• 통상정보연구
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• 제19권4호
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• pp.3-28
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• 2017

본 연구는 해외직접구매 사이트에 대한 소비자 태도를 유발하는 요인들을 혜택지각요인, 위험지각요인, 제품측면, 웹사이트측면에서 종합적으로 살펴봄으로써 각각의 요인들의 상대적인 영향력을 비교하였다. 이를 위해 해외직접구매 경험이 있는 한국소비자 298명을 대상으로 실증분석 하였다. 분석결과 해외직접구매 사이트에 대한 신뢰수준에 가장 높은 영향을 미치는 요인은 배송위험과 제품성능위험으로 나타났다. 또한 해외직접구매 사이트에 대한 신뢰수준은 추천의도와 지속적 이용의도에도 강력한 영향력을 가진다는 것을 본 연구결과를 통해 확인할 수 있었다. 아울러 본 연구는 해외직접구매의 유형(해외직접배송, 해외구매대행, 해외배송대행)과 소비자들이 주요하게 구매하는 제품군(의류, 식 음료품, 가전제품)에 따라 평균차이검정을 수행하였다. 이를 통해 각각의 해외직접구매 서비스 관련 주체별, 소비자 특성별로 적용될 수 있는 다양한 실무적 시사점들을 제안하고자 하였다.

• Asia pacific journal of information systems
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• 제13권2호
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• pp.67-85
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• 2003

This study was conducted to analyze Korean companie's perception in IT investment cost-benefit analysis(CBA), and to see if various user group's perception is different. Literature was reviewed to classify and define variables in IT CBA, and questionnaire was distributed to CEOs, CIOs, IT managers, and general managers in Korean companies. Respondent's priority ranking in IT CBA was shown to be tangible benefit, direct cost/intangible benefit, and indirect cost/risk. Data analysis showed that Korean companie's actual practice in CBA was generally aligned with their perception. User group's(Executives vs. mangers, and IT managers vs. general managers) perception was not shown to be statistically different. Survey result also showed that IT CBA was not well practiced in the companies although respondents perceive the analysis very important. These findings suggest that more education and practical experience is needed for Korean companies to perform IT CBA.

• 한국의류학회지
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• 제38권6호
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• pp.857-872
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• 2014

This study investigates the effect of service ubiquity perceptions on consumers' responses to virtual stores such as benefit and risk perceptions, shopping value perceptions, and service usage intention. Data were collected via a self-administered online survey from nationwide consumer panels of an online marketing research firm. Questionnaire items were adopted from previous literature and developed by authors via pretesting to measure variables. The results revealed that virtual store service ubiquity affects consumer benefit perceptions as well as risk perceptions. All benefit perceptions (including time effectiveness, user control, and compatibility) had significant mediating effects between service ubiquity and hedonic/utilitarian shopping service value perceptions. The mediating effect of financial risk was significant only in the relationship between service ubiquity and utilitarian value perception. The findings offer retailers and marketers information in regards to consumers' perception of a virtual store usage, which can enhance service and product strategy.

• 한국환경보건학회지
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• 제35권4호
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• pp.269-277
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• 2009

Objective : The objective of this study was to examine how experts and the public perceived various environmental and technological hazards based on psychometric paradigm. Methods : We conducted a survey that included 30 hazards and 10 risk attributes. Subjects of this study were 214 people with three groups; (1) experts (55 people), (2) graduates( 78 people), (3) under graduates (81 people). Factor analysis was used to confirm the common risk attribute from 8 risk attributes. Also, multiple regression analysis was used to identify factors influencing on perceived risk and benefit of hazards. Results : This study revealed that experts tend to be more tolerant than graduates and under graduate students for the 30 hazards. Using factor analysis, two main factors were identified: factor 1, commonly called "Dread Risk", and factors 2, commonly called, "Unknown Risk" in the literature. We identified that environmental hormone concentration and global warming ranked high in both dread risk and unknown risk. Multiple regression models were used to test the association of perceived social risk and perceived social benefit with two main factors. Dread risk had significant explanatory power on perceived social risk and benefit. We identified that the experts were less likely to perceived dread risk and know more information about the hazards. Conclusions : There were differences of risk perception between experts and lay people. Especially, experts' perception of risk was commonly lower than other people's perception.

• 한국화재소방학회논문지
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• 제9권2호
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• pp.3-9
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• 1995

Acceptable risk problem are decision problems they requires a choice among different estimations of technological risks. The alternative option includes a threat to life among its consequences. However, the definition used to ignore the public's perceived risk which should be identified as acceptable risk. The study examine the role of perception of risk as acceptable risk between different situations of estimated consequence and probability of risk. The cost benefit principle for the reduction of risk applied to find the possible solutions with in decision making process.

• 한국안전학회지
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• 제29권1호
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• pp.80-85
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• 2014

A survey of risk perception in South Korea was conducted in 2007 to evaluate relative riskiness of typical industrial and technological risks. This article summarizes the characteristics of risk perception using psychometric analyses. The survey with a sample size of 1,194 reviews the perceived level of 25 risk items in the areas of transportation, chemicals, environment, industry, nuclear power generation, and newly-introduced risks. Six categories of risk identified by a factor analysis show that the level of perceived risk does not correspond to the statistical level. Psychometric analyses including voluntariness, severity, effect manifestation, exposure pattern, controllability, familiarity, benefit and necessity demonstrate that voluntary, familiar and immediate risks are perceived as less risky than involuntary, unfamiliar and delayed ones. Risk communication is critical in reducing the discrepance between objective and subjective level of risk. However, the amount of risk information does not always justify a successful risk communication. A safety policy, risk communication strategy in particular, should take into account diverse dimensions of risk reviewed by psychometric analyses in the study. Social policy toward safety can be improved by integrating policy, human, and social factors as well as technological advances.

• 복식
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• 제51권7호
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• pp.123-134
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• 2001

The purpose of this study to compare the purchasing behaviour of men's business suits, among custom suits, system order, and ready-made suits, centering around the choice of information source, risk perception and benefits sought. The survey of this study was collected from 450 adult male in Seoul. The data was analyzed by factor analysis and ANOVA. The result of this study were as follows : 1. Custom suits, system order, and ready-made suits consumers have a significant difference in the choice of information source. The consumer attaching most importance to the impersonal information source is the system order users, custom suits users, and ready-made suits users respectively. However there was no significant difference in the personal source among 3 different purchasing behaviour of men's suits. 2. For the risk perception, 1) the group who perceived the highest in economic risk is the system order users, followed by custom suits users, and ready-made suits users. 2) the group who perceived performance risk as being the highest concern is the ready-made suits consumers, followed by system order user, and custom suits user. 3) the group who perceived the socio-psychological risk as the highest is the ready-made suits consumers, and followed by custom suits user and system order users. 4) there is no difference among the three groups with respect to the fashionability loss risk. 5) the group of the highest perceiving the useful loss risk is the ready-made suits consumers, and the next is system order users, custom suits users. 6) the group of the highest perceiving the time and convenience loss risk is ready-made suits users, and the next is system order users, custom suits users. 3. For the benefit sought, the group of the highest perceiving the aesthetics is custom suits consumers, and the next is system order users, ready-made suits users.

• 한국방사선학회논문지
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• 제16권4호
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• pp.463-470
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• 2022

본 연구의 목적은 공군 인력자원의 방사선에 대한 인식도를 분석하고자 하였다. 대상은 항공우주의료원에 방문한 공군 인력자원(군무원, 장교, 부사관, 병사) 남녀 259명이었다. 방법은 방사선 인식도 (위험성, 이익성, 관리성)에 대한 총 14문항의 설문지를 이용하여 조사연구로 진행 하였다. 통계적 분석은 독립표본 T-test와 일원분산분석(one-way analysis of variance, ANOVA)을 사용하여 집단 간의 유의한 차이를 확인하였다. 변수 간의 상관관계는 피어슨(Pearson) 및 스피어만(Spearman) 상관계수로 검정하였다. 그 결과, 방사선 위험성은 여성 공군 인력자원이 남성보다 유의하게 높은 인식도를 보였다. 방사선 이익성은 기혼자와 군무원, 장교, 부사관에서 유의하게 높았다. 방사선 관리성은 남자와 기혼자, 16년 이상의 군 경력자가 유의하게 높은 인식도를 가지고 있었다.

• 한국정보시스템학회지:정보시스템연구
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• 제21권4호
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• pp.55-79
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• 2012

LBS(Location-Based Service) is one of the smartphone application services which has been receiving great attention recently. Various applications of smartphone use LBS to provide innovative services. However, use of LBS raises privacy concerns because the location information of users is constantly exposed. Privacy calculus perspective attempts to understand the characteristics of the user's privacy. It is based on the risk-benefit analysis in the economics' perspective. That is, when the benefit expected through personal information disclosure is higher than risk, we are willing to provide personal information. This research suggested a research model based on the privacy calculus perspective to clarify the effect of information disclosure intention of smartphone LBS application users. Based on the main factors of privacy calculus, perception of privacy risk and privacy benefit, the relationship of the perceived value and the information disclosure intention was empirically analyzed by utilizing structural equation modeling(SEM) methodology. According to the results of the empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between privacy concern and information disclosure intention. This study showed a strong evidence of antecedent factors based on privacy calculus of personal information disclosure in smartphone LBS applications.

• 인지과학
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• 제18권3호
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• pp.305-324
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• 2007

여러 과학기술에 대해 사람들이 가진 감정적 심상이 각 과학기술의 위험과 이득을 판단할 때 미치는 영향을 조사하였다. 단어 연상 기법을 통해 특정 과학기술에 대해 떠오르는 심상들이 무엇인지 확인하고 그 심상값으로 감정을 측정하였다. 감정추단 가설의 예언대로 과학기술에 대한 전반적인 감정에 따라 해당 과학기술을 더 유익하거나 더 위험하게 지각한다는 것을 확인하였다. 다시 말하면, 사람들이 판단의 대상에 대해 긍정적 감정을 가지고 있으면 부정적 감정을 가진 경우보다 위험을 더 낮게 지각하고 이득은 더 높게 지각하였다. 이와 반대로 부정적 감정을 가지고 있으면 긍정적 감정을 가진 경우보다 위험을 더 높게 지각하고 이득은 더 낮게 지각하였다. 또한 과학기술에 대한 판단에서 지각된 위험과 지각된 이득간에 부적 상관이 있었다. 감정추단의 작용을 시사하는 이런 결과들을 감정 측정 그리고 과학기술에 대한 의사소통의 필요성 측면에서 논의하였다.