• 농촌지도와개발
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• 제31권1호
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• pp.13-26
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• 2024

This study aims to examine the structural relationship between consumers' health-related lifestyle. purchasing attitude and purchase intention in the rice-based bakery products market. Data were collected from 397 consumers in their 20 years old and more. Results showed that purchasing attitude positively affected nutrition, trends and taste, and it was a key variable in explaining the intention to purchase rice-based bakery products. Therefore, it is necessary to develop and cultivate rice flour varieties containing various nutrients and develop products by capturing the food trends among consumers to induce them to purchase rice-based bakery products. Purchasing attitude fully mediated the relationship between taste and purchase intention, which suggests that it is necessary to hold tasting or sampling events and carry out promotional activities for consumers to perceive that rice-based bakery products taste good, which may lead to positive purchasing attitude.

• 유통과학연구
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• 제12권8호
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• pp.83-90
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• 2014

Purpose - Increasing sales of PB rice products can hinder the growth of domestic brands of rice, notwithstanding that the government is promoting domestic brands of rice. This analysis evaluated the influencing relationship among the variables of PB image, product credibility, and purchase intention of consumers who have never bought PB rice, to know the factors influencing consumers' decisions to purchase PB products. Research design, data, and methodology - PB products' brand image was analyzed as the factor that has a direct effect on purchase intention. The mediation effect of credibility on PB products is also analyzed, in terms of influencing the relationship between PB products' brand image and purchase intention. The analysis is performed on consumers that have not purchased a PB product and consumers who have purchased PB products from major distributors. Data is collected through questionnaires, from 389 of responders, and the AMOS 19.0 statistics package is used as a statistical tool. Results - It is proven that brand image has direct effects on the credibility of the product, and the credibility of product has a direct effect on purchase intention. However, it is revealed that brand image does not directly affect purchase intention, but that brand image indirectly affects it through the credibility of the product. Although the customers' recognition about PB image is low, the result shows that PB products' external attributes have effects on customers' purchase intention relating to the PB product. Therefore, it is important to establish the credibility of the PB product more than other products in terms of marketing. Conclusions - The following are the implications of the study. First, in a rice brand promotion, the credibility of the product should be ensured by a uniform brand image. To ensure the credibility of a product, the RPC brand and other brands should be unified, and the unified brand image should be applied to every product. Second, the package must possess a design as well as contents that could build consumers' perception of product credibility. Products' external attributes contribute to their credibility, which leads the consumers to purchase the products, including those consumers who have never bought PB rice products. Therefore, the products' credibility and sales can be reinforced by applying information about consumers' considerations when buying the PB rice product in different colors, font sizes, and packaging designs. This study is meaningful in two ways. First, it seeks to identify an NB revitalization strategy by exploring the purchasing behavior of customers who have no experience in buying PB rice products. Second, the results of previous studies about general brands are considered and applied in this study in order to investigate the influencing relationship among different factors of PB products. However, this study is a consumer awareness investigation; therefore, its results only have limited meaning to the relationship between brand image and purchase intention.

• 한국식품영양학회지
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• 제32권4호
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• pp.385-394
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• 2019

This study was designed as the precedent research to develop improve the HMR type flavored cooked rice, by analyzing the consumer perception and purchase pattern. This will in turn provide base data to that will help in the development of products that meet consumer's convenience and quality demands. An online survey of 247 people (63.5%) in the age of 20 to 60 was conducted on January 2019. For the primary reason of buying those products, the survey respondents chose a convenience of 71.7%. They are likely to buy 1~2 times a month (40.5%) in hypermarkets (63.6%). The channel choice showed meaningful difference between segments (p<0.01). 89.1% of respondents replied that they are willing to purchase frozen flavored cooked rice in the future. The Key Purchasing factor appeared to be the flavor (5.80), while nutrition (4.89) was chosen as the least important factor. For flavor preference, sea food received the highest score (5.05), while radish kimchi flavor received the lowest (4.02) with a meaningful difference by gender and age (p<0.01). Consumers who sought nutrition, convenience and adventure in HMR products had higher willingness to re-purchase. Developing healthy, flavorful, sensory, and enjoyable HMR products will be critical in the fulfillment of diverse consumer needs.

• 한국식생활문화학회지
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• 제16권2호
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• pp.99-108
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• 2001

A survey was conducted to assess the food-purchase behavior of 197 Taejon full time housewives 30 to 49 years of age. Food purchase was assessed using a questionnaire and the resulting data were analyzed using SPSS programs. Demographic data revealed that most of the households have three to five family members and that the Engel Indices of the participating households were mostly between 10 and 30%. Noticeable results of the food purchase assessment are as follows. In the grain and grain products items, the low-education group purchased more rice and barley than the high-education group, whereas the high-education group purchased more glutinous rice, brown rice, bread, macaronis and spaghetti than the low-education group. In the vegetable items, the low-education group purchased more Chinese cabbage and radish than the high-education group, while the high-education group purchased more head lettuce, broccoli and sweet pepper than the low-education group. In the meat items, the beef purchase was higher in the high-education than in the low-education group, while the pork purchase was higher in the low-education than in the high-education group . In the processed meat items, ham was the most favorite purchase item regardless of the education level. In the fish and shellfish items, Pacific cod and Alaska pollack were purchased more in the low-education than in the high-education group, and salmon and dried icefish strip were purchased more in the high-education than in the low-education group. No items in fruit group showed significant differences in the purchase amount between the low-education and the high-education group although the latter purchased more imported-fruits such as melons, kiwis, grapefruits, and oranges. Dairy products such as milk, cheese and butter were purchased more in the high-education than in the low-education group. It was also found that both the number of food items and the consumption of foods coming from animals were higher in the high-education than in the low-education group.

• 한국조리학회지
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• 제13권2호
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• pp.59-68
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• 2007

This research was to investigate the consumers' perception and purchase behavior of Korean rice cake as a meal. The rate of consumers who had eaten rice cake as a meal was 64.7% and that of those who had not was 35.3%.. For breakfast, 49.83% of them ate rice cake and for lunch 21.2% of them did. Reasons for eating rice cake for meal were investigated on 'easy to eat(63.21%), 'the others(13.0%)', 'good taste (12.3%)' and 'healthy food(10.8%)'. Reasons for not eating rice cake for meal were researched on 'snack(40.09%), 'difficult storage(21.9%)' and 'expensive(9.7%)'. After purchasing or making rice cake, 45.4% of consumers ate immediately and 30.9% of them ate within $1{\sim}2\;days$. In thawing methods of frozen rice cake as a meal, 51.3% of consumers used a microwave. Kinds of beverage with which rice cake was eaten were water(35.3%), coffee(14.9%), milk(13.8%) and Kimchi(dongchimi, 13.8%). The complementary points for purchase of rice cake as a meal were 'Small package(23.2%)', 'Good preference'(20.5%), 'Healthy food(15.0%)', 'Affordable price(12.7%)' and 'Low calorie(9.5%). Kinds of rice cake as a meal were Injeolmi(16.0%), Backsulgi(15.4%), Yaksik(9.3%) and Galaetteok(9.0%).

• 한국유기농업학회지
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• 제25권3호
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• pp.537-554
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• 2017

This study had purpose to examine the consumers preference and buying property of processed products by rice, barley, wheat, bean. For the study, the interview was conducted of 300 samples more than 19 years of age. We attempt to examine consumers' preference and individual properties when purchasing processed grain products. Questionnaire was filled for the 23 variable by referring to previous studies to investigate the properties to consider when consumer purchasing the products. To conceptualize, reduce the high correlation parameters by factor analysis. The results attribute to seven factors that safety, brand/image, taste/shelf life, convenience seeking, preferred high-quality, price, consumption patterns. These properties showed significant differences in demographics. First, there was statistically difference by age in safety, brand/image, high quality preference, taste/shelf life. Second, Safety and high-quality preference were the difference between jobs, and depending on household income were significant difference in consumption patterns. We analyzed the purchasing preference by purchase frequency. Ramen, bread, beer are higher purchase frequency than any processed grain products. On the other hand, frozen rice, soybean paste, red pepper paste that are used primarily domestic raw, were lower purchase frequency. But the difference of purchase property according to products was very similar that the highest factor is price, the following factor as taste. Based on these findings, the implications and the limitations of the study were presented.

• 한국유기농업학회지
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• 제2권1호
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• pp.24-28
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• 1993

Even though the price level of organic rice is 20% higher than conventional product, 25% of the total surveyed consumers are willing to purchse organic rice of different income level, the monthly average income was 1, 100, 000Won. 35% of the total consumers in this income class is willing to purchase organic rice.

• 한국조리학회지
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• 제20권2호
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• pp.38-53
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• 2014

본 연구는 식사대용으로 떡의 소비촉진과 대중화를 위해 서비스, 품질 향상, 상품개발에 필요한 기초자료를 얻고자 서울지역에 거주하는 20세 이상의 성인 남녀를 대상으로 식사대용으로 전통떡류를 이용하는 현황과 구매에 미치는 선택속성을 분석하였다. 조사는 2013년 9월 23부터 9월 30일까지 약 7일간에 진행되었고 250부의 유효한 설문지를 최종분석에 사용하였다. 본 연구의 분석결과 인구통계학적 특성에서는 성별, 결혼, 연령대, 직업, 월평균 수입, 주거형태 등은 유의한 차이가 없었으나 대졸학력에서는 유의한 차이가 있었고 식사대용으로 전통떡을 구매 할 때에는 맛, 신선도, 매장의 편의성을 중요하게 생각하는 것으로 나타났다. 따라서 식사대용으로서 먹을 수 있는 다양한 상품이 개발된다면 전통 떡의 소비가 대중화되고 활성화될 것으로 기대된다.

• KDI Journal of Economic Policy
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• 제12권3호
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• pp.3-26
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• 1990

1990년대에 들어 한국(韓國)의 미곡시장(米穀市場)은 대내외적(對內外的)으로 새로운 변화를 겪고 있다. 대외적(對外的)으로는 "우루과이라운드" 및 쌍무협정을 통해 대외개방(對外開放)과 생산보조금(生産補助金)의 감축에 대한 압력에 직면해 있고, 대내적(對內的)으로도 쌀소비의 감소(減少)로 1989년부터는 정부수매가격(政府收買價格)이 도매가격(都賣價格)을 상회하는 구조적(構造的)인 문제가 나타났다. 이러한 가격역전현상(價格逆轉現象)은 민간상인(民間商人)의 재고기능(在庫機能), 계절적(季節的) 가격안정기능(價格安定機能), 유통기능(流通機能)을 위축시키며, 정부재정(政府財政)에 주는 부담을 기하급수적으로 증가시킬 뿐만 아니라 미곡시장(米穀市場)의 가격구조(價格構造) 및 유통과정(流通過程)을 왜곡시키고 있다. 따라서 미가지지정책(米價支持政策)을 통환 증산(增産)보다는 농촌생활기반조성(農村生活基盤造成) 및 농업구조조정(農業構造調整)으로의 전환(轉換)이 필요하다. 그러나 농민들의 농업정책(農業政策)에 대한 불신, 농업기반(農業基盤)의 취약성, 그리고 정치적인 역학관계를 고려할 때 정부(政府)의 일방적인 지시보다는 농민이 선택할 수 있는 대안(代案)을 제시함이 바람직하며, 점진적인 구조개선(構造改善)이 필요하다고 생각된다. 이 논문에서는 전환기에 처한 한국(韓國) 미곡시장(米穀市場) 현황(現況) 대한 경제적(經濟的) 분석(分析)과 사회적(社會的) 비용(費用) 및 마찰(摩擦)을 최소화(最小化)하며 대내외(對內外) 환경변화에 적응할 수 있는 정책대안(政策代案)을 제시하고자 한다.

• Journal of Biosystems Engineering
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• 제14권1호
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• pp.41-48
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• 1989

In order to provide a basic information for the government policy in the future, rice milling costs of Small Capacity Farm-house Rice Whiteners (SCFRW) were estimated by surveying and analyzing the major factors to affect their costs. Two types of SCFRW having one stage and two stage milling process and two rice varieties, Tong-il and Akibare, were considered for their cost estimation, respectively. Also, their costs were compared with those of Private Custom-work Mill in order to determine its economical feasibility. The results were concluded as follows; 1. Major factors to affect the costs were annual milling quantity, purchase price of SCFRW and grain milling loss. 2. Total milling costs of SCFRW were a function of annual milling quantity. These costs decreased rapidly as annual milling quantity increased. 3. In comparison of milling costs between single pass type and double pass type SCFRW, the former was more economical than the latter. 4. Also, in comparison of milling costs between two varieties by using SCFRW, Akibare was less expensive than Tong-il. 5. In comparison with private Custom-work Mill, both single pass and double pass type SCFRW were less economical than private Custom-work Mill. 6. In order to have an economical feasibility, SCFRW should be designed and developed to reduce its milling loss and purchase price.