• Asia Marketing Journal
• /
• 제26권1호
• /
• pp.11-22
• /
• 2024

In the uncertainty fueled by the COVID-19 pandemic, mergers and acquisitions (M&As) have emerged as key strategic responses by firms. This study explores the impact of M&As on acquirers' firm value, utilizing a firm-level panel dataset from SDC Platinum. Empirical evidence recognizes the potential negative impact of transaction value in M&As and the pandemic's effect on market uncertainty that may occasionally exacerbate the adverse influence on acquirers' firm value. The findings indicate that effective marketing strategies, such as enhancing consumer awareness through increasing advertising expenditures, can counterbalance these influences, particularly during uncertain times. This study accentuates the importance of adaptability and a responsive marketing approach in managing M&As during a global crisis. It provides valuable perspectives on consumer awareness in strategic decision-making, offering insights for both academic and business communities and focusing on actionable strategies for navigating the global market turmoil transformed by COVID-19.

• 패션비즈니스
• /
• 제20권6호
• /
• pp.135-147
• /
• 2016

Online supporters are the group of people selected by companies for the online promotion of their products or services and focus on generating messages that are conducive to stimulating hands-on experiences with companies' products and services to create advertising effects. This study examined how reviews offered by blogs operated by fashion brands' online supporters influence consumer's brand attitudes and purchase intentions. Specifically, this study examined how brand awareness and directions of review messages influences consumers' brand attitudes and purchase intentions. This study employed a 2 (brand awareness: high awareness vs. low awareness) ${\times}$ 3 (review direction: one-sided positive, two-sided positive & negative, one-sided negative) between-subject factorial design. In total, 180 respondents participated, thus garnering 30 responses for each of the six conditions. The results of two-way ANOVA revealed the significant main effect supporters' review message direction on consumers' brand attitudes and purchase intentions. Two-sided messages were rated high for brand attitude and purchase intention compared to one-sided positive or negative or positive directions. The interactions between brand reputation and message direction were significant for brand attitude, but not for purchase intention.

• 한국생활과학회지
• /
• 제14권5호
• /
• pp.859-869
• /
• 2005

The purpose of this study was to research university students' awareness of gender equality and practice of clothing and textiles education contents(classifying them into four units; choice and dressing of clothes, textile and management of clothes, design and sewing of clothes, and knitting and embroidery) in their real life. This is the investigation of 344 university students living in Choongchungnam bukdo, Junrabukdo, and Daejeon. In this statistical analysis, SPSS 10.0 for Windows Program was utilized to calculate percentage, mean and standard deviation. Also, these data were verified by t-test, One-way Anova, Duncan's multiple range, Pearson's correlation coefficient. The results of this research were as follows: The more university students have awareness of gender equality, the more they have practice of clothing and textiles education content in their real life. There was a significant difference in practical awareness of contents of clothing and textiles education according to demographic variables and correlation of variables differed significantly. As a conclusion, university students' awareness of gender equality plays an important role in practice of clothing and textiles education contents in their real life. These results would provide fundamental information for improving students' critical practice.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권9호
• /
• pp.427-438
• /
• 2020

This study aims to analyze and confirm brand awareness' role in influencing the repurchase intention both directly and indirectly on customer satisfaction variables and repurchase intention variables. The contribution brought by this study is to reflect manifest variables such as recall, purchase, and consumption. The number of respondents in this study was 200 samples using the online survey data collection method (Google form), while the research approach is quantitative explanatory. The data analysis test tools include the Structural Equation Modeling (SEM) approach with AMOS as a statistical data analysis software and Sobel test to indirectly test the relationship. This study consists of four hypotheses, of which three hypotheses are positively and significantly related (brand awareness on repurchase intention, brand awareness on customer satisfaction, and customer satisfaction on repurchase intention). Through indirect relationship, namely, brand awareness on repurchase intention through customer satisfaction, the study showed no significant effect. In a comprehensive way, this study emphasizes the factor of customer satisfaction as a determinant of consumer loyalty and repurchase intention. Therefore, creating optimal customer satisfaction, service excellence, promotion and massive advertising, guaranteeing the safety and ease-of-use apps, and ease of shopping, especially for e-commerce industry, is a serious concern.

• 동아시아식생활학회지
• /
• 제20권5호
• /
• pp.785-793
• /
• 2010

This study aimed to identify particular foods that would be most appropriate as representatives foods of Daejeon, as well as the key factors affecting the branding of image of those foods. To achieve these aims we carried out a survey amongst 1,600 citizens and visitors. The Daejeon representative foods were determined to be Gujeuk Dotorimuk (Gu-jeuk acorn jelly), Hanbat Seolleongtang, Dolsotbap (stone pot mixed rice), Sutgol naengmyeon (Sutgol Cold Noodles), Daecheongho Minmulmaeuntang (Daecheong lake freshwater spicy fish soup) and Samgyetang (casserole of spatchcock with ginseng). These six dishes were designated as representative foods in 2001. Findings from the survey indicated the lowest level of brand! dish awareness was 11.6% generally and the top two preferences for the representative foods were ranked as, Samgyetang (24.8%) and Dolsotbap (23.6%). According to an awareness survey age differences played a significant role. Adults displayed a much higher awareness than younger generations. The survey also found that Daejeon city was strongly associated with images of science and technology, particularly areas such as Expo and the Daedeok Valley. This study's results suggests that developing a menu and marketing strategy based upon associated regional images may increase awareness for local foods among young consumers.

• 한국프랜차이즈경영연구
• /
• 제14권2호
• /
• pp.31-46
• /
• 2023

Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

• 문화기술의 융합
• /
• 제6권3호
• /
• pp.19-26
• /
• 2020

본 연구는 근대(1876-1945) 한국사회의 전염병에 대한 사회적 의미와 변화 과정 속에서 간호사의 역할에 대하여 규명함으로써 간호역사를 이해하고 간호의 새로운 방향을 제시하는 데 목적이 있다. 이를 위해 근대 사회의 전염병의 시대적 의미와 관리에 관하여 살펴 보았다. 지난 역사 속에서 전염병은 사회에 많은 문제점을 일으켰고 피해를 최소화하기 위해 많은 노력을 지속적으로 실시하였다. 전염병 관리를 위한 노력이 다른 나라에 비해 늦게 시작 되었지만 지속적인 노력 끝에 위생이라는 개념이 인식되기 시작하면서 전염병의 의미 및 간호의 의미가 다르게 해석되었다. 또한 전염병 관리를 위한 지속적인 노력 속에서 간호사의 역할과 존재감이 새롭게 조명되었다. 근대 한국사회에서 간호사의 역할이 초반에는 보조자의 역할로 인식되었다. 하지만 전문적 교육과 훈련을 통해 단순한 돌봄이 아닌 전문적 지식을 바탕으로 이루어진 전문가로써 인식이 넓혀지기 시작하였다. 본 연구는 과거와 현재 공존하면서 다양한 문제를 일으키고 있는 전염병에 대한 역사적 재탐색을 하였다는 것에 의의가 있다. 또한 간호사의 새로운 역할과 사명감을 새롭게 조명했다는 것에 의의가 있다.

• 한국임상보건과학회지
• /
• 제7권2호
• /
• pp.1325-1336
• /
• 2019

Purpose. Infant oral health care forms the basis of lifelong health, and the role of child care teachers in contributing to the quality level in the formation of correct habits at this time throughout the infant's health care and education is very important. The purpose of this study was to examine the relationship between the perceived oral health status of nursery teachers and the necessity of oral health education, and to emphasize that the oral health of teachers is closely related to the oral health of infants and young children. Methods. This study was conducted from May to June 2018 by surveying private nursery teachers in some parts of Gyeongsangbuk-do province by using the self-entry method. The research tools consisted of the general characteristics of subjects, subjective oral health status, oral health practice, oral health education awareness, and oral health education needs. We used shceffe as a post hoc test to compare the differences between groups after frequency analysis, independent t-test, and one-way ANOVA analysis. The linear regression analysis was conducted to determine the relationship between perceived oral health status, oral health practice and awareness, and oral health education needs. The statistical level was .05. Results. According to the results of this study, the oral health related practice according to the demographic characteristics is at the final education level, and the oral health related awareness is age, marital status and oral health education needs. The results showed statistically significant differences in final educational attainment and cohabitation. Regarding the relationship between perceived oral health status, oral health related practice and awareness, and oral health education needs There were significant differences in oral health practice(β =.329) and oral health education needs (β =.158). Conclusion. Based on the above results, the child care facility can emphasize the importance of the role of the child care teacher in the oral health care of infants, and the basic data for the establishment of the child care management program in the future by reflecting the role of the teacher in the development of the child care management program of the child care facility. I want to use as.

• 한국심리학회지 : 문화 및 사회문제
• /
• 제26권4호
• /
• pp.351-378
• /
• 2020

본 연구는 성별 간 갈등이 가장 극심하게 나타나는 성인초기 남녀의 성차별 메타-인식 양상을 탐색하기 위해 '여성의 남성을 향한 양가성에 대한 인식'과 '남성의 양가적 성차별에 대한 인식', '한국 사회의 성차별 실태'에 대한 지각을 측정하여 잠재프로파일 분석을 실시하고, 각 유형에 따른 성역할갈등, 이성과의 거리감, 성차별 논쟁에 대한 지지도의 차이를 살펴보았다. 이를 위하여 만 18세 이상 39세 이하 남녀 330명을 대상으로 자료를 수집하였고, SPSS 20.0과 Mplus 7.4 프로그램을 사용하여 자료를 분석하였다. 그 결과, 여성은 '성차별 둔감형 여성', '성차별 민감형 여성', '성차별 저항형 여성' 총 3가지 유형, 남성은 '성평등 인식형 남성', '역차별 인식형 남성' 총 2가지 유형이 도출되었다. 여성들은 성차별 메타-인식이 높은 유형일수록 성차별에 대한 지각과 성차별 논쟁에 대한 지지도가 높아진 반면, 남성들은 성차별 메타-인식이 높은 유형일수록 역차별에 대한 지각이 높아졌다. 남녀 모두 성차별 메타-인식 수준이 높은 유형일수록 더 높은 성역할갈등과 이성과의 거리감을 나타내었다. 이러한 결과를 토대로 현 한국 사회의 성별 갈등 현상에 대한 시사점과 본 연구의 제한점, 후속 연구를 위한 제언을 논의하였다.

• Child Health Nursing Research
• /
• 제13권2호
• /
• pp.173-181
• /
• 2007

Purpose: This study examined the awareness and attitudes of parents of 5th and 6th graders toward own children smoking. Method: The participants were 766 parents of 5th and 6th graders in 11 elementary schools located in J city. Data were collected through questionnaires, which were constructed to include parents' recognition of harms to their own children cause by smoking, factors which influence their children to smoke, and parental supportive strategies to prevent smoking. Result: The percentage of parents who answered that they did not know if their children were smoking was 94.8%, while the percentage of parents who answered that they knew that their children were smoking was 3.5%. Only 30% of parents had actually spoken with their children about the dangers of smoking. The mean parental recognition of the dangers of smoking was 3.16 points. Parental strategy for preventing and prohibiting smoking with the higher mean scores included forbidding children from entering bars and nightclubs which had the highest scores at 3.55 points; forbidding the sale of cigarettes to children was next at 3.54 points. Conclusion: To prevent children from smoking, the role and attitude of parents is crucial. But the study results show that the role of parental guidance in preventing underage smoking was insufficient and under appreciated. Therefore, more systematic educational programs on preventing underage smoking are essential for parents.