ANALYSIS OF POTENTIAL MARKET OF ORGANIC PRODUCTS

유기농산물의 잠재시장 분석

  • 서종혁 (한국농촌경제연구원 연구위원) ;
  • 김종숙 (한국농촌경제연구원 책임연구원)
  • Published : 1993.05.01

Abstract

Even though the price level of organic rice is 20% higher than conventional product, 25% of the total surveyed consumers are willing to purchse organic rice of different income level, the monthly average income was 1, 100, 000Won. 35% of the total consumers in this income class is willing to purchase organic rice.

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