개선을 위한 해양경비사 제도에 관한 연구 (A Study on the Marine Civil Guard Officer to Enhance the Quality of Maritime Security Services)

  • 진성용;이은방
    • 해양환경안전학회지
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    • 제19권1호
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    • pp.45-51
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    • 2013
  • 해상 및 해안에서 공경비를 보조하고 민간경비수요에 부응하는 고품질 경비서비스를 제공할 수 있는 민간경비제도 도입을 위한 기초연구로 육상 민간경비업의 현황과 경비지도사 제도를 분석하였다. 또한 해양민간경비 대상영역 탐색과 해양경비 현황분석을 통하여 해양영역에 민간경비서비스 제도의 도입 필요성 및 해양경비의 특수성과 전문성을 도출하였다. 이를 바탕으로 해양경비 현장에서 중추적인 역할과 업무를 담당할 해양경비사 제도를 제안하고 효과적인 해양경비업무 수행에 필요한 해양경비사 자격 조건과 선발시험 과목을 구성하였으며, 경비현장의 실무능력 향상을 위한 교육 프로그램을 설계하였다. 해양경비법에 해양경비업 조항 신설을 제안하여 해양경찰이 해양민간경비를 감독하고 관리함으로써 공경비와 사경비의 시너지 효과 창출은 물론 해양경비산업의 건전한 발전과 국제경쟁력을 갖출 수 있는 기반을 마련하였다.

Shopping Mall Motivation: Structural Equation Modelling (SEM) Approach

  • Dahari, Zainurin
    • Asia Pacific Journal of Business Review
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    • 제4권2호
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    • pp.1-21
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    • 2020
  • The purpose of this research is to investigate young consumer motivation in regards to shopping mall. Young adults are an emerging age group that has economic autonomy and power of making independent decisions. In addition, this young segment providing an interesting challenges and opportunities for marketing professionals. Therefore, it is pertinent to analyse their shopping motivations, so that the marketers can understand and influence the consumption behaviour of this specific group. A survey using self-administered questionnaire was conducted to assess the mall-directed shopping habits and shopping orientations. A total of 164 usable surveys were obtained. In addition of exploratory factor analysis, confirmatory factor analysis and structural equation modeling was applied to prove the hypotheses. We have found that young Australian shoppers were motivated to visit malls primarily by the role enactment and exploration dimensions. They were the strongest motivators which explaining why young Australian consumers patronize malls. Young consumers of Australia enjoyed the mall environment, exploring new things, socializing with friends, comparing prices and the variety of products and services offered. The results of our study have several implications that should be of benefit to the retailing industry and mall management. Developers of malls must develop their mall more than simply a place for buying products. As such, mall management should make sure that their mall atmospherics offer a mall environment that is pleasing to multiple senses, to ensure it is conducive for shoppers to stay and spend more of their time and money. Mall management must execute strategies to maintain their attraction to younger consumers, perhaps by including stores that are futuristic and offer the most advanced styles or technologies, and appeal to somewhat older adults by offering the tenant, entertainment, and experience mix they will prefer. It is recommended that future research utilize random sampling methods to ensure the generalizability of results.

예비교사 교육과정에 대한 한국어교사의 인식 (An analysis on teachers' perception on the education curriculum for prospective Korean language teachers)

  • 송향근;양순임
    • 한국어교육
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    • 제28권1호
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    • pp.113-139
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    • 2017
  • Since the enactment of the "Framework Act on the Korean Language (herein after "Act ), researchers have focused their studies on measuring whether the Act played a huge role in providing Korean education. This can be confirmed by many, that the Act has indeed played a huge part in providing Korean language education. However, little attention was given to the validity of the education curriculum for prospective Korean language teachers as provided by the Act. Therefore, this survey has been conducted to provide an insight to teachers' perception of the Korean language curriculum for prospective teachers and will test whether such perception meets the standards in which the Act has been enacted. In this survey, we have received response on the importance of each domain and subject in the areas of Korean language education as viewed by the Korean language teachers. The results revealed the importance in the following order: Teaching Practice, Korean Linguistics, Korean Educational Linguistics, General Linguistics, and Korean Culture. These results strongly suggest that there is a need for the current curriculum, laid out by the Act, to be reconsidered to stress different levels of importance and time assignment for each category. The survey analysis shows the disparity in importance within the curriculum between the Act and the views in which the Korean language teachers perceive Korean language education. While further research is needed to confirm the analysis of this survey, this area of research will be instrumental in determining the suggestive shapes of the curriculum governed by the Act in the years to come.

우리나라 기후변화 대응의 저성과 원인에 대한 탐색적 연구 - 우리나라 CCPI(Climate Change Performance Index) 사례 중심 - (An Exploratory Study on the Cause of the Poor Performance of Climate Change in Korea)

  • 김영신;김성헌;이지은;송영철
    • 한국기후변화학회지
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    • 제7권3호
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    • pp.315-324
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    • 2016
  • The relevant ministries, including the Ministry of Environment in Korea, provided Post-2020 Long-term Mitigation Target and Implementation Plan. The plan consisted of four Business As Usual (BAU) reduction levels by 14.7%, 19.2%, 25.7%, and 31.3% until 2030. The Korean government finalized the mitigation target of 37%. But all the initial alternatives were below the goal, 30% from BAU, that has been promised to the international community as well as set out in the Framework Act on Low Carbon Green Growth. In order to achieve a specific goal, performance management should pursue "Justify doing the right things." Otherwise, performance management would not work properly. According to Kingdon's Policy Stream Framework, abnormal alternatives are difficult to be presented as scenarios because alternative building should focus on the role of the need to adhere to the basic principles and professionals. Such a result is possible only when the policy actors does not balance themselves. Performance management statistics has been analyzed by 6 years CCPI data since 2011, taking into account the impact after enactment. This study also has been complemented by a variety of sources, including the media, documents, and artifacts during the period. As a result, raising awareness about climate change was analyzed as one of the solutions because the climate change issue affects the normal performance management throughout the life of the people to stay linked to the environment.