• Asia-Pacific Journal of Business
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• v.13 no.1
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• pp.301-315
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• 2022

Purpose - The main objective of this study was to investigate tourists behavior by applying protection motivation theory and health belief model during COVID-19 pandemic. Specifically, the study examined how risk perception of COVID-19 affects tourists' protection motivation and travel avoidance intention. Design/methodology/approach - The empirical data was collected by self-administered questionnaires to obtain perception and behavior regarding COVID-19 pandemic situation. A total of 486 questionnaires were used for data analysis and SEM analysis was applied in order to examine seven hypotheses. Findings-The results showed that COVID-19 risk perception is a significant antecedent of threat appraisal, coping appraisal, and cue to action (H1, H2, H6). Moreover, protection motivation is affected by threat appraisal and coping appraisal (H3, H4) and influences on travel avoidance intention (H5). However, cue to action does not affect protection motivation (H7). Research implications or Originality - This study provides insightful implications for tourism industry practitioners who will prepare the post-corona field and the results enrich knowledge of the tourist behavior during pandemic situation.

• Journal of Distribution Science
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• v.7 no.1
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• pp.91-104
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• 2009

The Purpose of this study is to reveal interactive relation between Product Life Cycle and Market Risk Management. PLC analyzes consumer buying behavior, volatility of price and sales at market place from the viewpoint of Marketing so that company can improve management result. This study is attempt to analyze PLC from a comprehensive and integrating angle by using MRM. In order to find out relationship between two theories, this study is an extraction of the factors that affects the management result commonly on PLC and MRM. Then, this study analyzes the factors of PLC from the viewpoint of MRM. The result shows that the factors of PLC and MRM have relation with in terms of volatility of price, trade risk and market share.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.535-546
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• 2019

The purpose of this research was to analyze the relationship between human risk factors and evacuation behavior stages for tunnel safety. Therefore, we conducted a survey using a structured questionnaire on the relationship between safety facilities and safety behavior in order to derive an optimized interaction between the two. The research subjects were 141 tunnel users who understand the tunnel environment. The survey period was from June 24, 2018, to September 28, 2018. As data analysis methods, we employed a frequency analysis, a multiple regression analysis, and an independent-sample t-test. In the analysis of the correlation between the human risk factors and the major variables of evacuation behavior, the evacuation phases 1, 2, and 3 were all correlated with acceleration and delay, and the human risk factors were partially correlated. In the multiple regression analysis, the will to comply with laws (${\beta}=0.188$, p=0.034) and information recognition within the tunnel (${\beta}=0.220$, p=0.009) were factors that influence the relationship between human risk factors and evacuation behavior, indicating 12% explanatory power of the impact of human risk factors for the acceleration of evacuation behavior 3. The important variables between human risk factors and evacuation behavior were compliance with laws and information recognition in tunnels. Hence, it is necessary to study the elements that interact with the environment in the tunnel.

• The Korean Journal of Financial Studies
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• v.3 no.1
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• pp.179-211
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• 1996

This study examines whether trading mechanisms or market microstructures of markets have an effect on the integration issue of the international equity market. If the international equity market is integrated, identical stocks listed on different international stock exchanges should have the same rates of return, the same characteristics of stock price behavior and similar distributions of return. If different market microstructures, or trading mechanisms cause differences in characteristics of stock price behavior, those can lead to different rates of return because of different liquidity risk for the same stocks between markets. This study proposes international asset pricing with liquidity risk related to trading mechanisms. Systematic risk by itself cannot predict the sign of expected rate of return difference for the same stocks between international markets. Liquidity risk factors related to market microstructure provide explanations for the sign of rate of return differences between markets, However, liquidity risk factors related to market microstructure do not have a significant effect on the rate of return differences and sensitivity of return differences between markets, Trading mechanisms or market microstructures might not have a significant effect on the interpretation of the international equity market integration studies, if trading volume or other factors are controlled.

• Korean Journal of Health Education and Promotion
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• v.32 no.5
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• pp.17-31
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• 2015

Objectives: This paper aims to identify the health related behaviors patterns and its associated factors among marriage immigrant women in Korea, and discusses their application to health promotion strategies. Methods: The study participants were 7,591 immigrant wives in Gyeonggi province who participated in health examinations conducted by the Korea Association of Health Promotion in 2011-2013. The participants completed self-administered questionnaires on sociodemographics, psychological characteristics, health status and health care factors, and health related behaviors. Results: A 3-latent-class model of health behaviors was identified related to 'lack of physical activity', 'abnormal diet', and 'not experienced medical check-up': 'high risk class', 'middle risk class', and 'low risk class'. Most of the participants belong to 'middle risk class'. Country of origin, age, length of stay, number of children, work status, health insurance status, and unmet health care needs were associated with problematic health behaviors in middle risk health behavior class. Conclusions: Health promotion and intervention programs for marriage immigrant women and their family members need to consider the health behavior patterns of physical inactivity, abnormal diet and no medical check-up and develop multiple behavior intervention with pre-existing program modification.

• Korean Journal of Human Ecology
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• v.5 no.2
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• pp.131-143
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• 1996

The purpose of this study was to investigate clothing involvement and clothing behavior of women and to indentify the relationship between clothing behavior and clothing involvement. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Scheffe test, t-test, and Multiple Regression. The results of the study were as follows: 1. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest pleasure, symbolism, and perceived buying risk. 2. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger and not married showed positive relationship among fashion, interest and pleasure of clothing involvement dimensions. Those who had higher educational background showed positive relationship with clothing involvement. Those who were empolyed showed higher clothing involvement with symbolism and perceived buying risk. 3. Age, marital status, and educational background showed important variables as factors that exert influence on clothing behavior: Those who were younger and not married attached importance to interest aesthetics, psychological dependence, and fashion. Those who were older and married attached importance to modesty and comfort. The more educated respondents were more concerned about interest aesthetics, symbolism, psychological dependence, and fashion. 4. The fashion of clothing involvement showed positive relationship in fashion, interest, symbolism, and psychological dependence of clothing behavior, and negative relationship in modesty and comfort. The interest of clothing involvement showed positive relationship in aesthetics and interest, and negative relationship in modesty and comfort of clothing behavior. The pleasure of clothing involvement showed positive relationship in psychological dependence, management, interest, and pleasure of clothing behavior. The symbolism of clothing involvement showed positive relationship in symbolism, modesty, conformity, psychological dependence, and fashion of clothing behavior. The perceived buying risk of clothing involvement showed positive relationship in management, conformity, and comfort and negative relationship in symbolism and fashion of clothing behavior.

• Journal of Families and Better Life
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• v.26 no.5
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• pp.391-403
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• 2008

The purpose of the study was to find the level of family financial management behavior of urban housewives and to discern the difference between financial stability and financial satisfaction according to change-orientation of financial management behavior among urban housewives, and thus provide the fundamental data to improve stability and financial satisfaction. The following findings emerged during the study: First, groups with higher change-oriented family financial management behaviors among housewives subjectively felt more financial satisfaction than other groups. Second, groups with above average levels of change-oriented management behavior appeared to have more stable families than groups with below average objective financial stability, emergency funds, risk provisions, debt burdens and liquid index. Third, groups with high levels of change-oriented family financial management behavior had higher financial satisfaction.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.79-88
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• 2015

This study focused on the idea that consumers who are dissatisfied with their body form tend to be more interested in weight control behavior. This research connects this relationship with consumers' risk perception on the internet and consequent decision hesitation behavior. Empirical results extracted three factors of weight control behavior: diet, physical treatment, and medication and exercise. Weight control behavior was different by gender but not by age. Consumers who were dissatisfied with their body form were likely to do exercise, but other types of dissatisfaction (weight dissatisfaction and height dissatisfaction) were not significantly related to weight control behavior. Weight dissatisfaction influenced perceived size risk significantly when shopping online. Diet, physical treatment, and medication had significant influence on perceived size risk when shopping online. Perceived size risk had significant influence on decision delay and offline switch behavior. This study took a convergence approach, which connects consumer characteristics with online shopping behavior.

• Journal of Korean society of Dental Hygiene
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• v.15 no.6
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• pp.999-1007
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• 2015

Objectives: The objective of the study is to investigate oral health behavior and oral health education experience in Korean adolescents from the ninth(2013) web-based survey of Korean youth risk behavior. Methods: The subjects were 72,435 students through the ninth 2013 web-based survey of Korean youth risk behavior conducted by the Ministry of Education, Science, and Technology, the Ministry of Health and Welfare, and the Korea Centers for Disease Control. The questionnaire consisted of socio-demographical characteristics of the subjects, oral health behavior, and oral health education experience. Data were analyzed by SPSS 18.0 program. Results: Oral health education had much influence on tooth brushing after lunch, oral cavity disease prevention, sealants, fluoride application, scaling experience, and consumption of vegetables, milk, carbonated soft drinks, noodles, and snacks. The oral health education had a great impact on those who took good oral health behavior into action. Conclusions: It is very important and necessary to develop the continuing effective oral health education program for the adolescents and make them tale into action.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1287-1293
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• 2021

Alternative forms of travel have recently been delivering rewarding experiences and promising sustainable development for the tourism sector. However, it also depends on the uncertainties, consequences, and emotional connection with the destination. So far, the scholars have done limited empirical studies on volunteer tourism in Bali. Thus, this study tries to measure volunteer tourists' behavior by understanding the relationship between destination attachment, risk perception, and voluntourism behavior. Therefore, a study on the inclusivity of tourists' attachment to a particular place and perceived risks in volunteer tourism is an essential need to sustain the tourism industry. Data was analyzed using Partial Least Squares with smartPLS software. This study is based on a sample of ninety-three tourists of generation Z in Bali, Indonesia. Both outer model and inner model evaluation were conducted to ensure the robustness of the proposed model. The findings showed that destination attachment does have a direct and significant effect on voluntourism behavior. As expected, we also find that perceived risk has a significant moderating role on the relationship. Hence, greater efforts are needed to improve the image of the place by highlighting the characteristics of the locations. At the same time, it is necessary to put considerable effort to alleviate unfavorable conditions by creating safe environment surrounding the destination.